Zaeya Design | Company
Zaeya Design
Phone: +61 7 5463 4203
Reviews
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25.01.2022 It's time your brand had some outside time to discover itself.
25.01.2022 SHOW don't TELL. Showrooms and tradeshow displays are the perfect opportunity to SHOW customers how your product can enhance their life not just tell them. #brandactivation #tradeshowdisplays #exhibitdesign #tradeshows #zaeyadesign
25.01.2022 "HELP...Matt, we just spend a fortune on our digital marketing in 2020, how do we now make our physical display spaces relevant??" Yeah, the world went and got a little bit spicy on us didn't it!! Like most companies your digital marketing probably exploded in 2020.... Your Customer journey changed, You pivoted and innovated, .....and now you are wondering where your physical display spaces fit into the new marketing mix. If this sounds familiar you are not alone. This is probably the question I get asked the most these days. Firstly, You cannot simply pick up where you left off as the game has changed. Customers have changed and the why we buy has changed. Big rooms full of your stuff dont cut it in 2021. Do this and your competitors will love you for it. You need to offer more. Secondly, you need to be strategic about creating a powerful display space that fits seamlessly into your marketing mix and customer journey. These cannot happen in isolation from each other, they need to be woven together in an integrated overall strategy. If you are serious about this then reach out for a discovery call and lets see what we can create together to win customers and drive sales. The key is getting the strategy and design right before the build. Schedule a call today - [email protected]
25.01.2022 James Hardie wanted to re-frame the story. It was no longer simply about their products. But how their products met customers needs and wants, and gave them the look and feel they wanted.
24.01.2022 Successful showrooms in 2021 need to - - Tell an emotive story - Offer an immersive experience.... - Don't tell me how your product will change my life SHOW ME!!! Beautiful new showroom for House of Bamboo at the Brisbane Build + Design Centre. #showrooms #showroomdesign #zaeyadesign
24.01.2022 Oh Boy!! That little 'not enough' voice can be a real pain in the arse. Mine just never seems to shut up.
24.01.2022 Love this from BurgerKing. Truly understanding your customer perfectly. GO STEVENAGE !!!!! https://lnkd.in/e3jEit7
21.01.2022 Don't be shy with your product displays. The impact and WOW factor of seeing large samples is great at building an emotional connection with customers. Something teeny weeny little samples have never been able to match.
20.01.2022 Inspiring people to 'think differently' about familiar products is a great way to position yourself as the 'product experts'. Giving customers a sense of WOW that pushes slightly beyond their comfort zone ( Go too far and you seem out of touch and irrelevant ) sets the frame that you are indeed the cutting edge market leaders and can be trusted. #brandactivation #exhibitdesign #exhibits #showrooms #tradeshowdisplays #zaeyadesign #tradeshows
20.01.2022 When you give your business a really good shake, and a punk cat falls out. Surprised Much!! We were. We have spent that last couple of months putting every aspect of our business under the microscope. Asking questions such as, "How do we -... - Serve our customers better? - Add more value.? - Do things differently.? - Have more fun, Laugh more.? - Serve the world best.? - Connect brands with customers better? - Share more of those brand stories we love? - Work with more Kick ass, like minded people.? - Create a incredible culture for our team.? - Create an unparalleled customer experience.? - Have a blast every single day.? And yep, we got a punk cat, WHO KNEW??? BUT, we also got so much more. Some really exciting brand activation services coming soon.
20.01.2022 Incorporating social media into your tradeshow strategy does not have to be complicated. Simple and authentic will do the trick every time.
19.01.2022 Consistency = Trust. We have matched the beautiful display spaces I shared earlier in Adelaide and Perth with this incredible showroom in Brisbane. Showrooms Australia wide with a consistent look and feel, all telling the same brand story are game changers in building trust with your customers.... #showroomdesign #showrooms #exhibitdesign #zaeyadesign
19.01.2022 What do you do for fun? Just for you? One thing for me is every Thursday morning I DJ a breakfast radio program on community radio. Make time for YOU, it brings you alive!! #Exhibitwell #zaeyadesign #branding #exhibitdesign #tradeshows
19.01.2022 Know what you WANT. Continually CHOOSE it. And give yourself PERMISSION to succeed. #Zaeyadesign #exhibitdesign #tradeshows #branding
18.01.2022 Is it time for you to have a good hard honest talk about your Neutrals... (blush) :) ... Its often the colours in your booth you don't think about that have the most impact.
17.01.2022 What can you do this week to help people fall in love with your product or services? Displays like this one for Ceasarstone, that showcase the product like you would a piece of art, help distinguish your product and set it apart from your competition.
