Simtail in Perth, Western Australia | Software

Simtail

Locality: Perth, Western Australia

Phone: +61 8 9228 2827

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• Business service
• Software
• Advertising agency
• Graphic designer

25.01.2022 Jim, our Graphic Designer, taking some time out to collaborate with his partner-in-crime, Peanut! She may be little, but she has a big role as our Creative Director!

24.01.2022 If youre unsure whether your Instagram hashtags should go into your caption or comment, a test conducted by Agorapulse found that the reach was 29.41% higher in the caption! Read all about it below!

24.01.2022 No digital marketing strategy is set in stone or will work every time, so its important to test your options and optimise campaigns. As an example, if youre running Facebook ads targeting two different audiences and one is achieving better engagement than the other, its better to allocate more of your budget on the performing ad. You can then use your learnings from the data to create new ads similar to the performing ad! Sprout Social

23.01.2022 Social media provides you with an opportunity to humanise your company and attach a personality to your brand! Integral to creating a rich experience for your audience and building a genuine relationship with them, we can tell the team at Frankly My Dog love to get silly and have a lot of fun!

22.01.2022 According to the "COVID-19 and the State of Marketing" CMO Survey, 62% of marketers reported that the marketing function has increased in importance during the pandemic. Building brand and customer retention through digital, mobile and social strategies are key to that heightened role. Sales over the Internet have grown to the highest level in the surveys history (19%), marking a trend in more companies selling online. This is in line with the shift to virtual channels during the pandemic.

22.01.2022 Omnichannel marketing is the practice of marketing across multiple platforms, including email, apps, social media and blogs. This approach enables businesses to connect with customers on more digital touchpoints, effectively offering a better user experience. By delivering a seamless, consistent voice and cohesive brand message across all channels, you can generate much better results!

21.01.2022 If youve noticed a dip in your Facebook stats recently, youre not alone! Later talks all about the platforms new way of calculating Page Impressions as well as sharing a few handy hints on how to boost those stats of yours!

21.01.2022 Authenticity is key! When you understand your customers, know their concerns and engage with them across multiple touchpoints, it will all come naturally.

20.01.2022 "Sell" has become a negative word in marketing and customers no longer want to be sold to anymore. Your job as a brand is to now tell stories, inform, find solutions and build relationships. If you do that well, selling happens naturally!

19.01.2022 The expectation vs. reality of success!

19.01.2022 Since March 2019, there has been a 55% year-over-year increase in conversations among connections globally. Increasingly reacting, commenting, resharing and replying to comments, users are spending their time on the network offering guidance, looking for jobs and internships, as well as staying connected with other professionals to help each other out and navigate the working environment together.

19.01.2022 When it comes to promoting your business on social media, be careful of constant sales-speak and of overdoing it or else youll come across as spammy. Instead, nurture relationships with your audience and work on building a brand people love. We recommend the rule of being 80% social and 20% promotional.

18.01.2022 Walking into Friday like...

17.01.2022 The power of your brand relies on the ability to focus! Thats why defining your target market is essential to strengthening your brands effectiveness. You can find out your target by asking yourself the following questions: - How old are they? - What is their gender? - Where do they live?... - What is their income range? - What are their occupations? - What other interests do they have? See more

17.01.2022 As a business owner, a great way of gaining engagement on social media is to feature posts on your employees. Customers love seeing what goes on beyond the scenes and getting to know the people behind your business. Its also a great way of boosting morale, benefiting your company as well as encouraging your employees!

16.01.2022 Keep brainstorming and keep searching for those gaps in the market to solve problems!

15.01.2022 The Christmas break is all over now and its back to the daily grind for us today! If youre back in the office too, we hope you got plenty of R&R and that those Monday blues arent too bad this morning! All the best for the new work year ahead!

14.01.2022 Lemur on a Beamer! From the entire Simtail team, we would like to wish you all a very Merry Christmas! We hope you have a wonderful day with your family and friends and have a jolly good time eating all the festive food!

14.01.2022 When it comes to promoting your product or service, dont overdo it! Constant sales-speak will have the opposite effect and drive people away, so keep it minimal and instead, focus on creating your brand, building trust and nurturing relationships! Foxigen Web Development & SEO Services

13.01.2022 All businesses need recognition and exposure and while there are many different ways for you to achieve this, your presence online is what truly makes a difference in our fast-paced digital world! From social media posts to campaigns, email marketing and more, were here to help! Get in touch at [email protected]!

12.01.2022 Wishing you all a very Happy New Year! We hope you enjoyed last nights celebrations and may 2020 be your best year yet!

11.01.2022 Summer is finally here, which means its iced coffee weather time! From the weather to how we dress and even what we eat, the changing seasons impact everything around us and if youre a cafe owner, tweaking your menu each season is a great way to stay dynamic. Customers will enjoy fresh new flavours and limited-time offerings, giving them a reason to keep coming back! We definitely cant wait to try Halo Espressos new summer menu!

