Women Making Gravy | Social media agency

Women Making Gravy

Phone: +61 412 304 029

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25.01.2022 Reely Daunted!? I was too! So here’s a few easy ways to create your first Instagram Reels! Play around with the feature, take your time, but know that the sooner you learn and implement the more fun it will be! If you tuned in to my LIVE session tonight, I hope you learnt something. If you missed it, it’s my latest IGTV! Thanks again for being here and learning along with me! We’re all in this tech ride together!... Edwina x #womenmakinggravy #makingthegravy #instagratipsandtricks #instagramreels #reelstraining #reelsforbusiness #instagramforbusiness #womeninbusiness #instagramexpert @ Toowoomba, Queensland

24.01.2022 Women Making Gravy came about in a way that may shock you to know. Let’s travel back to circa 2012. At the time I ran a Real Estate Photography Business and was in what I believed a happy and healthy relationship. My partner at the time was moving interstate for work so a decision was made that I’d finish up that business and move too. After making all the big life changes such as moving out of my house and finalising my business, only a couple of short weeks before the move... I found out my partner had been unfaithful. Devastated, broken and lost, I moved back to my family property in northern NSW to figure out my next move. Shortly after, unsurprisingly, I was diagnosed with depression and it was debilitating. There were many weeks on end I struggled to have any normal daily function. It was then around four months after the breakdown of my relationship that I made the decision that I needed to have a purpose to get out of bed each morning and shortly after I started a career in Wedding Photography. In the first couple of weeks of COVID I experienced the huge realisation that the pandemic would all but make my stable, thriving Wedding Photography Business all but dead. I was staring down the barrel of at least 5-6 months of very minimal work. And it wasn’t the financial stress that had me worried, it was the lack of purpose. It was the lack of having a reason to get up every day. What would happen to my mental health if I did not do anything or very little in that time? Would I take another turn? What would become of me?! I know of all things I need in life, I need purpose hence Women Making Gravy was founded. I’ve heard weird and wonderful and inspirational and unique stories to how businesses are started sometimes out of necessity, often for a reason that cushions a pain point in someone’s life. Purpose is my main drive in life and I dare say many others too. Thanks for listening and allowing me to share my story with you. Edwina x #womenmakinggravy #makingthegravy #womenempowerment #womenownedbusiness #womeninspiringwomen #brisbanebusinesswomen #brisbaneinstagramcoach

19.01.2022 Content is a big struggle for many! But every now and then you can refer back to these ideas to help you increase your engagement and possibly even go viral! These are our top 5 super engaging content ideas! 1. A valuable giveaway. Offer something that your ideal target market would really love to win. The higher the value the more engagement you should expect.... 2. Your opinion. Don’t be afraid to rock the boat. If you are an expert in an area and your opinion may resonate with others, it may be advantageous for you to speak up. You’d be surprised how impactful and positive this can be! 3. Trending topics. Talk about what is happening and make sure you’re one of the first in your industry to share and discuss it. 4. Top 10 lists. This is a good one. Give advice or value to your followers. Lists are always engaging and interesting to readers which helps with engagement. 5. Be real. Don’t be afraid to share your vulnerabilities and struggles. Your followers will appreciate your authenticity and by doing so, you are creating a community and tribe based in trust and connection. To resonate with others is to connect on a digital level. Don’t forget to save to refer back to these tips later! #womenmakinggravy #makingthegravy #contentcreator #contentcreation #contentideas #womenownedbusiness #buyfromthebush #instagramexpert #instagramtip #instagramtipsforbusiness #socialmediaconsultant #socialmediacontentcreator #digitalmarketingagency #socialmediaexpert #socialmediahelp #brisbanebusiness #brisbane #dubbo #orange #tamworth #brisbanebusinesswomen #instagramtraining #socialmediaworkshopsbrisbane #contentstrategy #instagramforbusiness #captionsforinsta #ruralwomen #bushbusiness #womeninbusiness #bossbabemindset

