BeKonstructive Marketing in Fortitude Valley | Marketing consultant

BeKonstructive Marketing

Locality: Fortitude Valley

Address: 310 Edward Street 4000 Fortitude Valley, QLD, Australia

Website: http://www.bekonstructivemarketing.com.au/

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25.01.2022 If you read Alexs last blog post on copywriting myths youll know part of copywriting is making sure to add value to the intended audience. How exactly does one make sure theyre adding value to their audience? Alex has got you covered ... In her latest blog, Alex walks you through some practical exercises to keep your writing relevant to your target audience, all while staying on brand and on topic

25.01.2022 DO YOU OFTEN WONDER WHY YOUR PAGE ISN’T SHOWING UP ON GOOGLE? It can be hard to understand the will of the Google gods, but that’s okay. We’re here to help. SEO Copywriting is creating your online writing in a way that makes it most desirable for search engines to show to your audience. After all, you want eyeballs on your webpages, so it’s great that there are a few essential things you can be doing to ensure you reach a wider range of people!... Give our blog article on The Essentials of SEO Copywriting a look to see how tweaking a few small parts to your copywriting can make a huge difference on results pages.

25.01.2022 We asked Founder and Managing Director BeK Drayton where she saw BeKonstructive in 5 years time - and honestly we're excited to see her vision come to life

24.01.2022 ' . BeKonstructive Marketing has been working closely with our HR team to create a January 26 policy. BeKonstructive Marketing will be open January 26 this year, and every other year in which January 26 falls on a week day. Our new January 26 Policy allows all full time and part time staff who would normally receive a paid day off work for Australia Day on January 26 the option of working that day, in exchange of a paid day off of the...ir choosing in the following month. This is in line with our belief that January 26 is not a day for celebration. We acknowledge that the decision of whether to work on January 26th will be difficult to make for many of our team. Do they join their friends in a beach or pool party, or do they come to work that day? We will hold no judgement on their choice they are free to choose. We only hope that the option to choose will spur conversation and dialect around this subject matter and allow those who do feel passionate about this issue the freedom to act on their beliefs. Hand in hand with this policy, BeKonstructive Marketing will also make a donation to Yalari, an NFP that educates and empowers indigenous children through scholarships, that is equivalent to our staff wages for the day. We would like to say a huge thank you to Cherie at The Digital Picnic, who we have borrowed this policy idea from, along with our buddies at Watts Next for writing the policy documents in a very short turn around.

24.01.2022 Lets Start Little! We started working with one of our biggest clients six years ago. The first job they ever sent to us was a single Facebook post. Yep, thats right, one lone Facebook post ... They were creating a weekly blog on their website and they needed someone who could create an interesting post on Facebook for them to drive traffic to the blog posts. So we had a trial run with the client and created a Facebook post for them. Fast forward 5 years and that client is now one of our biggest on-going clients; as their business has grown so has BeKonstructive Marketing and we now work together in a close partnership delivering a range of digital marketing services every month. Were telling you this story because we want you to know - no job is too little! We understand the need to dip a toe in before you commit to a big project or regular monthly on-going services, and were happy to start little. Were happy to start with a one-off tiny job - fixing a website banner, uploading a single social post, sending out a lone EDM campaign. We know that a little job can be the foundation of a strong decades-long business relationship, and were ready to dip a toe in if you are!

23.01.2022 Here's a quick tip if you'd like to improve your local Google search results, but aren't ready to jump in to the crazy world of SEO: Create a Google My Business listing ... When someone searches for a local business or service using Google, a mini map with an interactive list pops up at the top of their search results- that's called the Local Pack and it's where you want to be! Your Google My Business listing has your address, open hours, website, phone number - updating or creating your listing is a quick activity which can help your business begin to leverage local SEO You can read more about leveraging local SEO on our blog here: https://bekonstructivemarketing.com.au//leveraging-local-/

23.01.2022 BeKonstructive wishes you a don’t forget to treat yourself with as many lollies as you want - you don’t want to wait until next halloween #halloweenatwork #halloween2020 #spookyseason #october #happyhalloween #BrisbaneBusiness #BrisbaneSmallBusiness#Brisbanemarketing #Brisbanedigitalagency

