Amago in Surfers Paradise, Queensland | Marketing agency

Amago

Locality: Surfers Paradise, Queensland

Phone: +61 1300 783 656

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• Marketing agency
• Advertising agency
• Internet marketing service

25.01.2022 Life In Half a Second Book Giveaway ............................................................ Today marks 4 years in business so I would like to share this amazing book that changed my life and my business. To go in the draw to WIN 1 of 5 books email [email protected] with 100 words or less on why you want this book. Enter before midnight Sun 21st May 2017.... Watch my interview with the author and serial entrepreneur Matthew Michalewicz - http://bit.ly/2pReX8D Thanks guys and girls Jodie x

24.01.2022 Behind the scenes story of The Smoothie Bombs We love helping businesses share their story especially an inspirational one like this

23.01.2022 Are you spending your marketing dollars wisely? Let us help, visit: www.amago.com.au

23.01.2022 Were excited to announce that we are changing our business name to AMAGO. Our new name better reflects who we are. Over 4 years ago when G Advertising started we specialised solely in advertising which has evolved to marketing with a focus on social media, PR, web design and video story-telling. Why Amago? We value making connections, telling stories and building a strong team around us which is much like the Amago Clan who descended from a Japanese Emperor in the 14th ...Century. Together we can start small and conquer all challenges before us. Check out our new website below

23.01.2022 We had a lot of fun helping The Smoothie Bombs team with this fun video production Check them out - http://bit.ly/SmoothieBombs

23.01.2022 We love our clients in every corner of our sun-kissed land, and the freedom we enjoy to soak up everything Australia has to offer. This ANZAC Day, Amago extends a warm thank you to every digger, past and present, for their service and sacrifice. "They shall grow not old, as we that are left grow old; ... Age shall not weary them, nor the years condemn. At the going down of the sun and in the morning We will remember them." See more

21.01.2022 WINTER IS HERE! Legions of Game of Thrones fans have been left salivating with battle royale after battle royale unfolding before our eyes. So why are viewers invested in Game of Thrones and their characters, that are opposing forces?... It is expert storytelling, crafted over the previous six seasons, that has kept us clinging on and deeply attached to those who have survived to see the climax. Storytelling isnt the exclusive domain of dragons and white walkers, it is also a critical tool for selling your business online. Your content needs to tell your story, but it needs to be engaging. You can use some of GOTs best devices to achieve this. There are four main points you should always consider with your content: 1) It should generate desire for your brand. 2) It should include calls to action so readers can interact with your business. 3) Conflict is critical in every great story, in this context it is about showing why you are better than your rivals. 4) Change keeps things fresh. Show how you are improving every day to adapt to the times. Your content doesnt have to be individual bodies of work that never meet, they can be woven together. Throw back to previous content that is relevant, use hyperlinks - it will keep people on your site longer. And finally, the average Game of Thrones viewer only knows two kinds of emotion, pleasure, and pain. You can use this to your advantage as well, by showing challenges and the presenting solutions to shift your readers emotions.

20.01.2022 Who runs the world? Girls. Who runs the Australian boardrooms? You guessed it ...

20.01.2022 Giving the kids the keys to social media is a recipe for marketing disaster Social media can be one of the most powerful marketing tools we have in small business. So why are we handing the keys to the Ferrari over to the learner driver in reception or finance to steer? The practice of getting just anyone to handle social media has reached such epidemic proportions that it has become subject to systematic ridicule.... Urban Dictionary, for example, describes a social media guru as: "generally some no-talent d***bag who slummed their way into social media without any knowledge of how to use it for anything other than gaining followers for themselves, attending events, and generally w***ing themselves out, because theyre 22 and dont know how to business." Does that sound like your enterprise? You are not alone. What an actual expert is Just because someone is young and savvy, doesnt make them a social media expert. What defines an expert? Generally speaking, to reach that status you need to have dedicated 10,000 hours to a specific area. That equates to five years of intensive training, assuming one has spent 38 hours a week, 52 weeks a year applying themselves to it. Now we are sure that fresh-out-of-university John or Jane is quite adept at Snapchatting, but that far from positions themselves as experts. This is not only a weakness in your enterprise, it is an outright liability. The importance of social media in business Marketing doyens Hubspot did a bit of research on social media and its applications for business. They found that 92 per cent of marketers recognised that social media was important for business and a further 80 per cent recognised that their efforts drove traffic to their websites - read: gathered them customers. You wouldnt send the new kid into the boardroom to close a major deal, you wouldnt let them develop marketing strategies for traditional media and you most certainly wouldnt let them position themselves as the face of the company without them even having time to scan over your office handbooks. So dont hand them the keys to your social media, you dont want some d***bag crashing your Ferrari. Read more at: bit.ly/Amagoblogs

