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24.01.2022 Why Every Business Should Use Facebook The majority of businesses have some kind of presence on Facebook but how many are really utilizing the social media giant for its full potential? Probably a lot less than you think. For those who are missing out, I have to imagine that they fail to understand the benefits that Facebook marketing can bring to their businesses. The numbers are astounding 1.15 billion users, 700 million daily users, average time per Facebook visit is 20 ...minutes and 8.3 hours is the average amount of time each user spends per month. And if that doesn’t grab your attention, how about the fact that 70% of monthly active Facebook users in the U.S. are engaged and connected to a local business? It could be yours! In the following infographic looks at some key Facebook numbers that clearly show why businesses marketing efforts and Facebook should be closely connected. If you are already utilizing Facebook marketing, then I think you’ll agree with the numbers. If you are still on the fence, then contact us for more info at www.EmpoweredMarketing.com.au

22.01.2022 Marin Software recently released data highlighting the recent gains in social ad adoption by Facebook advertisers. New ad formats, such as Sponsored Stories, leverage word-of-mouth recommendations to bring social context to traditional ad creative. These highly relevant social ads are becoming a more effective way for Facebook advertisers to reach and engage their target audience. Some of the key data include: -A 50% increase in click-through-rate (CTR) for social ads year-o...ver-year -An increase from 5% to 23% in Facebook ad budgets allocated towards social ads -An 86% increase in cost-per-click (CPC) for social ads year-over-year These year-over-year increases point towards a strong advertiser adoption rate. The relevant nature of social ads, coupled with strong CTRs, has caused a shift in advertising budgets from traditional ads to social ads. With the increasing adoption rate, competition amongst advertisers has resulted in increasing CPCs. Given current trends, Marin predicts that Facebook advertisers will allocate 50% of their budget towards social ad formats by the end of 2012. This would mark a significant jump from the current 23%.

21.01.2022 DESIGN OF THE DAY: Yara Golf Online Code: XHTML/CSS CMS: Wordpress

14.01.2022 Accept responsibility for your life. Know that it is you who will get you where you want to go, no one else. #LesBrown #Inspiration

07.01.2022 What exceptionally successful, effective, influential and rich entrepreneurs do is reject others reality and create their own