XEN Solar in Chatswood, New South Wales, Australia | Marketing agency

XEN Solar

Locality: Chatswood, New South Wales, Australia

Phone: +61 413 489 388

Address: Level 13 465 Victoria Avenue 2067 Chatswood, NSW, Australia

Website: https://www.xensolar.com

Likes: 16

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24.01.2022 If youre new to solar then its likely you dont fully understand "solar speak"! To help you gain an understanding of the world of solar, weve made a glossary on key solar terms. Read the glossary here: https://xengo.in/2W6WQiy

23.01.2022 Its important to look at the overall trends and insights of social media to work out what we can do to break through the noise our competitors create. We outline the key takeaways for Australian solar dealers here: https://xengo.in/39wV7qZ

22.01.2022 Ever gone to share one of your blog posts on Twitter, LinkedIn or Facebook and it pulls through the wrong description or title, even though you've updated it on the post hours ago...? Here's a good summary of how to clear those cached details, so they get pulled through from your post correctly. #social

20.01.2022 The Complete Guide to Using Google Ads for your Solar Business https://xengo.in/2H3PtzZ

20.01.2022 Each year, legendary internet analyst, Mary Meeker, releases insights into the latest social media and internet trends. Here are some clear takeaways that gives marketers the chance to review current strategies and prepare for future success: https://xengo.in/2It76KO

20.01.2022 Solar dealers need to have great local search visibility and to achieve this, dealers will need a well-optimised website, possibly Google Ads campaigns running and other SEO strategies in place. However, one platform that dealers tend to overlook is Google My Business (GMB). With a Google My Business account, you can easily connect with customers across Google Search and Maps. Here is a Complete Guide to Using Google My Business in Your Solar Business.

20.01.2022 Encouraging your customer to write a review for you can be awkward and intimidating. When I think about direct ways I have been asked to write a review for certain products or services over the years, I can see there are a few common elements: The person established a rapport with me... The person already knew that I was happy with the service, so it was an easy-ask for them with a high probability that I would comply They made it easy for me to write the review. Let's break these down to make it simple for you and your solar team.Encouraging your customer to write a review for you can be awkward and intimidating. When I think about direct ways I have been asked to write a review for certain products or services over the years, I can see there are a few common elements: - The person established a rapport with me - The person already knew that I was happy with the service, so it was an easy-ask for them with a high probability that I would comply - They made it easy for me to write the review. Let's break these down to make it simple for you and your solar team: https://xengo.in/39BD96X

19.01.2022 Boosting a post directly from your business Facebook page is very easy to do but there is a more effective way to advertise via Promoted Posts. You can access these via the Facebook Ads Manager platform. Here's why you should set up facebook ads manager: https://xengo.in/2lK6YOh

19.01.2022 If you're new to solar then it's likely you don't fully understand "solar speak"! To help you gain an understanding of the world of solar, we've made a glossary on key solar terms. Read the glossary here: https://xengo.in/2W6WQiy

19.01.2022 Digital marketing can be a confusing and complex process. With that fact in mind, this guide will walk you through the many key components of digital marketing and explain how you can implement them effectively in your solar business. Find information here: https://xengo.in/2PJWaMd

19.01.2022 Improve traffic to your website or social channels with some easy wins that solar dealers can put into action without too much effort.

18.01.2022 With the hype of Christmas and New Year celebrations taking over between 25 Dec - early Jan, its worth questioning whether you should keep your paid marketing campaigns running during this time. Find more information here: https://xengo.in/2YQeOoZ

17.01.2022 Understanding the customer journey (or buyers journey) is very important for implementing your digital marketing. Watch our video, where I explain what the customer journey is, why its important and how to categorise where people are in their journey. Watch the video here: https://xengo.in/2wsC9CS

17.01.2022 We often hear from dealers that they feel like there is not enough daylight hours to run and market their solar dealership. We believe, outsourcing is the answer. Here's when you should outsource your marketing activity: https://xengo.in/2YMu3NW

16.01.2022 When it comes to Facebook Ads, you will not always going to get the results you expect when it comes to location targeting. Find out why your ads are showing to people outside of your target location. https://www.xensolar.com.au//facebook-ads-why-are-my-ads-s

15.01.2022 If your website is slow to load pages then thats a problem. The slower your website is, the more likely people are to abandon it before it loads. To help you consider a number of issues that can effect your website speed, we have shared 6 of the most common reasons why your website could be slow: https://hubs.ly/H0sJp0y0 #XENSolar #SolarWebsite #slowwebsite #Solar #digitalmarketing #onlinemarketing