17.01.2022 Designs that feel clean and simple (think Apple store) often have the most strategy and design behind them. But the impact they create is unmistakable. Don't make the common mistake of rushing through the initial strategy and design process. Every great Exhibit booth is built on a solid foundation of Design + Strategy. #designprocess #branding #tradeshows #exhibitwell #zaeyadesign
17.01.2022 ENGAGE. The final key to a successful showroom. Engaging with your showroom visitors either physically if you have staff or digitally if not, is key if your showrooms are going to be delivering you results. Inspiration and relevance are great, but engagement is what really haves them feeling the love. Customers feel seen, valued and understood. Inspiration - Relevance - Engagement.
17.01.2022 NO WORDS NEEDED. This is a great example of SHOW don't TELL. This space starts telling the brand story before you even set foot in the space. The look, feel mood and emotion are the story.
16.01.2022 Exhibitors - You don't need to shout. Tell a story that evokes curiosity and connection, an experience that will stay with your guests long after the show. Often a soft voice speaks the loudest in a noisy room. #exhibitdesign #zaeyadesign #boldbraveyou #tradeshow (booth built and installed by idea international Japan)
16.01.2022 Looking at a tradeshow floorplan is a special kind of frustration. Don't stress too much though, it will all work out ok.
16.01.2022 WHY EVEN BOTHER HAVING A SHOWROOM? If you are still running your showroom like it is 2010 then it is probably failing you. The customer journey has changed, as well as the customer experience and expectations. A static space full of product just won't get people through the door like it used to.... Your customers have evolved and its time your showroom do as well. Companies who incorporate their showroom into an overall marketing strategy, that includes both online and offline touch points are killing it. This is what customers not only want, but expect in 2020. See more
16.01.2022 That weird excited anxious nervous feeling you get pre show. #Exhibitwell #zaeyadesign #exhibitdesign
15.01.2022 DON'T RISK YOUR COMPETITION MAKING A BETTER FIRST IMPRESSION THAN YOU DO. AT TRADESHOWS AND EVENTS FIRST IMPRESSIONS COUNT. AND WHERE YOUR CUSTOMERS ATTENTION GOES, SALES FOLLOW. Exhibit Beautifully. Exhibit Efficiently. Exhibit Well. Custom Exhibit booth / showroom Design + Strategy + Activation, Worldwide.... We are a marketing managers secret weapon (and best friend). Deliver your company a tradeshow display or showroom that flat out kills it, delivers results, and have your team member's thinking you're a little bit of a super hero. This is what we do, this has been our world for over 20years, so you don't need to worry about sleepless nights and headaches doing it alone, we've got you. Contact us for a free initial strategy call. www.zaeya.com
15.01.2022 Our best tip for Exhibitors is also our company Vision - Be Bold. Be Brave. Be You. It forms the foundation for every decision we make.
14.01.2022 The Winning showroom Design Formula = Inspiration + Relevance + Engagement.
14.01.2022 Get out from behind your slick tech interface and connect!!!
14.01.2022 Honestly.Nobody wants to see you eat.
14.01.2022 Are you planning for success or mediocrity? I hang out at trade shows all the time (not in a creepy way) and I see this over and over again. Exhibitors surprised and caught off guard when a customer wants to sign up, make a big purchase or close a deal. Your customer journey MUST include a plan for outrageous success, why not? Or are you simply shooting for mediocre results?
13.01.2022 Building industry suppliers: Your showroom is your opportunity to let visitors see that you are 100% convinced your product is the best freaking product out there. BUT. You must be customer focused. Arrogant showrooms don't work, trust us, we have seen hundreds of them fail. You must come from a position of showcasing your amazing product in relation to YOUR CUSTOMERS needs. Yes your product can be a hero, but it is your customers story they care about, not yours.... So humbly Inspire, connect and engage to understand your customers needs, and then frame your product as the best, or only, option they have for their story to come true. This display for Indusfloor is one of my all time favorites. It has a beautiful feel to it, it treats its product like rock stars, yet it is fully customer focused. It screams 'How can WE bring YOUR dreams to life.'
13.01.2022 Pre-setups for custom displays are crucial, to ensure the onsite install is a smooth seamless process. Every display and fitout we undertake is custom designed and made, so we need to ensure all the bugs are ironed out before we head onsite. Delays at tradeshows are expensive, delays at showrooms are disruptive, so we plan to avoid both.
13.01.2022 "Tradeshows and exhibitions offer an authenticity that technology just can't" Bring the authenticity and humanity.
13.01.2022 We want you to relax and get a good a night sleep, knowing we've got it all under control.
12.01.2022 What can a basketball team from the 80's teach us about branding you ask. Well, giving your brand an identity, some character and some humanity is key in helping people connect with you. And hey, who knows, one day they may love your brand enough to buy your merchandise. That's when you know that your have created a true brand identity.
