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25.01.2022 GroupM Australia & New Zealand's Rosie Baker reflects on Out of Towners, an immersion in regional Australia for clients in 2017 and why it is still relevant today.
25.01.2022 The video is meant to help the public understand the "confusing" proposed draft news media bargaining code.
25.01.2022 I think a lot of the revenue we're gunning for right now is going to come out of radio, says Acast's local boss Henrik Isaksson on the future growth of podcasts.
24.01.2022 Ray Martin interviews Grant Blackley and Allen Williams about the importance of local media outlets across television, radio and print in regional Australia, and the emerging need to update the archaic regulations that restrict ownership, making sustainable independent local media increasingly unlikely.
24.01.2022 AdNews readers can vote for their favourite cover here.
23.01.2022 With more people departing or holidaying outside of the city, regional audiences could be about to become even more lucrative for advertisers.
23.01.2022 Old El Paso has enlisted sports stars, including Nick Kyrgios, to launch a new "mess-free" product. https://bit.ly/3cIXDMY
22.01.2022 One brand that has grown to iconic status by celebrating regional Australia is IAG’s NRMA, who are not only active in engaging regional communities as a consumer base but also in encouraging city folk to discover the wonder that lies beyond city limits.
22.01.2022 Luke Minto steps into the group commercial director role while Antonell Doyle becomes Pert commercial director.
21.01.2022 We’re all better off without third-party cookies. Cookies are inconsistent, unreliable and haven’t kept up with the times."
19.01.2022 Don’t miss out on registering for The Social Revolution, a special webinar brought to you by AdNews and Smartly.io.
19.01.2022 The radio ratings have returned, with 2GB still on top in Sydney, including during the breakfast slot with new host Ben Fordham.
19.01.2022 "This year, more than ever, it’s essential to connect with our friends and colleagues to let them know we’re thinking of them and appreciate them."
18.01.2022 It is critical for brands to resonate with their audiences, especially with creatives, to succeed in social advertising during the holiday season the most competitive season of them all.
18.01.2022 Don't miss The Social Revolution next Thursday from 12pm with Facebook's Alexandra Sloane GAICD, Country Road Group's Paul Conti and Smartly.io's Kevin Huang.
18.01.2022 This year has changed things substantially for every business, but for many digitally-literate disruptor brands which have cut a swathe over the past few years, it has meant finding a new value proposition as legacy competitors suddenly close the gap.
18.01.2022 Former GroupM global chief digital officer Rob Norman will join AdNews for a webinar on the demise of third-party cookies, what constitutes as 'premiere', and what’s possible when combining first-party data and contextual targeting.
17.01.2022 Facebook reversed a decision to block an ad from period underwear brand Modibodi after backlash from the public.
17.01.2022 Are Media appoints Andrew Beecher CEO of automotive. https://bit.ly/3cPM9ax
16.01.2022 The company says the new name "is a representation of being present".
13.01.2022 As we head into 2021, video streaming will become an enduring mass consumer behaviour and of strategic importance to the advertising and marketing industry.
10.01.2022 This week Sian Whitaker was named general manager at Broadsheet and Will Nichols joined Affinity. https://bit.ly/30oJBeH
10.01.2022 In this conversation TA’s Susan Coghill and TNZ’s Brodie Reid come together for the first time to discuss how they’ve adapted to talking to domestic audiences, are keeping the interest of travellers and how they have created campaigns despite lockdowns.
10.01.2022 Alex Schultz, its VP of product growth, steps into the role.
10.01.2022 Clearly, both sides have very different ideas of what the prices should beand asking the arbitrator to pick a ‘final offer’ is an extreme way of resolving that, says Google Australia boss Mel Silva.
09.01.2022 If you had $10 million to start a new disruptor business tomorrow, what would you do?
08.01.2022 We were quite lucky that we had about 100 days worth of our year-long Good Morning World Series in the bag, to take us through to June."
08.01.2022 Around a third of Australians recently said they have bought things online that they normally would buy in store," according to Kantar research. Research also showed around one in five Gen Zs are using Instagram shopping.
08.01.2022 It can be real-time, ephemeral. It can be a brand archive. If you look at our Instagram page, it’s word of mouth marketing."
07.01.2022 R/GA will be tasked with creating a new brand platform for the business. https://bit.ly/2GkZ7kG
07.01.2022 News Corp Australia says its News Xtend business has been one of its fast growing businesses over the past five years.
07.01.2022 Take a look at this year's Emerging Leaders, including MediaCom's Nick Thomas, TheTradeDesk's Chi Lo and Verizon Media's Hayley Smith.
06.01.2022 Committee chair Jenny McAllister described it as incredible that the department would undertake a review without engaging with the company.
06.01.2022 Commercial broadcasters will continue to be required to provide 55% of overall Australian content on their primary channels between 6am and midnight.
06.01.2022 Don't forget to register to watch Rob Norman discuss all things digital in a new ThinkPremiumDigital webinar.
05.01.2022 Retail guru Paul Zahra and Coles’ Kate Bailey are on the panel for the next instalment of Future Now, giving their insights into the massive changes wrought to retailers by the events of 2020.
05.01.2022 OPINION: Product placement may have once been reserved for premium environments like movies and in television shows, but this is no longer the case.
05.01.2022 Talks with Australian publishers have been paused due to the news media bargaining code. https://bit.ly/30pNuA0
04.01.2022 According to Xandr’s Third Annual Relevance Report, while expertise in data varies across regions, most advertisers recognize the challenge in creating better ad experiences for consumers.
04.01.2022 Paul Sigaloff explains how putting ‘good’ at the heart of everything businesses do will get people out of bed in 2021.
04.01.2022 "Context is and will continue to be important but context plus data is the way this game will be won or lost."
03.01.2022 "Though the cinema-going experience has evolved in many ways, the excitement, escapism, indulgence, and immersion remains stronger than ever. It’s the pure joy of the cinematic experience."
02.01.2022 What began as a hallway conversation over 12 months ago has now seen a passionate team at Wunderman Thompson, IKON and Subway come together to bring Sink a Sub to life, says Frank Martelli.
