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25.01.2022 Black Friday sales continue and now is the perfect time to get your Christmas shopping started with 20% OFF a number of your favourite brands! Enjoy 20% OFF 3 Sprouts, Boon, Grobag and Brica until Sunday! Shop now at www.wowbaby.com.au

24.01.2022 We are excited to be offering this new service with a personalised wall art name printable with your family photos. Completely personalised with your childs name, and your favourite images. This will be a digital file ONLY.

23.01.2022 Now in stock!!! Get in quick before this best seller sells out again! Voted Best Nappy Bag Australia 2020 in the people's choice Tell Me Baby awards, the OiOi Tan Faux Leather Nappy Backpack is a stylish and comfortable way to carry all your baby's needs. Grab the handle of the nappy backpack and sling it on your back with the adjustable padded shoulder straps, or attach it to the pram using the complimentary stroller clips when heading out & about.

23.01.2022 Do I need to say more!! #mumlife

23.01.2022 Product review: Baby baths Today, Im reviewing our two baby baths the Shnuggle baby bath and Clean Rinser baby bath and some of the pros and cons. Shnuggle baby bath: ... Pros Comes in rose pink, grey, navy and white The bum bump helps to support baby in the water, preventing them from sliding The foam back rest keeps baby cosy and the bath shape means baby has plenty of water around them to keep them warm. Only uses 2 litres of water Is easy to use on the kitchen counter or in the bath The Shnuggle baby bath tub for newborns and infants up to 12+ months Winner of Mother & Baby Gold 2017 and Junior Design Gold awards the Shnuggle baby bath, is one of the top rated baby baths available. The rounded shape means the bath can fit inside most kitchen sinks and stores away easily too. Cons Baby will outgrow the bath sooner than a traditional baby bath (a toddler bath is now available in a larger size), so you may need to transition to a normal bath sooner and get a bath seat. Can take up a fair amount of room due to size of the baby bath. Price: $69.99 Summer Infant Clean Rinse Bather Pros The Summer Clean Rinse Baby Bather grows with baby from birth until sitting up unassisted. For use in 3 locations: on the counter, in the sink, and in the tub (like a normal bath, but with baby supported). Bathing on the countertop not only brings baby closer to mum and dad but is hassle free. 3-position adjustable recline and folds flat for storage Clean Rinse design allows water to flow easily into the sink and keep countertop dry The quick-dry soft material provides maximum comfort and easy cleaning while helping to prevent mould & mildew. Cons Only comes in one colour More water is used if used in the bath, so the sink is probably best for lower water usage. Will depend on room temperature for bathing baby on countertop to keep baby warm. Price: $70 on sale from $80. View our bath time products at https://www.wowbaby.com.au/collections/bath-time

23.01.2022 Pre-order these new arrivals now! I'm super excited to be adding these new baby clothes and bed canopies for our range. Limited stock available for pre-order now with delivery early October! Happy shopping.

22.01.2022 The purest choice for you and your baby. Organic cotton manufactured without chemicals is used on the outside of the bag as well as the changing mat, so you know every nappy change is on the most natural surface. The soft aesthetic of the bag compliments its honest origins, while the convertible strap and spacious internal ensures this baby bag has all the function modern parents need. There is also a matching change station for when you don't want to take your nappy bag.

22.01.2022 After childbirth you might need a little assistance downstairs to treat swelling, irritation or injury. These SRC Relief Femme-Eze come in a cute little bag and provide a re-useable nontoxic Hot and Cold Perineum Ice Pack. Contoured to the female anatomy it can be used for a multitude of conditions in a safe, fast, effective and natural way for: Vulvodynia and Vulvar Varicose Veins treatment Swelling reduction after a Labiaplasty or Episiotomy Care and Recovery... Perineal pain relief after childbirth Perineal care during labour Haemorrhoid management during and after pregnancy Includes 2 x Perineum Ice/Heat Packs and 2 x Soft Organic Cotton Cover Sleeves Comes in a handy storage bag with zipper These can work in conjuction with the SRC Recovery shorts and leggings. #postpartumbody #postpartumjourney #postpartum #srchealth #srcrecoveryshorts #srcrecoveryleggings #srcrecovery

22.01.2022 Take two of my post. I'm super excited for this new range coming soon. Pre-order our new baby outfits and bed canopies now!!