22.01.2022 WHAT DO YOU WANT TO BE WHEN YOU GROW UP? Not sure? Us either! Check out Kate talking about how working at BeKonstructive Marketing is helping her 'figure it out' and narrow down the options. ... Supporting our young workers in their career journeys and helping them develop the skills they need to land their first full time job is a huge part of our internal culture at BeKonstructive. We are going to be dropping some *slightly large* news next week in regards to this - we have a project in the works that will increase our capacity to work with young workers... so like... stay tuned #Career #ContentMarketing #BeKonstructive

22.01.2022 Instagram content comes in many different forms such as photos, videos, stories, reels and live videos; however, they all need to be accompanied by a caption to communicate your marketing message effectively Your post’s caption is the story behind the product or service you're promoting it gives your brand a personality through the language (and emojis ) you use and allows you to add a CTA (call to action) that encourages your followers to comment, like or even visit ...your website But how do you write a caption that gets all of that (and more) across - without throwing your computer out the nearest window? By following our Ultimate Instagram Caption Guide for 2021 of course To help you understand more about how IG captions work and their purpose, we're bringing you five key points to consider when creating copy for your Instagram posts in 2021 - check it out in the link below

22.01.2022 Supporting young workers who are just starting their career journey is a huge part of what we do at BeKonstructive Marketing. Alex has been working with us for almost a year now watch her share her experiences in the video below

21.01.2022 Happy Valentines Day We had a bit of fun celebrating both #Galentines day and @misscatlauras birthday at this mornings team breakfast! ... Shout out to the honourable Miss @taylorswift for making time to stop by the office to celebrate Cats bday (to say that Cat is a super-fan would be a bit of an understatement!) Also shoutout to @hanselandgretelcakes for the delish treaties!

21.01.2022 Rumours of my demise have been greatly exaggerated - email marketing, probably In her first ever () blog, Kate talks about the exciting world of email marketing, including why she thinks its exciting, why you should keep your email audience curated, and some old school email marketing strategies to keep away with a ten-foot pole.... https://bekonstructivemarketing.com.au//is-email-marketin/

20.01.2022 Here at BeKonstructive copywriting is our , but even we can admit: sometimes it's hard to figure out what to write about in a blog or social media post. In her recent blog post Alex talks Content Creation and Finding Inspiration, sharing some of the (free!) resources she uses to write copy for both BeKonstructive and our clients.... https://bekonstructivemarketing.com.au//content-creation-/

19.01.2022 Its safe to say this year has made quite an impact on the mental health of people worldwide. Social isolating can be just that isolating. R U OK Day Is a national mental health awareness day to help you check in with your employees, your colleagues, your friends, your family. Its about reminding people youre there for them and that have the capacity to listen if they are struggling right now.... This year, R U OK? Day reminds us theres more to say after R U OK? Its about committing to check in with people who are struggling, and to listen when they reach out, to keep the conversation going, and to help them find appropriate support. You may be saying thats a lot. I dont know if Im the right person to do this and thats totally okay! R U OK? has compiled a bunch of flyers, presentations, and activities on their website to help you start, and continue, those conversations the link to which is in the comments below. This week well be having these conversations internally, but we have these conversations internally almost every week. Checking in with our colleagues, listening to their worries, and continuing the conversation is such an important part of the culture at BeKonstructive.

19.01.2022 Sofia is one of our new interns from our BeKause Marketing Program. She has just completed a Bachelor's Degree in Business with a Major in Marketing, and we are truly excited to have her along our BeKause journey. She will be helping us in content creation, social media strategy, SEO, and SEM for two non-profit organisations @reasontothrive and @sharethedignity ... We look forward to working with Sofia, and we cannot wait to see the growth she will have for her future and her career.

19.01.2022 WE DO DIGITAL - from small one-off tasks through to projects or on-going management services. Social Media Content Creation Copywriting & Blogging ... Website Development Website Management Email Marketing Strategy and Training Get in touch to organise a (digital) coffee and find out how we can help you grow your business online. https://www.bekonstructivemarketing.com.au

18.01.2022 You might have heard/seen/read us talking about our motto from time to time: "No job is too small. No question is too silly. No 'win' is too insignificant."... It basically ties into the fact that we work with small businesses who need a hand. We're not running multi-million dollar content marketing campaigns. Instead, we are working with small businesses who need to make every dollar count. Check out our video below where Founder and Managing Director Bek Drayton talks more about our motto

17.01.2022 Content Marketing is HARD Content marketing is time consuming. It requires routine and commitment, and to begin with it is going to feel like the results you are getting are not worth the effort it takes to produce and publish the content. BUT... As you persevere, you will start to notice a 'snowball' effect, where you start gaining momentum. Check out our latest article to learn a few sneaky tricks to help give your snowball a bit of a nudge...