16.01.2022 Have you ever wondered why the McDonalds logo is yellow? There is a theory behind marketing and the use of colours. Scientists have discovered that we make up our minds to buy a product in 90 seconds! ... Up to 90% of this decision-making process is based on colour alone So if businesses want to lure in customers, thinking about the colours is an important step in the marketing process Yellow is associated with positive feelings of happiness, joy and warmth, so we are likely to feel content just seeing a yellow fast food sign and thats before weve even make a decision.

15.01.2022 The road looks straight but it's not always smooth Breaking the high and low cycles in business ----------------------------------------------------- A common business theme is when times are good businesses tend to stop their marketing. When business eases off, there is a marketing push to generate more leads, but then stop marketing to service those leads - and around and around we go ... It’s like watching the big push from politicians before an election then once elected we’re back to the same old story again. This yo-yo effect is like treading water until a competitor blasts past you and pushes you to the bottom of the pile You know your business, your product and the gap in the market that caused you to make your business a reality. Marketing is a fulltime job, not something you should try and do on top of all of your business maintenance. It is critical to have a system in place that has been engineered by professionals, is monitored 24/7 and is always reaping leads and customers By employing the services of a professional, the costs are instantly eased by the fact that the tap is never turned off. There are no more peaks and valleys, just peace of mind knowing you have a growing list of prospects being built through a professional marketing service. Then, your business can grow with predictability which means you will sleep like a baby

15.01.2022 Did you know the website for the Space Jam movie is the same today as it was in 1996? While this is a cool piece of internet nostalgia, it is definitely not something we recommend for your business. Because outdated websites cost enterprise business. Here is why:

15.01.2022 Retail giant Myer is losing money. Which highlights the need for strong digital engagement in the modern business world more than ever.

14.01.2022 Could Elon Musk be the King of Marketing? We have all heard the term public relations stunt. It is a common - and less successful - form of marketing that is employed way too often. Consumers dont seek gimmicks, they rankle at the thought of being tricked and will react sternly to any form of deception they experience in a world already littered with click bait and false news.... Still, many businesses will seek to embrace novelty and shock tactics to get eyes on them. Heres the thing, it doesnt work. What does work is leading through action, becoming part of your consumer bases DNA, walking the mile alongside them and holding their hand as you both jump into the unknown. Read more - http://bit.ly/Amago-blog-Elon-Musk

14.01.2022 Internet trolls can be the bane of a businesss existence, latching onto social media posts and content and contaminating them with poison. So how does one deal with the dreaded troll? Before we delve into that, lets explore some of the typical stereotypes you may encounter. Read on here - http://bit.ly/dealing-with-online-trolls

14.01.2022 Interstate trips, business meetings and missing flights have become the norm but I can handle staying in nice hotels and seeing friendly faces

12.01.2022 Never underestimate the power of a social media person with a strong fan base Partnering with influencers will generate serious business wins Read more

12.01.2022 We can think we are pretty clever by getting our friends cousins niece or nephew to build our website But ultimately, it will cost you business and money - here is why

