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WordStorm Public Relations

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25.01.2022 Does your business service SMEs? Wouldn’t it be great to get a feature article in SmartCompany, a media outlet that many SMEs turn to for expert advice and stories? It's got a subscriber base of close to 45 000 to its daily newsletter made up of small business owners and managers.... The good news is, it’s entirely within your reach through a guest article which they post 2-3 times most days. In today’s #magnifymondaymorning video, Monica explains the 3 key things Editor Eloise Keating looks for in a guest article.

24.01.2022 The lovely team at Laundry Lane Online Video put together this amazing video about WordStorm and what we do! Check it out!

24.01.2022 Did you miss out on the ‘Break through the Beige’ workshop Kirryn Zerna and I conducted last week? Never fear, we’ll be holding our next one on 18th Feb 2021. We had fabulous feedback from the participants including the below:... Simple joining dots of brand, story, media angles and social presence. Huge detail within a clear framework." - Karen Matthews We were given enough material to put together a 12 month plan. Highly recommended. - Sally Irwin An excellent day jam-packed with expert tips, tools and tricks which are invaluable in business today.- Susie Michaels Stay tuned for more info on our 2021 workshops which will help you Stand Up, Be Seen and Be Heard online and in the media. #professionaldevelopment #media #socialmed

22.01.2022 Want to solve the issue of how to be seen and heard in the media and online all in the ONE PLACE? Is it time to Break through the Beige? You Bet! Join your Beige-Battling Hosts, Online Influence Expert Kirryn Zerna and Our Managing Director Monica as the Media Expert, to help you on your quest to Be Seen, Be Heard and Stand Out.... The challenge ahead of us is where to start? How to spot the opportunities? And how to find the right tools, advice and inspiration to BREAK THROUGH. Look no further, your solution is here. They have created a fun, practical and inspiring one-day workshop with a choice of: in-person (Sydney) on 22nd October virtual workshops on 30th October Break through the Beige 1-day workshop consists of information for people of all skill levels whether you’re just starting out in business or have been operational for years. This course will benefit you with the confidence and capability to transform your media and online presence to be seen, be heard and stand out. So come on, join us! Let’s Battle the Beige together so you can Be Seen, Be Heard and Stand Out in the media and online. Register here: https://lnkd.in/gQVKpYN #influence #professionaldevelopment #event

21.01.2022 Looking for 3 Tips to Magnify Your Message in the Media? Join Monica's 15 minute Tune in Tuesday session with Kirryn Zerna Monica has worked with hundreds of businesses in the 20 years she has been running WordStorm PR so she has some golden nuggets to share.... Being featured in the media not only increases the trust and credibility in your brand, so that you ATTRACT clients you really want to work with, instead of constantly chasing the next lead. Tune in to Facebook at 11.45am today. Www.facebook.com/kirrynz

21.01.2022 Do you have #story worth sharing? Monica's wonderful friend and client Danny Shannon certainly does and we are thrilled that SBS Insight recognised this too. They created a beautifully filmed, five minute documentary about his story of transformation from addiction to entrepreneur.... You can watch it here: https://lnkd.in/gptFumX Danny's business is a digital time capsule called Encapsulator, enabling you to film messages for yourself to be watched in the future. It's perfect for goal setting, onboarding teams and of course recovery from addiction. What story can you be sharing that will inspire others in this wonderful journey we call life? #techentrepreneurs #documentary #recoveryispossible

21.01.2022 Do you know a business that is exceeding itself in the generosity stakes during the pandemic? My friend and awesome chiropractor Michaelangelo Wagner from Elite Chiropractic has been offering to treat people for free or for what they can afford. Since March he has given over 600 free treatments and some of his clients have also helped out by paying a treatment forward.... ABC Radio National Reporter Fran Kelly happens to live locally and she was so taken with his story of community support that she interviewed him on her program yesterday. You can take a listen here: https://lnkd.in/gzt7zhj I guess my message is, the media like good news stories as they balance out the negative ones. If you have a positive story to share, why not amplify it through the media? #frontliners #chiropractor #media

