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Wordsworth Marketing

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21.01.2022 There's a lot of psychology in marketing and one interesting area is around "free" shipping. As consumers move more to online shopping, the tactics around building your shipping costs into your product (or not) becomes a bigger consideration. I'll qualify this by saying that it depends on what you're selling and where you're shipping to, but for the most part my advice is to try and build shipping costs into your pricing so as to be able to offer free shipping as a key bene...fit. A lot of studies show that consumers see free shipping as desirable and that helps get them over the line with the purchase. That doesn't mean your customer isn't paying for shipping, it just means that the cost they are presented with is a combined product/shipping cost, rather than separated out. In their head they see the word "free" and that gives them some warm fuzzies about their decision. As an example, I've just placed an online order for a new lens for my camera. It's a one-off purchase, and not something I have time to mess around with - I just need it and I want it delivered to me. I googled "Canon 18-55mm lens" and various options came up. The two cheapest ones were $80 or $95 so I had a look at both of those. Sure enough, the $80 one worked out at $80 + $15 shipping, and the other one was $95 with free shipping. So which one do you think I bought? The second one...even though it was exactly the same price. I'm well aware that I'm stlll paying for shipping even though it is "free" but in my head as a consumer I just felt better about the purchase overall, and there's a little bit of annoyance there as well that the advertised price in the first option wasn't the whole story. Just something to consider when you are looking at pricing for online products - consumers are motivated by all sorts of benefits related to the transaction, not just the product itself.

21.01.2022 This one made me snort... Good UX = not making people add their mobile number one digit at a time!

17.01.2022 Being Halloween, and having run into a couple of these "ghosts" lately, I thought I'd share a post I wrote way back in Jan 2019 about my experience with professional ghosting. Happy Halloween everyone! https://wordsworthmarketing.com.au/professional-ghosting-w/

17.01.2022 I probably have to be careful with what I say about Facebook while on Facebook, but I will say that it was an absolute mission to resolve an error from their end on my ad account! It took a lot of messing around and finally paying someone to sort it out for me but I'm out of Facebook ad jail after my wrongful conviction! PS - if you need a gun Facebook-fixer I now know one!

06.01.2022 And we're back... A couple of days later than planned in order to avoid the Brisbane lockdown but Wordsworth Marketing is on deck for the new year. 2 hours in and I think I need one of these!

03.01.2022 Well it's been a year like no other, where we've pivoted in unprecendented ways...(and all sorts of other 2020 buzz words...) BUT...we've made it through! And for Wordsworth Marketing, we've had our best year yet, which has been exhilarating and exhausting in equal measures! ... I'd like to take the opportunity to thank all of my wonderful clients for being just that...really wonderful. I can't wait to see what 2021 brings for us all. In the meantime, Merry Christmas and a Happy New Year - see you in 2021! Sarah - Wordsworth Marketing PS - We're on hols too - back on deck from Monday 11 Jan.