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A & E Marketing

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25.01.2022 Planning a #photoshoot this Spring? Your team*, your menu, your products - your business deserves to look its best! Get in touch and let’s arrange a photoshoot! *And your dogs!

25.01.2022 Have you got a killer brand logo? Your brand logo is important! It should embody you and your business ethos - consider it like a badge you wear everywhere you go! Take a minute to think about yours. Does it represent your business ethos? Are you using the right colours? Is the design right? Is it scalable for different formats?... If its time for an update or an overhaul, we know a team that can help!

25.01.2022 This all started 7 years ago when Amy and Emily came together to discuss the little idea of running a small business together. Amy was just kicking off her marketing career and looking for clients, and Emily was in a bit of a stand still in her role in the Australian Public Service. With Amy’s background in hospitality, management, and marketing and Emily’s experience in communications, public relations and social media we thought we’d be the perfect duo to start our own litt...le biz! As any entrepreneur would know, we dove in and did everything ourselves for many years - ‘the jack of all trades’. Fast forward 6 years and things have gone gang-busters (apart from a bit of a rocky year due to COVID, which of course affected so many small businesses). We now have a team of six and we’re finally at a stage where things are chugging along quite nicely. So what’s next for A & E? Well, we’re continually up-skilling to keep up with this ever so fast digital world and constantly streamlining how we work to be more efficient and effective and help save our clients time and money! There’s plenty of fantastic opportunities on the horizon and we’re very excited to see where this goes! #AEmarketing

25.01.2022 Today’s to do list: 1. Relations 2. Stories 3. #Magic

24.01.2022 Does your business need professional photographs? Whether you’re looking to establish your brand or just need an update, high-quality, professional photographs are a must-have for businesses using social media! Visual platforms like Instagram, Facebook, and TikTok are designed around sharing images and videos, so it’s essential that you have good content to use!

24.01.2022 How regularly should you post on Facebook? When it comes to posting, more isnt always better. If you post too regularly youll find that some of your content doesnt reach your followers. This means youre wasting time, energy, and money for suboptimal returns. On the other hand, if you dont post enough youll find that your opportunities to grow are limited and your engagement is inconsistent.... As a general rule of thumb, we recommend posting between 2 and 6 times each week. What works for you though will actually depend on factors such as your followers, businesses model, paid advertising, and content.

23.01.2022 Passion is priceless. #MondayMotivation

21.01.2022 How are you managing your SEO and CTAs? Do you know your CPC and CTR? When did you last review GA and your advertising ROI?* Sometimes digital marketing can seem a little daunting! So rather than throwing acronyms and graphs at our clients, we prefer to sit down over a coffee and talk about their business ethos and goals. We understand the challenges that small businesses face, so our approach is to offer an affordable, reliable, and creative service. Were happy to work arou...nd your schedule and offer flexible solutions that fit your business approach! If youd like to learn more about how our team could help yours, feel free to send us a message and say hi! *Search engine optimisation, call to action, cost per click, click through rate, Google Analytics, and return on investment.

21.01.2022 Focus on creating value. #Monday Motivation

21.01.2022 Today is @ruokday, so remember to reach out to a friend and see that they’re alright. Life's ups and downs happen to all of us, and someone you know might be struggling. It’s been a big year, so just reaching out and offering genuine support can make a real difference.

21.01.2022 Does your website need a Spring clean? Often small businesses have their website developed when they launch and then forget about updating it. Keeping your website up-to-date is essential to help new and existing customers find what theyre looking for, learn more about your business, and get in touch!... So whether youre looking to completely overhaul everything from top to bottom or just want a few features tidied, A & E can help! Were able to fit in around your business, and well listen to what you want to implement rather than tell you what to do. Send us a message if youre interested!

21.01.2022 When your clients customers are this good its hard to focus on your own work! @thepedlar #repost

20.01.2022 We recently visited our client EQ Cafe for their new summer menu photoshoot and we’ve got to say we’re very very keen to get back to enjoy it!

20.01.2022 One of the perks we love about marketing is the huge range of businesses we get to work with! Recently weve been working alongside @Junoe and have absolutely loved getting a bit of insight into the Australian music industry! For those who want to listen to some sick tunes, you must follow this talent!