22.01.2022 TUMMY TIME is essential for all babies, and has a number benefits. . Tummy Time helps prevent your baby from getting a flat spot on their head which is associated with lying on their back so much. . It also builds head, neck and upper body strength, and helps develop the essential skills babies need to crawl, roll over, sit up and stand.

21.01.2022 FREE GIVEAWAY! Get a free set of Gaia pram pegs with any purchase of a Gaia skin care product, Belly Bandit support band or Surocrem until stocks last. 1 free giveaway per person. #freegiveaway #gaia #bellybandit #sudocrem

21.01.2022 You might have heard the term fourth trimester being thrown around, but what really is the fourth trimester? The fourth trimester is the 12-week period immediately after you have had your baby. Not everyone has heard of it, but every mother and their newborn baby will go through it. You may find the term trimester odd, since your baby is already born. But think how much she still needs to develop over these next few months, from refining and developing all her senses and c...ontrolling her reflexes, to learning how to respond to you and your partner. The mental and physical strides your baby takes during her first three months are just as important to her development as those she took in your womb. It is a time of great physical and emotional change as your baby adjusts to being outside the womb, and you adjust to your new life as a mum. The fourth trimester is also a time for your baby to get used to the variety of noises, lights, smells, sounds and sensations of the outside world. Moving from the familiar comfort of your warm, dark and quiet womb, to a noisy, bright and often cold environment, is a major change for your baby. By offering her plenty of love and support in her first three months, you can make this transition easier. During this time, baby will want to stay nice and close to mum and its a very special time between the two of you. Read my latest blog post on the fourth trimester. It definitely helps to understand this period for both you and your baby. https://bit.ly/34ZAAvE

19.01.2022 Designed in collaboration with a pediatrician, the Skip Hop baby activity centre supports a whole body approach to play and learning.Easy to assemble, with toys that can be positioned anywhere for baby, it features a 360-degree rotating seat that turns and stretches for bouncing. The unique Discovery Window lets baby see their feet while they play to learn cause and effect.As baby grows, the activity centre converts for easy cruisingultimately becoming a clean, sturdy table for coloring, playing and more. A modern, clean aesthetic and multiple uses will make this activity centre a family favourite!

18.01.2022 Our Tommee Tippee comforters make the perfect little companion for your baby!

18.01.2022 Free shipping on all orders over $100 today ONLY!. Up to 25% off major baby brands such as Tomy, Boon, BabyMel, Ergopouch, Skip Hop, Philips Avent and more! CODE: FREESHIPPING

18.01.2022 There is nothing better than a relaxing afternoon with your baby!

15.01.2022 Good luck resisting this deal! The revolutionary Grobag is now 20% OFF! . For over 15 years, The Gro Company have been selling their revolutionary baby & toddler Grobags, approved by The Lullaby Trust. Grobag baby sleep bags are designed to keep your baby safe, comfortable and sleeping soundly all night. All Grobags come in a number of warmth ratings (togs) to make sure your baby does not get too cold or too warm during the night.

14.01.2022 15% OFF, anyone?! Our Black Friday sales have already begun! Shop amazing deals on Gaia, Project Nursery, Joovy and Philips Avent at www.wowbaby.com.au now.

14.01.2022 We all love our kids, but we definitely all have days like this, especially with many parents working from home this year. Making sure you care for yourself is just as important as caring for your babies and children. #ruok #mumlife #parents #postpartum #pregnancy #mum #babiesneed #kids @_happyasamother

14.01.2022 We have loads of NEW BABY products. To celebrate get FREE SHIPPING on orders over $100 for four days only!!! ENDS SUNDAY

13.01.2022 We'd just like to wish all the fathers a happy Father's Day. This year has been especially tough, especially for us Melbourne folk, so thanks for being there for us and the kids whilst we get through this year. We've been home more than ever before and everyone's patience is tested, so having that support from partners and dads has been more important than ever this year. ... One major pro is our men have got to spend more time with their new babies!! Happy Fathers Day! #fathersday #fathers #dadlife

12.01.2022 Check out our latest new baby, toddler and mothercare products added to wowbaby.com.au

11.01.2022 We've just signed up with Trustpilot so we can start getting feedback from our customers on what we are doing right and what else they'd love to see from us at Wow Baby. This will help us improve our customer service and product offering to our customers. If you can take five minutes to review us on Trustpilot, that would be amazing!! As a small business, we really appreciate all support from our customers and followers.

