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ZES Marketing

Phone: +61 488 400 926

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25.01.2022 What book has been sitting on your bed side table for the past 6 months, that you have been meaning to read?? Well today is the day you are going to pull it out and get reading ! COMMENT below to share your latest inspirational read (or planned read) and help spread the motivation #workformyself #zesmarketing

23.01.2022 OFFICE GOALS! To kick start your Monday Morning Comment below if you would trade your office in for this magical, forest set home office ?? #officegoals #letscreate Designed by @spbr.arquitetos Repost from @restless.arch

22.01.2022 NEW BLOG // Given the current circumstances we are all in, I wanted to help add some value to everyones life and make this difficult transitions a little easier, using my own expertise and the ZES Marketing platform. That is why I have put together my TOP 5 TIPS FOR WORKING FROM HOME In this new blog, I outline how I maintain routine, productivity and creativity, in what some might call an unorthodox working environment. ... VISIT my website to read today >>>> https://www.zesmarketing.com.au//top-5-tips-for-working-fr

22.01.2022 Are you ready to be fearless ?? During these difficult times , its easy to loose that passion and motivation . To loose the self belief that drove you to start your business in the first place. I am here today to remind you & myself, not to loose that. To make the most of this uncertain situation. To rest and recoup. To pivot your business and find new ways to excel. But most of all, to be fearless ! ... TAG A FRIEND below to spread the message #buildyourbusiness #believeinyourself www.zesmarketing.com.au

22.01.2022 UP-SKILLING "The act of learning additional skills " No matter where you are in the world, 2020 has been a difficult year. Throwing countless curve balls and leaving many with loss of income and / or additional time in their day. I wanted to take this time to talk about up-skilling ! In a mission to put the defeated attitude to one side, my goal over the next 6 months is to leave 2020 more educated and skilled than ever before. Allowing me to put any additional time to pos...itive use, and begin 2021 more valuable to my clients than ever . WHAT DO I DO ? You ask! Sit down tonight and write out all of the areas you could improve on in your respected field, or skills you have always wanted to learn. With endless online courses, that allow you to learn right from home. To platforms like @skillshare and YouTube. There is no better time than now to learn #lockdown #ZESMarketing SHARE BELOW how you want to up skill ... AND TO HELP you along the way, I an offering a 10% discount on my Social Media 101 E-BOOK (code: upskill10) https://www.zesmarketing.com.au/shop-1

20.01.2022 TIP NUMBER 3 // Welcome to my third tip, for driving engagement & growth to your social media during isolation. My third tip is all about education and value. The hard truth is, your followers expect allot from you. They want to be constantly entertained and find value in your content. That is why educational posts are so successful. Some great ways to integrate this into your strategy include, ... Educational posts, showcasing your expertise and giving tangible tasks or knowledge your audience can walk away with. Informative blog posts, that you drive your followers too. Educational videos and tutorials. All of this can be combated with your Instagram stories and ensuring you have the correct link in your bio. If you missed my last few tips, they just a few posts back Stay inspired everyone and feel free to get in touch with any questions you may have. www.zesmarketing.com

20.01.2022 Are you ready to get it done ? In an unprecedented time, where no one has the answer and many businesses, in particular small, local businesses, are feeling pinch big time, there are many reasons to feel defeated and stressed. Trust me... I am with you ! But instead of bringing more negativity to the plate, I wanted to chat about how we can make the most of this situation. ... Perhaps you have some extra time now you are working from home or clients have put work on hold, freeing up brain space for creativity and passion projects... Well lets put that time to good use ! OVER THE NEXT FEW MONTHS I aim to create a variety of affordable and free content to help you learn the online skills you need to achieve your goals. This will include the release of my new E-Book, IGTV videos, online tutorials and coaching sessions. If you are interested, PLEASE leave a comment below or DM me any topics or questions you would like me to address. Covering everything from social media marketing, email marketing, FB Ads, content creation, websites, strategy planning etc.... LETS GET IT DONE ! Repost @migoals

20.01.2022 Happy Friday Everyone I hope you all have an amazing day & manage to kick a few business or personal goals, ISO style #ZESmarketing www.zesmarketing.com.au

20.01.2022 Marketing is about values. Its a complicated and noisy world, and were not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us. STEVE JOBS #letscreate #ZESMarketing... By @zoestrapp on Victorias Surf Coast

20.01.2022 Mornings are better spent with a coffee in hand ! Although I can not visit my favourite cafe, I can still show my support my buying some take home beans or grabbing a take away in @huskeecup . How are you supporting your local or small businesses? #saturday #supportsmallbusiness www.zesmarketing.com

19.01.2022 CLIENT LOVE View below to read this beautiful, honest feedback from ZES client Kathryn Green . Thank you so much for your support and kind words Kathryn. THINKING of engaging a marketer or expanding your own skill set? Get in touch today to learn more ... [email protected] www.zesmarketing.com.au See more

