Bridie Mac Communications | Local service

Bridie Mac Communications

Add/Update information

Reviews

Tags

• Businesses
• Local service
• Business service

23.01.2022 Micro copy matters! What is micro copy? It’s the little words you find in inconspicuous places that have the power to evoke emotion and encourage action. And believe me, the right micro copy can pack a serious punch! We curate content for our website, social media ads, and marketing material but then forget about the little things.... Micro copy is the words on your call to action (CTA) buttons and 404 pages on your website. It's the blurb on product labels and in places where you think no one is looking. But they are. Micro copy is another chance to sweep your customer off their feet. Here's a great example from F. Whitlock & Sons. As soon as I read the label on their caramelised onion relish, I was sold. It went straight in my basket. I still have a little chuckle every time I use it. (And for the record, it's absolutely delicious).

20.01.2022 I’ve got to be honest, after a big year I was kind of looking forward to the December/January lull, but it looks like work is going to be busy right up until my Christmas break. In the last few days I’ve written website copy for a mortgage broker , social media posts for a national mattress brand , an article about electric vehicles , and edited an eBook about home loans . And it’s still only Thursday.

19.01.2022 At the going down of the sun and in the morning, we will remember them. [Laurence Binyon] Lest we forget.

16.01.2022 I have been fortunate this year to work with Sparta Chicks Radio. I feel incredibly blessed that I could be involved with this business the epitome of a passion project for me. The founder of Sparta Chicks, Jen Brown, interviews brave women (and some men) on her podcast. A champion of women, Jen gets to the bottom of how to find courage and bravery to chase your dreams. This was one of my absolute favourite projects!

14.01.2022 I’ve been slogging it out with corporate and annual reports for the last few months and I feel like it’s time for a bit of fun. So, I’ve put together a limited-time special offer for a different type of writing I love to do! Take a look. ... Is it time to refresh the staff profiles on your website? Whether you’re a B2B or B2C business, your customers want to know who they’re dealing with. And one of the best ways to humanise your brand is to give your customers a glimpse of the people behind the profiles. I write professional profiles with personality. OFFER 3 x staff profiles (approx. 100 words each) 1 round of revisions $97 + GST (valid until 6th December 2019) Say no to boring - personality is in! Get in touch, I'd love to chat. [email protected]

12.01.2022 Wishing you all the best for the festive season and a new year filled with health and happiness.

12.01.2022 Wishing you all a safe and happy Easter.

11.01.2022 That's a wrap, folks. What a year! I'm grateful for the opportunity to work on some amazing projects with wonderful people. It's the stuff that work dreams are made of. :) Thanks for your ongoing support and I look forward to working with you in 2020.

10.01.2022 I'm not a daily coffee drinker, but I do appreciate its help from time to time. (Coffee intake increases proportionally with deadlines as they come due). ;)

09.01.2022 Now this sounds like a perfect Valentine's date.

08.01.2022 Enjoy your weekend!

08.01.2022 Some people don't like mixing it with the competition - but I love working with other copywriters. It was great to receive this feedback from one of my copywriter pals after helping her out with web copy for an Accountant’s new website. If you're looking for a finance writer for your website, contact me on [email protected].

07.01.2022 Great copywriting isn’t about following the writing rules we learned in primary school. (And believe me, this was a tough one for me to get my head around I’m a rule follower from way back.) In fact, we copywriters often break the rules. REBELS! Want to know why? ... Because great copywriting is about finding the right words (and putting them together) to make it easy for your reader to understand the message AND TAKE ACTION. Not about following the rules.

06.01.2022 Hello! It's been a little quiet around here for the past 12 months. A new business and a new baby in 2017 - what was I thinking? Thankfully both of them passed their first year with flying colours.

03.01.2022 Good writing should have a kind of rhythm. And this is often achieved by varying the length of your sentences. But there’s a limit! Your reader will switch off if your sentences are too long. Why? Longer sentences are usually difficult to read and they’re not accessible for all readers.... If we want to grab (and keep) a reader’s attention, we need to write in the most effective way to get our message across. Here are some tips to work out whether a sentence is too long. Read it aloud. If you’re struggling to get to the end of the sentence without taking a breath it’s too long. Check the word count. If it’s more than 25 words it’s too long. Check the commas. If you’ve got more than two it’s too long. Now, these aren't hard and fast rules - but they're a quick way you can check your sentences and readjust if needed.

02.01.2022 Spring has sprung! One of my favourite times of the year. There’s nothing better than warm sunshine, blue skies, a cool breezeand swooping magpies.

02.01.2022 WIIFM = What's in it for me? A prospective customer might have lots of questions, but this one is the most important. And when they head to your website, you need to answer it as quickly as possible. If your product or service will...... Save them time Make them money Increase productivity Reduce spending (you get the drift) :) TELL THEM SO. Don't faff around. Get down to the nuts and bolts of what's in it for them.