12.01.2022 Our showrooms aint ya daddy's showroom. Let's face it. Showrooms really haven't come that far over the past 70 years. 99% of showrooms are still basically just a pretty room full of stuff with a light shining on it. The problem is, customers and their buying habits and expectations have come a long way over there past 70 years.... So is your showroom even relevant to your customers journey these days? At ZDG we are driven to explore and create Next Generation showrooms. Showrooms that are Interactive. Technically advanced. Digitised. Virtualised. Experiential. Intuitive. Customer focussed. Immersive and linked seamlessly to you online marketing. They are powerful tools in your sales process that deliver results. Has there ever. been a more critical time to integrate your physical display spaces with your online marketing? If you feel your showroom could be delivering you better results, lets schedule a chat. [email protected] #experiencemarketing #brandactivation #experiential #brandexperiences #zaeyadesign #showrooms #exhibitdesign (Pic courtesy of Pinterest)
12.01.2022 SHOWROOMS need to tell a story. And NOT just your story, they need to tell the story about how you can advance your customers story. Too many companies make the mistake of creating showrooms that are all about them, not about the customers needs. You have a captive audience, if you spend the whole time blowing your own trumpet you will lose them. Successful showrooms, Like this display we created for PGH, speak directly to the customers needs, wants and desires as soon as they walk through the door.
12.01.2022 Are you prepared to do what it takes to be innovative?.. most companies aren't.
12.01.2022 Building industry suppliers have very unique needs and challenges when it come to their display spaces, (showrooms, selection centers and tradeshow displays). They have multiple audiences to address - - Consumers, from first home owners to Mums + Dad. - Designers + Architects... - Specifiers and builders. - Franchisees and resellers. And each of these has very different needs, some are interested in how your products looks, some in how easy it is to install, some in its properties and energy ratings, some in its resell-ability (yes, that's a word).Wow, that's a lot to consider. Its no wonder so many showrooms and tradeshow displays in this industry are cluttered and messy, that is a lot of information and needs to meet in a nice clean simple display. Strategic planning and design experience are critical to achieving a winning solution. All factors need to be considered, allowed for and addressed for your display spaces to work, close sales and deliver results.
11.01.2022 Showcasing your product on white backgrounds does not mean it needs to feel cold and clinical. These display board for Greens Tapware NZ have used beautiful graphic backgrounds to showcase how amazing the product looks on white, and also give it a warm emotive feel. Genius. #brandactivation #exhibitdesign #tradeshows #zaeyadesign #exhibits #tradeshowdisplays
11.01.2022 What is your BRAND EXPERIENCE? Associating your brand with an experience is an extremely powerful and emotive way for your brand to be memorable. It doesn't need to be over the top or expensive, it is often those people that simply take the time and care (to give a shit about their customers) that create the most memorable experiences. Even at a big exciting event like an Airshow, it is the small things that leave the biggest impression. ... Making people feel 'special' and 'thought of' by considering their needs (not yours) will make them feel significant, and this feeling will stay with people for a long long time. See more
11.01.2022 Trust is a major influence on peoples buying decisions, at the point of purchase it will come down to a gut feeling.... Can I TRUST you?
11.01.2022 When good ideas turn Bad :( A designers worst nightmare. Think designers are immune to creative block .... think again. It's all a part of being a pro creative. And it is usually ourselves who beat up on us the most with negative internal dialogue "you're supposed to be a pro, get over it" "you suck" "no one can ever know this happened"...that is all BS. hashtag#zaeyadesign hashtag#tradeshows hashtag#exhibitdesign hashtag#branding hashtag#exhibitions
10.01.2022 Who's heading to SINGAPORE in 2020? Our team are busy preparing booth and chalet designs for the 2020 Singapore Airshow. Feb 11-16. If you are looking to make a great impression we would love to help. [email protected]... hashtag#tradeshows hashtag#branding hashtag#exhibitwell hashtag#zaeyadesign hashtag#exhibitdesign
10.01.2022 Simple, but not easy.
10.01.2022 Why is face to face marketing so scary? Because there is nowhere to hide. You see it's easy to BS on your website, on your brochures, in the slick and edited content you generate from the safety of your office. You can claim to be 'Cutting edge', 'Disruptive', 'design led', 'World leading', 'Industry leading', 'Innovative' or anything you want to be actually, pick some photos that affirm your claim and you are good to go, who is going to argue with you. But when it comes to t...radeshow, exhibitions and events it's not so easy to make bold claims without being able to back them up. Are you really Innovate, really? Really cutting edge, Really the industry leader? maybe you once were, maybe you would like to be, but right here right now, as you stand face to face with a potential customer, they will call bullshit in a heartbeat if they smell a false claim, and no brochure or slick website can save you at that point. What you can be though is 'authentic ' 'genuine ' Honest'. Be true to yourself, and don't try to be anyone other than you. I see too many companies fail at tradeshows and events because they are so caught up in pretending to be who they want to be or once were, that they undervalue who they are right here right now.