19.01.2022 WHEN ARE YOU MOST PRODUCTIVE ? It didnt take me long to figure out, that I am most certainly a morning person. Always having been the first to fall asleep at a sleep over and the first to wake up, I soon learnt that my most productive and creative time is in the first half of the day In order to maximise this time, I always make a point of waking up early, spending some time outdoors and then getting to work. Leaving my less important or less creative tasks to the aftern...oon. This is my biggest to tip to anyone looking to achieve more or make better use of their day. Figure out when you are most alert and work your TO DO list around that ! #ZESmarketing #beliveinyourself SHARE below, are you a morning or afternoon person??? by @zoestrapp

18.01.2022 One of the biggest things I keep reiterating to my clients, is that success on social media should never be measured in the number of followers you have. So often I hear, "how do I grow my following?" or "how do I get more followers?" WHAT you really should be asking is, "how to I service my current followers?" and "how to drive action and engagement from my page?"... Unless you are looking to be an instagram influencer, your key goal on social media should be to reach your target audience, service this audience with continued value and finally, drive them through your marketing funnel. HAVE A QUESTION?? Leave it below or email me and I will work to answer each and every one #ZESMarketing #buildyourbrand www.zesmarketing.com

18.01.2022 Ok everyone, grab a pen and paper because today we are going to chat about the.. . TOP 5 THINGS YOU SHOULD BE DOING ON SOCIAL MEDIA DURING ISO While many of your us out there are currently on hold or maybe seeing a downturn in business, its important to be more active than ever across your social media marketing. That is why I will be sharing my TOP TIPS over the coming weeks on what you should be doing to help drive engagement and growth across your socials.... TIP NUMBER 1: Video Posts. My first tip, is to integrate video into your content strategy. This doesnt have to be professional grade video if that is not within your budget. It could be as simple as, Creating an at home video of your new products Introducing yourself via a short 60 second clip. Doing a quick tutorial video Walk through of your home office Or investing in an influencer created video. . During this time, people are craving human interaction more than ever. So help bring a personal and interactive touch to your social media strategy with some engaging video content. #socialmediastrategy www.zesmarketing.com.au

17.01.2022 " Coffee is always a good idea " HAPPY HUMP DAY EVERYONE ! If you are looking for a little business inspiration or marketing motivation , feel free to visit my latest blog for my top social media marketing tips you can apply this new financial year < via link below > ... https://www.zesmarketing.com.au//top-5-tips-for-kick-start

16.01.2022 LETS CHAT SUSTAINABLE BUSINESS " The definition of Sustainable Business, or a green business, is an enterprise that has minimal negative impact, or potentially a positive effect, on the global or local environment, community, society, or economy " #plasticfreejuly #sustainablebusiness As we kick of Plastic Free July , I wanted to take this opportunity to highlight the responsibility as business owners, to protect our natural environment as best we can. This can be achieved ...in a variety of small and large ways, from the materials and construction methods you choose to use as a builder, to the office supplies you purchase, products you produce or even charities you look to support. No business or person is perfect, but that doesnt mean we cant keep trying ! With an educational background in both Environmental Science & Conservation, as well as Marketing & Communication. There is nothing I enjoy more than when I get to combine these passions and work with like minded businesses. SHARE BELOW what changes you hope to make in your business, this Plastic Free July ?? www.zesmarketing.com

15.01.2022 "Do something today, that your future self will thank you for " www.zesmarketing.com.au

14.01.2022 NEW BLOG // Are you ready to kick start your way out of lock down and into the new financial year ?? . I am sure we can all relate, when it comes to the financial and emotional drain that covid has put on our businesss, but dont let it keep you down! .... Make a decision today & begin putting your marketing efforts to good use, with my TOP 5 social media tactics to help build engagement and brand exposure for your business #ZESmarketing . READ TODAY < via link below > https://www.zesmarketing.com.au//top-5-tips-for-kick-start

14.01.2022 SHARE THE MOTIVATION #beinspired #ZESMarketing While many states here in Australia are moving out of lock down, which is amazing! Victoria is stepping back into it and i wanted to just remind everyone not to give up ! Nothing is forever ! RE SHARE this image to encourage others to keep on hustling. www.zesmarketing.com.au

14.01.2022 TIP NUMBER 4 // Its time for tip number 4, of my five top tips for driving results and engagement on your social media during isolation ____ This tip is all about going LIVE! Going live on social media can be a very intimidating at first. Its one thing to put a video on social media, but to do it live is a whole nother ball game . Though you would be surprised, at how much your audience will value this action. ... According to a study by Vimeo Livestream, 82% of people prefer to watch a live brand video then read a standard post. This is a very personal and authentic way to connect with your audience, reveal new products or share a story . It is also a great opportunity to answer any and all of your followers questions, which you can source the day before via your instagram story question box or post. So my challenge for you this week, is to schedule an Instagram live into your June schedule and watch the excitement build (NOTE: I highly suggest saving this live once you have done it) #ZESMarketing #achieveyourgoals www.zesmarketing.com

