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Your Virtual CMO

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25.01.2022 Words are powerful. Used well, they have the ability to inspire, to motivate, to build trust and community. They also have the power to be destructive if not thoughtfully considered.... For the sake of mental health and wellbeing, and to promote inclusion, THINK before you post words on social media. Ask yourself, Do these words speak Truth? Are they Helpful? Do they Inspire? Are they Necessary? Are they Kind? #worldsocialmediaday #content #socialmedia #mentalhealth #inclusion #wellbeing #contentmarketing #think #wordsmatter #yourvirtualcmo #virtualcmo #marketingconsultant #melbourne

24.01.2022 I always do a little happy dance when a client marketing brief is focused as much on their employer brand as it is on the consumer brand. Employer brand shouldn't be the sole responsibility of your HR and talent team, but rather a collaboration with your marketing team, with both working together to build out and execute on your EB strategy. According to research, high-performing businesses are 6 times more likely to have this partnership in place. Is your business in the 2/3 of businesses who don't? #employerbranding #employerbrand #virtualCMO #YourVirtualCMO

23.01.2022 Words are powerful. Even more so during a crisis. Written or spoken, they influence emotion. Finding the right ones can be hard at times and right now even more so. When face to face isn't an option, words matter even more. Execute wisely. Speak honestly and validate. Story tell and personalise. Simplify what you're saying. ... Your words have impact and the power to stimulate action. #communication #marketingcommunication #virtualcmo

22.01.2022 Cue Madonna... 'Cause we are li-ving in a Vir-tu-al World, and I am a Vir-tu-al Girl Running Your Virtual CMO as an on-demand "remote worker", this is the usual state of play for me irrespective of the new reality that COVID-19 brings. ... Though I must say I am missing the temporary pause on some in-person client catch ups, meet-ups and events, it's fascinating to watch the creative ways small businesses are banding together, supporting each other and finding new ways of working and delivering outcomes for customers. #virtualcmo #virtualmarketing #remotework #virtual #ondemand #marketingconsultant #marketing #brandmarketing #madonna

22.01.2022 Over the last month or so, have you noticed the shift in when people are engaging with your content, depending on the time of day you post? Think about it... People are not currently sitting on a commute to and from work scrolling through their social media feed. They are online more than ever. They are looking for work more than ever. And there is content overload - more video, more advice... more, more, more! Times have changed (now, there's an understatement).... With this, there has been a shift in the "optimal times" to post on social media and some insights into how COVID-19 has changed social media engagement. Use the below as a guide only, remembering, you (or your marketing team) will be the best judge of monitoring what's working for your business, and with your intended audience! More details here: https://bit.ly/2VV7rwN #socialmedia #marketing #engagement #virtualcmo #yourvirtualcmo Jeannette Borg

22.01.2022 "61% of talent leaders will prioritise employer brand in 2020". Source: VideoMyJob If you are not prioritising your employer brand as part of your overall marketing strategy, there's a good chance you will not be a priority for the talent you want to attract! Congratulations Quila Cervelli, Nicola Harrison and Team RMIT University on another successful #EBRMITmeetup in Melbourne last night. Thanks to brand experts Margie Kwan and Johnathan Maltby for your engaging EB and Per...sonal Branding masterclass - a standing room only event speaks for itself! #employerbrand #employerbranding #melbourne #brand #marketing #meetup #evp #employervalueproposition #recruitmentmarketing #recruitment #marketing

22.01.2022 The Australian Health Practitioner Regulation Agency (AHPRA) and National Boards have published a new guide to help registered #health practitioners understand and meet their obligations when using social media, reminding practitioners that when interacting online, you should maintain professional standards and be aware of the implications of your actions, also encouraging practitioners to act ethically and professionally in any setting. If you are advertising a regulated hea...lth service, your advertising must not: be false, misleading or deceptive, or likely to be misleading or deceptive offer a gift, discount or other inducement, unless the terms and conditions of the offer are also stated use testimonials or purported testimonials about the service or business create an unreasonable expectation of beneficial treatment, or directly or indirectly encourage the indiscriminate or unnecessary use of regulated health services. Check it out: https://buff.ly/35khUDz #healthcare #socialmedia #marketing

