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20.01.2022 How to select the right brand colours . Personality What kind of person is your brand? Vibrant and outgoing or down to earth and calm. Capture a few keywords to describe your brands personality, and then think about what colours evoke these feelings. Eg energetic and confident might use bright high contrasting colours, colours that gives you a sense of excitement and energy... . Competitors Looking at your competitors is a worthwhile exercise, especially when applying colour to your logo. Colour can be an important part in audience recall of your business, and you don’t want to be confused with a competitor. Eg. if you see the Coca Cola red you know it not Pepsi . Audience Thinking about your audience and what will appeal to them is worth considering. Different colours will naturally appeal to different audiences, it will also tell them a bit about who you are. E.g earthy tones may work well for natural, organic brand or pinks for a predominately feminine audience (guilty as charged) . Primary and Complimentary Your colour palette should have 1-3 primary colours, and can also have secondary colours that can be used to complement the brand. . What are your favourite colours to use together. See more

19.01.2022 One of the most important things as a business when marketing is to tell your truth! Consumers are accustomed to being sold fake marketing and content, they can smell it a mile away. Tell your brand story and your truth and you will automatically be more appealing to your target demographic. . Be human! No one wants to be marketed to by a robot. We can only tell our story by being real and ourselves. No generic posts, no un personalised content. Everything must scream you and your business. Why are you in the industry? What brought you here? And why are you here to stay?

13.01.2022 This is so important when it comes to having a successful business. Not only should your website have a style, tone of voice and branding, so should your social media, business space and dare I say it, yourself. . If you are your businesses ambassador you need to walk and talk like your brand. Picture yourself as the living embodiment of your company and channel that through to how you present yourself. When people see you, wether in an interview, meeting, or treatment you want them to be reminded of your business. . Perfect example. Victoria Beckham. When you think of her, what do you think about? I think of a luxury business owner who has created a successful designer brand. She embodies her company, so when you see her you can't help but think of her brand. She is essentially a walking advertisement, something you can do too.

08.01.2022 I feel like we have all heard the wise words from the Jedi master, 'There is no try, only do' . I have been known to procrastinate, especially when its time for cooking a meal. Even as im writing this Im supposed to be making dinner, and my whole family knows when its my turn we either eat late or get takeaway. However whenever I do get off my arse and do it, my family is happier cause they have a meal on time and im happier because its usually a healthier meal. When will I... learn. . So what im trying to say is, STOP procrastinating and just get up and do it. You'll be happier for doing and so will the people around you. . What do you usually procrastinate about? See more

06.01.2022 90% of information transmitted to the brain is visual and isprocessed 60,000X faster in the brain than text. . This is why a visually pleasing account can be so vital to the success of your business. . If you struggle with creating content you love, check out the website Canva. Canva is a graphic design platform that allows users to create social media graphics by providing templates where you drag and drop your own photos and logos. I use it on the days my creative juices ...are lacking . What awesome sites do you use for amazing content? See more

06.01.2022 Somedays after brewing myself a hot cuppa coffee, slipping on my work slippers and settling into my office chair ready for a productive day at work, I just stare at my computer screen, blank...... Im sitting here even now trying to write a witty and inspirational comment about writers block and how to overcome it and im coming up blank. . So I have decided to simplify what I am wanting to say. . My creative juices stop flowing when I'm feeling overwhelmed or just plain tir...ed. So when this happens, I stop. I just take a break for a bit. A few hours or sometimes even a day. Take a mental health day and I guarantee that it will help get your juices flowing again. . How do you overcome your writers bock See more