19.01.2022 Ever run out of ideas for your social media posts? Your posts should be informative and engaging, and provide some value to your followers. It’s good to have a range of different ideas you can refer to if you’re short on inspiration, so here’s a few of ours that we thought we’d share! - Motivational and inspirational posts.... - Behind the scenes and backstage posts. - Reviews and feedback. - #ThrowbackThursday and reshares. - Questions & answers. - Tips, tricks, and anything in between! See more

19.01.2022 On this weeks & - the best podcasts for small business owners! 1. The Tim Ferriss Show 2. Foundr Magazine Podcast with Nathan Chan 3. Ted Talks Business... 4. The Tony Robbins Podcast 5. How to Start a Start Up See more

19.01.2022 If you love cake as much as we do (a lot!), then youre going to love our client, @eqcafeandlounge!

19.01.2022 Working from home isnt so bad out here! We enjoyed some time in the sunshine state last month (before the border closed!) soaking up the vitamin D and getting ready for our spring campaigns! Its been a busy few months taking on new clients and slowly getting used to life with COVID, so it was good to have a change of scenery! Wheres your favourite place to work from home?

19.01.2022 Sending love to: - Those who lost their Dad - Dads who lost their children - Dads with two Dads - Dads for foster/adopt... - Those who are adopted - Dads who lost connection with their kids - Those who are abandoned/lost connection - Dads who are single - Those who were unable to have a child - Dads with mental illness, chronic illness and disability - Dads who dont know their Dad - Dads who do it for their children! We love you! Happy Fathers Day! With love, A & E

18.01.2022 Sometimes things dont go how we expect them to, and thats okay! Success isnt the same path for everyone. Keep up the good work - youll thank yourself later! #MondayMotivation

18.01.2022 So how do #Facebook ads work? Here’s a short and simple explainer Increasingly it’s becoming harder for organic posts to enable significant growth. Facebook prefers that users pay to promote content, so paid promotions are disproportionately effective versus organic posts to incentivise ongoing advertising with the platform. Obviously this means that when you pay to promote content on Facebook you’re able to share your content with a much larger audience than you would org...anically. For this to work, though, businesses need to see a decent return on investment. Fortunately, the advertising model is comprehensive. Facebook’s data collection and management algorithms are incredibly effective for linking interests and businesses, allowing you to reach your target audience, generate leads, and make sales. You can easily control important factors such as where you drive traffic, the duration of the advertising period, and where your content will be seen via the Ad Manager, which can also automatically optimise your promotions. If you’re looking to learn more just get in touch, we’re happy to explain in more detail!

17.01.2022 The benefit of email marketing, though, is that you’re able to talk directly to people who you know are interested in your business. As well as that, emails are far more likely to be seen and read than social media posts (which can reach as little as 15% of your followers!). An excerpt from our most recent blog on #EmailMarketing! Check it out at aemarketing.com.au!

17.01.2022 Good news! Here at A & E were offering FREE marketing consultations for small businesses until the end of the month! So if youre looking to develop a new business strategy for the new financial year make sure to get in touch! Send us a message here or check out our website here: aemarketing.com.au!

16.01.2022 Outsourcing your marketing strategy is the best decision you haven’t made yet. Here’s why: Time: You’ll save yourself time - which is absolutely your most precious resource! Get the work-life balance that you actually want, spend more time with friends and family, and enjoy some time off! Effectiveness: We don’t want to brag, but we’re pretty good at this marketing game. We can support your business to get the results you want, design engaging and interesting marketing st...rategies, and help to develop your brand ethos! Passion: Business owners are ambitious, creative, and passionate. Your best results are when you can work freely and turn thoughts into action, so don’t lock yourself into taking on every role in the team. Visit our website (https://aemarketing.com.au/) or send us a message here if you’d like to learn more about what we do and how we can help!

16.01.2022 Your social media presence is a hugely important part of your business - but sometimes small businesses need a hand making the most of it! So weve put together four ways that a marketing team can help to manage your social media accounts! Your social media accounts represent who you are! Build your accounts around your brand ethos through your #colours, #captions, and #engagement. Be yourself and be genuine - your followers will appreciate it! Social media is a brilliant... way to hear #feedback from your followers! Use your accounts to engage with and learn more from your customers. This is a great way to improve your understanding of your market and offer a better service! Small businesses can use social media as an online store, which is a big opportunity to reach a huge market! Whether youre selling clothing, jewelry, art, or whatever else - your social media account matters! Social media is one of the best ways for people to find your business and for you to find people interested in what you do! An effective social media strategy is key to business growth! If these sound like things you should be doing, but youre not sure how to get started, feel free to get in touch! Were a small team that is happy to fit into your schedule and focus on your business ethos!

16.01.2022 Whats your #gameplan? When youre running a small business sometimes it feels like theres not enough time to develop a proper business strategy, let alone stick to it! Setting aside the time to develop a business strategy is about working smarter rather than harder. It helps you to realign your business towards your goals, work more efficiently, and keeps everyone moving in the same direction!... So what does your business strategy look like?