17.01.2022 ' ! Today we had our first team meeting back in person, and oml it was great Not only did Bek completely spoil us with pizza (with truffle sauce), but we got to see each other in person and at the same time - something we haven't done in over three months!... Granted, in order to get a photo of the three of us we had to go outside, but it was totally worth it to have the brains trust back together An hey - now we're back in the office, feel free to call in and have a chat over a coffee (just give us a call in advance so we can follow proper government regulations).

16.01.2022 DO YOU OFTEN WONDER WHY YOUR PAGE ISNT SHOWING UP ON GOOGLE? It can be hard to understand the will of the Google gods, but thats okay. Were here to help. SEO Copywriting is creating your online writing in a way that makes it most desirable for search engines to show to your audience. After all, you want eyeballs on your webpages, so its great that there are a few essential things you can be doing to ensure you reach a wider range of people!... Give our blog article on The Essentials of SEO Copywriting a look to see how tweaking a few small parts to your copywriting can make a huge difference on results pages.

15.01.2022 HAPPY INTERNATIONAL WOMENS DAY Today we are celebrating the achievement of women all over the world for their amazing contributions to society, communities, technology, health, education, science, business, research and the world in general! ... We are also driving discussions around this years theme #EachForEqual - because an equal world is an enabled world. #IWD isnt just about celebrating women and their achievements - it is also about challenging stereotypes, fighting bias, broadening perceptions and improving situations. International Womens Day is so so so important because: 2 thirds of the worlds illiterate adults are women Women account for just 23% of members of GLOBAL parliament! In the US, black women earn 63 cents for every dollar a man earns Girls between the ages of 10 and 14 represent the biggest demographic of sexual assault survivors Retired women are twice as likely as retired men to live in poverty *Facts borrowed from the lovely ladies at @shamelesspodcast! If we dont talk about these stats, nothing will change. So, have a great and inspiring International Womens Day, but dont forget to talk about the inspiring stuff AND the important stuff #IWD2020

15.01.2022 Brand Strategy & Tone of Voice We believe that it takes a village to create a strong brand. More than just a logo and some pretty colours thrown together, a brand starts by determining your brand values. We then move onto your brand personality and tone of voice (which should directly align with your target audience), before we start discussing colour pallets and font options. ... The final step is to wrap all of that strategy and thought process up in the form of a visual package which includes - you guessed it, your logo and icon! Without a strong brand underpinning it, your logo can lack meaning and authenticity, which can lead to difficulties growing a strong following.

14.01.2022 ? You can't bake a cake with just flour, so why write copy with just research? Good copywriting takes one part creativity, one part strategy, two parts parts research, and a dash of flair Check out this blog by our Copywriting Superstar, Alex, debunking popular copywriting myths.

13.01.2022 BeKonstructive Marketing have joined Share the Dignity's October fundraiser "Move 4 Dignity". We'll be donating $1 for every km that one of our staff walks or runs up to 100km per staff member. We also invite all of our friends, family, clients and network to join our team and get involved in raising money to end period poverty.... Keen to get involved? Join our team, donate or learn more here: https://www.sharethedignity.org.au//BeKonstructiveMarketing #Fundraising #ShareTheDignity

13.01.2022 Get 6 Months of FREE SEO Services for Your Business Learn about the Queensland Small Business Adaption Grant and how you can use it to apply for six months of FREE SEO services for your business website! Dominate Google's Search Result Pages! ... Download an SEO proposal and pricing from our website to submit with your Grant Application! Learn more, click the link below

13.01.2022 We're pretty big on branding here at BeKonstructive - and we're not just talking about our logo. Branding underpins every part of your business - it's who you are and why you do what you do. It's the first impression, the lasting idea, and the force which drives customers to choose you.... Without branding your business not only lacks a face and voice, but it lacks a soul. Your branding dictates the logo, colour and font your business uses - but it also informs your style, your tone of voice, and the language you use to communicate. Here at BeKonstructive we're a dash of sass, a bit of cheek, and a whole lot of education. If you're wanting to find out more information about branding, and the services we offer, our branding is pretty, well, on brand (if we do say so ourselves ). https://bekonstructivemarketing.com.au/brisbane-branding/

