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25.01.2022 Hi Guys, so today and I just wanted to share with you a little pot of podcasting gold that I discovered just this morning (through a post from another social media manager) His name is Gary Vaynerchuk and his podcast is absolutely brilliant. If you are an entrepreneur looking for a no bulls*&% podcast full of great advice, motivation and inspiration then look no further than The Gary Vee Audio Experience. I absolutely loved this podcast, I hope you all do to.... https://www.garyvaynerchuk.com/podcast/ #buzzbuilderdigital

25.01.2022 Trying to come up with new and creative content for your social media marketing can be tedious and time consuming and lets face it it's usually the last task on any business owners to do list! This is where hiring someone like us can certainly help release the burden but if you are intent on doing your own, over the next few weeks I'll give you my top 20 ideas for social media content. So today starting with ideas 1-3... 1. Run a poll - this is a great way to get your aud...ience to engage and interact with your page and gain valuable insights if you ask the right questions. 2. Celebrate a funny or interesting holiday (there are loads of social media "holidays" to choose from and these are great "fillers" for your social media content. Try and choose fun and feel good holidays, or holidays relevant to your industry or business. 3. Pick a weekly themed post such as "Throwback Thursday" or "Feel Good Friday" "Motivational Monday" - you can use these days to post your favourite feel good or motivational quotes or past events. These also help create consistency in your content and give your audience something that they can look forward to regularly. Well that's 1-3... stay tuned for 4-6 Happy Marketing Buzz Builders! #buzzbuilderdigital

25.01.2022 Buzz Building Bullet - Optimising Your You Tube Videos You Tube seemingly is the place to be!!! In 2005 You Tube was launched and in 2006 Google purchased You Tube for $1.65 billion dollars. It now boasts 2 billion logged in monthly You Tube users world wide and 15 million unique Australian visitors each month. So if your business is not on You Tube you should really be considering it.... Getting the most out of You Tube is more than just uploading video content. You Tube is the second largest search engine so optimising that content for search is vital to the success of your marketing efforts. So lets look at few ways that you can optimise your video content and get the most out of You Tube. 1. Keywords As with any search engine optimisation activity keywords are .. well key. You can use a simple google search, type in a keyword and below the search bar google will include the top commonly searched phrases relating to that keyword. Alternatively you can use tools such as Keyword Planner and Google Trends. (We will go deeper into keyword planning in another post) Once you have your keyword list you can add them to your title, description and tags. 2. Adding Keywords to your tags 10 15 tags per video is ideal. Try adding in long tail keyword phrases first, these are 3-5 word phrases and sentences people may search such as how to set up Poseidon drone, from there reduce to smaller keyword phrases such as Poseidon Drone set up and then finally to your singular keyword Poseidon. This process can be repeated for several singular keywords. Dont forget to tag your brand name. 3. Choose your main focus keyword and include that in both the description and the video title. 4. The first two lines of your video description will be displayed on both Google and YouTube searches. Its good practice to include key words in the first sentence or two. 5. Make sure your video title is also appealing to your audience not just crafted solely for search performance. 6. Dont forget your video thumbnail this is an opportunity to create a visually appealing draw card so ensure you choose a clip that matches your title and will entice your audience to watch. 7. Categories You Tube will allow you to categorise your video. Think carefully about which category to choose and if you are unsure perhaps check out some of your top performing competitors for ideas. Happy You Tubing....