16.01.2022 This is Alfie, and hed just like to wish all our four-legged friends a very happy International Dog Day! #internationaldogday

16.01.2022 Theres over 200 million (yep, thats 200,000,000) Instagram posts with #foodporn, and over 24 million posts using #smallbusiness. Thats a lot of competition! So even though theres value in using popular hashtags, they cant be all youre using. Tailoring your hashtags is a great way to find your niche and hit your target audience. Have you read our blog on #hashtags yet? Its available right here! https://aemarketing.com.au/thoughts/

16.01.2022 One of the big concerns that we regularly hear from business owners is their social media engagement. Generally this involves not generating leads and sales from followers, or having a big gap between how many people follow your business versus actually engage with it. Because we know youre busy, weve put together a quick list of hints and tips that can help improve your engagement!... Engage regularly: Make sure to check your social media accounts everyday, and engage with other businesses too! Collaborate with others: Like, comment, tag, and share. Its #social media, afterall! Use good images: Make sure your images are high-quality and embody your brand ethos. Maybe its time for a photoshoot? Use hashtags effectively: Check to make sure theyre relevant and suitable. Weve got a whole blog on this if you need a hand! Use ads: Even through social media is free, paying to promote your content is hugely beneficial and often worth the investment! Watch what is trending: Keep up-to-date with whats happening and get involved where you can! Know your platform: Whether youre posting to Instagram, Facebook, Twitter, LinkedIn, TikTok, or Snapchat what works and what doesnt is different! Be authentic: Most importantly, make sure that youre authentic and true to yourself. For any business its important to build trust and respect. If you want to learn a bit more about social media marketing, check out our collection of thoughts here: www.aemarketing.com.au/thoughts

15.01.2022 We will remember them.

14.01.2022 Your engagement analytics are important! Keeping track of your engagement analytics is a great way to understand how your content is trending and track your business growth over the long term. Analytics can also help you to see how fast your business is expanding, what content generates the most engagement, and how your audience found you!

14.01.2022 Building your brand is about sharing your ideas with your audience. Theres a lot that goes into making your brand look and feel how you want it to, and its important to design your content in a way that highlights what makes you stand out from the crowd and your business ethos! If youre not sure where to start, how to share your ideas with your audience, or what you can do to stand out feel free to get in touch! Were offering FREE marketing consultations for small businesses until the end of the month - just send us a direct message or email and we can go from there!

13.01.2022 Happy Father’s Day! A huge thanks to all of the fathers in our lives - to the dads who are fathers of our children, to the dads who are fathers of our fur-babies and to the dads who are no longer with us. We love you, we appreciate you and we miss you

13.01.2022 A good website goes a long way to improving customer engagement, but often theyre designed once and left neglected. Heres four hints and tips on how you can fix some of the big mistakes we often see with small business websites! 1. Broken links are the fastest way to get someone to leave your website. Check to make sure that your social media accounts are linked properly and that your menus take you to where you want to go - its not a maze! 2. Have a consistent design... theme. Chopping and changing your fonts, use of space, and layout makes a website look stitched together. If youre not sure what you prefer, have a look for inspiration from some big companies like Apple, Nike, or Disney. 3. Keep your content up-to-date. Old promotions, menus, and photographs can cause problems. Generally minor updates are easy, but if youve made big changes to your business you may want to consider redesigning your website more substantially. 4. Make sure that your website is easy to use! Everyone has too many things to do and too many places to be to be spending time on a website that is difficult to use! Try less clutter, more white space, and clear menus. Simple changes, like cutting down on animations, can make your website faster and more user-friendly! If this feels like something you should do something about, but youre not sure where to start, just get in touch! A & E offers website consultations and updates for businesses of all sizes! Were committed to understanding your vision for your brand and have the flexibility to fit into any working-environment!

12.01.2022 The weekend has been a much-needed break! It’s lovely to be out and enjoying Canberra’s Spring weather!

12.01.2022 Its International Beer Day today! Here in Canberra were lucky to have some absolutely fantastic bars - which is your favourite? @thepedlarcbr

11.01.2022 Going to the gym is great for your fitness and health, but without a clear workout plan you won’t get the best out of it. Some people spend years in the gym without getting the gains that everyone else around them seems to. But having good form, an optimised routine, and clear objectives will help you develop as best you can as quickly as you can. Your marketing strategy is the same! If you know your business goals you can implement an effective marketing strategy to achieve... them. So if you’re looking for a marketing coach to help make some big gains, we’re right here!

