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25.01.2022 Air New Zealand has announced a film partnership with the makers of the new The Hobbit movies to make it the official airline of the Middle Earth. Air New Zealand will convert two of its Boeing 777 Aircraft into special Hobbit-themed planes essentially making them flying Hobbit billboards. Passengers flying to and from the UK and North America will get to watch a special edition of the in-flight safety video and have the opportunity to participate in a range of and experiences promotions. Air NZ will benefit from the prospect of a large number of international visitors travelling to NZ, and the film will benefit from the airlines promotions raising awareness across the globe. We cant wait to jump aboard!

25.01.2022 Australias first and original chocolate cafe, Max Brenner, is continuing to spread its unique chocolate culture across Australia with a series of new and exciting hotel partnerships. Building on its already thriving brand presence, thanks to its 28 Chocolate Bars located throughout NSW, QLD, ACT and VIC, Max Brenner has teamed up with a selection of like-minded premium hotels in an effort to extend its existing marketing platform and reach out to a new wave of consumers. T...he hotels include Stamford Hotels and Resorts, BLUE Sydney, A Taj Hotel and Radisson! Mr. Brenner youve done it again!

24.01.2022 Teenage heart throb Justin Bieber has landed in Australia to promote his BELIEVE album, which is actually full of partnerships! We love to see collaborations in every industry, and particularly the success of music collabs. Bieber collaborated with Nicki Minaj, Drake, Ludacris, BIG SEAN and plans to work with country singer Taylor Swift in the future. What are YOUR thoughts on the 18-yr old taking the world by storm?

24.01.2022 Mary Katrantzou has signed a two-season partnership with Vodafone UK, in association with the British Fashion Council. The collaboration will allo Vodafone customers exclusive access to Katrantzous London Fashion Week show, as well as the chance to meet the designer herself backstage. Launching this September, the partnership will run across the spring/summer 2013 and autumn/winter 2013-14 shows. Vodafone has previously collaborated with designers Richard Nicoll and Christopher Kane on similar London Fashion Week-based projects.

23.01.2022 #Flashbackfriday! Back in 2009, Portland-based artist Matt W. Moore collaborated with The Cool Hunter for an upcoming project of customizing the MINI COOPER S with his retro, abstract inspired graphics and the super-cool PacMan! With a steely, 80s graffiti-edge the result is pretty AMAZING!

22.01.2022 Stella McCartney's Gap Kids collection may be the first designer kids line that adults bought for themselves (Even Carla Bruni wore it!). From the fun florals to the military braided jackets, the line was pure Stellabut at Gap prices. Stella also designed a grown-up line in 2005 for H&M; hers was the second for the Swedish retailer after Karl Lagerfeld's successful first collab. And she has an ongoingand very coolactivewear line with Adidas.

22.01.2022 Late last year Jack Spade celebrated Coca-Colas 125th birthday in style, with a limited-edition collection that celebrates Cokes most memorable advertising slogans. Accessories include a vintage baseball cap in Cokes signature red shade emblazoned with the interlocking Cs originally featured in Coca-Cola merchandise from the 1910s, as well as an iPhone 4 cover adorned with both the Coca-Cola and Jack Spade logos. One of Jack Spades most popular totes, the Coal Bag, is c...olored in red and white and bears the line Its the Real Thing. A series of T-shirts and posters similarly feature memorable Coca-Cola campaign slogans throughout the years. Finally, an assortment of black cotton canvas totes are dressed with artwork depicting food items like a hot dog, hamburger and pretzel, symbolizing Coca-Colas status as the ultimate all-American refreshment, and a nod to the slogan Things Go Better With Coke.

21.01.2022 What a fabulous day it is outside Brand Daters! Absolutely amazing! Can anyone guess this partnership?

21.01.2022 Last November, Barneys New York on Madison Avenue created a shopping experience that promised to push the limitations of standard retail. Thus, creating the Gaga Workshop holiday shop. This fantasy-like environment gave shoppers an opportunity to directly connect with the world of Lady Gaga. The layout of the workshop was similar to an art installation rather than a pop-up shop. It was obvious that blood, sweat and tears went into this workshop and it promised not to disapp...oint. The Gaga Workshop appealed to all the senses of the shopper; from the sound of Lady Gagas music, to the taste of the candy shop and the larger-than-life visuals of a futuristic amusement park. The 5,000 square foot holiday shop was made up of a series of mini-shops that were dedicated to showcasing everything Gaga. Some nostalgic items, such as her childhood books that were read to her by her mother, were customized especially for the workshop. These items gave shoppers a chance to engage with the complete world of LG.