13.01.2022 Attended another great Interactive Minds event this morning, looking at Content Opportunities for 2020. Some very insightful presentations by Izzie Kalaja, Luke Wheatley, Alissia Oddi and Sarah Mak! At BeKonstructive Marketing we talk a lot about story telling and making sure that each piece of content you post is purposeful and has meaning, and it was awesome to see Industry Leaders pushing these same messages. They used different terminology like 'Brand DN...A' etc but the underlying message is the same - careful, considerate and consistent content creation is key to the future of marketing! Thanks again to Louisa Dahl and the rest of the Interactive Minds team for hosting another great industry event Oh and thanks to PN Digital for the ticket @ Brisbane, Queensland, Australia

12.01.2022 Hello! We're still here! Okay, well maybe we're not here-here as in the office-here, but we're definitely working-here and it's all business-as-usual-here! All of us at BeKonstructive are still hard at work - only we're working remotely for the next while for the health and safety of our staff and clients ... However! This doesn't mean we're not around to help you ramp up your content strategy to the next level - no ma'am - we're just a phone call or email away and remember: no job is too small here! If there's anything you need a hand with, don't hesitate to give us a buzz We're all #inthistogether See more

10.01.2022 If you don't know where you want to be in 5 years time, that's okay - neither does Kate! Having your career plan can help you figure out how to get to your dream job - but how can you figure out where to go if there is no 'dream job'? You give everything a little bit of a try ... Before working and interning at BeKonstructive, Kate thought working for an agency was in the 'hard pass' basket . But it turns out, it might just be what she's been searching for all this time

10.01.2022 BeKonstructive Marketing is about empowering our staff and interns to gain the confidence they need to take their place in the inidustry - but it's also about empowering our clients to have the knowledge and skills they need to take charge of their digital marketing activities. Our motto is ‘no job is too small, no question is too silly, and no ‘win’ is too insignificant to celebrate’. We help small businesses grow, and when we work with you, we become part of your team. You...r success is our success and vice versa. This motto feeds into our ethos of not making our clients feel ‘trapped’. We don’t believe in lock-in contracts where you have to sign away the next 12 month of your business before you even see any results. Check out the video below, where Founder and Managing Director Bek Drayton talks about how empowering businesses to take part in their digital marketing activities is actually part of our core values here at BeKonstructive.

10.01.2022 WE KNOW SOCIAL The team at BeKonstructive Marketing know social media. , , , . ... Our social media marketing and social media management services span every single element, from strategy and account set-up through to template creation, aesthetics and style, and all the way through to day-to-day posting and management. Learn more on our website: https://bekonstructivemarketing.com.au/social-media-manage/

09.01.2022 ' So. We've all heard of TikTok. But what makes it different from every other social media platform? :... The primary demographic of TikTok is teenagers and early 20 year olds. We're expecting a demographic shift as more people are spending time on social media during the COVID-19 isolation period, but this will primarily still be within the millennial bracket and more as passive users than content creators. : Content on TikTok primarily comes from the Your Page, similar to Instagram's Discovery feature. These posts are short videos, mostly focusing on copying the format of other successful videos. : TikTok is definitely a platform to keep an eye on. Emerging influencers mean opportunities for brands to sponsor large TikTok creators. Lately, more and more brands have been creating content on the platform - but we suggest you have a quick think before taking the leap. Does TikTok fit your target market? Do the content streams on the platform fit with the brand image you've created? See more

08.01.2022 Is your content marketing icky? Does it leave a bad taste in people’s mouth? If you are struggling to get people to join your audience, it might be because your content marketing is icky. #SorryNotSorry Find out what icky content marketing is and how you can avoid it in our latest article

07.01.2022 -! Last month we posted our brand new Content Marketing Services landing page which had a well deserved spruce up - but did you notice our other new landing pages we snuck up? Our Intern, Kate, created brand new landing pages for of our services - but a little birdie told us shes particularly proud of our copywriting landing page and all of the sweet references she was able to sneak in . Seriously, take a look and tell us you ' feel hungry.... https://bekonstructivemarketing.com.au/copywriting-services/

