WOOF Media. Your tourism marketing partner. | Marketing consultant

WOOF Media. Your tourism marketing partner.

Phone: +61 1300 006 993

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24.01.2022 With the latest South Australian lockdown announced overnight, our Port Lincoln team members will be working from home for the coming week. We're all online and our office email ([email protected]) and phone number (1300 006 993) will be operating as normal. For the latest updates on the lockdown status, please refer to: https://www.covid-19.sa.gov.au/response... Please stay safe. Stay sane. And stay in touch!

23.01.2022 Listen in: "As a small producer, if you are not building a long-term relationship with your consumers, you're dead." This is a great conversation on harnessing the golden trifecta of brand, product and experience for agribusiness with Nick Haddow, Chair of Brand Tasmania and Managing Director of Bruny Island Cheese Co. & Bruny Island Beer Co. Another great episode of the Talking Tourism podcast by Tourism Industry Council Tasmania.

22.01.2022 WOOF Media are very proud sponsors of Women in Tourism (Australia) Our Art Director and branding mastermind, Leigh West, worked on this striking rebrand for WiT Australia founder, Holly Galbraith. The brief stipulated, Professional and credible, BUT we are tourism; fun, connected, community, welcoming. ... Nailed it And it's a brief that perfectly describes this fantastic network that we are thrilled to support. Check out the new Women in Tourism website here https://womenintourism.com.au/

22.01.2022 In case you missed this in-depth article on the Australian Regional Tourism members hub, we've republished it on our own website. In it, we share key insights from our journey with Bridestowe Lavender Estate. Dive in, and let's start a conversation in the comments. I'd love to hear any additional insights from your own experience. ---... Can social media really help you grow your tourism business and your local region? We share the successful framework that has seen Bridestowe go from strength to strength over the past 5 years. 1) Invest in your digital foundations 2) Know your customers 3) Develop in-house marketing capabilities 4) Encourage your local influencers and local visitors 5) Embrace online customer service 6) Find the diamonds in your data 7) Collaborate with tourism organisations at all levels 8) Partner with those who understand tourism and your business https://woofmedia.com.au//importance-social-media-for-tour

20.01.2022 Industry Advice: Prepare for Post-Covid Tourism Grants Tourism and events will likely become a target of government investment via grant funding to revitalise domestic tourism and visitor expenditure into regional Australia, particularly regions recovering from bushfire and drought. Now is the time to prepare ‘shovel-ready’ projects for grant applications that will be announced in coming months.... Valuable insights from Tilma Group - Regional Tourism Consultants

18.01.2022 Security reminder! 1. Update your passwords 2. Start using a password manager 3. Stop using street names, birthdays, postcodes, and pet names.... We use and recommend LastPass. It’s free for one device, extremely secure and makes life easy when multiple devices or remote team members are involved. It will even generate secure passwords for you. Check it out https://www.lastpass.com/

17.01.2022 "Visitor centres, and the value they contribute to their region's visitor economy, is a consistent challenge that many States and Regions of Australia are currently reviewing. They are seen by many local government and tourism organisations as a significant cost line in an operating budget, with very little visible impact to the economy. However through our work [at Tourism eSchool], training, research and conference case studies, we've found a number of examples of visitor centres who are adapting their services to remain relevant to their visitors, and as a result, adding real value to their local visitor economy, and also helping support their Region's in their recovery from Covid-19." https://tourismeschool.com//12-things-successful-visitor-c

15.01.2022 Fantastic news for South Australia’s regional events:

15.01.2022 "After three decades, Ecotourism Australia keeps reinventing itself to be relevant to the changing needs of the ecotourism industry. Chairperson Claire Ellis speaks to Mallika Naguran on why Australia’s new sustainable destination certification is very much needed and on working with WWF to advance the interests of Australian ecotourism operators while rebuilding disaster affected areas." https://www.gaiadiscovery.com//claire-ellis-on-strengtheni