21.01.2022 Italian designers Dolce & Gabbana have teamed up with Barcardis vermouth brand Martini to launch their Martini gold by dolce & gabbana. Everything about the Martini Gold by Dolce & Gabbana, including its exterior design and packaging, reflects a luxury lifestyle. New unique and stylish combination of best wine and spicy herbs comes to the shelves in a lavish gold bottle in a black case. Check out the advertisement here:

20.01.2022 What a beautiful Spring morning daters! Heres a great partnership to go with the wonderful sunshine. When 2 Italian design masters come on a common platform, nothing short of the extraordinary can be expected. Same was the case with the Bianchi by Gucci limited edition bicycles, which were given 2 different faces for different riders. The white edition featured a single speed design, with Gucci leather work on the handle bar and body frame, along with the customary 3 color stripes in the top bar. The other edition was the 11-speed carbon fiber edition that was meant for real heavy and rough biking, and featured some extensive black leather seating. Accessories included the colored matched helmet, signature kit gloves, and even a water bottle.

20.01.2022 With a Mulberry bag named after her, and a Vogue cover to her name, Lana Del Reys fashion rep is growing in proportion to her beehive and it gains another inch with the news that the singer will be the face of H&Ms autumn/winter ad campaign. With this in mind, its said that H&M will be hitting the streets of Melbourne and Sydney... whos excited?

20.01.2022 OPI is so excited to collaborate with Disney and draw inspiration from one of the worlds most popular characters. This collection brings together the expertise of OPI and the iconic style of Minnie Mouse to inspire the distinct palette of vibrant, feminine shades for summer Nails will pop against summer skin in these classic, saturated hues holding their own alongside the bold prints of the season.

20.01.2022 Bit of a casual summer fling! Do you all remember when Kraft Original and Smiths Chips joining forces to bring Australia chips that taste like Vegemite. This spring fling lasted a whole 12 weeks. Hit or Miss?

20.01.2022 Earlier this year, MAC Cosmetics teamed up with singer/songwriter Beth Ditto to create a limited-edition MAC The Gossip (Beth Ditto) Collection. Making its debut in the collection is MACs Shade & Smoke Shadow/Liner, a dual-ended pairing of eye shadow and Greasepaint Liner, designed to help consumers achieve the perfect smoky eye. Liquidlast Liner, 7 Lash and a polka-dot Powder to the People compact also feature. The collection is said to offer polished punk sensibility and shades which range from tender to tart. Names include In Synch, Drag, Strip, Heart Hangover and Beth or Glory.

19.01.2022 Swatch Watches are busy promoting their SS 2012 collection and leading with the news of their collaboration with Chinese fashion designer Uma Wang - Autumn/Winter 2012. Uma mixes embroidery with the traditional plastic of Swatch watches, using a colourful, textured pattern originating from the Yunnan Province in Southwest China in the first style. The second bold style sports the artists name UMA WANG embroidered on the strap. Both styles feature safety pin clock hands and perfectly showcase the best-known elements of both brands.

18.01.2022 The collaborations between fashion brands to create a limited edition product its becoming very common in the fashion industry. Its a tool used to get new brand followers, sometimes from a target market that is not even the first one for the fashion brand. The high-end KENZO and the sneakers brand Vans have done a new collaboration for the second time a limited edition footwear collection. The difference is for this time the traditional Vans model, the Authentic will have the stripe and floral prints from mens collection released during the F/W 2012 fashionweek.