11.01.2022 Content marketing continues to be an essential component of digital marketing and as Google develops a deeper, more sophisticated understanding of online content, this means that theres now an increasing emphasis on context and targeting of your content. With the Google algorithm giving preference to in-depth, accurate and current content thats closely aligned with user intent, its important to ensure your website has fast speeds, useful links and well-written information. Good content still matters!

11.01.2022 It's Monday yet again and the Simtail dream team is back at it ready to smash a brand new week! We kick things off with a morning meeting each day and brief each other on the tasks we're getting done!

10.01.2022 At the end of March, Google pledged to disburse $340 million dollars in credits to SMBs (Small and Medium Size Businesses) and have just recently updated the information on this business ad credit. The main eligibility requirement within this subset of advertisers is that you must have spent the following on Google Ads: - 10 out of the last 12 months in 2019 AND in January and/or February of this year.... - If you hadnt spent anything in 2020, you will be ineligible - Brand new accounts as of 2020 will not be eligible. - Each eligible advertiser gets 1 ad credit. What that credit is worth will vary by customer. Google doesnt release specific details of the calculation, instead specifying that its based on historic Ad spend levels, plus their country and currency. Source: Search Engine Journal

10.01.2022 To get into the festive spirit, we thought wed sit down with some of our team to ask them a few Christmas-themed questions! Tell us your answers below!

09.01.2022 Take a look at these photogenic furry friends! Boy, do they know how to work the camera. This is just one of the many adorable shots from our most recent Pure Pet Products photoshoot!

09.01.2022 Jan our Digital & Project Coordinator and Tenneil our Social Media Team Coordinator team up to talk all things ads! With different strengths and features, Google AdWords and Facebook Ads are incredible advertising platforms that can hugely benefit your business. Rather than choosing one or the other, they should be viewed in a complementary manner as both paid search and paid social make for a remarkably effective advertising strategy.

08.01.2022 Its Monday yet again and were back in the office ready for a brand new week! We hope you all have a good one!

08.01.2022 In this fast-paced and ever-evolving world, technology connects people to information and gives us the spotlight to tell our stories!

07.01.2022 Whether youre at the office or on the go, Simtail is available anywhere, anytime! Access your strategy, campaigns, social media posts, artwork and insights all in the one place on all your devices! Simtail is here to make marketing easy peasy! Find out more: https://simtail.com

06.01.2022 Our social media squad! They bring you aesthetically-pleasing Instagram feeds, captivating captions... and awkward poses.

06.01.2022 Its Monday yet again and the Simtail dream team is back at it ready to smash a brand new week! We kick things off with a morning meeting each day and brief each other on the tasks were getting done!

05.01.2022 Happy birthday, Queen Lizzy! We hope everyone enjoys their Queen's Birthday long weekend!

05.01.2022 The digital ads we created for Watertown Brand Outlet Centre’s summer campaign really stand out and get people to take notice! Using the most effective standard banner sizes and keeping it simple in design with bold and striking colours, we’re able to efficiently increase brand awareness for our client.

04.01.2022 Wondering whats in store for Instagram in the new decade?! From IGTV to long captions, Later is here to talk about the top 7 Instagram marketing trends for 2020!

04.01.2022 Having your business on social media means youll be interacting with hundreds of people on a weekly basis and potentially be exposing yourself to cybersecurity risks. To keep your accounts and personal details safe, Social Media Perth #SMPerth has 7 social media security tips for you!

04.01.2022 Facebook has filed lawsuits in the United States and Europe against companies that have used unauthorised automation software. Taking legal action against software companies responsible for distributing fake likes and comments across Facebook and Instagram, both big and small companies are under fire and they will not accept any business violating its Terms of Service.

04.01.2022 If you own a cafe or a restaurant, Instagram and Facebook are the best social media platforms to utilise! As people tend to eat with their eyes first, these visual channels are perfect for sharing your meals and dishes, especially when theyre bright, colourful and quirky! Heres a fun food shot we took for our client, Crooked Spire Coffee House! Behind the scenes shots of staff making dishes are great to share on social media too!

03.01.2022 Caring and having passion makes all the difference!

03.01.2022 Reach vs. Impressions on Facebook Facebook officially defines reach as the number of people saw your ads at least once. It organises reach into three categories organic, paid and viral: Organic reach: the number of unique people who saw your content organically (for free) in the Facebook News Feed.... Paid reach: the number of people on Facebook who saw a piece of content that has been paid for (an ad). Its often directly affected by factors such as budgets and audience targeting. Viral reach: the number of people who saw your content because one of their friends interacted with it. Impressions, on the other hand, are defined as the number of times your ads were on screen. One user may see a post multiple times throughout the duration of the campaign and each of those times would count as an individual impression. Facebook organises impressions into two categories served and viewed: Served impressions: an ad that has been paid for and Facebook has decided to deliver it to users. Served ads may not appear on screen though. This is due to people either scrolling past too quickly or being below the fold (the user hasnt scrolled down to it yet). Viewed impressions: an ad that had appeared in its entirety on a users screen. They did not navigate away from the ad before it could load properly.

01.01.2022 Great people are celebrated not for their achievements, but for their contributions. Look at how you can create better lives by providing solutions and products that will help people!