Yorke Peninsula Marketing | Businesses
Yorke Peninsula Marketing
Phone: +61 400 224 927
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23.01.2022 Well played Kleenex!
22.01.2022 The digital transformation journey begins with companies reimagining existing business processes and customer experiences. From there, they must also think thro...ugh how new technologies need to be designed and configured and how they need to connect into the broader marketing technology architecture. MarTech’s end goal is to improve productivity, efficiency, and accuracy, but a survey by Couchbase uncovered a failure rate of nearly 90 percent. Based on some of the most common mistakes I’ve seen on these projects, here are a few things marketers should consider in any technology implementation. Strategy - the project owner should understand business priorities and how to build the solution around the prioritised use cases. Capabilities - assess the skills on your internal marketing team objectively. Vendor support is not enough to design and implement - engage an experienced partner Alignment start with clear objectives that govern the project and stakeholders that are in agreement on a solution that will deliver the most value. Change Management - manage the people side of change to achieve a successful outcome. Agility make delivery iterative and test extensively. Validate Early - build a minimum viable product and gather user feedback as quickly as possible.
21.01.2022 A case study in brand & product redevelopment, launch and promotion, as Savanak Candles evolved into a fresher and contemporary The Dulwich Candle Co. The Dulwich Candle Co
21.01.2022 International Women’s Day has been marked with events around the country today, celebrating women and their achievements and highlighting the push for equality. #9News
15.01.2022 Another example of a great communications strategy used to capture attention to raise awareness of the issue, and provide an easy and measurable call-to-action option. Let’s hope it helps WIRES and other wildlife agencies to raise the much-needed funds. #creativemarketingideas
15.01.2022 I'm pleased to now be working with Wallaroo Shores on Marketing & Community Liaison.
06.01.2022 50+ industry experts share social media trends marketers can't miss this year.
05.01.2022 The government has released a list of free/subsidised courses that can help you to upskill. https://www.9news.com.au//755f726a-a5ae-4375-881d-37bb908c
04.01.2022 Good reading for small businesses who want to manage their own digital media strategy and implementation.
02.01.2022 Happy International Women’s Day!
02.01.2022 Very interesting!
01.01.2022 YP For Kids is now launched! We are promoting things to do and places to see with kids on the Yorke Peninsula, as well as specialty gifts for kids and families. As part of this project we’ve also created #talktheyorkes, an initiative for local YP businesses to help to support each other.