18.01.2022 The French fashion house unveiled a new collection last Tuesday created in collaboration between dot-obsessed artist Yayoi Kusama and Louis Vuitton creative director Marc Jacobs and everyone within a five-block radius of 57th Street and Fifth Avenue in New York City was seeing nothing but spots. Wrapped in a pattern of dots, the outside of the Louis Vuitton complements the collections shoes, handbags, sunglasses and apparel also covered in a frenzied series of bold, graphic polka dots. A decade ago, Jacobs and Louis Vuitton had great success collaborating with Japanese designer Takashi Murakami on a series of pop-art products that became instant must-haves among the fashion crowd and spawned a seemingly infinite number of mass-market items covered in similar-style rainbow-colored monograms and logos.

18.01.2022 Earlier this year in the social media world; Instagram, the increasingly popular photo-sharing platform for Apples iPhone, has always allowed users to export photos taken within the app to other social networks. The service has never allowed users to upload non-Instagram photos onto its platform, however until now. Hipstamatic, a similar photo app that takes vintage-looking photos, is set to unveil a partnership that will allow Instagram photos to be uploaded to its servic...e, Fast Company reported on Wednesday. When we launched, it was all about Facebook and Flickr and Twitter, and now were seeing a huge shift in our user base toward Instagram, Hipstamatic co-founder and CEO Lucas Buick said. Weve never been a social networking company, but we clearly benefit from social networks. So this will be the first app outside of Instagram that lets you into their network. Thats pretty cool for us. Hipstamatic is slated to issue an update on Wednesday evening that will bring Instagram integration to iOS devices.

17.01.2022 Bushnell, an industry-leader in high performance sports optics and outdoor technology for more than 60 years, has announced a partnership with outdoor adventurer and survival expert Bear Grylls. Bushnell Outdoors and Grylls have partnered to launch a series of Bear Grylls signature products in 2013 including GPS devices, optics and a new portable power product! What a match made in heaven hey Daters!

17.01.2022 Who is loving Spotify? Because we all are here at BD HQ!

16.01.2022 Last year Missoni collaborated with San Pellegrino, in order to promote Made in Italy around the world. It served its purpose but it wasnt a particularly exciting or innovative partnership. By contrast Missonis recent collaboration with Converse is much more dynamic. Although the pairing is quite abstract, it brings together two brands that are well known for quality design and have a history of being both edgy and grounded in their heritage. The result is a really desirable pair of trainers that make Missoni more accessible and give Converse more fashion-forward credentials - the ultimate purpose of any designer-brand collaboration.

14.01.2022 Heres a nice little partnership for all your new yummy mummies out there! The Mater Maternity Unit has joined forces with the Four Seasons Hotels and Resorts Sydney to provide a unique proposal, whereby they are able to offer patients the opportunity to experience first hand this landmark Sydney hotel. In response, the Mater has selected the Four Seasons Hotel Sydney as a partner in providing an offer which they believe is unique and exclusive to the hospital. The Mater and the Four Seasons Hotel Sydney are pleased to provide the following offer to maternity patients:one complimentary nights accommodation for two at the Four Seasons including harbour view room, chilled sparkling wine on arrival and complimentary buffet breakfast in Kables Restaurant.

12.01.2022 Hot on the news front today! German sports lifestyle brand Pum has signed a two year licensing partnership with car brand MINI and will introduce a MINI by Puma collection this September. The global campaign, including above-the-line, digital, OOH, PR, and retail will kick off in September. Key markets in Asia-Pacific include Korea, China and Taiwan. Puma has a history of fun and quirky partnerships," said Antonio Bertone, Pumas chief marketing officer. "Puma is known for its fusion of lifestyle and sport performance, which resonates well with the Mini brand. Both brands speak to the person looking for minimal and sporty styling with fashionable functionality." Happy Friday Brand Daters :)

12.01.2022 High fashion designer, Alexander McQueens recent partnership with Pum has allowed for this latest dual-branded concept. This hi-top incorporates the ManCat theme into the design with a detailed print seen on the side. The ManCat theme is a large component of this recent collaboration. Who will be rocking a pair of these?

12.01.2022 Evian - water has done a special edition bottle for the last ten years but over that time they have moved away from just doing something interesting with the structure to designer collaborations. At first they worked with French designers like Jean Paul Gaultier to emphasise the waters provenance. But in recent years they have collaborated with Paul Smith and most recently Issey Miyake Parfums, both of whom have a youthful energy to their designs that mirrors the live young proposition portrayed in Evians ad campaigns. This is part of a general trend in which the line between ATL and BTL is becoming blurred. No longer is emotion relegated to the former and information to the latter, we are starting to see emotion become integral to both.