18.01.2022 We did it. Just over a week out from being on the road for 10 days straight we decided that we were going to hold workshops in as many rural and regional NSW towns before COVID restrictions ramped up. It was ALWAYS a risk but we couldn’t have timed it better with finishing up only hours before the QLD border closed! We wanted to give as many businesswomen as possible in these areas the opportunity to learn the fundamentals of growing an engaged following on Instagram and maxi...mising their results when it came to posting. In 10 days we trained 178 people which was no small feat considering we did very little marketing and the workshop tickets were predominately promoted through Instagram and word of mouth. Thank you to to venues who opened their doors for us (despite restrictions and challenges surrounding COVID) and thank you to the people who encouraged their friends to attend the workshops. Most importantly, thank you to the people who joined an event. The support was incredible! If you did attend, we’d love to know what you most loved about the workshop and if you’ve seen any improvement since implementing the tips and tricks shared? We have this week home in QLD to refresh and reset but we plan to be on the road again, heading to Rockhampton next week. PS. How good was the Gravy Boat. And for anyone wondering, we totally thought we were Jen Aniston out of the movie We’re The Millers #womenmakinggravy #makingthegravy #instagramworkshopsbrisbane #instagramworkshop #instagramforbusiness #instagramtraining #socialmediaworkshop #ruralbusiness #womeninbusiness #toowoombabusiness #brisbane #brisbanebusiness #digitalmarketing #instagramtipsforbusiness #instagramtipsandtricks #roadtrip #buyfromthebush #womenownedbusiness #smallbusinesses #smallbusinesssupport @ Glen Innes, New South Wales

17.01.2022 Diamonds form under pressure right? Grey hairs can be dyed too?! It’s not like I’ve got much on at the moment (insert sarcasm) so I decided to book a 10 day road trip around Rural and Regional NSW starting THIS WEEK hosting Workshops to teach businesses how to use Instagram. And with all the stress and effort to work in with COVID restrictions, I’m actually bloody excited to do so, because the content is REALLY good.... The last three workshops held over the last two weeks have been a sellout and the feedback has been incredible. If you’re in business (men welcome too, we don’t discriminate), these workshops are for you. Because let’s be honest, if you’re posting and getting limited engagement and not making sales, what’s the point? You’re wasting your time. Let the platform actually start working for you and be smart about how you use it! We have on offer 90 minute or All Day Intensive options in multiple locations as well as Product Photography training for those businesses that really struggle to capture decent looking content. These are our locked in Locations and dates: Goondiwindi Wednesday 29th Narrabri Thursday 30th Dubbo Friday 31st Orange Saturday 1st Mudgee Sunday 2nd Armidale Wednesday 5th Glen Innes Thursday 6th (We’re also fighting hard to get to either Gloucester/Scone/ Tamworth locked in too, early next week.) And how about grabbing a couple of (girl or guy) friends and heading to either Mudgee or Orange for the weekend? What better excuse to get away before possible lockdown?! Please make sure to head to the link in my bio to book and see what options are on offer at your nearest location. Due to COVID restrictions, once tickets are sold, that’s it! For those of you who tag a friend who may be interested to come, I’ll place you in the draw to win a seat for you and a friend to attend a Full Day event at the location closest to you! (Value $994). Drawn Tuesday evening 28th July at 6pm. Valid only for prize winner and not redeemable for cash. So get tagging! @ Armidale, New South Wales