22.01.2022 Today I delivered an online #marketing strategy training session for a progressive #recruitment agency client. We covered a lot of ground, but of all the things we discussed this is the the most important takeaway right now: People will forget what you said. ... People will forget what you did. But people will never forget how you made them feel. Thanks, Maya Angelou How we communicate right now matters more than ever before. Be valuable. Be respectful. Be humble. #yourvirtualcmo #virtualcmo #virtualmarketing #virtualmarketingconsultant #marketingconsultant #virtualtraining #recruitmentmarketing #recruitment #branding #keepitreal #stayhumble #respect #deliveringvalue #bekind #marketingtraining #zoom #zooming #zoommeetings

22.01.2022 Today we got to open a bottle of Veuve and celebrate a successful #RecFestAus19. I've had the privilege of working with Andrea, Pira and Michelle - the wonderful team at The Recruitment Events Co. Australia this year, helping to market and prepare for Australia's biggest in-house recruitment festival. There isn't a conference (more like a festival) quite like it in Australia, and I am proud to be part of an event so unique and dynamic. If you didnt get there this year, I hig...hly recommend you get in early when tickets go on sale for #RecFestAus20 and #RecFestNZ20 - yes, were going to New Zealand in 2020 too. Cant wait! . . . #recruitmentevents #recruitment #events #talentacquisition #eventmarketing #events #event #melbourne #celebratingsuccess #soldout #dreamteam @ Melbourne, Victoria, Australia See more

21.01.2022 Today Linkedin launches LI Stories in Australia; the first market in APAC to trial the function. Functionally, it's meant to be similar to Instagram stories. But, if you are planning on using it, here are a few things to keep in mind:... avoid posting personal or private moments do use it as a conversation starter and for authentic representations of everyday moments. don't spam your followers with products and services do post about things that are relevant to you in a professional or educational context, and don't post anything that could mess up your career prospects. ... the same principles that apply to posting on LI, generally speaking. Check out the image from LinkedIn below for an overview of Stories features. Looking forward to seeing the creative ways brands will use this new option! More details in this article: https://lnkd.in/gcSbHHS #linkedin #linkedinstories #marketing #virtualcmo Jeannette Borg

21.01.2022 "In the midst of these challenges we have choices. Attitudinal choices." Apt advice from Stuart Campbell and Neil Daniher for anyone who may be struggling - with this pandemic or in general... ... and just one example of why I love working with clients with integrity, like the team at JV Recruitment.

21.01.2022 Recruitment Marketers and TA professionals with a vested interest in #recruitment #marketing... Who is heading to this #free event in Melbourne? The Recruitment Events Co. Australia Andrea Kirby #recruitmentmarketing

21.01.2022 Recruitment activity may have slowed down or been placed on hold, but does that mean your recruitment marketing should be too? #recruitmentmarketing #virtualcmo

20.01.2022 If you are a business taking your in-person #meetups and #events online, it's important to realise what works on stage or in person may not always translate online if you don't consider the following: Reconsider content: duration, execution, delivery Offer opportunity for interaction... Chapter-ise content delivery Ensure audio clarity and consider opportunity re-purpose content eg. podcasts Don't just create an online event, create a channel! It's a great opportunity for your event to live on beyond the delivery date. Don't forget to draw insight from your data! #opportunity #content #virtualmarketing #virtualcmo

18.01.2022 Getting left behind is a fear of most businesses, no matter their size. Business may be quieter than usual, but if you ask me, now is actually the perfect time to audit your business #marketing ecosystem to ensure you dont get left behind when the current situation changes. Here are 4 things to consider.... #marketingaudit #virtualcmo #yourvirtualcmo

18.01.2022 You've got mail. Again! But I'm pretty sure I unsubscribed (says me, often.) How many times has this happened to you, and how did it make you feel? Did you take action under Australian law?... Just recently Woolworths was made to pay a record $1M fine for spamming customers. Ouch! (You can read that story here: https://buff.ly/2Z2JRzJ) SMEs who aren't in the know at risk of making this common, and sometimes costly, mistake. If you send, or have someone else send out your marketing emails or messages, you need to know about spam laws. Here's a helpful link for those who may want to revisit their own compliance with the Spam Act and your responsibilities under Australian law.: https://buff.ly/31MvsJz #unsubscribe #spamact #virtualcmo

