Bauer Media Group Australia in Sydney, Australia | News and media website

Bauer Media Group Australia

Locality: Sydney, Australia

Phone: +61 2 9282 8000

Address: 54 Park Street 2000 Sydney, NSW, Australia

Website: http://www.bauer-media.com.au/

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25.01.2022 How exciting, we won! The Bauer Media team was announced today as the winner of the Mumbrella CommsCon Award for the Best Government Relations Campaign. Our #StopElderFinancialAbuse campaign is a company-wide initiative we are extremely proud of, and we were thrilled to instigate real change last year to support some of Australias most vulnerable. Passing legislation change is not an easy task but we achieved it by teaming up with the Australian Banking Association and getting the power of Bauers brands and the engaged audience behind the campaign. #CommsConAwards

24.01.2022 There aren't many brands that are speaking solely to Gen Z and they are quite different to other generations, Anna Preston, head of strategy at Bauer Media, tells @adnewsaustralia. So I think having a space that can talk more solely to them, and to women as well, is really powerful. Right before the pandemic hit, Bauer launched a new Gen Z digital platform called Syrup. Created as an inclusive and unisex destination for people aged 16 to 22, Syrup speaks to a forward-thi...nking audience who are still discovering who they are and where they fit in the world. Bauer commissioned an AI research piece, OFFSCRIPT, to understand how to best connect with this rising generation. This revealing research was used to shape the Syrup product and inform its direction. AdNews chatted to Syrups editor Mahalia Chang and Bauers head of strategy Anna Preston about the companys focus on the Gen Z audience. https://www.adnews.com.au//bauer-s-new-digital-only-title- #offscript #genz #morethanwords

24.01.2022 The latest Australian Womens Weekly Icons issue celebrates some of the early trailblazers for equal rights, people who overcame tremendous barriers to pave the way forward for others. This poignant issue features singer, actress and civil rights activist Lena Horne, whose refusal to play by the rules set out for her as a black performer would lead to huge breakthroughs; original multi-hyphenate Annette Kellerman, who challenged the eras perception of women and broke multipl...e barriers; Violet McKenzie, who played a crucial role in the Second World War and opened the doors for women to serve in the armed forces; and the incredible friendship of Sammy Davis Jr and Frank Sinatra who together opened up the entertainment sphere for black artists worldwide. To read all about these true icons, along with the glitz, stories, fashions and love affairs of the bygone era, the Icons issue #6 is on sale now. Hollywoods Golden Age certainly hasnt diminished with time.

24.01.2022 Money isnt just about money. Its about security, choices and independence. Authors Julia Newbould, financial writer and editor-at-large of Money magazine, and well-respected financial adviser Kate McCallum have combined their expertise to create The Joy of Money, which was released by Bauer Books today. Grab your copy at @magshop today.

24.01.2022 This is a cover like no other. Actor @asherkeddieofficial graces the @marieclaireau cover for the July issue, with the unusual twist that it was photographed by her equally talented husband, artist @vincent_fantauzzo. A series of intimate and pared-back photographs were taken of Asher in isolation during lockdown in their Melbourne home. Asher did her own hair and makeup, whilst Vincent snapped the moments over a week. In the interview, conducted over Zoom of course, Asher shares her experience isolating with the family, as well as her excitement ahead of her biggest role to date in the Liane Moriarty series Nine Perfect Strangers alongside Nicole Kidman and Melissa McCarthy. The July issue is on sale today. @magshop

24.01.2022 ELLEs brave new world May issue is out today featuring an incredible line-up of sportswomen, including Liz Cambage, Ash Barty, Stephanie Gilmore, Tayla Harris, Morgan Mitchell and Madison de Rozario. They speak about resilience, the importance of a winning mind-set and taking care of yourself. Captured prior to the Olympics being postponed, their words are even more pertinent now. The magazine is available now in @magshop.

22.01.2022 Entries close Tuesday for the Most Popular Television Commercial. If you want to pick up a Logie Award for your ad, plus a $100,000 advertising package, then you need to get working on your submission this week. You can enter in just three easy steps so there is still plenty of time. Get your entries in by Tuesday, March 31. Link in Bio

21.01.2022 Bauer Media launched the second issue of The Healthy Mummy this week. The magazine aims to empower mums to live a healthier and more fulfilling life, from the author of #1 best-selling cookbook The Busy Mums Guide to Weight Loss and founder of The Healthy Mummy, Rhian Allen. The magazine is available now in @magshop.