11.01.2022 2020 has been a pretty wild ride, but it’s definitely helped to keep things in perspective! Whether it’s a personal change, career change, or sea change, we’re all looking at life a little differently now! So if 2021 is the year that you’re going to create big, design differently, and think outside the box, then we’re definitely a team that can help! Get in touch here or via our website (aemarketing.com.au) for more information about how we can help your business ideas make a real impact in 2021!

10.01.2022 Social media is one of the best ways for people to find your business and for you to find people interested in what you do. We all know that an effective social media strategy is key to growth, but often its hard for a small business to develop one and implement it consistently. Check out our latest blog with some hints and tips for getting the most out of social media: https://aemarketing.com.au/thoughts/

10.01.2022 Is your marketing strategy SMART? Developing a marketing strategy can be difficult. Its hard to know what you can achieve and how to actually do it. Using the SMART framework helps make the process a lot easier! Specific: Be as specific as you can be with your marketing goals. The clearer these are, the easier it is to develop a strategy!... Measurable: Know how youre going to measure your progress. Set tangible metrics and set checkpoints to evaluate how youre going. Achievable: Its important that your marketing strategy is achievable. Find the balance between ambition and caution that works for you and your business! Relevant: Keep it relevant! Make sure that your marketing strategy fits into your broader business goals and ethos! . Time-based: Due dates are a great way to keep yourself motivated and focused. Remember to be fair to yourself though - you cant do everything at once! If youre due to develop a new marketing strategy and need a little help, feel free to get in touch! Were happy to work with businesses big and small!

10.01.2022 Today is World Emoji Day! Emojis are a great way to add a bit of colour and emotion to your captions. You can use them to draw the readers attention to something, use less words , celebrate a cause , or make a point ! Theres a lot you can do with emojis! Whats your favourite #emoji?

09.01.2022 Knowing what your business needs to be successful is a key pillar for developing your brand. As nice as thousands of Facebook likes are, if they’re not translating to sales then they’re not helping your business to grow. So while being authentic and sharing your lifestyle is a great way to develop your brand, keep in mind what you’re trying to achieve!

09.01.2022 Social media is an amazing tool, but sometimes the results that you want can seem hard to get. Here’s four quick tips we’ve put together on how to help grow your social media presence: Develop your brand ethos: Show your followers who you are as a business and focus on your unique style. This is about being authentic and relatable, and your audience will appreciate it!... Use good images: Make sure that they are relevant and fit into your theme. If you have an online store it’s particularly important that your content is consistent and high-quality. Use creative captions: Make a joke, share a personal story, and use emojis, #hashtags, and different to make a splash! Share your social media feeds on your website: This is a great way to help people visiting your website to learn more about your business and stay connected. For more marketing magic, feel free to get in touch with the team! Send us a DM or visit our website (https://aemarketing.com.au/) for more information!

08.01.2022 It’s absolutely essential for small businesses to have a professional website that attracts and informs potential customers. Here’s four quick tips to get started: The elephant in the room is definitely spelling and grammar. Ask a friend to look over your website with fresh eyes in case you’ve missed anything, and if you’re in doubt make sure it’s at least consistent. Make sure your links go somewhere! Check that the URLs are accurate and that your social media accounts ...are properly linked. Be consistent with your themes, colours, and fonts. Ensure that they match your brand, both online and instore. If you’re short on ideas, look at the colours and fonts successful businesses in your industry use for inspiration! Use high-quality images, and make sure that they format correctly. You might need to crop images so that they don’t inadvertently stretch or overlap. Don’t forget to check that the website formats correctly on a desktop and mobile too!

08.01.2022 Time for a bit of Monday motivation! What are your goals this week?

08.01.2022 Running an online store is a great opportunity for small businesses. Not only is it super convenient for customers to shop at any time of day, it also massively increases your potential market reach. However, just like bricks and mortar, online stores need to develop trust, be authentic, and provide value to customers. Your store should be designed so that its easy and inviting, embodying your business ethos and providing customers with a unique experience. ... Equally, location and brand recognition matter. Rather than being on the high street, youll want to be at the top of a Google search. You might also want to consider paid advertising, which is a great way to promote your content to a wide audience and generate leads from your target demographic. Brand recognition is as important online as it is offline. If youre considering a refresh for your own website, or looking to launch a new business, feel free to get in touch for more information on how we can help design and develop your online store!