11.01.2022 Earlier this year, Agyness Deyn teamed up with one of our favourite footwear brands Doc Martin on a full clothing, footwear and accessories line due to be released later this year. The collaboration is an organic for Agyness, who has long been a fan of Dr. Martens, with the video all about her first pair of Dr. Martens featuring heavily on their website and having appeared in several of their advertising campaigns. Deyn bought her first pair of Doc Martens when she was the wee age of just thirteen years old and has lived in them ever since - and its for this exact reason that the collab is such a fantastic fit! AMAZING!

09.01.2022 Here is a great little short marriage for all you fashionitas out there! Karl Lagerfeld and Macys collaborated to create a much hyped capsule collection for Macys impulse department. The 45 piece collection is comprised of flirty dressessome feminine and floral, others crisper and more severethick tweedy separates (shorts and vests) and faux leather jackets!

07.01.2022 BIG SEAN + Nicki Minaj + adidas Originals

06.01.2022 Vodka must be the in drink to be seen with at the moment. In recent months two brands, Absolut and Voli, have linked up with celebrity brand partners to form very creative brand partnerships that match the celebrities brand values perfectly. Both are music stars, accentuating the on going relationship between alcohol and music. Gorillaz and Absolut Vodka are the first example to have created a very innovative design brand partnership. Gorillaz artistic mastermind Jamie Hewlett was given the task of designing a bottle for the companys London brand.

06.01.2022 Samsung GALAXY S III is not only the official smartphone of the 2012 Summer Olympic games, but it is also a pretty nifty gadget to have if you happen to be staying in Londons Stratford Holiday Inn. Guests staying in one of the 40 VIP rooms will receive a Galaxy S III smartphone with a customised Holiday Inn pp capable of checking in and out, locking and unlocking doors, controlling the AC, ordering room service, and controlling the rooms TV. Additionally, the app will be updated regularly with the latest The Olympic Games event news, schedules and information, ensuring that all VIP guests are connected to the games no matter where they are.

05.01.2022 Two ultimate luxury brands came together late last year to make the perfect ski bunny accessory to keep you warm (for all those who get to experience a white christmas). DKNY worked with Veuve Clicquot for their annual winter celebration called "Clicquot in the Snow". The brands introduced a limited edition rubber boot, the DKNY for Clicquot in the Snow boot which retailed for only $98USD. Clicquot in the Snow lasted all of winter and celebrated the traditional fun day on the slopes with friends and champagne. What a fantastic short marriage!

05.01.2022 Before she announced her return to her eponymous line this year (much to everyone, including Raf Simons surprise) Jil Sander collaborated with Japanese retailer Uniqlo starting in 2009 on a line simply called +J. Fashion lovers went absolutely bonkers for the line, especially its outerwear. +J shuttered in 2011, leaving many of us to wonder where our winter coats will come from.

04.01.2022 Stella McCartneys Gap Kids collection may be the first designer kids line that adults bought for themselves (Even Carla Bruni wore it!). From the fun florals to the military braided jackets, the line was pure Stellabut at Gap prices. Stella also designed a grown-up line in 2005 for H&M; hers was the second for the Swedish retailer after Karl Lagerfelds successful first collab. And she has an ongoingand very coolactivewear line with Adidas.

04.01.2022 Perhaps a not so old partnership but a damn successful and good one! #flashbackfriday! Apple Inc. and Nike probably one of the most iconic and memorable partnerships! Does everyone agree?

04.01.2022 Alright all you love birds out there, I want to start running a poll on this partnership adidas and Star Wars new clothing range. Cool or Corny?

01.01.2022 #Throwbackthursday! Coca-Cola is no stranger to designer collaborations and the bottles have been getting fashionable and collectable makeovers by fashions biggest names since 2003. Jean Paul Gaultier is the latest in a long line of designer predecessors who include Matthew Williamson, Gianfranco Ferre, Marni, Karl Lagerfeld and Roberto Cavalli.