11.01.2022 We love exploring our own backyard! LeeLee, our Senior Designer and Art Director, had an opportunity to visit the stunning Lady Elliot Island Eco Resort earlier this month. Here's what she got up to: There’s no such thing as ‘I can’t do it’ on Lady Elliot Island Eco Resort ... there’s only a resounding ‘When in Rome!’ declaration. ... As soon as you step off the plane, whether you’re there for a day trip or an evening or few, there’s a strong undercurrent that our beautiful environment and time is precious and they must be respected. When you’re on Lady Elliot Island the former comes first by a mile and the latter disappears entirely. Memories of my recent trip to LEI will keep me bouyant next time I need a pick-me-up. I’ll remember being with my close mates Emma Bannerman and Into The Wild Photography by Michael Smith APP M.Photog and I’ll recall the feeling of snorkelling on the West side of the island at Coral Gardens for the first time and the incredible sensation of ‘flying’ 2O metres above the ground (suspended on the surface of the water). I’ll remember turtles gliding right beneath me, little reef sharks going about their business in the depths and I’ll remember a feeling of safety and calm as I listen to the sound of my own breathing through the snorkel. I’ll relish in what it felt like to be totally present and in awe of the changing colours, patterns and marine life making the diverse coral formations their home. I found myself in a school of bright aqua and blue fish at one stage so I stayed completely still on the surface of the water, breathing slowly. They suddenly changed direction and flash of brilliant green lit up my retinas and my heart skipped a beat. I haven’t swum in deeper water for a long while and I’ve grown up paddling in the calm, shallow waters of Hervey Bay beaches. I could feel my apprehension creeping up before the trip so when I was there I made a conscious effort to embrace the ‘When in Rome’ philosophy and dive right in. This is easy to do when you’re with like-minded people! As it turns out, nature loves courage (it’s a gem of a quote by Terence McKenna that my friend Emma pointed out to us on the trip, Google it). Visiting Lady Elliot Island was truly one of the best experiences I’ve ever had, I’m grateful to have shared that with wonderful company and I can’t believe it’s only a short 30 minute flight away from Hervey Bay airport. See you soon, LEI.

11.01.2022 Solid advice from Simon Kilpin from The BlueGreen House in Byron Bay. "Social media has dramatically changed the advertising channels used in tourism, but the basic strategies of understanding what you have to offer and telling that story to a target market remain the same. "You don't just launch a website and expect sudden visitation, or make an Instagram account and expect people to start following. It's a hard slog to get a presence, and then to be able to use it as a mark...eting tool. It does become exponential as you build it. The initial years are tough, but if you have a strategy and keep working at it, it will eventually pay dividends," Kilpin says. https://www.afr.com//stayinthebush-hashtag-revolution-keep

09.01.2022 Recruitment for the tourism and hospitality industry is extremely challenging in the current climate. With some creativity and a practical plan, we helped the Innamincka Hotel find a full team of staff - just in time for the busy outback visitor season. Here's how we helped one of Australia's most remote pubs hire 12 new staff members in less than 2 weeks. Images by Heidi Who Photos... Read the case study here

09.01.2022 Australian Regional Tourism is currently updating research conducted in 2016 into Local Government Spend on Tourism. A new specially designed survey has been prepared for Australian Local Government Economic Development and Tourism teams. The purpose of the survey is to understand: Key priorities and objectives for economic development and tourism departments / units within local government;... What resources are allocated to economic development and tourism with Local Government; The structure of economic development and tourism departments / units; and Best practice approaches and initiatives. Complete the survey at: https://www.surveymonkey.com/r/J566S33 #tourismmarketing #australiantourism #regionaltourism #economicdevelopment #tourismgrowth

09.01.2022 DIY PR tip Provide your expertise in exchange for some free media exposure for your business. We know that the tourism industry is full of passionate operators with an incredible amount of knowledge in their areas of expertise. We encourage you to leverage it! Consider setting up a profile on Source Bottle, where journalists and experts are able to find each other.... Respond to pitches and requests for comment, and you might generate some excellent press as a result. Reach out if we can help you get started. Head to https://www.sourcebottle.com/

09.01.2022 We've seen very similar year-on-year increases in website visitors for July-September quarter in 2020 vs 2019 across the majority of our regional client websites. Fantastic to see, and very positive trends for the upcoming summer season. "According to Luxury Escapes, intrastate and interstate travel is on the rise with product views for intrastate travel were up 180 percent and interstate product views up 100 percent in June compared to the 12 month average, with revenue also up for the regions that have eased restrictions. https://www.marketingmag.com.au//news-a-second-campaign-fr