06.01.2022 You probably see us talk a lot about branding and brand values in terms of digital marketing. At BeKonstructive we 100% practice what we preach, so here's one of our top tier brand values: .... Everything we do at BeKonstructive works towards a larger goal - to help businesses receive the best digital marketing service possible. We record, report, and rexamine our digital marketing activites to make sure businesses are getting the best bang for their buck - and if we think their money is better spend on a different area of digital marketing, we rearrange our services to make it work

06.01.2022 ... Yes, we are 100% doing that annoying thing where we pre-announce an announcement! We have been working on a pretty special project at BeKonstructive Marketing over the past couple of months, and it is getting really, really, close to going live. ... This project will enable BeKonstructive Marketing to increase our capacity to work with young workers and students looking to gain industry experience while also partnering us up with some preeeettttty amazing NFP brands who are doing amazing things in their sectors. That's all we're giving away for now - we don't want to let the out of the too soon. In the meantime, checkout this video of Kate Walters talking about how & why she chose to join the band BeKonstructive team.

06.01.2022 Over 10% of the new QLD Small Business Adaptation Grants have already been applied for. Not sure why you need one or what to spend it on? Check out our latest article about the changes to consumer behaviour that we're anticipating post-Covid.

06.01.2022 - Before we start telling you about this amazing new project of ours - no, this isnt a rebrand. The past couple months weve been quietly working on a new program to help young Brisbane marketers partner with not for profits to experience beneficial, fair, and legal internships to create change while learning from qualified digital marketers.... So often young marketers are exploited in intern programs which: dont provide the training and learning experiences the interns are there to receive, profit off their interns work, paying the intern nothing and charging clients for billable work; or, both. So we wanted to change that. We are so thrilled to already have BeKauses first pro-bono client, Share the Dignity, who are an amazing brand creating change in ending period poverty, and our first intern to go through this program, Harry, who has been able to get stuck into Share The Dignitys copywriting work while experiencing what its like to work in an agency. A quick special shout out to Helaina Gardina for all of her help in getting this program up and running, and of course to our Director Bek Drayton for creating an agency focused on helping young Brisbane marketers have a space to learn, grow, and most importantly, know their rights to work. If you want to learn about our new internship program, or if youre a not for profit wanting some help with your content marketing, check out our new landing page below

06.01.2022 ? ! Target audience is defined by a group of individuals sharing similar needs and attributes that your brand hopes to serve - these individuals are usually your buyers. To make it easy, we break down the 5W's which is a very simple way to understand target audience analysis and your customers, these are: ... . are your current customers, and who are your aspirational audiences that you'd like to target? . are your customers’ demographics - gender, age, education level, interests, and what products do they buy? . do your customers buy your product? - specific time of the year or regular basis, and when do they interact with your brand? - specific day of the week or time. . are they geographically located? - country, city, neighbourhood, and where do they discover your brand online? - social media, search engines, local directories or WOM. . do they buy your product? - could be a need or want, and why do they buy from your competitors? Remember that recognising your target market is necessary for your business, and it also helps you to provide more personalised and unique experiences to your customers, which in the long term gives value and creates loyal buyers. At BeKonstructive, we have a passion for understanding consumers in this changing world we live in. If you need extra help in identifying your customers, then it's time for you to get in touch with us! - 0413 844 190 - [email protected] #targetaudience #marketingfundamentals #digitalmarketing #brisbanemarketing #lmbdwbrisbane #socialmediabrisbane

05.01.2022 One of the first questions were asked during a branding workshop is how about this for a logo? We want you to stop Take a deep breath Take a couple steps back ... There is a misconception that a companys logo and colour scheme is the beginning and end of a brand conversation - in reality they are the steps to take when figuring our your brand. When we hold a branding workshop, our first step is to really identify what the company stands for, and how you want it to be perceived. Is your company traditional and sophisticated? Is it clever and sassy? Determining the key brand values you want your business to represent should be the first step in your branding journey. Youll come up with dozens of words which define what you want your business to represent - but once youve written them down you can identify key values which represent everything your brand encompasses Now, you have the core structure of what your company stands for - from here we can identify a brand style, colour scheme, and finally logo; all of which represent your brand values. Branding is a process. You may realise in a few years time your brand no longer accurately represents your company, and that's okay! It just means it's time to start your branding journey anew. If you want to learn more about how we can help you with branding, check out our new landing page: https://bekonstructivemarketing.com.au/brisbane-branding/