15.01.2022 Understanding the customer journey (or buyer's journey) is very important for implementing your digital marketing. Watch our video, where I explain what the customer journey is, why it's important and how to categorise where people are in their journey. Watch the video here: https://xengo.in/2wsC9CS

14.01.2022 "Is duplicate content an issue for my solar website?" This is a question we often hear from solar dealers. Craig answers this in this video.... Learn more here: https://www.xensolar.com.au//is-duplicate-content-an-issue

14.01.2022 It's important to look at the overall trends and insights of social media to work out what we can do to break through the noise our competitors create. We outline the key takeaways for Australian solar dealers here: https://xengo.in/39wV7qZ

13.01.2022 Solar dealers commonly ask "Is duplicate content an issue for my solar dealer website?" In particular, dealers worry that Google will penalise their websites for having duplicate content. Watch the video on our blog for more information: https://xengo.in/2wOqf6Q

12.01.2022 We choose to use WordPress as our web development platform for most of our clients and recommend it to our solar dealers. There's one simple way to check if you're using WordPress. Read how on our blog: https://xengo.in/2Q5UcWz

11.01.2022 With the hype of Christmas and New Year celebrations taking over between 25 Dec - early Jan, it's worth questioning whether you should keep your paid marketing campaigns running during this time. Find more information here: https://xengo.in/2YQeOoZ

11.01.2022 In Craigs latest video, he discusses the importance of credibility for your social business, and some simple steps you can implement to improve your own sites perception and credibility. Check out the video here: https://www.xensolar.com.au//why-credibility-is-so-importa

11.01.2022 In Craig's latest video, he discusses the importance of credibility for your social business, and some simple steps you can implement to improve your own site's perception and credibility. Check out the video here: https://www.xensolar.com.au//why-credibility-is-so-importa

10.01.2022 Understanding the conversion path your customers take prior to making a purchase provides insight into where your marketing efforts need to be targeted. Find more information on our website: https://xengo.in/39IOx0C

09.01.2022 As you may know, we work with a number of solar dealers and installers around Australia, so that gives us insight into what's working, not only for dealers in different locations but also for changes in the industry at large. Part of credibility is having an understanding of these changes, what's working what's not. Read on for more information: https://xengo.in/2uW31Lq

08.01.2022 Your solar business is a physical business, bricks and mortar. You talk to customers, you go out to their homes or places of work and you support their technology. So, often dealers wonder why they need a website. Despite solar being a fairly in-person, face-to-face industry, we will outline why a website is still extremely important. Read on here: https://xengo.in/2IdxcRj

06.01.2022 A question solar dealers frequently ask us is how to remove the section highlighting other solar companies that "other people have searched for". The bad news is that you can't remove it. It's a Google feature that offers the searcher the chance to review and engage with your business OR see who else others have searched on. The good news is that there are a few things you can do to push this section down, down, down to the bottom of the listing. Here's what you can do: https://xengo.in/2XAHDEi

03.01.2022 This is the number one questions we get asked all the time! Leads are great, but how do I convert them into customers? In our experience it comes down to these top 5 factors. 1. Have a Proactive Sales Team 2. Qualify The Lead As Early As Possible... 3. Nurture All Leads 4. Remarket to Website Vistors 5. Keep Reviews Up-To-Date Read more here: https://xengo.in/2Ooy4s8

03.01.2022 Whether you are new to solar or simply looking to boost your existing solar business, we have a marketing cheat sheet to help you stay ahead of your competitors. Read our blog post here: https://xengo.in/38BGd1j

02.01.2022 If your website is slow to load pages then that's a problem. The slower your website is, the more likely people are to abandon it before it loads. To help you consider a number of issues that can effect your website speed, we have shared 6 of the most common reasons why your website could be slow: https://hubs.ly/H0sJp0y0 #XENSolar #SolarWebsite #slowwebsite #Solar #digitalmarketing #onlinemarketing

02.01.2022 As a solar dealer, people may reach your website through a number of channels, such as Google, Bing, and social media posts. When checking these metrics on Google Analytics, you might be wondering why there is a significant number reflected under the Other channel. Read our blog post, where we explain Google Analytics default Channel Groups, and their data source: https://hubs.ly/H0pYJpr0

01.01.2022 Google has made it easier for solar businesses to promote their brand through Google My Business (GMB) posts. You can promote your upcoming events, offers, and special deals, highlighting your products, or any of your blog posts or pages. We'll tell you how to take advantage of it. Learn more here: https://xengo.in/2pfCUMr