YOKU in Sydney, Australia | Design & fashion

YOKU

Locality: Sydney, Australia

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25.01.2022 Thanks to the power of technology, a first look today at an alternative coloured YOKU belt!

24.01.2022 We *love* the complete redesign of simple things.. the overlooked items. Case in point this redesign/rethink of the humble adjustable spanner by https://www.facebook.com/MetMoEng-466225644150716/ https://www.kickstarter.com//metmo-grip-the-worlds-most-sa

24.01.2022 We're not big fans of 'merch' .. crap you dont need with our logo on it .. but if it's useful and durable then it feels right. Over the last few months we've had some amazing feedback, input and ideas from you, our earliest supporters. So, if you would like, hit me up (or just like/comment here) and I'll get one of these YOKU fridge magnets to you in the mail. Happy to send worldwide. Also, stay tuned for some big news later this week!

21.01.2022 As we move closer to launching our crowdfunding we continue to make improvements to the design and form based on user testing. We are pleased to give you a preview of the latest prototypes. These are made via precision casting (the first prototypes were 3d printed) so are coming out with the required tolerances (accuracy) as is clearly seen from the photo. It looks like a render but this is a live shot! Next we are testing a range of leathers from a preferred supplier (soon t...o be announced) and have another major design improvement in the buckle we plan to test also Love to hear any comments or feedback in the comments!

21.01.2022 Behold the latest designs, shown here (renders) in solid silver and rose gold. Lighter, cleaner lines and no visible plate on the inside. Countless iterations to get to this outcome. We have decided to do a limited run, hand made in solid silver for early adopters. These will come with an obligation however. If you don't love it day to day then you HAVE to return it (for a full refund) and tell us what you don't love about it. The price will be $280 USD for 1 buckle and 2 belts and you will have your choice of leather colours also. If this is of interest please DM me directly and I will talk to you about your custom, solid silver belt. We will only be making 10 a month as we will be hand finishing them and won't be able to manage doing any more than this.

19.01.2022 If you have been following the YOKU story now we're keen to know if you have any questions about anything (brand, people, product, price, values) .. so ask away .. even something you might not want to know but think others might..

17.01.2022 Design and durability are the most important things for us. How do we achieve it? Designing every little detail upfront using high-tech software, visualising and improving them over time. Follow us to learn more about the design process we are using to create your YOKU belt. The last belt you'll ever own. #yoku #yokubelts #belt #styleguide #mensbelt #leathergoods #leatherbelt #fashion #businesslife #style #businesscasual #accessories #mensstyle #mensfashion

17.01.2022 A first look at the belt photoshoot outputs combined with brand

12.01.2022 A first look at the YOKU logo, thanks to our friends over at @unkl_studio who do some truly amazing work for our visual identity. Excited to share more over the coming weeks