20.01.2022 What do your professional images look like? Have you had them taken or do you need a revamp? In today's #magnifymondaymoment Monica talk's about why pictures speak louder than words when it comes to securing media coverage and the importance of having professional images taken. Monica also identifys the range of images you'll need and how to use them.... If you have a favourite photographer, why not support them and tag them in the comments below. #photography #personalbranding

20.01.2022 What's the most romantic gift you've ever been given? Our Managing Director Monica's chiropractor, Michelangelo Wegner, wanted to give his wife 50 roses for her 50th birthday as per their Polish tradition. Being a fan of her artist husband, Joram van der Starre's work, he commissioned Joram to paint 50 roses so that she could keep them forever.... Needless to say, she was surprised, thrilled and delighted when given this beautiful gift on her birthday. What would be your flower of choice if you had them painted especially for you? #artist #giftidea #creativecommunity

17.01.2022 Are you a retailer or do you work in a business relating to retail? In November we have four key shopping sales days, that you could be commenting on in mass media. Those days are:... 1.Singles Day - 11th November 2.Click Frenzy - 17th Nov 3.Black Friday - 27th Nov 4.Cyber Monday - 30th November In today's #magnifymondaymoment video, Monica discusses the sort of topics and angles the media are looking for on these days. #retailinsights #media #shoppingsalesdays

14.01.2022 Spring is in the air! Joram van der Starre just completed this painting 'Magnolia Moments' for his upcoming exhibition. It's 2 x 3 metres, perfect to brighten up an office space or a room in a house with a big blank wall.... The exhibition is titled Florescence and will be held in October at Art T Gallery in Sydney's Entertainment Quarter in Moore Park. #artexhibition #artcollecting #springtime

14.01.2022 Would you like to be featured on an ABC news site? There's good reason to put effort into this, as according to the latest Nielson Digital Ratings ABC new sites came in at number 1. In today's #magnifymondaymoment Monica describes her 3 step process to magnify your message on the ABC.... She also lets you know the email format so that you'll be able to email any of the journalist's from the site/s. What expertise can you share through the ABC? #abcnews #media #nielsonratings

14.01.2022 Do you think that kids are brought up with a more entrepreneurial mindset nowadays? When Monica was 13 she got her first job in a French Patisserie. She didn't even think about starting her own business until she was 25. Her daughter, Lotus, is 14 and she makes pocket money by selling customised birthday cakes like the Chocolate Decadence cake below.... It's so amazing seeing her learn business skills such as: *dealing with customers *working out margins to set prices *making a promise and sticking to it *aiming to exceed expectations and delight *time management *marketing If you're based in Sydney and would like to celebrate your birthday or your loved one's bday with a creative, customised cake, check out: Lotus Bakes on Facebook or lotus_bakes on Instagram #creativekids #entrepreneurlife #customisedcakes

14.01.2022 Calling all restaurant and cafe owners, nutritionists, environmentalists and producers of vegan products. In today's #magnifymondaymoment video Monica lets you know how you can take advantage of World Vegan Month. She shares newsworthy angle ideas relating to this awareness month that will capture a journalist's attention.... #veganism #mediarelations

13.01.2022 What is the one thing you enjoy the most about your work? For us, it’s the opportunity to publicise groundbreaking news that could have a positive impact for millions of people. Yesterday WordStorm PR was tasked with publicising the groundbreaking research about Alzheimer's for our client Macquarie University. ... Two brothers Lars Ittner and Arne Ittner are hopeful they have found a treatment that could reverse the impacts of memory loss in people after successfully achieving this with mice. It was picked up all over mainstream media from TV News, metro online news sites and newspapers and many radio networks. You can read the story here: https://lnkd.in/gYmEV8v Nothing like getting to the weekend, knowing you’ve helped to spread a bit of much needed good news into the world. #dementia #research #media