09.01.2022 Agriculture and tourism have many synergies that mean the sum of the two is greater than the two parts. By developing an agri-tourism enterprise, you are increasing the size of the pie, which means multiple generations will be able to derive an income from the family farm while allowing family members to develop their own specific role and skills. https://www.thescottishfarmer.co.uk//18871022.farming-tour

08.01.2022 Wellness travel was an emerging trend before the chaos of 2020, as this insightful piece from 2018 shows. How much more demand will there now be in this travel sector in a post-2020 landscape? Everyday the world seems to offer a new dose of chaos in the form of natural disasters, political turmoil, and cultural clashes. Add to that professional stress, personal priorities, and a constantly connected society, and it’s little wonder people are desperately in need of a break from it all. ...travellers are increasingly putting mental health benefits at the forefront of their travel-related decisions by seeking out wellness-related itineraries and opportunities to unplug from their digital devices.

06.01.2022 Congratulations to Holly Galbraith and Women In Tourism (WiT Australia) on the launch of a new online directory for female tourism speakers. Already populated with many familiar faces and experienced professionals, it's a great place to start for anyone looking for speakers at a tourism industry event. We're proud to be supporting WiT Australia as an in-kind sponsor over the coming three years.... The new website is an information hub for the industry in relation to issues of gender balance. It showcases women in order to create opportunities for them and highlights relevant events and opportunities for members to participate in, says Women in Tourism co-founder Holly Galbraith.

04.01.2022 Have you considered how many grant opportunities are available right now? We’re a diverse bunch in the Aussie tourism industry, often marrying tourism with existing businesses in agriculture, events, innovation, research, manufacturing, tech - the list goes on. Here is a mixed bag of potential grant opportunities that are open now. They’re well worth a look to check if your business is eligible for support.... Current Tourism-Related Grant Opportunities: COVID-19 National: Business, Non-Profits Recovery for Regional Tourism Program Entrepreneurs’ Programme Accelerating Commercialisation National Indigenous Tourism Mentoring Program COVID-19 National: Business Business Events Boost Program Supporting Australia’s Exhibiting Zoos and Aquariums Program Tourism Australia Business Events Bid Fund Program (BFP) Indigenous Land Corporation Our Country Our Future Funding Program If you would like to know how we can help with grant applications for your tourism marketing, please drop us a line to organise a chat with Pete or Amelia. ph. 1300 006 993 e. [email protected]

03.01.2022 [DOWNLOAD] "How To Make Your Visitor Centre Unmissable" is a free PDF download from Studio S2 Architects in Adelaide. "This is the ultimate Design Guide on how to make your visitor centre into THE unmissable visitor experience. An amazing place, where your brand is so tangible that visitors feel that they could almost be a part of it."... https://www.studio-s2.com.au/de/visitor-and-welcome-centres

03.01.2022 With the explosion of virtual events, the challenge of mastering the technology platforms is real. While audiences have a reasonable tolerance for tech hiccups in these early days of virtual events, that patience will only last so long before you start losing viewers (and revenue opportunities). This new platform from Zoom looks really promising, and certainly worth investigating if you're looking to make virtual delivery a part of your ongoing offering. "OnZoom is a comprehe...nsive solution for paid Zoom users to create, host, and monetize events like fitness classes, concerts, stand-up or improv shows, and music lessons on the Zoom Meetings platform." https://blog.zoom.us/introducing-onzoom-a-marketplace-for-i

03.01.2022 [Free Resource] Domestic visitor profiles provided by Tourism Research Australia As international markets continue to stay out of our reach, the best thing operators can do is get to know our domestic customers better than ever. Take a look https://www.tra.gov.au/domestic/domestic-visitor-profiles

02.01.2022 Based on COVID-19 and what we saw following the summer bushfires, we anticipate that the wellbeing of people, and our natural environment will be key considerations for many travellers in 2021. https://travel.nine.com.au//2c6fba99-5cf8-4e02-a15e-fa904a #tourismmarketing #tourismaustralia #domestictravel #regionaltravel #australiantourism #seeaustralia