Australian Digital Marketing Institute in Melbourne, Victoria, Australia | Education

Australian Digital Marketing Institute

Locality: Melbourne, Victoria, Australia

Phone: +61 1300 726 402

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• Advertising agency
• Market Research Consultant

25.01.2022 Beware of dammed lies and statistics - especially the ones that dont even matter! Here is a great example of getting hyped up about stats and metrics that have minimal, if any, relationship to increasing sales. The hype in the news recently was that twitter could meltdown this year with major sporting events such as the SuperBowl, Winter Olympics and 2014 World Cup... The media wowed us with facts like "268,000 tweets per minute during the 2013 Super Bowl half-time show" l...ast year. Businesses can get excited by this sort of talk and overly invest in Twitter campaigns in response. This is all very interesting but these trends should NOT tempt all businesses to jump on twitter and invest all of our time and money there because it seems to a gold mine of brand awareness ripe for the taking. Even if a business gets the best possible result from a Twitter campaign, the question still remains: "Did this increase my sales?"! It may not even matter how many people re-tweeted my brand! Here is an example... In 2009 - 2010, "Best Buy" got accolades for their amazing Twitter campaign and yet the company was losing millions and stores were closing down. They invested heavily in a customer service based Twelpforce. But this did not appear to translate into sales. By 2012, Best Buys CEO and CMO found themselves looking for new jobs... The take home message is simply to learn more before jumping in. Learn what works for your particular business and why. Be deliberate about your social media strategy rather than responsive...

25.01.2022 Let the bias of the moment ever be in our favour ;-) The top posts on Facebook last year were without question video. Does FB favour video because videos successful on FB or because FB wants it to be successful? Either way, posts in 2015 need to include at least an image and at best a Facebook native video wherever possible. Create short and sharp moments on simple phone technology and upload it directly to FB!

24.01.2022 "The only way to do great work is to love what you do." ~ Steve Jobs

23.01.2022 Another If Google Was A Guy video has been made! Still making us all giggle. (Bit of a language warning though!) http://ow.ly/uVhjh

23.01.2022 What are you talking about....Soon we will all have all the answers! #HotTopics #DigitalMarketing #TheWayOfTheFuture

21.01.2022 Congratulations to Nathan Bonaccorso of Curtin University who won the door prize of the 2014 Careers Fair Expo. Enjoy your#iPad Mini!

21.01.2022 Want some loving today? Googles giving chocolate! #OnlineValentine ;-) Go to www.google.com and press the play button for your chocolate!

20.01.2022 Enjoy these 7 Deadly Sins of #SocialMedia. But not too much or that would be #gluttony! Here they are: Gluttony - dont overindulge in sharing content... Lust - dont go chasing followers, give customers what they want Greed - post 80% helpful content from other websites, 20% original or self promoting posts Sloth - dont get lazy and stop posting content Pride - social media is an important part of the marketing mix, dont rest on your laurels Wrath - never lose your head with a customer over social media Envy - provide great content to your customers instead of being envious of others who do this.

19.01.2022 The webinar our LinkedIn expert Nathanial recorded with Greg Chapman is now available for viewing. http://ow.ly/vpPaU

19.01.2022 Looking for a career in Digital Marketing? Our sister company, Hot Click Media, is looking for an AdWords Manager. #Jobsindigitalmarketing are the future - so its time to get new qualifications and skills - the opportunities are there. If youve already completed your training, email [email protected] for more information or to apply for this position!

19.01.2022 "Live as if you were to die tomorrow. #Learn as if you were to live forever." ~Mahatma Gandhi

19.01.2022 Full time or Part time Students who graduate before June will receive 50% off custom social media training. This means that our Diploma graduates get to #apply their social media knowledge to their context with one on one support from our Trainers after their course! Make use of this offer by graduating from any of our professional #Diploma courses before June this year.

18.01.2022 Outsource the #bookkeeping but learn how to do the marketing yourself! #businesspriorities. If you are looking to free up time to learn the marketing yourself, this is a good option for bookkeeping as you can end up spending a lot less money and time on the accounting side this way. Check it out...

15.01.2022 Wishing you a well deserved break from your year of learning! We hope youre kicking back and enjoying your break so youre ready for more in 2015. We look forward to presenting you with the Diploma that will change your life. Merry Christmas!