13.01.2022 Are you a #psychologist, #personal trainer, #nutritionist or relationship counsellor? If so, in this week's #magnifymoment Monica discusses a great opportunity for you to get free media exposure in Fairfax media. In this video, she explains the following 3 points:... 1.The type of content Live Well is looking to publish 2. Who to contact 3. How to get their attention What can you share that will help people with their wellbeing? #healthadvice #media

12.01.2022 Are you determined to make the most of what's left of 2020? Do you want to prioritise your online and media presence but don't know where to start? In today's #magnifymondaymoment video Monica has some exciting news.... Online Influence Expert Kirryn Zerna and Monica are coming together to help you find the right tools, advice and inspiration to BREAK THROUGH. They have created a fun, practical and inspiring one-day workshop with a choice of: in-person (Sydney) on 22nd October virtual workshops on 30th October If you want to stop blending into the background and end 2020 with a bang, you can register here: https://lnkd.in/gQVKpYN #entrepreneur #marketing #influence

11.01.2022 Spring, flowers, art and sunshine. Are these some of your favourite things too? Our Managing Director Monica's talented artist husband Joram van der Starre, delights in capturing the beauty of nature and splashing it in vibrant colour using textured oil paints on large canvas. His upcoming exhibition 'Florescence' is begins on 9th October in his gallery Art T Gallery in Sydney's Entertainment Quarter.... You're all invited to the opening preview evening on 8th October. We'd love to see you there. #artbuyers #artexhibition #spring

11.01.2022 Are you in the business of coffee? On 1st October it's International Coffee Day and a great opportunity to gain mass media exposure for your coffee related business. 3 angle ideas include:... - coffee trends over the years - how your cafe has survived or thrived through COVID - fair trade coffee Monica gives a further 3 angle ideas in today's #magnifymondaymoment video. Do your barista friends a favour and share this video with them. Cappuccino anyone? I think its that time of the morning - ahhh. #cafebusiness #coffee #media

09.01.2022 When you have the opportunity to be interviewed by a journalist, do you just wing it? If you do, you're not alone, however, it's ideal for you to change this habit pronto, to make the most of your media opportunity. Our Managing Director Monica is partnering with University of Sydney to conduct a one day workshop on how to handle media interviews on Friday 23rd October.... She'll be teaching topics such as: * What journalists look for in media talent * How to come up with your key messages * How to answer difficult questions * How to keep journalists coming back to you for more You can book tickets here: https://lnkd.in/fuP7Bui #mediatraining #mediainterviews #media

09.01.2022 The way we consume media is shifting but our addiction to consuming media remains constant. As expected, the biggest shift for #media over the past decade is the shift to digital. Below are the Nielson Digital Content Ratings as published in June 2020.... If you share your expertise and stories on these platforms you have access to millions of eyeballs. If the digital platform you're featured on then shares your story to their social platforms, the visibility of your brand is supercharged. Are you making use of the media's thirst for content to increase the visibility of your brand and develop trust and credibility? If you'd like to explore this option, Monica is here to guide you on that journey. #ratings #digitalmarketing

08.01.2022 What’s in a #headline? Well, it could be the difference between you getting the opportunity to magnify your message on TV and other mass media outlets or NOT. Journalists are busy people and have no end of experts and business owners like yourself, vying for their attention.... In today's #magnifymondaymoment video, Monica explains exactly how to go about writing a headline that will capture a journalist’s attention. Aside from media, this is also useful info if you want to get cut through with all your content creation including blogs, videos, whitepapers etc. #headline #cuthrough #media

07.01.2022 From Ice Addict to Entrepreneur! This is the sort of headline that gets a journalist's attention and in Danny Shannon's case, it's a true story. He is an inspiration, the world's loveliest human, and we are so thrilled to have helped him share his incredible story.... Check it out for yourself, it's a ripper! https://www.news.com.au///25e62779dcdb030c1b6f2af4cc38215a