07.01.2022 Not long until the end of the year now! Time to push on and finish strong! #MondayMotivation

07.01.2022 Rise and shine - its time for some #MondayMotivation from our team to yours!

07.01.2022 Is your content reaching your target audience? Marketing isnt about just reaching more people, its about reaching the right people. Thats your target audience, and theyre the people that matter the most! Even though its great to get more engagement, if that doesnt translate into business, sales, or opportunities to grow, its not the engagement you need.... But often it can seem hard for small businesses to reach their target audience - so thats where we fit in! A & E can help develop your brand and manage your social media presence to reach your target audience and help your business grow! So if youre looking to take your business to the next level in the new financial year, get in touch with us today!

07.01.2022 The perfect example of how you look at things for todays #mondaymotivation!

06.01.2022 Were calling a timeout! 2020 has been an absolutely wild ride so far! A global pandemic, bushfires, and floods - and there was a massive hailstorm too! (remember that?!) So take a minute this week to check in on yourself and realign your business for the new financial year. Its okay not to be on top of your game at the moment - its been a crazy year!... Keep looking up! Love, A & E

06.01.2022 After a BIG week were very much looking forward to easing into the weekend! Its been absolutely fantastic to see Canberras hospitality scene back in action lately and were definitely making the most of it! The Pedlar!

06.01.2022 Welcome Sufian to the A & E team! Sufian is a full-stack web developer with more than five years of experience in the industry. He loves geeking around and learning new things, but if your laptop isn’t working don’t expect him to fix it... He’s a developer - not a technician! Sufian is an absolute extrovert and enjoys getting out and socialising - so the recent lockdown in Sydney has been particularly hard for him. He has a deep love for nature and animals and would love t...o retire on a small farm with his family and a few animals. Here at A & E we’re chuffed Sufian’s joined the team!

05.01.2022 We love reading, but sometimes there just isnt enough time! (particularly when youre a mum!) So this week were listing our favourite audio books for business owners in our A & E Recommends series! 1. Mindset (Carol Dweck) 2. Grit (Angela Duckworth) 3. Dare to Lead (Brene Brown)... 4. The Art of Thinking Clearly (Rolf Dobelli) 5. Factfulness (Hans Rosling) See more

04.01.2022 Community matters, and people should always be the focus of your business. Having a sense of connection and community is what marketing is all about but it should always be authentic. We loved seeing how small businesses and the Canberra community were able to support each other through a tough time. That’s what it means to put people first! An excerpt from a blog we wrote way back in May last year on what we’ve learned about running a small business during a pandemic. Read it on our website if you’re interested! https://aemarketing.com.au/thoughts/

04.01.2022 Let’s go! It’s Monday and there’s a lot to do!

03.01.2022 This Christmas a lot of Aussie families are looking to support local businesses. And after what’s been a pretty tough year for everyone, we wanted to help out. So we’ve put together this little list of some of our favourite small businesses to shop with and support this Christmas. Feel free to add your support for more local community businesses in the comments! & ... Creations Jewellers Canberra Oh, Buttons Little Moments & Mint And Maven Lumi & Co Australian Essences Sofos Skincare Avarli Skin Co Windella Farm , , & Helm Wines The Canberra Distillery Four Winds Vineyard BentSpoke Brewing Co Capital Brewing Co. The Curatoreum Handmade Canberra The Markets Wanniassa POP Canberra Belconnen Fresh Food Markets The Cook Grocer Barton Grocer Sharwood Hampers Misty By Design

03.01.2022 Just a little reminder from us that youre doing great! Every little step towards your goals makes a difference, even the setbacks! #MondayMotivation

03.01.2022 Some very cool work weve been doing recently with Home by Creations to help design their website! Interested in updating your own business site? Lets chat - we would love to hear from you!

03.01.2022 Most small businesses dont invest enough in their own story, often trying to compete on price or convenience. But by building a culture around your brand that exemplifies your business ethos and market approach you can move away from those measures. Consumers are willing to spend more on a story, but youve got to create it and connect with your audience! A short excerpt from our & blog series titled Whats the Price of a Story. In case you missed it, check out all of our little moments of wisdom right here: https://aemarketing.com.au/thoughts/

02.01.2022 It’s Monday morning and that means it’s time for some #MondayMotivation

02.01.2022 Keep in mind that your website isnt an archive for everything youve ever done make sure to review it regularly and update the content accordingly. Generally itll be relatively easy for you to make minor updates as you need, but if youve made big changes to your business you may want to consider completely redesigning your website. A good website is a must-have for small-businesses, so in our latest blog we outline some helpful tips on how you can improve yours! Check it out here: https://aemarketing.com.au/thoughts/

01.01.2022 Community matters, and people should always be the focus of your business. Having a sense of connection and community is what marketing is all about - but it should always be authentic! Read our latest thoughts on the key takeaways for small businesses from COVID-19! Its available right here! https://aemarketing.com.au/thoughts/