12.01.2022 What to do when business is slow? Life is good when the cash registers (literal or figurative) are ringing and business is booming. What do we do, though, when the peaks give way to the inevitable valleys in business? ... There are multiple strategies you can take to get those sales back up and firing. Here are some strategies that Amago recommends. ------------------------------------------- Generate a valuable guide, reports or offers ------------------------------------------- These are content pieces housed on your website that sit behind a form that new potential customers will need to fill out with details like their name and email address. It opens up ongoing communications where you can engage new prospects over email and keep your business at the top of peoples minds. This effective offering can deliver many new clients to your digital door. Brainstorm the offers your business can provide, the length of time these offers will run for and research the SEO required to give the content the legs it needs to penetrate a large audience. These offers dont need to be just reduced rates for your goods and/or services, they can be value-add products like how-to guides, interviews with your CEO to assist other businesses, ebooks or other digital publications that will entice readers. This will help build your brand, generate a new audience and increase engagement by farming contact details that allow you to reach out to your audience directly in the future. ---------------------------------------- Generate regular blogs and newsletters ---------------------------------------- Be the expert in your industry and share that knowledge with your audience, existing and new. This ties in with the previous point, as the more email addresses you can harvest, the greater your email mailout will be. ----------------------------- Offer exclusive sneak peaks ----------------------------- In a modern world where data is consumed ruthlessly, everyone likes to be the one who got the inside scoop first. Dropping an early preview or release of impending products/services/software etc can really get your audience engaging in a big way. ------------------------------------ Add some personality to your brand ------------------------------------ Speaking directly to your audience is easy thanks to social media. Consider using free podcast platforms like Anchor.fm to create an audio connection that will also reach a new audience. Social media allows you to easily create live videos as well where you can chat directly with your client base and answer questions on the fly. This will not only build your engagement, but trust in your brand.

11.01.2022 Day one in our new office. What happens in this [02:39min] video; first up we have a conference call with Facebook. Its super handy having our man Logan on ta...p to help us problem solve marketing issues then I do a quick tour of our new office space on the Goldy - CoSpaces #GoldCoast #Australia

10.01.2022 A whopping 88% of Australians use another device while they watch television So it makes sense for Facebook to take on traditional and new wave video channels by creating a one-stop place where users can watch and discuss their content. From August this year, Facebook will no longer just be a place where you can discuss your favourite television shows, it will be a place you can watch them as well. The social media giant is rolling out its new video platform which aims t...o compete directly with YouTube, streaming services and traditional TV. There are even plans to produce content in-house, just like Netflix. All of this can be accessed by a watch tab on their feed, and it will tap into the social media component by allowing options to see what your friends are viewing and engage in discussions with them. There will even be sections like Most Talked About to spark conversation between users. "Watching a show doesnt have to be passive. It can be a chance to share an experience and bring people together who care about the same things," Facebook founder Mark Zuckerberg said. Video is big business on social media .............................................................. Facebooks move to weave streamed content into its own platform and directly compete with the major players is enormous. And Zuckerberg is not the type to roll up the sleeves and punch on with media giants without a solid reason for doing so. What makes this platform very different to others is the ability for users to generate their own content. This creates a new avenue for business to engage with their audience through video, by generating content that can be widely viewed and discussed on the same platform. YouTube has this functionality to a degree, but is not widely known as a place businesses can go to reach their clients. In a blog post, Facebook has already actively encouraged users to start thinking about content they can produce to start conversations. "Were excited to see how creators and publishers use shows to connect with their fans and community," it read. Video content is already the No.1 reason Facebook posting 45% profits in the last 12 months and 17% growth year-on-year. This function is only going to boost that, meaning businesses are going to be able to reap all of the rewards. Read more from Amago blogs - http://bit.ly/Facebook-Watch- #FacebookWatch

10.01.2022 In the modern world, there is a lot of digital noise in social media channels and web search platforms which can be difficult to cut through. In Australia, the latest in technology gadgets, as well as food and fancy restaurants, are some of the services regarded as sexy that are easy to market because people are lining up to buy. But what about the products that lack the shiny appeal of their sexy cousins? When you are trying to market a product that isnt immediately recog...Continue reading