09.01.2022 Effectively using materials, texture, colour and lighting is critical in a showroom space to instantly create the look and feel your are after.
09.01.2022 One of the best ways to create an immediate emotive impact is to display your products in a unique and beautiful way. Using different colour and texture can create a totally different feel in a display space.
08.01.2022 - BE BRAVE - If I swapped out the company logos from most trade show displays or showrooms with another companies logo you would not even notice, so many display spaces are generic, boring and safe. The reason for this is often found in companies having little or no confidence, clarity and certainty about their brand (Who they are) so they go with a watered down generic display to please as many people as possible. They don't know what to ask their designers/builders for or give much direction, so often end up with something that is 'good enough'. Companies that smash it at trade shows though are unapologetic about they are, who they target and who they don't. If I put another logo on their display you would know right away. Have confidence in your brand, Be bold, be brave BE YOU.
08.01.2022 If innovation is a selling point, it's not enough to just TELL people you are innovative. They need to see it, feel it and experience it, then they will believe you. Perfectly illustrated this with this really cool (no pun intended) Samsung AC display at The Build and Design Centre in Brisbane. #showrooms #zaeyadesign #exhibitdesign #brandactivation #tradeshows
07.01.2022 We don't complicate the relationship. We do what we do, so you can do what you do. Simple.
07.01.2022 Well, If 2020 isn't the year to put your company in the Interrogation seat I don't know when is. After a year of reactive twisting and turning, pivoting, flipping and flopping, we have decided to be Proactive about it and sit our business down for a long hard look at itself (sounds like we are being sent to the naughty spot doesn't it). What will 2021 and beyond look like. WHY are we in business. HOW do we best serve the world. WHAT do we love to do. WHO are we. WHO are our t...ribe and how do use our gifts and talents to make their lives richer. We get one chance at this ride, and we don't want to waste a single day living and operating out of alignment with who we are or could be. If 2020 is the year of change, transformation and growth, we don't want to be missin out on that Shit. Exciting times, stay tuned!!! See more
06.01.2022 On this RUOK? day, maybe one of the most important people you can ask the question to is ... Yourself. Am I ok? The exhibit/event industry we work in is fast paced, non-stop and stressful, with crazy time frames and expectations. It requires truck loads of resilience, late nights and long days. And most of the people in this industry are amazingly pragmatic, creative people who get done more than what often seems humanly possible, and seem to be able to shoulder super human p...ressure daily. But ... we are not robots. For many many reasons, many of us often find it easier to deal with other people having a hard time than we do confronting the real truth, that we ourselves are not actually doing OK either Don't just extend that question, understanding and compassion to others, extend it to yourself. Its OK to not be OK.
06.01.2022 Who else is targeting YOUR customers?
05.01.2022 Tradeshow branding and messaging.You OUTSOURCE way too much of the responsibility of defining who you are, that's for you to work out, not a design contractor.
04.01.2022 Somedays, trying to get the work, exercise, kids, family, sleep, work balance ... means you end up at work in your stinky gym clothes. Good thing we have office deodorant. #zaeyadesign #exhibitwell #exhibitdesign
04.01.2022 Presenting today at the QLD design and technology teachers assoc ( DATTA) on vulnerability, creativity and design mindset, really important and not spoken about enough.
03.01.2022 In a busy, noisy, crowded marketplace. SAMENESS kills good companies every single day. Your brand should be a unique voice, not just more noise.
03.01.2022 Oh boy, this is me. Ive made plenty of 'choices' in my life. Health and fitness choices, eat better, drink less exercise more. Financial choices, spend less and save more. Business choices etc etc. If making choices was what determines success I'd be set!! Committing to those choices is where it gets hard.
03.01.2022 You know the feeling, it's the "Hell Yeah!!' part of the creative process that all love so much.
02.01.2022 Nothing impresses us more on the trade-show floor than an exhibitor who is displaying with confidence, clarity and certainty, it is intoxicating!!! #zaeyadesign #tradeshows. #exhibitdesign. #branding. #brandactivation. #exhibitions
01.01.2022 Showroom designs offer unique opportunities but also bring unique challenges. Getting the balance right to create a space that is both inviting and informative is the trick. People usually spend longer in a showroom space than in a trade-show booth so you need to make sure it 'feels' right and makes people want to spend time in the space. With showroom designs less is always more. - Exhibit Beautifully, Exhibit Efficiently, Exhibit Well. #zaeyadesign #exhibitwell #exhibitdesign #tradeshows #branding
01.01.2022 Always learning - Spending the day with Jack Delosa and the entourage team discussing ways we can build our business to meet our customers needs better.
01.01.2022 Hopefully within a matter of weeks, A wave of customers will be returning to your showrooms and stores. BUT. Are you actually ready for them? If not, we can help.