21.01.2022 From a two-week internship to Digital Managing Editor five years later, Mahalia Chang discovered her love for digital during her career at Bauer Media. Mahalia was one of the key drivers behind the creation of the Gen Z digital brand Syrup, which she now leads as editor. She speaks to AdNews about her passions, career aspirations and what she loves about the industry. #Syrup #GenZ #MoreThanWords

20.01.2022 With everyone spending more time in the kitchen over the past months, we have experienced incredible digital growth in the food category. Clearly Australians are seeking culinary inspiration for both everyday meals and showstoppers never before attempted. The traffic across Womens Weekly Food, Gourmet Traveller and New Idea Food has soared, with unique audiences up 266%, 72% and 100% year on year respectively. Source: Nielsen DCR, Apr 2019 vs Apr 2020, P2+, Digital (C/M), text #morethanwords

20.01.2022 Please put your hands together for the winners of the inaugural National Indigenous Fashion Awards. Rich in culture, community ties and creative collaboration, Australias First Nations fashion industry is teeming with talent. In an exclusive reportage shoot, marie claire partnered with the Darwin Art Fair to celebrate the winners and nominees of the NIFA, modelled by Charlee Fraser and Billie-Jean Hamlet. Head to the link to read the winners extraordinary stories, and be sure to pick up a copy of the special September issue of marie claire. https://www.marieclaire.com.au/national-indigenous-fashion- #IndigenousFashion #MoreThanWords #NIFAs2020

19.01.2022 Get your glass ready as Gourmet Traveller is hosting our first-ever virtual wine tasting event next week. @gourmettraveller presents Wine Club with @ChurchRoadWinery, inviting guests to join for an evening of fine wine and conversation with Gourmet Traveller editor @hunkies_news, @benshewry of @atticamelbourne, and Chris Scott, Chief Winemaker at Church Road Winery in #HawkesBay, New Zealand. You can register now for the event being held next Thursday June 4 at 6.30pm via the... link in our bio. Pre-order your wine tasting pack by tomorrow. Ben Shewry has also created a bespoke food pairing menu for the occasion to recreate and pair with your wine. Gather your fellow wine-lovers and make a night of it! Enjoy Church Road wines responsibly. 18+ event

19.01.2022 In exciting news for kids and parents alike, Bluey now has her own magazine. In conjunction with BBC, Ludo and Immediate Media, Bauer Media is the first to launch and publish the Bluey magazine. The interactive magazine is based on the hit TV show, which follows the adventures of six-year-old Bluey and her four-year-old sister Bingo. Each monthly issue will keep the little ones busy for hours with activities to draw, stick, colour, imagine, create, make and do. The Australian animated television series is loved by pre-schoolers all over the world. The first magazine is already on sale. #bluey

18.01.2022 Our latest consumer research, HERpulse 4.0, tells an interesting story during COVID times of how the thinking and feelings of Australian women have shifted in the short time since March. The survey reveals what new habits will be sticking around long term, where women plan to spend when restrictions lift, and what content they are actively seeking more of. Read the B&T release link in our bio or let us know if would like the detailed insights around audience behaviour to help guide your current marketing strategy. #herpulse #morethanwords

17.01.2022 Bauer Medias Story54 creative team have been back in the studio creating more native content for nowtolove.com.au for a new product launch just around the corner. There was plenty of coffee to keep the team inspired as they worked with key editorial talent throughout the day. This project is a great example of how we bring products to our audience in new and innovative ways in both print and video. Thanks to Moccona Coffee for the opportunity to work together creatively. #Story54 #Moccona #Coffee #MoreThanWords

16.01.2022 Trusted and established parenting brand Bounty has launched a new product review website, an exciting members rewards program and a refreshed Bounty Baby Awards as part of a major multi-platform transformation. Building on the 35 year history of Bountry, our partners can now talk with highly engaged parents at key life stages from the time a woman conceives until children are moving through school. View the new website here BountyParents.com.au

16.01.2022 Gourmet Traveller has launched its first masterclass newsletter series, designed to teach readers how to cook like a pro. For 10 weeks, subscribers receive a weekly email guiding them through how to make some of GTs most iconic recipes. From flipping perfect pancakes and rolling fresh pasta to a cheesemakers guide to making ricotta, GT explains how its done, step by step. It launched last month and already has over 1000 home chefs fine-tuning their culinary skills. You can sign up too here. https://bit.ly/2AuNwwN #GourmetTraveller #MoreThanWords

16.01.2022 Mediaweek interviewed our editor of Belle, Gavin Kirk about key highlights in the history of the interior design magazine. Gavin reminisced about one of his favourite moments during his time at Belle their Guy Sebastian home shoot which was their largest and most successful cross-platform piece. Check out the full Mediaweek article link in bio.

