Amanda Lowry Brand Strategist | Business service

Amanda Lowry Brand Strategist

Phone: +61 426 501 290

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• Businesses
• Local service
• Business service
• Marketing agency
• Graphic designer

24.01.2022 Another gorgeous day for some final brand deliveries! If you havent guessed already, these are bottles of Champagne, gifted to them as a reminder to celebrate the wins along the way! Its a long road being self employed, we are our own worst critics and never seem to be where we think we should be. So heres that yearly reminder to just take a minute, cut yourself a break and appreciate all that you have achieved already!

24.01.2022 Tobin Real Estate logo - Before and After But this is just the beginning... Check out the complete brand transformation here https://zurl.co/16o9

24.01.2022 Now, I have lost count of how many businesses I have worked with and spoken to who DO NOT have a versatile Visual Identity. In today's world of marketing, there are so so many mediums we can promote our brand with. But, if we do not have the appropriate tools, i.e logo formats, colour codes etc, how can we retain the consistency and integrity of our brand? Here are the main Visual Identity ... 1. Orientation - Logos that only appear in 1 orientation either landscape or portrait 2. No print/vector logo files - The collection only consists of images, jpg or png 3. Have no idea what the colour breakdowns/codes are for their brand 4. Are not sure what their fonts are or how they should be used The image featured here is 1 of 3 logotypes that we developed for the pett'd brand, because just the landscape wordmark on it's own, won't cover nor fit in all the marketing mediums they will use throughout their brand.

23.01.2022 My clients at Fusion Dental Lab are expanding their team! If anyone is looking for a position as a dental technician, this is an exceptional lab to be a part of!

23.01.2022 Ah the art of packaging, another extension of the promise and experience we make to our clients. Packaging is about targeting the feelings, making the receiver feel proud, unique, exclusive etc. Your packaging should always be a direct reflection of your brand's values and commitments. Do not cheap out at the end! Follow the experience through to the end.

22.01.2022 I believe in understanding the best direction for a new brand; it first starts with understanding the people behind it. I create based off of intuition and being able to communicate what my clients struggle to. This is the goal, and this is what I achieve every time.

21.01.2022 As many of these posts mention, consistency is crucial for the success of any brand. BUT if we are consistently communicating the wrong message, that can come back to harm us as well. The wrong message is often the right message for when we started our business, but we have failed to re-adjust our message for where our business currently stands within the market. Too often we as business owners neglect our brand simply because we understand a brand to be a one-time event. Th...at thing we tick off the start-up checklist. Now that we are a few years into the business, we wonder why things just aren't working, why we are feeling disconnected and why we seem to be attracting the wrong people! Changes don't just happen within a 'Re-Brand' process. If they are carried out carefully and gradually over the course of your business, you will then be creating a brand asset, a brand that your audience can connect with and follow on your journey.

21.01.2022 These flags will be sure to grab some attention at Tobin's Open Homes!

20.01.2022 Another piece of pett'd packaging! Remember, touchpoints like your packaging play a roll in the overall 'feel' your brand delivers to your customers. SO DON'T SKIMP ON THE QUALITY! So before you flick the green light on your packaging, first think, 'how can our packaging enhance our customer's experience?'

20.01.2022 The first step to undergoing a re-brand is first to understand the purpose and why it is essential.

19.01.2022 Wendy getting creative with her new branded ribbon!

18.01.2022 Are you looking to build the foundation for a fit-for-purpose marketing strategy? One that will generate leads, communicate and nurture, enhance the prospect experience and convert sales with confidence? I highly recommend that you come along to the 'DEEP DIVE into MARKETING' workshop! Filled with a line up of awesome speakers who are there to help you build your Marketing Blueprint!... I will be there talking about how you can build a following through utilising the power of your BRAND!! Look forward to seeing you there!

18.01.2022 AKN Organics logo - Before and After But this is just the beginning... Check out the complete brand transformation here http://www.amandalowry.com.au///7/10/akn-organics-re-brand

17.01.2022 Keep your car decals legible and straightforward. Think about where your car will be parked during the day and how people would read your information. I like to treat vehicles as another great Brand Awareness tool, not trying to overwhelm people with information but to rather be bold and clear with what we have and be repetitive about it.