11.01.2022 Shop our baby and toddler sleeping bags from leading brands Merino Kids, Ergopouch and Gro Company. Get $5 off all our baby sleeping bags one week only. Minimum $35 spend.

11.01.2022 Giveaway time! We are excited to be launching our competition today, with two gorgeous prize packs for mum or baby. Win some of our top selling products for mum or for your baby. Enter now at https://bit.ly/2DKKwxS

11.01.2022 Isn't this just gorgeous?! The Snuggle Hunny Sunset Rainbow set is the perfect gift for a newborn, and can be found on our website!

10.01.2022 Ready for a good nights sleep! Soothe your baby during the night with sweet songs, nature sounds and even your recorded voice!

10.01.2022 We are super excited to launch our new Wow Baby website at wowbaby.com.au! Hope you like it as much as we do, but please pass on any feedback if we need to fix any issues!!!

10.01.2022 Savour every moment with your bub, no matter what!

09.01.2022 In stock now! Shop the latest Ergopouch baby and toddler sleeping bag range in berries and night skye. #babysleeping #babysleepingbag #babysleepingtips #ergopouch #babygifts

07.01.2022 The first six months of a babys life are remarkable. From the moment a child is born, their little minds are curious and they have an innate hunger for discovering and learning. Your role as parents is to help them feed this hunger through play, song, stories and love, but there are other things you can do to supplement the learning process by choosing the right toys. Toys can be valuable tools when raising happy children, and the toys you choose in the early development y...ears are crucial in the development of language skills, motor skills, cognitive thinking, sense of safety and social skills. Before buying any toy simply because it looks cute or is trendy, take a few moments to consider the impact it will have on your childs development. Developmental Benefits Rattles - Build grip and tactile stimulation Mirrors - Improve focus on faces and objects (8-12 inches away) and stimulate social and language development. Musical mobiles - Stimulate hearing, stimulate infant to make sounds Books with baby faces animals, high-contrast - Speech and language development, social and cognitive development Floor play mats - Enhance tummy play, developing strength in arms/legs https://www.wowbaby.com.au/collections/toys

06.01.2022 The Gaia Hair and Body wash is an essential for bub. It's so much easier having the one product to clean your babies body and hair in one go. It's all organic with no nasties, so you know your babies skin and hair is well cared for. Shop now at https://bit.ly/3m4VgZ7 #gaia #babyskincare

05.01.2022 A practical accent for any nursery, the Giraffe and Lion Sound Soothers soothes baby to sleep with high quality sounds from nature or a melodic lullaby. With a playful design that's sure to compliment any nursery, the standing giraffe design makes it fun and easy to use, while your little one enjoys relaxing sounds and dreamy lullabies.

05.01.2022 As much as we love spending time with our kids, sometimes we also need a break and a little time out to ourselves. I spend Friday talking to a friend about how much better she felt after her kids went to childcare for two days and my son went to childcare for one day this week. We both felt we actually parented better after having that mini little break. so we could work on peace. It's OK to say you need time apart even if it's just a half an hour walk around the block by y...ourself. #mumlife #parentalburoutisathing

04.01.2022 Want to do some Christmas shopping early? Get 10% off all toys store wide this week only from Lamaze, Tomy, Boon and Mizzie the Kangaroo! Ends Sunday.

04.01.2022 I think this could have happened to any mum, so we can all relate. What has your kid done to give you a fright?

04.01.2022 Thank's Luis for the great review. We'd love if our customers could review us on Trust Pilot.

03.01.2022 Hello gorgeous Don't you wish you could be snuggled up like this sometimes!?

03.01.2022 Best seller alert: Our Stroksak pram organisers make the perfect companion for your pram and keeping all your belongings organised whilst you're out and about with bub! https://www.wowbaby.com.au/collections/pram-organisers

03.01.2022 Here are some handy tips & tricks for parents with newborns that are bound to make your life a little bit simpler! via @kingdomofbaby on pinterest

02.01.2022 Gorgeous little Archie in our Dark Grey Shnuggle Bath. @mr_simon_white #shnuggle #shnugglebath #babybathtime #babygirl #babyboy #babyshower #babygift #babygiftideas

02.01.2022 Mizzie Puzzles are a hit when it comes to keeping the kids entertained! . Plus, they increase fine motor skills, teach patience and help teach your children about Australian land marks!

01.01.2022 We think these are one of the best baby baths on the market right now and glad our customers love them too!