17.01.2022 "I don't get Twitter!" As a Marketer, I've heard this so many times. Be assured, you're not on your own. Tim, the Head of Security at The National Cowboy & Western Heritage Museum in Oklahoma has been put in charge of their @Twitter account whilst the museum closed during COVID-19, and is a fine example of how sometimes not knowing, is no excuse for not doing. ... A raw, honest message wins (and in this case, entertains) every time. A social media star is born, and I bet the museum can expect an influx of new visitors when they reopen! (Currently at 185k followers at time of posting this.) #socialmedia #opportunity #marketing

14.01.2022 The phrase everyone has a podcast has become a Twitter punch line. Seemingly adopted by almost every other entrepreneur, freelancer, self-proclaimed marketing guru and corporation, podcasts are today what blogs were years ago and we're beginning to ask, have we reached "peak podcast"? However, research by Forrester indicates that Podcasts are here to stay, and in fact, predictions are that they are on the rise in 2020!... #podcast #podcasting #podfade

13.01.2022 I've worked with #Recruiters for the most part of my career. I even started out my career as a Recruiter many moons ago. Typically with big, bold personalities, big dreams and an unrivalled energy, Recruiters are some of the most driven and resilient people you'll meet, and they are often not given enough credit for this. Early last year I launched Your Virtual CMO - an on-demand marketing consultancy for startups & SMEs - following various request from my recruitment and af...filiated network. I have the pleasure of consulting to many ambitious #recruitment brands, and associated consultants and suppliers to the recruitment sector. Today I'd like to wish my clients and all in-house and agency Recruiters a very Happy International Recruiters Day. COVID-19 may be keeping us all apart but it's not keeping us down, that's for sure! #IRD2020 #recruitmentmarketing @Jeannette Borg www.yourvirtualcmo.com.au

13.01.2022 Ever taken a job only to find out the glossy up-front sell didn't resonate with real-life experience? It happens. A lot! And it's a total waste of time for you and for the employer. That's why effective Employer Branding is just as much about repelling talent as it is attracting talent. As this article examines, "Not everyone is suited to your organisation, and thats a good thing! Be clear about the challenges your people need to be willing to face, use storytelling to communicate and connect with people, gain buy-in and resist using application volume as a measure of success." #employerbranding #branding

13.01.2022 Creepy or cool? Just 10 minutes after detouring from an online purchase - a few moments questioning "do I really want this book?" - I receive this notification from the author. Keen to know how people feel about these types of messages. Do you like them? Have you used them? Have they worked for you? #marketingautomation

12.01.2022 Want to GIVE cash? Want to DONATE goods or services? Want to HELP animals? There are so many ways, but experience from past emergencies indicate donations of money, where possible, help affected communities recover sooner. ... #australia #community

12.01.2022 If #Instagram is part of your social media strategy, make sure you are optimising it to ensure higher ranking, more active followers, increased engagement and greater trust scores. #optimisation #seo

10.01.2022 Proof that you really can turn lemons into lemonade (or corona & lemon perhaps?) It's been a blast working with the effervescent Jade Bennett on one of her lockdown projects, @theproductedge - a podcast for Product professionals. If you work in Product Management, check it out - visit www.theproductedge.com.au... Congratulations Jade - can't wait until the first show drops soon! #coronawithatwistoflemon #podcastlaunch #virtualcmo

08.01.2022 Its been a fantastic few days being immersed amongst and meeting so many Australian and international tech innovators at #Xerocon in Brisbane. Proud to be representing Surgical Partners, who are the pioneers of frictionless financial management for medical practices and GPs - put simply, they are simplifying healthcare accounting. Lots of smiling accountants at the realisation of what this software will do for their healthcare clients, and for themselves. And wow, Accounta...nts and Tech companies really know how to party, and host parties! . . . #xerocon2019 #startup #sme #startuarketing #smemarketing #marketing #cmo #virtualcmo #yourvirtualcmo #scrubs #techstartup #innovation @surgpartners XERO events Xero Brisbane Convention & Exhibition Centre See more