12.01.2022 Think Insta is only for creative type businesses? Think again. With IGTV, videos and a little guidance, if you have a serviced based business Instagram can work wonders for your business. Instagram is the perfect platform for you to gain credibility, trust and show your expertise outside of a standard website or common digital marketing.... People like to deal with people they trust, relate to and connect with and Instagram is the perfect way to do this. How you build your community and show people how you can solve their problems through your content is much easier than it seems. By giving loads of valuable content that your followers or potential customers would benefit from and always referring back to how you can make people’s lives easier, better or happier is what will help grow your following fast! Leave a comment below of what your business does and how it helps people if you feel you may struggle with content creation and I’ll be sure to answer with some tips directly for you! #womenmakinggravy #makingthegravy #instagramtipsforbusiness #instagramtips #instagramtraining #entrepreneurs #womenownedbusiness #womeninbusiness #smallbusiness #serviceindustry #womensupportwomen #ruralwomen #buyfromthebush #socialmediastrategy #socialmediatrainingbrisbane #socialmediaworkshop #instagramworkshopsbrisbane #brisbanebusiness #smallbusinesssupport #smallbusinessowners #smallbusinessaustralia #spendwiththem #instagramexpert

12.01.2022 Believe it or not, you can have a cohesive and professional looking feed without the need to spend thousands of dollars. Actually, you can take images, straight from your phone. Here at Women Making Gravy, we want to teach you how to do so in the easiest, most time and cost effective way possible. If you have a business and you create all the imagery of your products, enquire how we can teach you in two hours how to up your content game. Not only is it important to show the m...ost professional looking content to reflect your brand but some of the benefits of higher quality imagery are more sales from a larder engagement on your page. @lightenup_handmade #makingthegravy #womenmakinggravy #instagramworkshops #instagramhacks #instagramtipsandtricks #socialmediaworkshops #womeninbusiness #buyfromthebush #spendwiththem #smallbusiness #tamworth #dubbo #orange #mudgee #toowoomba #productphotography #contentcreator #lightenuphandmade #ruralbusiness #australiamade #brisbanecontentcreator #brisbanebusiness #digitalmarketing #womensupportingwomen #photographytraining

04.01.2022 Here are my top 6 tips to growing a new business or launching your business online! The biggest tip that resonates with me is to have some faith. Starting a new business can be daunting and very scary! (Trust me, I’ve been there almost every day over the last three months!) But having faith that you can ride the wave of challenges, hurdles and wins is all part of the fun! It does get easier, I promise!... Do any of these tips resonate with you? #womenmakinggravy #makingthegravy #womeninbusiness #instagramforbusiness #instagramtipsforbusiness #instagramtipsandtricks #mumpreneur #womenownedbusiness #womeninspiringwomen #startupbusiness #startup #entrepreneurlife #australiansmallbusiness #ruralbusiness #businessgrowthstrategy #instagramstrategy #smallbusinesscoach #instagramcoach #lmbdwbrisbane #lmbdw @ Brisbane, Queensland, Australia

03.01.2022 Want to create creatively cool stories?! Well here’s a tip! When you search GIFs in Stories you don’t just have to search words or particular items. You can also search particular creators. Search the above creators listed in the post and you’ll come across some nifty little GIFs that will give a bit of OOMPH to your stories.... Another GIF creator I love is ‘Gladdest’. Do you have a favourite? Be sure to save for later or share with a friend! #womenmakinggravy #makingthegravy #instastories #instastory #instastoryideas #instastorytemplates #instagramtrainer #instagramcoach #instagramworkshop #instagramworkshopbrisbane #socialmediaworkshop #brisbanebusiness #smallbusinessowner #smallbusiness #digitalagency #buyfromthebush #womeninbusiness #smallbusinesssupport #ruralwomeninbusiness #bossbabes #socialmediacoach #socialmediacoachaustralia #onlinebusinessmarketing #socialmediamanager #instagramtips #instagramtipsforbusiness #instagramstrategy #womeninbusiness #socialmediastrategy #brisbane #toowoombasmallbusiness