07.01.2022 Is the thought of baring your body in a swimming costume a scary one? If so you're not alone and this year is probably worse than most due to comfort eating from COVID 19. In today's #magnifymondaymoment video I explain how fitness trainers and nutritionists can make the most of this conundrum and magnify their message in mainstream media.... #spring #fitness #media https://youtu.be/OU7WFHRVFCQ

06.01.2022 There is no time like the present to upskill on #PR. Our Managing Director Monica will be facilitating a one day workshop on behalf of University of Sydney Centre for Continuing Education this Thursday, 6th August. She’ll be sharing her trade secrets on how to capture a journalist’s attention so you can achieve money-can't buy media exposure.... If you'd like to join Monica, you can book here: https://lnkd.in/gDQkePF #smallbusiness #entrepreneur #media

03.01.2022 Media Consumption has increased during COVID-19. As you can see from the infographic more people are tuning into TV. To make your story relevant for TV, you should consider the following:... *Tie your story/expertise in with what people are grappling with now *Communicate your message as simply as possible *Put forward visuals to accompany the story *Find a case study who can demonstrate first-person experience #associations #eventprofs #media

02.01.2022 Are you unsure about how to talk to your kids about wearing Facemasks? All things Facemask is the trending media topic of the week as it’s what people are grappling with right now. Freelance journalist Kimberly Gillan wrote a great article titled ‘How to talk to kids about wearing face masks’, interviewing WordStorm PR client Jennie Hudson, Director of Macquarie University’s Centre for Emotional Health.... Professor Hudson’s key tips are: *Start a conversation to find out what they are thinking *Make sure your kids are hearing a consistent message from all their caregivers to avoid confusion *Don’t overdo the reassurance as it could cause more concern You can read the whole article here: https://lnkd.in/gepKkNy If you have expertise to share around what people are grappling with right now, you will help yourself and the media by putting yourself forward as a spokesperson. How have you approached the facemask topic with your kids? #expert #parenting #media

02.01.2022 Have you tried to think positively but it doesn’t work for you? If so, you’re not alone. Motivational Speaker Chris Helder came up with the concept of useful belief, and has been presenting and writing books on this topic for many years.... We've seen Chris speak and love his message. It’s exactly what people need to hear right now. The Today Show interviewed Chris on the weekend and plugged his new book The Simple Shift. Here’s what got the story over the line: *An intriguing headline *A pitch email with 4 clear dot points *A link to Chris’s TEDx talk to watch him in action *Suggested visuals Are you a speaker with a message that could benefit people right now? Monica will be presenting 5 Steps to Media Magnet at the next national Professional Speakers Australia - PSA event next Tuesday, 8th September. You can register here: https://lnkd.in/g-uJrJX #author #speaker #media

02.01.2022 If you'd like to get exposure on TV, online news sites or radio the first step is to capture a journalist's attention. You need to tap into their curiosity as if they're curious about what you have to say, they're audience will be curious too. Our Managing Director Monica was interviewed by Suzi Dafnis and Michelle Falzon for HerBusiness Content Sells Podcast about how to do just that.... She shares 5 key strategies to standing out from the 100s of pitches journalists get each day so that you're the one that shines in the media instead of your competitor. You can check out the interview here: https://lnkd.in/g-PTsmb #content #herbusiness #media

02.01.2022 Is it possible to achieve widespread media coverage by sending your pitch to just one journalist? The answer is YES and in today’s #magnifymondaymoment video Monica explains how to do just that. It all comes down to 3 letters. #media #message

01.01.2022 What’s your take on TikTok? Are you a social media expert who has an opinion about its security risk or a business who has cleverly used it as part of your marketing mix. In today’s #magnifymondaymoment video I explain why your take on TikTok could score you mass media coverage right now.... Tag your favourite social media whizz so that they can take advantage of this opportunity. #tiktok #security #socialmedia