13.01.2022 Working from home during isolation, in a nut shell ! Comment below if you can relate #isolationlife #workingfromhome www.zesmarketing.com.au

12.01.2022 Did someone say Coffee?? There are a few things that are keeping me motivated during Isolation and I can confidently say Coffee is one of them! Among all of the craziness lately that is Covid_19 , I have been lagging a little with my content on this platform. ... So as a goal for the coming months, i aim to do as I preach and stay present and active with you all, both on this account and my blog. So, If you are looking to expand your social media knowledge during isolation, improve engagement, grow your brand or learn new skills. STAY TUNED ! As I plan on sharing it all. Photo captured by myself @zoestrapp , featuring my favourite eco cup brand @muve www.zesmarketing.com.au

12.01.2022 ATT. ATT. I WANT TO CHAT Happy Monday everyone, I hope you have had a great start to your day. I wanted to begin this week by hearing from all of you. With the digital marking world constantly changing and as your business evolves over time, I am sure there are endless questions you all have on how you can adapt your marketing strategy. ... And I want to help answer these questions !! COMMENT BELOW or DM me your top questions when it comes to digital marketing in 2020 and I will endeavour to answer these in a IGTV video this week #letsdoit #digitalmarketing #ZESmarketing www.zesmarketing.com.au

11.01.2022 Happy Friday Everyone I hope you had a wonderful week & managed to kick some goals ! . I wanted to jump on here quickly and share a little reminder to never give up! No matter what stage you are at in your business, life will always throw hurdles at you in all shapes and sizes. Just remember, if it was easy, everyone would do it ! TAG a friend below, who you think could need a reminder like this #believeinyourself #ZESMarketing

11.01.2022 Its time for TIP NUMBER 2 , from my Top 5 Tips on how to build your social media during isolation After our first tip (which you can find 3 posts back), where we discussed video content and its value for driving engagement and growth to your account. We are now going on to chat about other ways to engage your current audience. As one of the most important things to remember when it comes to driving social media growth, is to service your current audience, instead of alway...s fixating on finding new followers TIP NUMBER 2 : Using quizzes, polls and questions to engage with your audience. Next time you post a sequence of stories try integrating a fun or educational quiz into them. Make use of the poll option to gain feedback from your audience and include them in your business or design decision Transfer this quiz into a post, and ask for them to give their answers in a comment. This is an amazing way to drive engagement to your page, bring fun and excitement to your audience, as well as increase your ranking within the algorithm. I hope you have a great day and if you are finding these tips valuable please share below, as I would love your feedback :)

10.01.2022 INSTAGRAM TIP // Have you ever wondered what Instagram truly value? What content performs best & how do you find that information out? There are a variety of ways you can do this, though one key action that Instagrams algorithm is valuing these days are shares ... With a focus on engagement and building honest relationships with your audience, its greatly beneficial to focus on creating sharable and engaging content. This will not only help nurture your the relationship with your online audience, but increase the reach and performance of your content. I encourage you to go back through your old posts and review what content have your audience engaged with the most? What post has received the creates shares and comments ? From this you can begin understanding what you should be including in your 2020 content strategy and delivering it to your audience. GRAB MY FREE CONTENT CREATION GUIDE TODAY < via link below > #letscreate #ZESMarketing https://mailchi.mp/42e05248df8f/zesmarketing

10.01.2022 AMAZING FEEDBACK This morning I woke up to some beautiful feedback from a client I recently sat down with for a 101 Coaching Session ! @allabouttravelbyjosie is a local travel agent who is certainly feeling the pinch from the current Corona Virus hype. Is the session we covered a variety of topics including Instagram & Facebook tactics , target audience and scheduling content. Though more specifically, we curated a marketing strategy around discussing the current situatio...n head on and encouraging her audience to look at Australia for their travel fix This strategy is already showing great results & I could not be happier ! If you would like to book a 1:1 Coaching Session with myself, visit my website today , pick a time & I will be in touch to start preparing xxxx #happymonday #marketingstrategy Photo from Esperance, WA https://www.zesmarketing.com.au/book-online

09.01.2022 LETS GET PERSONAL // Are you turning up for your audience? Are you getting personal? During a digital age where there is certainly no shortage of content, accounts and competing businesses. Its more important than ever to show up for your audience and get personal with them. My challenge for you this week is to dedicate one post, to sharing something personal about you or your business. The passion behind why you started it, where you get your inspiration from or how you are... managing the emotional roller coaster that is Covid 19 Now lets get creating and I hope you all have had an amazing start to another week of ISO #ZESMarketing #staymotivated by @belindavanzanen