05.01.2022 ! Time flies when you're having fun, smashing goals and taking charge Alex joined the BeKonstructive Marketing team on the 1st September 2019 as our Superstar Copywriter. ... Alex is a team player and always has ideas to contribute and basically never says 'no', no matter what we throw at her She is due to graduate from her university degree in November this year and we are so so so SO excited for her! Happy BeKonstructive Anniversary @alexlucey, we appreciate all of your hard work See more

05.01.2022 Check out our latest blog to learn about the top four digital marketing trends that are going to shape the new decade.

05.01.2022 Never a team to shy away from wearing our home clothes to work, we obviously had to get involved with Daggy Jumper Day Daggy Jumper Day helps raise money and awareness for Brisbane Youth Service, who help vulnerable and homeless youth in Brisbane. We think its fair to say that Bek Drayton wins the award for daggiest jumper this year, better luck next year Alex and Kate! #daggyjumperday

05.01.2022 . . . . . When someone asks "should I write blogs for my business" the answer is yes. Always yes However, there are a few little baby stipulations to this:... Make sure your blog is adding something to the conversation Make sure it's easily readable and sharable Blog with purpose - don't just use it as a place to put all of your random thoughts together. In one of our latest blogs, Bek tells you why exactly you should put that blog up on your website, and why you shouldn't think of it as "just a blog" but as part of your broader digital marketing plan https://bekonstructivemarketing.com.au//you-still-need-to/

04.01.2022 Here at BeKonstructive we're all about building each other up , setting goals , and smashing expectations . We knew from the beginning Alex is looking to get a job in PR once she finishes her degree, and we're happy to have helped her become the best copywriter she could be, building upon the foundations of her time spent at university. We love goal setting (and achieving) here, so we are 110% happy to help Alex achieve her goal of working in public relations ... Watch our latest video to learn more about Alex, what she's (almost finished) studying at uni, and where she wants to go in her career.

04.01.2022 Here's a little website tip for you to help decrease your website load time and improve your SEO score at the same time: Crop. Your. Images. Site speed is one of many contributing factors to your SEO score, and images can take a while to load (especially with our internet speeds lately ). Cropping and resizing images before uploading them to your site helps cut down the time it takes to load your webpage.... Try uploading pictures no more than 2000px wide for images the full width of your page, or 500-600px for in text images Another little tip is to use JPEG files, as they're smaller than PNG files. Unless you need to include a transparent background, or have a specific reason to use JPEG files, using PNGs is another way to improve your website's load time

03.01.2022 BeKonstructive Marketing acknowledges Australia’s First People as the first inhabitants and Traditional Custodians of the lands where we live, learn and work, the Turrbal/Yugerra people of Meanjin. We pay our respects First Nations business owners, creatives and Traditional Owners of Country throughout Australia and recognise sovereignty was never ceded and stand in solidarity with our country’s First Nations. BeKonstructive Marketing acknowledges the continued connection to ...land, waters and community of its First Nations peoples. We pay our respects to them and their cultures and to Elders, past, present and emerging. Image reposted with permission: Rubii Red (@lifeofrubii on Instagram). #ChangeTheDate #InvasionDay #AlwaysWillBe

03.01.2022 ! We're so excited to start working with Reason To Thrive, a not-for-profit founded in 2017 that provides life and social skill programs to women who have experienced domestic violence and youth at risk. Their programs use equine assisted learning activities. Our super star interns from our BeKause Marketing Program will be in charge of applying various content strategies into their social media channels such as Facebook, Instagram and... LinkedIn. We're thrilled to support Reason To Thrive’s social media strategy and very eager to upgrade their digital marketing game! To learn more about their programs go and have a look at their page @reasontothrive #Welcomepost #Equineassistedlearning #Horses #Brisbanemarketing #socialmediamarketing #branding #BrisbaneBusiness #ContentMarketing #BeKonstructive #marketingagency #brisbanemarketing

