Adrax Media | Business consultant

Adrax Media

Phone: +61 411 111 164

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• Business consultant
• Advertising/marketing
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25.01.2022 Live chat is often the platform of choice for customers looking to communicate with a company. Specifically, 30% of customers expect websites to offer a live chat option. For customers on mobile devices, that percentage is as high as 62%. Live chat is a valuable feature, however some companies have seen great results by taking their chat offline.... You can add an upgraded live chat service to your website that encourages visitors to insert their phone number and asks for permission for you to text them. Let us implement this function for you: adraxmedia.com.au

25.01.2022 Researching the latest trends, tools, tips and technologies to keep you ahead of your competitors is important! Creating attention in a crowded space is our motto, and we go above and beyond in our research to ensure your business gets the attention it deserves Contact us today: adraxmedia.com.au

24.01.2022 To compete with TikTok, Facebook have launched the Instagram Reel, a 15 second video that can be customised according to the user's needs. There is a massive opportunity for Reels to become a large advertising avenue that can appeal to younger audiences, much like TikTok. Always staying up to date with new advancements on different platforms allows you to take advantage of features that have not yet been fully utilised.

23.01.2022 Make sure you respond and interact with your audience on all social media platforms. Whether it's responding to their comments on your posts or liking and commenting on images they have tagged you in, always being interactive will build trust and brand loyalty. Let us manage your social media for you: adraxmedia.com.au

23.01.2022 Hosting an online event or class will attract new customers to your business while educating them about your industry. You can use free seminars to give value and entice your target audience to find out more about your business. These are an effective form of brand awareness that will help people gain more knowledge and trust for your business.

23.01.2022 Testing non-traditional social media avenues can be very rewarding, depending on your type of business. You can look at leveraging more community-based platforms, such as Reddit and Quora, as well as industry or subject-specific forums. Non-traditional sites are often more specific, helping reach target audiences more efficiently than general sites. ... Widen your social reach by expanding your strategy beyond traditional social platforms!

21.01.2022 Adding motion to static campaigns can significantly boost their engagement rate! It was found that campaigns that have added lightweight motion video to a static ad achieve 17% higher conversions as compared to static images. Story ads with motion can improve direct response performance, driving many more add to cart's than static story ads!... Give it a go and see the difference.

20.01.2022 A customer satisfaction survey is not only a great way to learn about your customers, but its also a great way for your customer base to remember your brand. Customers will appreciate that you asked for their opinion, which will translate into better loyalty over time. Bonus: you might learn a thing or two about how you can improve your business in the long run.

19.01.2022 Many of us are attending virtual meetings on a daily basis, but this has given rise to virtual event fatigue, also known as Zoom fatigue. People are finding it difficult to absorb and remember large amounts of information discussed in online webinars and conferences. How can this be fixed? ... Check out this article that outlines how Zoom meetings can be made more interesting: https://fal.cn/3asLr

18.01.2022 TikTok is the fastest growing social media platform in the world, with over 800 million monthly users, the majority being under the age of 34. Requiring little investment but allowing users to achieve viral status fairly easily, this platform is considered when developing a marketing strategy for the brands we work with. Reach out: adraxmedia.com.au

14.01.2022 With YouTube growing to be the second-biggest search engine in the U.S. (after Google), being present on YouTube is a great, cost-effective marketing idea for small businesses. Whether its running youtube ads or uploading normal videos for organic growth, YouTube is a great avenue to give your audience more insight into your industry and business. We have created engaging YouTube videos for our clients, and we can do the same for you!... Give us a shout: https://fal.cn/3an9P

14.01.2022 Contests and giveaways are a great way to get attention online. Everyone loves winning something, and by consistently running fun, low cost giveaways, you'll be able to increase your engagement significantly! Pro tip: focus less on what it is you're giving away and more on how you're getting people to participate.

14.01.2022 Attracting the attention of future customers is always important. An aesthetically pleasing, user-friendly website has become essential today for businesses that intend to thrive. Using photography, audio, and video elements results in engaging content that will not only hold a viewers interest but convert it into a sale.... Our expert graphic designers can create high converting content for your business: adraxmedia.com.au

13.01.2022 Marketing idea: show off your company culture through the use of video. Videos perform extremely well on platforms such as Facebook, and by using one to show people your company and what you represent, you'll be able to build trust and reach more people who are interested in what you do! Let us create and distribute high quality video content for you: adraxmedia.com.au

13.01.2022 Building a robust social media presence is very important for businesses in 2020. Having a decent following on social media and a regular content schedule can be the difference between a customer making a purchase or not. 88% of small businesses invest in social media, and the majority of people rely on it for their business.Social media encourages transparent communication, brand exposure and engagement.Let us build your brand online: https://fal.cn/3at2J