16.01.2022 @marieclaireau has launched their Unity Issue for June with three special covers. An ode to the solidarity seen from Sydney to Seville, and everywhere in-between, since COVID-19 changed the world we once knew. Artists Michelle Pereira @youngpapadum (featured here), Jessica Cruickshank @jesscruicky and Maxwell Burnstein @bymaxwell were tasked with creating three unique digital covers for marie claire. Simply gorgeous! #inthistogether

15.01.2022 How we build a set in just 30 seconds. Check out this behind-the-scenes video of the Story54 team creating a bespoke set from start to finish, bringing the Freedom brand to life. Stay tuned for the campaign going live across Bauer Media homes brands soon.

14.01.2022 Bauer Media and Pacific Magazines are now one. This significant acquisition was finalised in the strangest of times for our industry, however we remain very excited to represent an incredible portfolio of 43 much-loved brands. Bauer is now the one-stop shop to connect with 6 in 10 Australian women each month. Across magazines, websites, video, social, podcasts and experiences, the ways we can deeply engage our passionate audience, and our position in the market, has substant...ially expanded. Like many companies affected by the pandemic, weve had to make temporary adjustments to our print schedule for a handful of titles. However the digital channels remain unaffected and continue to record soaring audience growth. Get in touch with our team to hear more about Bauers new offering. #MoreThanWords #bauermediaaustralia

14.01.2022 Enjoying more time in the home than ever before, our readers have been turning to Instagram for home improvement inspiration or imagining their next dream property. Over the last three months, the Bauer Media homes portfolio has gained an extra 206,000 Instagram followers. @homestoloveau (+8.60%), @bhgaus (+6.57%) and @houseandgarden (+5.73%) have all experienced significant growth as new audiences discover our premium homes content. Source: Crowdtangle Social Monitoring Platform, March 2020-June 2020, Social Followers and Engagement (L3M) #morethanwords #homes

13.01.2022 Story54s Jane Waterhouse and Anna Preston were invited along to @publicisgroupe Sydney HQ this week to celebrate International Womens Day. They presented key findings from Bauers award-winning research Defiant which looks at how advertisers talk to women over 50, and the enormous opportunities that exists for brands. Thank you for the invite Publicis - we love talking about what we know best, women! Image credit: @Browneys

11.01.2022 What do Russel Howcroft, Kim Portrate and Dee Madigan have in common? Theyre all members of our esteemed jury for the 2020 TV WEEK Logie Awards. They will determine the top 15 finalists, before voting opens to the public. If you produced a stand-out TV commercial last year, then you are in with a chance. Entries close Tuesday, March 31.

10.01.2022 How do you continue to publish the countrys largest lifestyle magazine during a pandemic? Nicole Byers (@nicolebbyers) spoke to MediaWeek about the challenges faced to get @womensweeklymag out each month, as well as her new role as Group Editor-in-Chief/Associate Publisher of The Australian Womens Weekly, Country Style and Better Homes & Gardens. Read the full piece in bio. #morethanwords

09.01.2022 Gen Z are the most fluid generation weve seen, bypassing traditional lanes and keeping advertisers on their toes. Bauer Medias AI research piece, OFFSCRIPT, delves deep into the emotional signature of 14-24 year olds. They are playful, hopeful, spiritual, appreciators of simplicity, change agents - and thats just the tip of the iceberg. So, are brands talking to them in the right way? Probably not. This research represents the playbook to effectively reach Gen Z. Register ...now to hear the detailed findings of what this generation really thinks and feels. https://bit.ly/3eMLVkd #offscript #morethanwords

07.01.2022 Gourmet Traveller hosted our first-ever virtual wine tasting event last month with Church Road Wines, and what a success it was. Initially planned as an intimate reader dinner, we quickly pivoted to create a Covid-friendly online event for our client who was looking to enhance Church Road Wines presence in the Australian wine market. The wine-tasting was hosted by Gourmet Traveller editor Joanna Hunkin, award-winning chef Ben Shewry (Attica) and Chris Scott, chief winemaker... at Church Road Winery in Hawkes Bay, New Zealand. Attendees could pre-order the Church Road Wines tasting pack to be delivered to their home and Ben Shewry also shared a bespoke food menu to recreate and pair with the wine. In a few short weeks, the virtual wine-tasting event not only increased awareness across the Gourmet Traveller audience and had 400 readers register, but also drove significant direct product sales before the event and went on to transform attendees into repeat customers. https://www.baueradvertising.com.au/solu/church-road-event/ #winetasting #wine #churchroad #gourmettraveller #attica

