Association of Professional Builders (APB) in Brisbane, Queensland, Australia | Marketing consultant

Association of Professional Builders (APB)

Locality: Brisbane, Queensland, Australia

Phone: +61 1300 764 500

Address: Level 22, 69 Ann Street 4000 Brisbane, QLD, Australia

Website: https://associationofprofessionalbuilders.com/

Likes: 18166

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25.01.2022 he fact is, Email is NOT dead. While Facebook, Instagram, IGTV and Facebook lives are great...email is the backbone to your social strategy and if youre not utilising it properly, youre leaving money on the table. https://hubs.ly/H0tWpmc0

25.01.2022 At 4am on Thursday the 13th January, the flood waters in Brisbane peaked at 4.46 metres washing away roads, homes and destroying businesses. APBs Cofounder Russ Stephens was one those business owners affected. Russ needed a new challenge and while there were plenty of things he could have done, most of his ideas centred around helping custom home builders with different aspects of their business. Largely due to his 30 years of experience dealing with high-revenue-low-margin ...businesses which relied heavily on systems and processes in order to be profitable. The challenge however, was one that is faced by every entrepreneur that starts a brand new business. Russ had a proven track record, having grown his first business to over $35m in revenue and employing 50 staff before selling the company. But how would he get in front of his target audience and demonstrate how he could help them to grow their building companies safely and securely? Wed like to say he executed a well thought out marketing strategy from day one. However, the truth is, he stumbled across the answer completely by chance What hed stumbled across was email marketing which was a relatively new concept back in 2011. And he realised that by simply providing useful information to builders, he could build trust, demonstrate expertise and show them how he could help them, by simply helping them! Which got him thinking, If this works for me, I wonder if it would also work for builders There was only one way to find out Build it and they will come. So, he jumped in with both feet and built a marketing system for builders that not only automated the entire process of sending out emails to their prospects, it also contained all of the information emails that they needed to create in order to demonstrate authority, position themselves as an expert, and build rapport with their prospects... The most leveraged thing you can do today is send a quick email to every contact on your database that youve not spoken to in the past 90 days and not emailed in the last 7 days and ask one simple question Are you still looking to build in XYZ? Send that out and youll be amazed at the amount of opportunity you will create for your business! So that is how to get your prospects to chase you! Do you see how this can help you to remain top of mind with every lead that has ever contacted you? Give it a try and see for yourself how powerful this strategy is for converting more leads into contracts! Need some help with getting started? Download the Sales Blueprint for Builders now. https://go.apbbuilders.com/blueprint

23.01.2022 "I think accountability is a really big issue that business leaders have; to be accountable to a third party makes it easier to push yourself, to have somebody bring up those hard topics, things that you need to focus on that youve let go by the wayside. One of the main reasons we joined APB was to improve our margins, systematise things, have that accountability and not reinvent the wheel." Wise words from APB Member, Rick ... Read his success story here: https://hubs.ly/H0vN9BH0

22.01.2022 Working so closely with so many building companies had given Russ & Sky a unique insight into not just the challenges residential home builders were facing, but they also saw first hand the frustrations that were being faced by some of their clients And while it became clear that builders deserved to be earning a lot more money for the hard work, long hours and risk they were taking every time they signed a contract It also became clear that the consumers deserved a better ...experience when building a new home The two things are intrinsically linked... Because you cant deliver a world-class service on tiny margins The solution to this dilemma became very clear Building companies need to be systemised From marketing & sales to operations and financials And thats why the Association Of Professional Builders was created To improve the construction industry for both builders & consumers. Learn more about the Association of Professional Builders here: https://hubs.ly/H0vNgbM0

21.01.2022 Did you know that at the Association of Professional Builders we offer private business coaching for builders? Weve worked with hundreds of builders, coaching them one on one to help them grow their building companies safely and securely. This isnt just generic business coaching either - the APB Builders Mentoring Program is completely tailored for residential building companies and renovations specialists.... We dont work with commercial builders, subcontractors or anyone outside of the construction industry... Which means all of our solutions and expertise is built around your business model. Want to learn more? Schedule a call with a Membership Success Coach: https://hubs.ly/H0vN9zw0

21.01.2022 When Nathan realised he was only adding 14% to jobs and his building company was costing him 15% to run, he got angry. Angry with himself for allowing it to happen, angry with his clients for taking advantage of him and angry because no one had ever taken the time to explain to him how he should price his jobs. But then he became determined. ... Determined to put things right. Determined to charge a fair price for the service he was providing instead of giving it away for wages... And eventually, he became confident. Because once he realised how much profit he needed to add to every job in order to create a profitable building company...he started to value himself and his time. Watch the full video on our blog: https://hubs.ly/H0vNbw-0

