Brand Lucidity | Businesses

Brand Lucidity

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• Graphic designer

24.01.2022 Since March we have had the pleasure of working with the lovely Beck Smith of Babes, Bubbles & Business ! When I first spoke with Beck, it was apparent that she had a very clear brand vision with zero time to implement it. While she had a logo there was little consistency with what colours, fonts and visuals she was using. Firstly, I sat down and did a brand audit to find where the gaps were in her branding and also determine how to better appeal to her audience. ... From there I created a brand guideline booklet, for her to use and to pass on to any marketing businesses she was working with so that the overall vibe of her business stayed the same. This booklet contains a mood board, brand colour palette, logo options and font guidelines. As part of this audit and guideline building, I noticed the lack of submark, which is something that was needed for her branding as her main logo is in a long landscape format which is not ideal for some applications. This was designed to be simple and easy to read so it would maintain scalability. From here Brand Lucidity has had ongoing work from Babes Bubbles & Business, namely in creating social media tiles, collateral and designing visual themes for their events. these are visually different from each other while maintaining the overall brand aesthetic. Mood: girly, cotton candy, & bold. I am also SUPER STOKED to share with you that I will be holding my first brand clarity workshop at their next Babes, Bubbles & Business networking event! If you are local, I would love to see you there

23.01.2022 Is design sexy? Yes! Is the design process sexy? Eh, not so much. Thought I would pop on and share with you some progress piccies of something I am currently working on. This is about 5 hours of work (not counting the prior several hours of research) with definitely another 5 and many adjustments to go. Design not only needs time, but it needs experimentation too!... Organised beautiful art boards and intentional shape use? don't know her.

22.01.2022 Been busy working with Elle, the cool as fuck owner of Mayraki to bring her brand vision to life. Here's a sneaky peek.

17.01.2022 Bonsoir! Christmas is fast approaching, and this bitch is taking a break from the 22nd of November until next year. So if ya need anything, you're gonna have to hit me up before then.... For my lovely clients, this year has been fucking amazing, thanks for being the best! With that said, I would like to gift you some premium stock photos , these are perfect for social media and collateral pieces, so if you are keeeeeeen swing me an email and we can organise it! Until later

17.01.2022 Hey all you cool cats & kittens Brand Lucidity is moving! Well, we have mostly moved already but we won't have internet until the 22nd of April, which is a major bummer. ... Fear not, I will still be available but I may take a little longer than usual to answer (my phone hates me). Thank you all for your continued support & understanding! Renee

16.01.2022 Look, I’m not going to beat around the bush, shit is CRAZY right now. You’re probably wondering what the future of your business is and whether it can survive the next couple of months. How can I help? Well I already run my business online, very rarely do I do face to face. I know about webinars, about conference calling, about implementing sales funnels, setting up eCommerce sites, THE LOT!... And I know that this knowledge can be a big help to many of you who are lacking the direction you need to move forward and continue to offer your services remotely. So get in touch & lets have a chat!

15.01.2022 Yo yo! So ah, I am running a workshop at the next Babes, Bubbles and Business event based around finding brand clarity plus some tips for more effective DIY branding. Moving forward in my own business, I will be teaching small business owners how to effectively brand their business and how to apply that branding to their social media graphics. Basically its design school for newbies.... If improving your brand graphics and overall business vibe is something that interests you consider joining Brand Lucidity's Self Love Club to get updates on when I will be holding my more in depth workshops and also for heaps of free tips & tricks to elevate your brand voice. Now this group is still a fresh baby but I am working on LOADS of content to share with you guys in the future! If doing it yourself sounds fucked I'm also available to create authentic brand identities for your business!