16.01.2022 #Throwback to talking about showing the value. We need to start thinking of our businesses as a brand. A brand that creates that ultimate perception about us and what we do. When we start to think of ourselves as a 'BRAND' and not just a business, we can expand our thinking and understand that every part of what we do needs to communicate our quality, values, vision, purpose etc etc...... When it comes to 'showing the value' this is something that needs to be well communicated across your entire brand and not just one part of your brand. It is not enough to just say it anymore; your market needs to feel it. Want to know more? Take a read. http://www.amandalowry.com.au//2/1/9/how-to-show-the-value

16.01.2022 When it comes to selecting images to use throughout your brand, you can never go wrong with colour association. Big brands like Commonwealth and Woolworths do this very well. Be careful to not over do it! Subtle natural placements do the trick.

16.01.2022 Whoo! Coops now have their first batch of t-shirts for their new apparel range!! Working on building that brand culture!

15.01.2022 Cars are always fun to brand! What was even better was the LAB already had their personalised number plate to match.

14.01.2022 When you have a brand that holds a rich history, it is so important to find new ways to bring this history into the modern-day, sharing key elements of a brands story with everyone to enjoy. Working with Club Coops, we decided to showcase where their story all began by creating an illustration of one of the Co-Founders, Ashley Cooper. This illustration then transformed into a feature wall which now sits pride and place within the club.

14.01.2022 Some one was happy for the new Stokes banner delivery today! Thanks for the cuddles Paddington! Stokes Lawyers have done a great job of rolling out their new brand around the office.

13.01.2022 Delivery days are good days! I am slowly getting the hang of these wax stamps too!

13.01.2022 Every brand has its key points. In most cases, I like to summarise these into a few words.

12.01.2022 Looking to enhance that customer experience? Branded ribbon is one great way of doing so! Wrapping a product before it is mailed then delivered can often make the customer feel extra special. It's all about that feeeeling!

11.01.2022 Amanda Lowry from Amanda Lowry Brand Strategist, sharing an example of putting personality into your brand, with enthusiasm and animation #EntrepreneurshipFacilitators

11.01.2022 What is your purpose? Why do you do what you do? Let me know in the comments below!

10.01.2022 I will be a guest on tomorrows Ranking Australia webinar on Branding! For those who know me well, I talk all day every day on this passion of mine, so if you want to tune in and learn how you can build a valuable brand and use Canva to keep your visuals consistent YOUR TICKET IS BELOW! Look forward to seeing you there! ... https://www.eventbrite.com.au/e/digital-toolkit-2020-how-to

09.01.2022 I love a good round table session, especially when we are discussing my favourite topic, BRANDING! Thank you to the team at Local Biz Networking Groups for inviting me out to share my thoughts.

09.01.2022 Working with the Tobin team has been a journey of discovery, clarity, fun and too many coffees and toasted sandwiches! Every brand journey is different, and I love helping to develop the new brand, adapting to where I need to, to create the best result for both the team and the market.

07.01.2022 Even the shirts on my client's backs had thought and purpose behind them. Ensuring we purchased the right fabrics, colours and selecting the appropriate embellishments. It is always nice to carry a brand through to even the finer details.

07.01.2022 I love branded packaging! Brands are all about delivering that ideal experience, so packaging is a tangle way that helps us to achieve this. There are so many options out there today to help us package our services and products and they don't have to cost a fortune either! Sometimes we just have to be a little extra creative with our thinking.

06.01.2022 I am always looking for ways to step outside the comfort zone and being todays Key Note Speaker at the Expressways event did just that! Sharing some of the fundamental elements that are required to build a sustainable brand.

03.01.2022 Big day of holding smiles and getting set for a few big months ahead! Mark Te Whare - Real Estate Auctioneer

02.01.2022 The Fusion Dental business cards really need to be felt! Photos just don't do them justice.

02.01.2022 A COMPLETE NEW LOOK CAN CAUSE MORE DAMAGE THAN RESULTS... When working with a Visual Identity that has history and a strong identity within the community, care needs to be taken when making any adjustments and changes. If we were to change the Visual Identity for a brand like Tobin completely, this could work in reverse and cause more damage than improvement. ... Here are the first two questions I ask before undertaking a brand with history: 1. What is the purpose of the re-brand? Why did we come to this decision and what are we looking to achieve? 2. Are there any negative associations to our Visual Identity? Has it been identified that our brand is communicating the wrong perception of who we are? Got questions? Let me know below!

01.01.2022 Sometimes for a brand to evolve, it's not about what you add, it's about what you take away that can make all the difference.

01.01.2022 The NEW Integrated Bodies business cards have arrived for the team! Love seeing the brand grow and come together!

01.01.2022 Every element of your brand must have a purpose. Without a purpose how can you expect results???