21.01.2022 The best time to plant a tree was 20 years ago. The second best time is now. - Chinese proverb The best time to put systems into your building company, implement sales scripts, increase your margins and use paid advertising was years ago. The second best time is now. What are you waiting for?... https://hubs.ly/H0vlWW10

21.01.2022 Are you struggling to progress your sales opportunities right now? If so you need to read this: https://hubs.ly/H0tWn150

20.01.2022 Id like to sign up today, but I cant because the business is not making a cent. I just need to get another job going and Ill be right. That is a sure sign that a custom home builder is in serious trouble... Because chasing revenue to fix a profitability problem rarely ends well!... I explained to Nathan that although I couldnt do anything right now, I would organise a meeting with one of our team members who could take a deep dive into whats happening and see if we could give him some pointers as to how to fix it. For the full story, watch the full video on our blog. https://hubs.ly/H0vNg6x0

19.01.2022 One of the most important things that you can do for your building company is to establish your core values. Because when you do, its going to save you an enormous amount of time. Thats because one core value can replace hundreds of pages of dos and donts inside a company manual. ... And instead of getting frustrated by a team member who maybe didnt do quite the right thing, and then feeling like its your responsibility because you didnt have the process all nutted out and documented for them, you could simply direct them to one of your core values and ask the question, "Did your actions align with our core value?" Core values, they save time, they establish company culture, and they give your team a structure to follow. Head to our blog for more tips: https://hubs.ly/H0w1Zp10 See more

18.01.2022 We recently caught up with Spencer, one of the hosts of Builder Funnel Radio, a podcast produced by Builder Funnel. The podcast provides bite-sized tips and tricks that you can use to improve the sales and marketing in your building company. Check out our full review of the podcast: https://hubs.ly/H0v719d0

18.01.2022 Its quite extraordinary, and very different to what we were all expecting to happen when COVID-19 started to affect businesses back in February of this year. Because, custom home builders across Australia, New Zealand, Canada and the USA have never been busier, and in this video I explain why... ...if you are not a member of the Association Of Professional Builders, then click on the link below to schedule a call with one of our team members who will take you through this in...formation in a bit more detail... https://go.apbbuilders.com/meetings/apb/call

13.01.2022 Register now to discover the secrets of how to develop a marketing strategy that works without the pain of filling up your database with time wasters... https://go.apbbuilders.com/freepresentation-marketing-a

13.01.2022 When Nathan priced his jobs he included an allowance to cover the fixed expenses. However, when these jobs ran past the estimated handover date, they began silently eating away at his net profit and he didnt even realise it. The end result was that Nathan was only allowing for around 36 weeks of fixed expenses on each job instead of the 42 weeks they were actually taking. ... This oversight was costing him a staggering $75k a year which accounted for another 2.5% of his gross profit! Go to our blog for the full story: https://hubs.ly/H0vNfSv0

11.01.2022 "You might be thinking about joining the Association of Professional Builders and breaking through that next glass ceiling or going to that particular next step in your business, or you might be just starting out, trying to work out whether you can set up a company the right way rather than spending the next 10-15 years trying to figure it all out for yourselves. We could have tried but we may have been one of the failed businesses after three or four years. We didnt want to be one of them. Were quite ambitious, we have goals and we want to achieve certain things within a period of time. APB allows us clarity on how to achieve those goals." - Tony & Elizabeth from Highwater Homes, long-time members of the Association of Professional Builders.

11.01.2022 Are you using project management software in your building company? Gone are the days of managing all of your projects in a spreadsheet! If you arent already using a project management system, youre probably wondering which one to use, because there are many to choose from.... Have you considered Buildertrend? Read our complete review of the project management software here: https://hubs.ly/H0tWmXl0

10.01.2022 Are you using the budget question to qualify a prospect? Heres why using that approach doesnt work... To discuss your qualifying process and the Association of Professional Builders can help to build out a complete sales process for your custom home building company, click on the link below:... https://go.apbbuilders.com/bar