15.01.2022 Throw back to this branding project https://m.facebook.com/story.php?story_fbid=480884359345976&id=407776469990099

12.01.2022 Recently I have been working with the lovely Beck Smith of Babes, Bubbles & Business to refine her branding as seen in my previous post. Part of Beck's mission is to connect women in business and create a warm and inviting environment in which women can seek support and network their businesses. With this in mind she created the group Babes, Bubbles Business Network your Passion. However Beck wanted to steer clear of the bubblegum pink aesthetic that BBB has to be more inclu...sive. We have gone for rich earthy tones for our colours so as to appeal to a broader range of women in all fields of business, typographic choices reflect current trends as well remaining complementary to the retro colour palette, the use of a serif font not only adds character but also conveys a sense of luxury. For our logo and submarks we have gone for a range of formats to fit most applications, with duo tone we create interest and easy legibility across our colour spectrum. Since settling on the branding, I have continued on to create a plethora of social media posts and tiles for her to utilise through out the week to help foster engagement with members.

12.01.2022 From time to time there can be reasons for logo updates and refreshes. The most common is creating a more modern variation for the brand to use moving forward. For the most part this decision is really positive. A great example is the logo update for the nice brand Golden Circle. The "Australian Made" logo recently got an update it's it's honestly, the worst. It's meant to be a wattle flower but resembles a virus and frankly would be a nightmare to scale down to smaller sizes.... Another issue is the "AU" not translating to foreign markets. -1/10 from me https://www.smh.com.au//wattle-inspired-logo-to-sell-austr

11.01.2022 If you're up in the NT and need some beautiful vinyl signage done for an event, my mate Laura has just launched Kate + Charles. Here's a peek of her recent work

11.01.2022 Hey hey! We live in pretty turbulent times and I know many woman owned businesses will suffer because of it. As such I am offering 5 "free" mini brand audits for my fellow disaster bitches and mavens of industry.... You may be thinking, wtf is a disaster bitch? Well it's a woman like me, who internally catastrophises minor inconveniences due to their crippling imposter syndrome Now for the nitty gritty. Why have I put the word "free" in quotation marks. Well it's simple really, all I require in return is a well thought out review and testimonial for my Facebook page. That's it! If you're interested in a mini brand audit in exchange for a testimonial; DM me with what your biggest struggle is as a woman in business & lets have a chat.

11.01.2022 The cross over I never knew I needed to see

08.01.2022 Ray White Real-estate must be stoked.

08.01.2022 Morning! Just want to take a moment to thank everyone for following this very very very dead business page. Things have been h e c t i c here at HQ but they are starting to slow down and I will be able to start *trying* to post regularly ... Here are two mood boards for a brand I was working on recently, stay tuned to see what vibe we went with.

06.01.2022 Had a fabulous time at the Babes Bubbles Business Yeppoon event tonight, it was great being able to connect with so many amazing women. Special shout out to Tazman from WhiteFoxx Events for slipping these phenomenal biccies into the gift bags, the perfect snack for when I got home Can't wait to attend the next Babes, Bubbles & Business event when it hits Rocky next.

05.01.2022 You may have seen that the Australian Govt. has changed funding to "humanities" in university. This is so that they can "encourage" people to join STEM (even though lots of STEM courses won't be covered). "Education Minister Dan Tehan says the changes will give students cost incentives to study subjects that will prepare them for fields where jobs are needed." Honestly it's a pile of shit, I don't know about you guys, but I have never been good at maths, just can't wrap my h...ead around it to save my life. So why the fuck would I persue a career in it? In the UK they've done a similar thing and this was an ad campaign that they ended up scrapping because of the backlash. The irony is that the campaign wouldn't have come together without seemingly "useless" education. Short sighted and out of touch.

05.01.2022 Yo yo yo, Not to brag or anything, but I finally put some stuff on my website. Have a suss. http://brandlucidity.com.au/

04.01.2022 Wow! Big opportunities ahead for Aussie women in business To be eligible you must:... be a female founded (majority owned and led by women) startup have an Australian Business Number (ABN) be registered for the Goods and Services Tax (GST) be one of the following entities: an entity incorporated in Australia an incorporated trustee on behalf of a trust an Aboriginal and Torres Strait Islander Corporation registered under the Corporations (Aboriginal and Torres Strait Islander) Act 2006 (Cth) a partnership a sole trader. https://www.business.gov.au/Grants/Boosting-Female-Founders

03.01.2022 What a souless corporate nightmare, honestly. Arnotts.... I really don't understand all of these rebrands recently, committees are taking "heritage" type brands and creating these boring tech company logos. 1/10