03.01.2022 Who hates photos? Who hates the sound of their own voice? Who hates recording themselves on videos? Not only do I hate all of the above, I have to make a really honest confession. I’ve been watching other experts in my industry and they’re always so done up and perfectly presented. I honestly don’t know how they have the time to put on a full face and blow dry their hair every morning.... And because of this, I have held back. I have not shot off the cuff stories during the day because I have greasy hair or I’m in my house gear or I’m packing some serious bags under my eyes. I have worried that if you see me at work, from home, you might curse your judgement on me. And I have been thinking about this A LOT. If maybe I always look well maintained maybe that puts pressure on others too, not to share content because they haven’t washed their hair for a few days (or a week), they have baby spew down the front of their shirt or they’ve just come in from the paddock. I haven’t been keeping it real and as a result, I’m hindering WMG. I’m not being true to what this page is all about and that’s helping other women in business. I’m not being truly authentic which is what I encourage everyone else to be! I’m simply not walking the walk. Because for me, being authentic means I do have greasy hair days, no makeup days and an old T-shirt on that I’ve owned for years days. What truly matters here is that you all learn and all use this page as a resource to improve your own businesses. So I make a promise to you going forward that I’ll keep it a little more real. Because it’s very unrealistic for me to wear a full face and have freshly blow dried hair every day. I’ve got no time for that. Excuse my oily hair, in advance. #makingthegravy #womenmakinggravy #instagramexpert #instagramtipsandtricks #instagramforbusiness #womenempowerment #womensupportingwomen #womenownedbusiness #womeninspiringwomen #smallbusinessowners #bushbusiness #buyfromthebush #brisbanebusiness #brisbanebusinesswomen #smallbusinesses #womenwhohustle #regionalwomen #toowoombabusiness #brisbaneentrepreneur #personalbranding #authenticself #orange #dubbo #businessconsultant #smallbusinesstips

01.01.2022 BIG NEWS!!! No if you have been fortunate enough to do some training you will understand how excited I get about Hashtags!! Hashtags are the absolute bomb when it comes to being found by ideal customers and are kind of like your SEO for the platform. But how do we know WHICH hashtags are working for us the most? We actually don’t. And there is no external app that really can tell us this information either.... I’m what I professionally consider one of the greatest advancements on Instagram for a while, soon some accounts will get the benefit of seeing what the engagement is through the hashtags they use. This is a game changer! No more guessing, trialling and crossing your fingers and toes. These insights will make all our lives substantially better! Want to know how to create hashtags around your content?! We still have seven face to face workshops on offer this week in some regional NSW towns. This is the perfect opportunity for you to learn. Who else is pumped for this new Insta feature!? #womenmakinggravy #makingthegravy #instagramtips #instagramstrategy #instagramtipsandtricks #instagramcoach #instagramforbusiness #hashtags #hashtagstrategy #socialmediaconsultant #womeninbusiness #lmbdw #ruralbusiness #tamworthbusiness #instagramworkshop #digitalcoach #womenownedbusiness #entreprenuers #smallbuisness #businesswoman #businessmumsaustralia #socialmediahelp #spendwiththem #instagramteachers #digitalmarketingtips #businessgrowth #shoplocalaustralia #tamworth #armidale #tenterfield

01.01.2022 Biggest Happy Birthday to the Gorgeous Lillie! Three months ago Lillie applied for a job as a Personal Assistant but her resume was so impressive I created a position for her to fit her skill sets of being a Kick Ass Product Photographer. Lillie has been so incredibly flexible and accepting of all the growth and evolution of WMG and nothing is ever too hard.... As a millennial, she has taught me to be much cooler than I really am, introduced me to TikTok and I am constantly inspired and impressed by her impeccable manners and thoughtfulness to others. She’s such a beautiful soul. If you’ve had the privilege of meeting the gorgeous Lil or working with her, you’ll be a big fan much like I am! Having a cracking birthday Lil, even if it means you’re stuck in a Motorhome, with me and my disastrous singing! Edwina xxx #womenmakinggravy #makingthegravy #productphotographer #instagramexpert #womensupportingwomen #womenempowerment #womeninbusiness #ruralwomeninbusiness @ Toowoomba, Queensland