10.01.2022 Have you heard? At the Association of Professional Builders we work with hundreds of builders and coach dozens one-on-one to grow their building companies safely and securely. This isnt just generic business coaching either - the APB Mentoring Mastermind is completely tailored for residential building companies and renovations specialists.... We dont work with commercial builders, subcontractors or anyone outside of the construction industry... Which means all of our solutions and expertise is built around your business model. This secret formula has helped hundreds of professional builders across the world scale up their building companies - without having to work longer hours. Not only that, but here at the APB weve been working tirelessly on brand new content and training exclusively for builders that are in our Advanced Mentoring Program. Its Mentoring 2.0 and weve gone all out providing sales scripts, marketing templates, email templates, advanced KPIs training and a structured implementation plan that will take you to $10m in sales at 10% net profit in 10 steps. Private Mentoring is restricted to members only so click the link below to learn more: https://hubs.ly/H0tGRJ-0 See more

10.01.2022 Have you ever felt rejected when a team member leaves you to go and work for another builder? If you dont make time to understand what motivates your staff, then theyll end up feeling undervalued and unappreciated. Which leaves them searching for a new challenge in another company that appreciates and rewards them.... And the longer you fail to address your employees feelings, the more youll find it difficult to retain good employees for any decent length of time. But you can keep your employees engaged and motivated by using performance appraisals. For more information, head to our blog. https://hubs.ly/H0vNfR-0

09.01.2022 Despite bringing in $3m a year in revenue, they were actually losing money. Things were getting desperate and they couldnt figure out where it was going wrong. Nathan told me he was including an allowance to cover all of his expenses and adding it to the cost of sale when pricing a job AND then adding 10% net profit margin to ensure he made a good profit. In theory, he should have been making $300k a year on top of his wages yet the business was losing money year after year...! I could see in his eyes, he was desperate for answers. Click here for the full video: https://hubs.ly/H0vNg9R0

09.01.2022 Nine out of 10 residential home builders have a problem with their website In fact, they have two problems If your website is not generating enough new enquiries to sustain your building company, then the obvious solution is to generate more visitors by advertising on Facebook or Google... However, this could be an expensive mistake if you have not set your website up to convert visitors into leads. Would you like to turn your website into a marketing machine? Read this! https://hubs.ly/H0vN9zN0

08.01.2022 This story is all to familiar in the residential building industry... Get all the details in our latest post: https://hubs.ly/H0tW5K30

07.01.2022 In Japan they create a 500 year plan for their business... why are you struggling to create a 3 year plan for your building company? Think bigger... https://hubs.ly/H0tWpmm0

06.01.2022 Are you guilty of being reactive rather than proactive when it comes to running your building company? The key to remaining calm and composed when faced with a situation that is out of your control is through a combination of information and looking ahead. Its easy for someone to tell you to, Calm down and take a breath, but that only treats the symptoms not the cause.... In order to lead your team through this crisis its important to uncover any blind spots in your building company immediately so that you are armed with the latest financial information. No matter how bad it may appear, having access to the latest information will reduce your own stress levels, and having a plan reduces stress and anxiety significantly. Check out the blog article for more information. https://hubs.ly/H0vNgbC0

05.01.2022 Are you confused about your numbers or intimidated by your accounting software? Would you like to really understand what your accountant is saying when they summarise your financial position? Better still, would you like to be able to call up a financial report at any time and instantly know the exact financial position of your building company?... You need to read this: https://hubs.ly/H0vh3zp0 See more

04.01.2022 How to get more leads for your building company without filling up your database with time wasters. Join us live by clicking on the link below: https://go.apbbuilders.com/freepresentation-marketing-a

04.01.2022 In order to grow a building company safely and securely, you need to understand the value of your time, which becomes known as your hourly rate. Once you know this number, you can place a value, or a cost, on the activities you are currently doing. Understanding the cost of the activities we are doing helps us to prioritise the tasks that we need to do, as well as identifying the tasks that can be assigned to others.... When you go through this process youll even identify the tasks that are simply not worth doing anymore. For more tips, head to our blog! https://hubs.ly/H0vNfSh0

02.01.2022 Have you ever heard of The Building Code? No, were not talking about some boring regulation or law, were talking about construction project management software provider, Buildertrends, podcast. You can read a complete review of the podcast here: https://hubs.ly/H0tSwhK0

02.01.2022 Napoleon Hill once said, The ability to influence people without irritating them is the most profitable skill you can learn. Just imagine having the skills to smoothly glide your prospects through your sales process without them procrastinating the entire way. Wouldnt you prefer to be working with prospects who are so excited that they cant wait to sign a building contract with you?... Understanding how to positively influence a prospect puts you in control of the relationship so that youre negotiating from a position of strength. Read the full story on our blog. https://hubs.ly/H0vNbvw0

01.01.2022 Register for this free event about to discover the secrets of how to develop a marketing strategy that works without the pain of filling up your database with time wasters... + get a free bonus when you register today! https://go.apbbuilders.com/freepresentation-marketing-a