02.01.2022 It’s safe to say this year has made quite an impact on the mental health of people worldwide. Social isolating can be just that isolating. R U OK Day Is a national mental health awareness day to help you check in with your employees, your colleagues, your friends, your family. It’s about reminding people you’re there for them and that have the capacity to listen if they are struggling right now.... This year, R U OK? Day reminds us there’s more to say after R U OK? It’s about committing to check in with people who are struggling, and to listen when they reach out, to keep the conversation going, and to help them find appropriate support. You may be saying that’s a lot. I don’t know if I’m the right person to do this and that’s totally okay! R U OK? has compiled a bunch of flyers, presentations, and activities on their website to help you start, and continue, those conversations the link to which is in the comments below. This week we’ll be having these conversations internally, but we have these conversations internally almost every week. Checking in with our colleagues, listening to their worries, and continuing the conversation is such an important part of the culture at BeKonstructive.

02.01.2022 ? Want to know what's turning people off your business Instagram feed? We've created a bit of a pervy post, featuring responses from fellow business owners. Poor grammar, too many selfies, politics, lack of diversity and too much promotional content could be turning your audience off your Instagram feed.... Check out the full article here: https://bit.ly/InstantInstaHate

02.01.2022 Let's talk about names. Specifically, the evolution of business names. Thirty years ago (practically ancient history for us digital marketers, right?) the leading naming convention was to create a name which would show up before your competitors in the phone book - think A1 companies, or more famously, Steve Jobs naming Apple so it showed up before Atari ... Then came the idea of Google Listings, where the thought that the best way to rank for the term 'Brisbane Marketing' was to make sure you had 'Brisbane Marketing' in your business name Now, we have have the glory that is SEO and the Google algorithm (which doesn't really care what your business name is, as long as your site content is good). Businesses are starting to use creative, original names (like BeKonstructive ) that stand out and mean something to either the brand or their audience. If you're building a brand, take a second about what you want it to be named - do you want it to stand out or blend in? How does your name relate to your brand values? So, what was the thought behind your brand name? You can read more about leveraging local SEO on our blog here: https://bekonstructivemarketing.com.au//leveraging-local-/

02.01.2022 ATTN QLD BUSINESSES: $10,000 Grants The QLD Government has recently launched the Small Business COVID-19 Adaption Grant Program. The objective of this program is to support small businesses subject to closure or highly impacted by the coronavirus (COVID-19) shutdown restrictions to adapt and sustain their operations. ... Almost all of BeKonstructive Marketing's services are covered by the grants, including things like: Build a new website Upgrade an existing website Create new content or online resources Strategies to grow your business using digital marketing Training and consulting to help your business adapt Basically anything that is targeted at creating a strong online presence (or diversifying your business to operate online) is covered by the grant. Send us a message if you'd like more information about the grant, eligibility criteria or how we can help your business grow online.

02.01.2022 The common thought of social media engagement is how much your followers are engaging (liking and commenting) on your posts - but you should be thinking about how much engage within your community Engaging with your followers, people who use similar hashtags to yourself, and your target audience are all key parts of the engagement game ... But wait! Not so fast! Make sure to: Comment constructively Take a second to think about a response to the post which will show you have engaged in their post, and aren't just commenting to push some self-promotion on them. By engaging in your community thoughtfully, you will bring people back to your profile with the aim of building their relationship with you

01.01.2022 - Before we start telling you about this amazing new project of ours - no, this isn’t a rebrand. The past couple months we’ve been quietly working on a new program to help young Brisbane marketers partner with not for profits to experience beneficial, fair, and legal internships to create change while learning from qualified digital marketers.... So often young marketers are exploited in intern programs which: don’t provide the training and learning experiences the interns are there to receive, profit off their intern’s work, paying the intern nothing and charging clients for billable work; or, both. So we wanted to change that. We are so thrilled to already have BeKause’s first pro-bono client, Share the Dignity, who are an amazing brand creating change in ending period poverty, and our first intern to go through this program, Harry, who has been able to get stuck into Share The Dignity’s copywriting work while experiencing what it’s like to work in an agency. A quick special shout out to Helaina Gardina for all of her help in getting this program up and running, and of course to our Director Bek Drayton for creating an agency focused on helping young Brisbane marketers have a space to learn, grow, and most importantly, know their rights to work. If you want to learn about our new internship program, or if you’re a not for profit wanting some help with your content marketing, check out our new landing page below