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23.01.2022 Some tips for marketing your Law Firm on Facebook in 2018:

23.01.2022 Are you truly connecting, or just holding a place, on LinkedIn?

23.01.2022 MAJOR Facebook News Feed changes announced by Mark Zuckerberg today. What does it mean? Heres a few excerpts from Zucks post with my translations added: ......were making a major change to how we build Facebook. Im changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions. Translation: business content that creates *community* will be favored. ...youll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard -- it should encourage meaningful interactions between people. Translation: see above! ...there are many tight-knit communities around TV shows and sports teams. Weve seen people interact way more around live videos than regular ones. Translation: Facebook will continue to aggressively grow its Watch digital television platform and favor content in the News Feed from shows and live broadcasts, particularly regular episodic content. (Per another recent News Feed algorithm change Facebook made that favors video content where viewers come back to watch week after week). ...too often today, watching video, reading news or getting a page update is just a passive experience. Translation: Facebook is gearing up to establish large, vibrant, engaged, realtime communities watching the same events simultaneously. This will provide a fabulous opportunity for advertisers to shift more of their budget away from TV to Facebook. Okay, per Sheryl Sandberg, it can still be both and: TV + Facebook. (Uh, exclusive streaming rights for the SuperBowl? Ha. #MaybeOneDay) Remember, Facebook is heavily focusing on VIDEO/LIVE + MOBILE + COMMUNITIES. The second Facebook Communities Summit is coming up in London, UK in just a few weeks (Feb 8 & 9). These in-person Summits are designed to "celebrate community leaders who are using Facebook to bring people together." Oh, thats Facebooks revised mission statement, right?! Folks, this is a pretty HUGE update today. Sigh. "Facebook Zero," here we come... it was always on the cards. That is, to see solid ROI on Facebook, businesses must invest in ads. The good news, though, is advertising done properly on Facebook and Instagram can dramatically grow your business. Your thoughts? Ill hop on FB Live soon to discuss more in-depth.

22.01.2022 Does your website help answer your clients burning questions - or just talk about you?

22.01.2022 Being the boss isn't always easy. And it's not always straightforward to know what the right answer should be. Here is some great advice on the question you must ask yourself if you face a difficult decision about letting a team member go:

21.01.2022 Do you have a lead nurture program in place? If not, you are missing out on a great opportunity to connect and engage:

18.01.2022 If your goal is to get organised this upcoming year for your content and marketing plan, then CoSchedule has a helping hand for you:

17.01.2022 Its not too late to make a marketing resolution. Here are 7 you can keep, from our customers:

17.01.2022 Are you even collecting reviews? If not, you are missing out on a great opportunity. If you are, here are some creative new ways you can be using them:

17.01.2022 Which trends are you currently operating in? Which will you add to your 2018 marketing plan?

14.01.2022 https://www.canva.com//how-to-stand-out-with-a-brilliant-/

13.01.2022 Brainstorming for blog ideas:

13.01.2022 Why your end-of-year marketing strategy should focus on repurposing and re-engagement https://mklnd.com/2j0Yt0k

13.01.2022 Make sure when you are planning for 2018 and setting your goals you are setting SMART goals:

12.01.2022 Writing is great... editing is key to ensuring clarity.

10.01.2022 How do you encourage and cultivate your best team?

09.01.2022 Building a social media content bank can save you a heap of time.

09.01.2022 If you want to better connect with your audience, take these lessons to heart:

09.01.2022 Having engaging images is just as important as the content itself - if you cannot attract someone to click through, your content wont get read.

08.01.2022 A reminder, especially when time get stressful:

07.01.2022 Help your marketing team create consistent messaging across the entire organization. This post will walk you through how to pull together the best content style guide. http://cos.sc/2I2CRYS

07.01.2022 Average organizations give their people something to work on. Great organizations give their people something to work toward.

07.01.2022 You only need 18 minutes to create a social media plan. Your timer starts... NOW!

06.01.2022 Some interesting points to reflect on as we near the end of January.

05.01.2022 Astronauts on the International Space Station live together for months. And yes, they get on each others nerves. Learn how they handle conflict and build trust in this weeks episode of #WorkLife with Adam Grant, now on Apple Podcasts: http://t.ted.com/bNwPFb6

05.01.2022 Being the boss isnt always easy. And its not always straightforward to know what the right answer should be. Here is some great advice on the question you must ask yourself if you face a difficult decision about letting a team member go:

03.01.2022 When is the last time you showed your LinkedIn Profile some love?

02.01.2022 Do you struggle finding and hiring your ideal employees? Take some pointers from this TED blog:

01.01.2022 A handy collection of free stock photo websites (you might want to bookmark this ): http://ow.ly/dNlJ50gbxHA