05.01.2022 Virtual presentations are the new norm for the Bauer research team. Weve been busy presenting the HERpulse 4.0 report findings online to our commercial partners, as we continue to keep them informed of how womens behaviours and priorities are constantly shifting in a Covid world. The next iteration of the research is underway, so stay tuned to hear what is changing as Australians face the prospect of post-Covid and a new normal. Visit the Bauer Insights page to register ...for the new report being released mid July, along with our signature research pieces. #herpulse #defiant #offscript #luxurytrendforecast #morethanwords

05.01.2022 What better way to spend your Friday night than watching Easter with The Australian Women's Weekly. The special is on tonight on Network 10 at 7.30pm, hosted Sarah Harris. She will be joined by Miguel Maestre, Barry Du Bois and Hayden Quinn, along with the editor of The Australian Womens Weekly, Nicole Byers. Nicole spoke with Mediaweek about what you can expect during the show tonight. Read the full piece in bio.

05.01.2022 Bauer's digital leadership team are collaborating with Sydney University on their industry partnership course: The Future of Media. Led by Sarah-Belle Murphy, she was joined by Tessa Rex, Lorna Gray, Dean Burge and Asa Rossier to brief the students on what Bauer Media does and where we're heading into the future. In two weeks, students from a broad range of disciplines will pitch projects, which our team will give then give feedback on throughout the semester. This is a great new initiative from Bauer, and we're thrilled to be partnering with one of Australia's top universities.

04.01.2022 Bauer Media has supported the @bandtaustralia Women in Media Awards as the headline partner for five years, and it is back for 2020. In the words of @nicolebbyers , The Australian Womens Weekly, Country Style and Better Homes & Gardens group editor-in-chief/associate publisher, We couldnt be prouder to support these awards and continue Bauers push for a brighter female future. With challenging times ahead, it has never been more important to celebrate and support the brilliant women creating, innovating and driving change across the industry. #womeninmediaawards #morethanwords

04.01.2022 Our director of sales, Andrew Cook, joined the Bauer team only three months ago. Its fair to say that it hasnt been the usual start to a new role. Andrew spoke with AdNews Australia this week about the COVID hit to advertising, the encouraging signs from the market and the positive role magazines are playing during these times with print subscriptions up 60%. Full article link in bio.

04.01.2022 @gourmettraveller, in partnership with @churchroadwines, popped the cork on its first ever virtual wine tasting last night. Hosted by Joanna Hunkin (editor), Ben Shewry (Attica) and Chris Scott (Chief Winemaker), this online event saw 200 wine lovers join us for an evening of great wine and conversation. 18+ event. Enjoy wine responsibly.

04.01.2022 NW Editor Sebastian Van Der Zwan spills the tea to Mediaweek, about their readers insatiable appetite for reality TV content, their most engaging celebrity stories, and their most recent business partnerships. Read the full interview https://www.mediaweek.com.au/nw-spill-the-tea-favourite-ce/

03.01.2022 Marie Claires Nicky Briger chatted to Mumbrella about publishing the number one selling fashion magazine through COVID, getting creative when shooting covers and fashion remotely, and how its been moving in with Bauer. Nicky speaks passionately about Marie Claires work championing for the recognition and reform called for in the Uluru Statement from the Heart, and the excitement to be now part of Bauers ongoing activism campaigns. Marie Claire has continued to print month...ly during the pandemic, experiencing a lift in both subscription and newsstand sales, and we cant wait to share what the team has planned for the magazines upcoming 25th birthday. https://mumbrella.com.au/marie-claires-nicky-briger-on-shoo #marieclaire #ItsTime #ulurustatement #MoreThanWords

01.01.2022 Today marks a new chapter for Bauer Media Australia. We are excited to announce the sale of our Australian publishing business to our new owner, Mercury Capital. Under their ownership, along with our bolstered portfolio, we have unparalleled opportunities to connect with more Australians than ever before. This is a positive step for Bauers brands in Australia and for the sustainability of Australias publishing industry. We have 43 strong and loved brands that connect with ...6 in 10 Australian women, and we will continue building on a sustainable digital-focused future locally. We cannot wait to announce the new strategy and plans for growth over the coming months under our new brand. For more information, take a look at the press release. https://www.baueradvertising.com.au/bauer-australia-marks-/

01.01.2022 Huge congrats to the winner of Belles ArtStart competition. On Friday night Lilianne Ivins was announced as the winner at the Art Gallery NSW, with Jane Reynolds coming second and Melinda Clyne and Celia Fernandez sharing third place. @bellemagazineau ArtStart is an annual competition that recognises under-represented artists aged 16 and up. There was an unprecedented amount of entries this year, with over 200 talented artists submitting their prized creations.