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Words Social Marketing

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25.01.2022 Monday Brunch Goals courtesy of Pearl & Ash Cafe

25.01.2022 We are so here for more inclusive and accessible FB functions! Facebook is improving accessibility efforts by adding the function of automatic closed captions for IGTV uploads. Next time you upload an IGTV, make sure to toggle the ‘auto-generated captions’ setting on for your viewers.

24.01.2022 17 Genuinely Pleasurable-To-Read Email Newsletter Templates Save and use to create your next customer retention campaign! Article via HubSpot

24.01.2022 Messengers have merged Facebook has started the transition of merging messenger with Instagram DMs. This will mean that cross-communication between IG and FB users will be completely streamlined, all located in one place. You can now respond to your customers reaching out from different platforms all in the one sitting.

23.01.2022 10 SURE-FIRE HEADLINE TEMPLATES THAT WORK Your secret recipe to getting those articles & links opened: https://copyblogger.com/10-sure-fire-headline-formulas-tha/

23.01.2022 Words to Avoid in Your Post Captions 'Just', 'kind of', 'really', 'sort of' and 'very', they tend to weaken your message. Whip out your thesaurus - you can do better.

22.01.2022 ALWAYS Caption Your Videos Roughly 92% of social media videos are watched without sound, meaning if you’re not adding closed captions your message could be missing the majority of your audience!

22.01.2022 4 Tips To Increase Your LinkedIn Engagement Practical ways for you to boost and sustain a fruitful engagement rate: www.socialmediaexaminer.com/how-to-increase-linkedin-engag/

22.01.2022 Ad Preference Redesign Alert Over the next couple of months, Facebook is splitting Ad Preferences into 3 different tabs: Advertisers, Ad Topics and Data. From here, users will be able to change what information is shared with advertisers, have the option to hide ads from certain brands, and experience overall more control.

21.01.2022 Relatable? We offer professional copywriting & editing services for the important things like blogs or menus, at a competitive hourly rate

20.01.2022 The 12 Benefits Of Email Marketing 40 percent of B2B marketers say email newsletters are most critical to their content marketing success, and ... 73% of millennials prefer communications from businesses to come via email. blog.hubspot.com/marketing/benefits-of-email-marketing

20.01.2022 Canva releases a new range of social media features With these new functions, you can plan and schedule content directly from Canva, with plenty of new templates to choose from. Canva’s magic resize tool automatically resizes content to fit a variety of social platforms Publish to multiple platforms at once using the scheduling function Choose from an updated library of templates

17.01.2022 Looking for a free video auto-captioning platform? KAPWING is your guy

17.01.2022 The Golden Rule for Successful Social Marketing Do not try to appeal to everyone. Define exactly who your target customer or ideal follower is and design a social strategy around their wants, fears, interests and habits. If you water down your message, you won't convert ANYONE. Write, create and interact with your niche constantly in mind.

16.01.2022 We don't do contracts. If you're happy with your results each month, you stay. If not, you're always welcome to leave

15.01.2022 71% of social media consumers want brands to communicate with them in real-time. What does that mean for your business? With Facebook Live views growing by 50% between February and March this year, going live is a great bet for your business to connect with users.

13.01.2022 Measuring social media ROI is vital in analysing the effectiveness of your marketing strategy. Do you know how to calculate it? It’s simpler than you may think.

12.01.2022 Iso Survival 101

11.01.2022 The new Instagram Live Shopping is as close as you can get to in-person shopping, totally online. Here’s your beginner’s guide:

10.01.2022 Did you know that Facebook has now implemented a forwarding limit? This is to prevent spam, so you can now only forward a message to about five people or groups at one time. The measure was put in place to minimise the spread of misinformation during this tumultuous time. You can read more about messenger privacy policies right here.