15.01.2022 This video has been making our SEO and #Google AdWords trainers giggle today! #ifGooglewereaguy http://ow.ly/u0jsy

14.01.2022 An interesting read on the Blue and Black or White and Gold Dress that erupted the internet last week. Who would have thought there was a science behind dress colours. #Illusions #WhatDoYouSee #BlueandBlack #WhiteandGold

12.01.2022 Small Business Tips: Ask for Reviews! Sounds simple enough, but over 20% of web searches have local intent, and users are actually more likely to scroll past a site when they search if it doesnt have any reviews! So ask your customers to comment on your Facebook page, website or Google place page and get those happy customers online and talking about you! ... #online #marketing (Image: www.handsonsuperhealth.com.au)

11.01.2022 Have a look at 10 hottest YouTube ads of December and spot the common vibe/theme that teaches us where marketing needs to be for 2015 for ALL brands... #storytelling. Particularly take note of the UPS Ad and then look them up on other channels as well as YouTube (e.g. FB). Learn from these guys. Use them to model your own campaigns. If you think your brand is too dry for story telling, UPS is a transport and logistics company that would be boring EXCEPT for the fact that they consistently use story telling across all of their channels. This lesson is at the heart of what brands need to learn and apply to digital marketing, so its a theme well return to again and again. Enjoy... (and learn )

11.01.2022 Take note of #ALDI advertising. They get it right just about every time. Theyre a great example of coordinating every channel available in the #digitalmarketing space and creating content that people actually WANT to watch.

09.01.2022 Online and social marketing and communication are so mainstream now that #PresidentObama of the USA is all over it as part of the official White House strategy. It began with Google Hangouts (live streaming to answer citizens questions) and now, its just the way he does interviews! #YouTubeStrategy http://youtu.be/SDdXVOD4llU

08.01.2022 How strong are your digital marketing skills?

08.01.2022 Nathanial Bibby training LinkedIn enthusiasts how to leverage this social space for new business leads. With Business Action Coach Rueben Taylor in #Perth... http://www.thedigitalinstitute.com.au/linkedin-fundamentals

08.01.2022 #ShakeItOff! Taylor Swift has done the hard yards of dealing with everything the internet can throw at a brand that is successful. Her song should be a marketers anthem!!! "The players gonna play, play, play and the haters gonna hate, hate, hate... shake it off, shake it off" Its hard, no doubt about it. But, if you have provided new information or offered customer service to address the issue YET the online profiles blatantly ignore it, this is your alert to place them in... the #troll category and shake it off! Consider deleting the comments and banning the users only if the language is unacceptable or they are making threats. Otherwise, let them do their thing - its par for the course on the internet. Were in an age where the world has gone online and most users understand how to process ranters when they pop up. And pop up they will if your brand is starting to get somewhere. #Shakeitoff and get on with your business and those who are willing to engage with two way conversations, reason and business outcome.

08.01.2022 This amazing Christmas marketing video represents the heart of social media marketing. It creates a story. It appeals to our emotions. It barely asks anything from the buyer. Yet it compels us to the exact action it wants from us! This is the way that businesses have to evolve as the social space becomes more and more immune to overt selling. We either embrace this style and connect with our communities or become the irritants shunned by the very people who we want to attract!

08.01.2022 How to speed up your time spent creating business budgets, staff rosters and all things #Excel. #MakeTimeForMarketing Happy Friday :)

08.01.2022 Having a website that is optimised for SEO is incredibly important but can sometimes be hard to achieve as well as keeping your website creative and engaging for visitors. Seven tips that can help you achieve exactly this are: 1. Keep the layout simple 2. Manipulate text with CSS... 3. USe mouse-overs on images 4. Experiment with different fonts 5. Create a mobile alternative & format it 6. Design is good but loading time is bad 7. Conversion is king Full article: http://ow.ly/vjFpd

07.01.2022 Happy Easter from the Australian Digital Marketing Institute!

06.01.2022 Mixing Business with Pleasure. "Opening up the flood gates - operating as an open platform" - Marcus who previously owned Paypal. Do you use messenger over Facebook..?