12.01.2022 No one goes online to feel like they're reading a textbook or a string of keywords stuck together. Today's users respond much better to content that is engaging, creative, and valuable. This is especially true when it comes to blog content.... Your blog is the first place customers look when they have questions about what you're about and how you can help them. The posts they find should have an authentic voice that's engaging and informative. Our copywriting experts know exactly how to do this: https://fal.cn/3agUX

12.01.2022 Being aware of the wants and needs of your consumer is the key factor to supplying products and/or services that people will use. Ensuring you have a clear understanding of how your customer will benefit by listening to their feedback will improve your customer satisfaction rate and conversions in the long run. Make sure there's a need for your business in the market.

10.01.2022 Facebooks live feature allows you to go live and stream yourself to your followers in real time. Many businesses are taking advantage of this as a way to increase loyalty and answer on the spot questions from their audience. If you have a decent following on your Facebook page, this could be a great way to boost on-page engagement and customer loyalty.

10.01.2022 Hosting an Instagram live is a great way to connect with your audience and get their insights in real time. You can run a live Q&A, giving people an honest and open overview of upcoming campaigns, deals and promos, as well as special events! After you're finished, you can save your live video and upload it to stories for those who didn't make it.

10.01.2022 According to Social Media Today, one in three people prefer using social media to interact with customer service representatives. That means that more and more people are turning to company social media pages for answers. In order to stay on top of this, create a plan for your customer service team that outlines the steps they need to take to respond quickly and effectively to your customers.

09.01.2022 The AdWords display network allows you to show certain ads to people who have previously visited certain pages on your website. For example, if someone has visited your webinar page but didnt sign up yet, you can show them display ads across the internet to encourage them to go back and sign up. Pro tip: make sure your visual branding is consistent so your ads instantly evoke visual recognition!

09.01.2022 In order for marketing content to inspire people to click-through to your site, you need to prioritise the graphic design of your ads. If you want to be creative with your assets, you can't be afraid to use striking visuals that grab the user's attention. Your audience should be able to tell from one glance at an ad what your company is all about. ... Only creative graphics can tell your story in a compelling way. Let us take design your ad creatives: https://fal.cn/3afsg

08.01.2022 One of the fastest growing forms of digital marketing is influencer marketing! Social media influencers are becoming more and more trustworthy to their followers, now rivalling the trust that consumers have with their friends and family when it comes to product recommendations. You don't need to spend massive amounts of money on influencers with large followings, micro-influencers can be just as effective.... With a strong local following and positive reputation, these micro-influencers often have a tight-knit community of loyal followers.

08.01.2022 Being there for each other is more important than ever during these difficult times. Make sure to regularly check up on your friends and family, but also stay active and busy by engaging in your hobbies. Support your local businesses who are struggling during this time.

07.01.2022 The way consumers use websites has changed dramatically. We no longer like to search around a website to find what we want. It takes too long and gets frustrating. More and more consumers are turning to chat right away when visiting a website to find the answers that they're looking for. While live chat is only viable during business hours, a chatbot is available all the time. Developing a strong chatbot that provides information and direction to help users find what they're looking for can be extremely effective.

03.01.2022 Shoppable pins are a relatively new addition to Pinterest. They allow people with products listed on their website to add them to a Pinterest board. Pinners can then see prices and click the pin which will take them directly to the site to buy them. We can help connect your products on Pinterest: adraxmedia.com.au

03.01.2022 If its right for you and your business, consider building an app. Even if your company is small, you can gain a lot of attention if you invest in an app. In 2020, mobile apps are expected to produce $581.9 billion in revenue. ... Apps can be a great marketing tool if it makes it easier for your customers to engage or purchase from you.

03.01.2022 To get the best results on social media, you need to post when your audience is most active. You can use the Instagram and Facebook Insights to find out what times you receive the highest rate of engagement and post your content accordingly. This will ensure that your content is seen by as many people from your audience as possible.

02.01.2022 A good social media calendar is extremely useful for content organisation and to ensure you post on time. It also allows you to develop a content theme that you can stick to in order to remain consistent with your style and voice. Using online scheduling tools gives you the ability to plan ahead and schedule content so that you can make the most of your time by focusing on other tasks!... We have created and scheduled high-converting content for many of our clients, and we can do the same for you: https://fal.cn/3ahS0

01.01.2022 Its harder than ever to stand out from the competition when it comes to content, but that doesnt mean you always have to update your content calendar with new designs. Sometimes you can get great results by revisiting and updating old content. This will save you time and money, allowing you to invest more in other aspects of your business!