10.01.2022 We’re searching for a Social Media Marketer To assist with all areas of content, strategy, copy & design. If this sounds like a creative role you would thrive in, visit our LinkedIn page and apply via our Jobs tab https://www.linkedin.com/comp/words-social-marketing/jobs/

10.01.2022 What is SEO? Search Engine Optimization (SEO) involves everything you can do in order to obtain a better position in search engines ranking, such as Google and thus get found more easily. Basic SEO Tools - SEO titles and descriptions to web pages... - Alternate text on images - Creating backlinks to your site - Blogging We deliver complete SEO solutions, to get your business found.

08.01.2022 The cost of advertising drops during recessions. The lower rates create a buyer’s market for brands. Article by Forbes

07.01.2022 A good call to action can make all the difference.

06.01.2022 Feeling stumped for Facebook Ad content ideas? The Ad Library’s got you. The Facebook Ad Library is an advertiser’s best friend. You can find ads that are currently running across Facebook apps, searching within specific categories and keywords. Start searching here.

06.01.2022 The number 1 social media blunder we constantly see is blurry imagery. Nothing screams amateur like a pixelated photo Invest in professional imagery you can use for years to come. We can connect you with our range of local professional photographers & videographers. Don't have the budget right now? Don’t stress, you have are other options: Instead of screenshotting a low res image, download a Repost app. Whip out your smart phone and snap some shots of your own. Utilise free stock imagery outlets. There's no exchuse for dodgy visuals representing your business

06.01.2022 3 Quick Sources of Post Inspiration #1: Visit your 'liked posts' by tapping the three lines at your screen's top right-hand (also referred to as the hamburger ) #2: Google 'key (insert your industry here) terms' in google for ideas of different topics you can shed light on for your following #3: Research a leading hashtag in your industry and visit the 'Most Popular' tab to see how the best in the biz are posting

04.01.2022 Top Current Instagram Trends via Hootsuite

04.01.2022 Working from home during quarantine like:

04.01.2022 How Your Instagram Story Viewer List is Ranked We hate to break it to you but the users at the top of this list are not the ones who watch your story the most, nor do they stalk you. The list is actually in order of who YOU engage with the most, not the other way around. Additionally, if you (like most of us) like take a look at who viewed your story multiple times, Instagram will reorder the list to show you a new set of people first

03.01.2022 Have you noticed a change in your small business’ Facebook Page Manager App? Facebook has shifted this function into the Facebook Business Suite Interface. It’s been designed as a user-friendly way for small business owners to manage their pages in the one spot. This includes notifications, messages, insights and scheduling all neatly tucked in one place.

03.01.2022 Organic Engagement (liking posts, commenting, saving posts, watching stories + visiting profiles) increases your page’s ranking in the Instagram feed We understand most business owners don’t have time to engage with their followers + feed on a daily basis, so we do it for you! As an addition to your monthly social management or as a solo service from us, we offer 8 - 10 hours engagement on your behalf each month, at a competitive hourly rate DM us to enquire now

02.01.2022 Avoid mentioning the 'C' word in your Ads or face the consequences Facebook is officially cracking down on Ads + Marketplace Posts that 'create a sense of urgency' around the current crisis, in an attempt to stop panic purchases and price gouging. We recently implemented a policy to prohibit ads that refer to the coronavirus and create a sense of urgency, like implying a limited supply, or guaranteeing a cure or prevention. We also have policies for surfaces like Marke...tplace that prohibit similar behaviour, a spokesperson told in a recent interview. Full article below by Business Insider

02.01.2022 The 3 Hottest Design Trends in 2020 Visual & innovative, Social Media Marketers need to be across these three elements: www.squarespace.com/blog/2020-design-trends

02.01.2022 Top ways to promote your business’s Facebook and Instagram live sessions: Create a countdown sticker on an Instagram Story to remind your followers to hop on when you go live Boost while you go live by selecting the ‘accelerate delivery’ option to optimise reach Promote the live session across both FB and IG stories Make a Facebook event to spread the word beforehand