09.01.2022 WHAT IS MY BACKGROUND ?? Originally I completed a Bachelor of Environmental Science & Conservation. This was an incredible learning experience and was heavily driven by passion for the marine environment. After completing the degree and taking on a variety of volunteer and paid industry jobs, I soon found myself venturing into the entrepreneurial game and in-turn the world of marketing. ... A field that strongly resonated with me, I went on to complete a post graduate in Marketing & Communication at RMIT ! Equipping me with the practical knowledge I needed, while I continued to build my industry experience through freelance marketing to other agencies and building my own photography & sustainability platform @zoestrapp Now having launched my own digital agency, ZES Marketing, I am continuing to learn as my clients and the digital world grow and develop! If you would like to learn more about ZES Marketing and my journey, please feel free to visit our website >>>>> www.zesmarketing.com.au

09.01.2022 "Those that educate the market, own the market" How are you using your digital platforms to educate and engage your target audience? #ZESMarketing #buildyourbusiness www.zesmarketing.com... Original @zoestrapp

08.01.2022 Anzac felt he deserved a dedicated post on here So if you havent already met the official ZES Marketing mascot, this is Anzac. Anzac is a 2 year old border collie, who lives on the Surf Coast of Victoria. His favourite place to hang out is on his local beach, ... Anzac always starts his day with two weetbixs and never misses out on a morning cuddle (right between his mum and dad), before joining the ZES team at work ! WHO is your business mascot ?? Share below by @zoestrapp

06.01.2022 Do you know who your target audience is ?? #ZESmarketing #targetaudience Defining your target audience is key to achieving the correct look and feel for your brand and product. It is also key, when deciding what social media platforms to show up on! Because without knowing who you are trying to talk to, you may be missing them entirely!... For example: If you are selling a more mature & high end line of fashion, Tik Tok would not be the right place for you. Though if you are selling makeup aimed at millennials, perhaps Tik Tok would be the perfect place. According to the primary demographics outlined below and style of content you prefer to create, are you showing up on the right social media platforms ??? Facebook // 18 - 65 yrs, written, image & video Instagram // 18-49 yrs, image and video primarily Tik Tok // 13-34 yrs, short video cuts Pinterest // 18-49 yrs, image Linkedin // 18-65 yrs, B2B written & image Youtube // 18-50 yrs, longer video cuts. www.zesmarketing.com.au .

05.01.2022 THIS WEEKS CHALLENGE ! Dedicate thirty minutes out of your day to plan your marketing goals for the next 3, 6 and 12 months ! This doesnt have to be a long or difficult task..... It simply involves you writing down a list of achievable goals that will help you create your dream business. By cutting your goals into different time frames, it allows you to track their progress easier and tick them off sooner rather than later ! Helping you stay motivated and inspired to cont...inue the hustle #letscreate #ZESMarketing Now grab your note pad, get planning & dont forget to TAG @zes.marketing to share!

04.01.2022 TIP NUMBER 5 // COLLABORATIONS Its time for my fifth and final tip, for driving engagement and growth to your online business. This final tip is all about collaborating with like minded brands and businesses, to help drive mutually beneficial exposure to your brand... ____ This can be achieved in a variety ways, including Collaborative project and products, making sure to TAG all involved, to drive exposure for both brands. Collaborative photoshoots, to help increase brand reach and save on costs. Group giveaways, allowing you to reach a range of new social media audiences and email databases at low cost . If you are looking to kick start your social media strategy, I couldnt recommend a well thought out collaboration enough. Step 1, research and connect with a like minded / non competitive brands, that share a similar target audience WANT TO LEARN MORE?? Check out my full social media marketing 101 E-Book today, only $29.95 >>> https://www.zesmarketing.com.au/shop-1

03.01.2022 Dont let the hustle or failure, remove your ability to imagine! Because people who never fail, have never tried #stayinspired #ZESMarketing

01.01.2022 MY NEW E-BOOK IS ALMOST LIVE After many months of creating, trialing, writing and proof reading, my new Social Media Marketing 101 E-Book is finally finished! This all inclusive, step by step guide, is the perfect resource for anyone looking to launch a new brand or small business. Who has a side hustle they are trying to get off the ground or are already running their own business, but want to improve their social media marketing skills. I cover everything from definin...g your target audience, to creating your content, posting, Instagram stories, collaboration marketing, email marketing and much more. Including 3x tutorial videos, that are only for E-Book customers If this is something you would be interested in. Sign up to the ZES Tribe today to receive an exclusive DISCOUNT and watch your emails as the release date is just around the corner < sign up via link below > #letscreate #ZESMarketing https://mailchi.mp/f34c7b3a109f/zesmarketinge-book