25.01.2022 SEO (Search Engine Optimisation) is absolutely a must have but can also be a minefield. There are so many different criteria that contribute to your websites performance. Proper use of header tags is crucial to SEO. Initially H1 header tags were the primary focus for SEO but with the internet overloaded with new sites and content H2-H6 tags have now also become important. Essentially headers are categorised from H1 - H6 in decreasing significance.... The main purpose of header tags is to deliver content in a user friendly and easy to read format and the search engines also index these tags to help them find out what your website is all about. A few quick guidelines; *a H1 tag should only be used once on each web page. *You can use multiple sub-headings on a page H2 - H6 *Focus keywords should be featured in your H1 and H2 tags, secondary keywords can be featured from H3 downwards. I hope this helps shed some light on header tags for you. I'm always happy to help so if you need some assistance with your SEO make sure you hit me up! #buzzbuilderdigital

25.01.2022 Social Media Content ideas 4 to 6 .... you're welcome!!!! 4. Customer Reviews - when a customer leaves you a great review on Google or another platform share it EVERYWHERE!!! Customer testimonials create brand trust, they are literally tiny pots of marketing gold! 5. Post an Answer to a commonly asked question - we all have those questions that just about every customer asks. Why not break down the FAQ section of your website into smaller bites to create some quality social... media content. 6. Curated Content - sometimes the content that we want to post about or better still that our audience wants to see, has already been written. Share content relevant to your industry and audience but be sure to give credit where credit is due. Thanks Buzz Builders... Happy Marketing!!!! **Photo by Roman Kraft for Unsplash** #buzzbuilderdigital #buzzbuilderdigital #smallbusinessperth #smallbusinessaustralia #smallbusinesstips #seoperth #perthsmallbusiness #perthsmallbiz #perthsmallbusinesses #digitalmarketing #digitalmarketingagency #digitalmarketingtips #digitalmarketingperth #seotips #perthdigitalmarketing #smallbusinesswa #marketingtips #smallbusinessmarketing #smallbusinessmarketingtips #businessowner #businessowners #womeninbusiness #perthsocialmedia

25.01.2022 Buzz Building Bullet #2 - Identify Your Point of Difference In Buzz Builder Bullet #1 we touched on some quick and easy ways to suss out your competition in the comfort of your PJs, chilling on the couch. Now that you know what your competition is up to, it’s time to put that spying to good use and establish your point of difference.... So how are your products and/ or services different to that of your competitors? Some points to look at include; *Price - don’t forget to look at value added packages. * Variety - do you offer a wider range of products or services? *Features/ Benefits/ Quality - is your product of a superior quality? Does it have features that are perhaps missing from your competitors? *Availability *Customer Service - will your customers be talking to a human rather than a recording? Do you have a set time frame for responding to queries? *Your Story - are you an Australian owned business? Are you family operated? *Well known clientele - have you worked with well known brands? Have you got client testimonials available? *Philanthropy - do you support local charities, organisations or the environment? *Warranty - do you back your product and service with a warranty? Once you have established your points of difference you are literally sitting on a marketing pot of gold. You can get busy telling your customers what makes you special and why you stand out from your competition. Stay Tuned for Buzz Building Bullet #3 Ideas for marketing your points off difference.

25.01.2022 Not convinced you need to invest your efforts into social media? Here are some interesting statistics courtesy of socialmedianews.com.au 1.Facebook 15,000,000 Monthly Active Australian Users 2. YouTube 15,000,000 Unique Australian Visitors per month 3. Instagram 9,000,000 Monthly Active Australian Users... 4. WhatsApp 7,000,000 Active Australian Users 5. Snapchat 6,400,000 Monthly Active Australian Users (Snapchat data) 60% of the Australian population is active on Facebook alone! So chances are your customers and prospective customers are engaging in social media so why wouldn't you? Understandably most business owners do not have the spare time to dedicate to social media... if you are looking for assistance in reaching your customers in the social space, we can certainly help! Contact us today for an obligation free consultation. #buzzbuilderdigital #socialmediamarketing #smallbusiness #smallbusinessperth #smallbusinessmarketing #socialmediamanager

24.01.2022 Happy Friday BB Peeps!!!! For those of you who do not yet know... you can now schedule your Instagram posts via your Facebook business page! I know right... bout time! To access Creator Studio you simply go to your business page - select Publishing Tools from the top menu - on the left hand side menu under Tools you will see Creator Studio. Once you connect your Instagram account to Creator Studio you will be able to post and schedule right from Facebook.... This is a game changer in terms of time efficiency. Happy Friday! #buzzbuilderdigital #socialmedia #smallbusinessperth #smallbusinessmarketing #marketingtips