09.01.2022 The road looks straight but its not always smooth Breaking the high and low cycles in business ----------------------------------------------------- A common business theme is when times are good businesses tend to stop their marketing. When business eases off, there is a marketing push to generate more leads, but then stop marketing to service those leads - and around and around we go ... Its like watching the big push from politicians before an election then once elected were back to the same old story again. This yo-yo effect is like treading water until a competitor blasts past you and pushes you to the bottom of the pile You know your business, your product and the gap in the market that caused you to make your business a reality. Marketing is a fulltime job, not something you should try and do on top of all of your business maintenance. It is critical to have a system in place that has been engineered by professionals, is monitored 24/7 and is always reaping leads and customers By employing the services of a professional, the costs are instantly eased by the fact that the tap is never turned off. There are no more peaks and valleys, just peace of mind knowing you have a growing list of prospects being built through a professional marketing service. Then, your business can grow with predictability which means you will sleep like a baby

09.01.2022 Rumours of Facebooks demise have been greatly exaggerated Bloggers have taken to the web to document a supposed cooling in the temperature of Facebook users in 2017, while Princeton University researchers even went as far to say that 80% of users would abandon the platform this year. Read more here http://bit.ly/FacebookRumours

09.01.2022 People are 5x more likely to leave a site if its not mobile friendly. For more on website services visit: www.amago.com.au

08.01.2022 Were expanding the business into Queensland

08.01.2022 Adelaide finally has Segways We had a blast cruising around the city with Shane and Cindy from Segway Sensation SA Check it out http://bit.ly/BOOKINGS-AdelaideSegway

07.01.2022 Robbie our tech man keeps us out of trouble

07.01.2022 As of today, viewers may have noticed the new Breaking News tab appear in their YouTube feed. We use the term feed loosely, because this platform is not one that has traditionally been known to use a feed like social media giants Twitter and Facebook. Read on

06.01.2022 Robbie and his Go-Pro and camera equipment addiction. He says "Its for the business"

05.01.2022 New world marketing, why expertise is something you cant ignore In the modern, digital world, online marketing is rapidly becoming the greatest currency businesses have in promoting their brand. But while new world thinking is creating new methods of marketing, there are still many businesses that prefer to adopt a DIY approach to their digital presence.... As Facebook marketing opportunities continue to evolve and grow, those that attempt to market themselves can swiftly be left behind. READ ON - http://bit.ly/new-world-marketing See more

04.01.2022 Were so lucky to be working with the incredible crew from ADELAIDE BIPLANES. We had a ball creating videos You could see the hard work, attention to detail and passion that goes into this much-loved business

03.01.2022 Is Social Media engagement a false and vain metric? In those old Hong Kong classic kung fu movies, you always know the silent bloke at the back of the fight scene is going to ultimately have the biggest impact. Fast forward to the digital age of today and social media operates on a very similar premise. We can become consumed by likes, shares and metrics like reach and engagement. We built enormous followings and slap each other on the back at our success. But these active users are just the tip of the iceberg. Read more here...

03.01.2022 Do you know exactly what returns you are getting for your marketing efforts? Maybe it is time to look beneath the surface

02.01.2022 Storytelling connects people When you tell a story that embodies human challenges, you create an experience that resonates with your customers. There are so many marketing opportunities to tell stories... What is your story?

02.01.2022 The McGregor [marketing] Playbook When it comes to marketing your brand, businesses can take a lot out of the Conor McGregor playbook. It has been over a week since the famous bout between the Irishman and Floyd Money Mayweather, yet social media is still dripping with articles about what is likely to happen next.... A new wave of fight fans, casual and serious, are clamoring to hear what will happen with the McGregor show next. Why? Because the man can sell his brand. And in the modern world, business needs to be able to emulate that feat. Being the best isnt good enough anymore, you dont even have to be the best to be the one that reaches the greatest audience. Its a lesson for every start-up, every small to medium business enterprise: dont be the submissive debutant who cant, be the brave debutant who knows they can. Social media will line up to follow your every move. Read full blog: http://bit.ly/The-McGregor-Playbook Read more blogs: here: http://bit.ly/Amago-Blogs

01.01.2022 Digitalism has made the world almost completely consumer driven, and new innovation is set to take that to higher levels in the future. So how do you market your product or service to meet this increasing customer-first trend?