05.01.2022 Job proof your future... #CareerDevelopment While the production industry is declining, the digital economy is BOOMING. Yet there is a shortage of qualified candidates to fill the demand... Re-skill, up-skill and hone your skills with a digital marketing suite that only takes around a month to complete. #AdWords #SEO #SocialMedia #Analytics... Get an info pack http://www.thedigitalinstitute.com.au/career-development but enjoy Carlsons story first... Carlson (featured in the pic!) carved out a successful digital marketing career for himself after a floating period after Uni. He took a short course, got himself AdWords Certified, then looked up every agency hiring AdWords specialists, ranked them in order of the most prestigious and got the first job he applied for. Today, he works for us and is one of our top AdWords & Analytics Trainers and he travels the country teaching others. We had to push him a little for the photo shoot, but, eventually he agreed to get his model on! Get your info pack now! http://www.thedigitalinstitute.com.au/career-development

04.01.2022 Hows your Google ranking? If you started to sweat a little and frantically went to check it you may have an over dependency on Google in your marketing mix. Here are some ways to combat Google dependency for the benefit your business: 1. Make Micro-Conversions Your New Favorite Word - Micro-conversions encourage people to keep talking to your business after they leave your website, whether it be through social media or an email list. 2. Think Beyond Your Website - Your web...site represents just one channel where you can convert users into customers, take advantages of other external channels. 3. Stop Thinking Rankings; Start Thinking Referrals - Start thinking about your link building campaigns for public relations and networking rather than just providing a good link back; these links have more quality and you may find that they build themselves because of it. 4. Build a List and Use it - Building an email list is a much more direct form of communication than updating social media or writing blog posts. Full article: http://ow.ly/vcsZ0

04.01.2022 This was the second most shared Christmas Ad last year! #qualitydigitalmarketing

03.01.2022 #Romance and #Marketing Ken and Barbie break up for Green Peace! (Apparently they did get back together though). Great example of creative marketing and online story telling to influence behaviour.

03.01.2022 Stephanies handy work has Bruce looking a little bit #hipster at the ADMi trainer photo shoot! (Bruce is one of our #SEO trainers and Steph is one of the ADMi founders...) Love your work Steph :) ... Bruce, looking goooood! ;-) ;-) ;-)

02.01.2022 Connections gained on #LinkedIn can bring about partnerships that can double, even triple the size of your customer database! Our resident #LinkedIn expert & trainer, Nathanial, (left in pic) is brilliant at using LinkedIn to gain access to new databases via partnerships. Hell often come in to work with a new partners database to use in a collaborative event, having connected with the new partner on.... you guessed it.... LinkedIn!... We managed to persuade him to provide some regular tips about using LinkedIn for business purposes. These tips are just for our Facebook Fans! Here is todays... "Build contacts and message them. Some people have been known to actually to decline connection requests because they dont see them as personal friends. Whilst you are supposed to know people to connect, industry peers are quality contacts and should be accepted. Further to this, you can get new connections and credibility by joining groups and contributing to the conversation. Avoid selling, or youll be cast out from the group/network. Just see it as business networking event where you can add value to those around you!" Good luck, and well see you for the next LinkedIn and other marketing tips soon :) The next LinkedIn course with Nathanial is on February 6th, West Leederville, Perth at 6pm. http://www.thedigitalinstitute.com.au/linkedin-fundamentals They will be held all over the country so watch out for them coming your way over the course of the year...

01.01.2022 One thing companies need to constantly be reminded of is that customers see their brand as a whole - not separated by different marketing channels like employees might. This is why its so important that channels tie in with one another. SEO is a great place to start this off as it is usually the first point of convergence between brand perception and audience. This means keywords should be reflected in all forms of ad copy (online & offline) and that your brand language philosophy is seen in a different light, where paid search results are used to identify opportunities and drive action. http://ow.ly/uOjCz

01.01.2022 How about a "Diploma in Digital Marketing" for Christmas!!! Change the life of someone you care about by giving them a start towards a #careerchange.

01.01.2022 Visiting #Melbourne during this crazy #heatwave??? Carlson, one of our Adwords Masters from #Perth, has joined a few of us in Melbourne this week #BigMistake! Just kidding about the #BigMistake - but the heat IS crazy... ;-)