08.01.2022 Hiring a CMO? Read this first... "CEOs and boards tend to have only a vague understanding of the attributes they should be looking for in a chief marketing officer. Thats due in part to their reliance on three archetypes for CMOs: the creative iconoclast, the professional general manager and the digital wizard." Some good advice from Bain here: "Set aside preconceptions and select a flesh-and-blood executive whos right for the needs of your particular business." #CMO #archetypes #purplesquirrel

07.01.2022 'A person who seeks more security in their life will value a brand or experience that delivers a feeling of reassurance and safety.' Whilst most Australians are moving toward the 'acceptance' zone, it's worth keeping in mind that many Victorians may still be in the 'yo yo' cycle. Understanding where your audience is at is imperative to your brand & CX strategy.... #branding #cx

07.01.2022 What a great way to end this busy week!

07.01.2022 Constant quality outbound engagement During this week's Recruiting Brainfood Marathon, Greg Savage really drove the message home; that during this pandemic, recruiters need to be developing their narrative and consistently delivering on this Really, that's not just a message for #recruiters, but for all professional services brands.... When it comes to marketing, it's no longer business as usual. So, how have you adapted your marketing strategy during this time? #recruitmentmarketing #smemarketing #b2bmarketing

07.01.2022 Did You Know... #B2B buyers consume an average of 13 content pieces (yes, 13!) before deciding on a vendor. This 13 is broken down into an average of eight vendor-created pieces and five from third parties, ranging from video to blog posts, white papers and customer testimonials to software reviews and analyst reports. #contentmarketing #contentstrategy #virtualcmo #content #marketing #marketingconsultant #melbourne

06.01.2022 As marketers creating brand experiences for 'real people', #HCD should be a part of your marketing strategy.... and if you are looking for someone to assist with this, I've got just the person! Email: [email protected] #virtualcmo #yourvirtualcmo #marketingstrategy

03.01.2022 Recruiters Who listened in to the 'VideoMyJob presents - Recruiters, You've Got This! - with Greg Savage (The Savage Truth)' webinar yesterday? Some key takeaways for me (and this might seem obvious coming from a marketer), include:... When it comes to marketing, now is not the time to hibernate. It's the time to be VISIBLE. "I'll just ride this out and bounce back when it's time" is an attitude unlikely to be successful. Importantly, not just visible, but VALUABLE. Constant, quality outbound engagement! Develop your narrative. Engage your audience. Build relationships through generosity. People will remember the helpers! This quieter than usual time is a good opportunity to evolve and disrupt what's been done before. Take time to understand how content will drive inbound enquiries, and do something about it! Here's the link for those who missed it: https://buff.ly/3cZ5cOI. So much valuable content in a short space of time and I highly recommend you grab a drink of choice and settle in for the hour. #recruitmentmarketing #marketing #virtualcmo Jeannette Borg To follow Your Virtual CMO on LinkedIn, click here: https://www.linkedin.com/company/virtualcmo/

01.01.2022 If you are not investing in your Employer Brand, you are missing the opportunity to differentiate and to attract employees in a talent-driven marketplace where salary alone is no longer the driving force for potential hires! "A strong employer brand is the secret sauce not only for talent recruitment, but also for employee engagement and company loyalty critical factors for business success." #employerbrand #employerbranding #secretsauce

01.01.2022 This month marks 1 year since launching Your Virtual CMO - an on-demand marketing consultancy for startups & SMEs. It's had me reflecting on the past year; my purpose and goals. When I started out, I committed to working only with business owners and leaders whose purpose, goals and values I could believe in and support, and whose stories I could help to tell authentically. This includes a commitment to #diversity.... Half of the businesses Ive worked with are female founded/lead businesses and ALL of my clients are committed to building diverse teams, for them and for their clients. This includes some recruiters who play a vital role in assisting their clients to achieve diversity, whilst striving for it within their own businesses too. So that's what I'm celebrating this International Women's Day. Not only have I carved out a way of working that enables me flexibility to have a fulfilling career and also be a (mostly) present mother, but I get to support businesses with values I believe in. And I hope in the process I will demonstrate to my daughters the benefits of living and working with purpose and intent. www.yourvirtualcmo.com.au #IWD2020 #EachforEqual #marketing #virtualcmo Jeannette Borg

01.01.2022 Thoughts? P.S. I bought the book