22.01.2022 Hello Buzz Builders!!! In keeping with our social media content ideas series.. here are ideas 7 - 9 to help keep your feed fresh and relevant... 7. Create a How To Video Do you sell a product or a service that people are regularly asking you how to set it up? How to clean it? How to maintain it? Why not create a short how to video to engage your audience. Be sure to use captions as many of the platforms autoplay videos with no sound.... 8. Behind the Scenes Posts - Your Team Profile a particular employee, make it fun, make it personal, they can share some of their favourite hobbies, foods, past times and perhaps some of the qualifications that will assist in building brand trust. 9. Share a blog post from Your Website Sharing your website blog posts is also a great way to drive traffic to your website. If you are sharing on Instagram perhaps look at an app like linktr.ee so that you can link the blog directly from your bio and avoid your audience having to cut and paste URLs. Well that's 7 to 9 of our top 20 content creation ideas... stay tuned for more!!! #buzzbuilderdigital #smallbusinessperth #smallbusinessaustralia #smallbusinesstips #seoperth #perthsmallbusiness #perthsmallbiz

22.01.2022 Buzz Building Bullet #5 - Instagram Insights In our last Buzz Building Bullet we looked at Facebook Insights because as a small business owner there is literally no time to waste on non-productive activities. Knowing how to measure the success of your labour is vital to the success of any small business. So today we are going to take a look at Instagram insights. What do they mean and how can you use them to change and adapt your strategy.... 1. Impressions The number of times your post has appeared on any user’s screens. This does not represent unique users, it counts appearances. 2. Reach Reach reflects the number of unique users that have seen any of your Instagram posts. 3. Website Clicks Website clicks reflects the number of times any links you've included in your bio have been clicked. 4. Profile Visits The number of times your profile has been viewed not necessarily by unique accounts. 5. Followers How many followers have you gained or lost, as well as interesting statistics and demographics of your followers such as which days and times they are online. As well as Profile insights we also have post insights available; 1. Likes Simply the number of users who liked your post. 2. Comments Again simply the number of comments on your post. 3. Saves The number of unique users or accounts who saved your post, or clicked the bookmark-like icon that appeared below it in their feeds. 4. Actions Indicates the number of actions taken on your profile as a result of seeing your post -- things like visiting your profile, then taking an action like clicking on your website link or following you. 5. Discovery Now this insight is really important as it shows you where your post was seen or discovered including by those accounts who are not actually following you.. (enter the power of the hashtag) In summary; Engagement: This is a super important metric. We want to see people liking and commenting on our posts. When we are not seeing engagement this usually means we need to change our content to be more in line with what our audience is looking for. Following: Is our following growing or are we losing followers? Again this is a reflection usually on our content. Discovery: Include keywords in your content and don’t forget to hashtag. Happy Instagram Insighting! #buzzbuilderdigital #digitalmarketing #smallbusinessmarketing #smallbusiness

22.01.2022 Friday feels Happy Friday Facebook Friends! My Friday is jam packed with back to back client meetings. It's the perfect kinda day for me. I love meeting with inspiring small business owners and having the opportunity to immerse myself in their business. What does your perfect Friday look like? #fridayquotes #fridayfeels #fridaymood #digitalmarketing #smallbusinessmarketing #smallbusiness #marketingtips #socialmediamarketing #socialmediamanager

20.01.2022 How much focus are you putting towards social media for your business???? Here are some stats to get you thinking; *90.4% of Millennials are on social media *77.5% of Gen X *48.2% of Baby Boomers... (EMarketer 2019) That is a huge percentage of the population right at the tips of your fingers... time to rethink your marketing plan? #buzzbuilderdigital #smallbusinessperth #smallbusinessaustralia

20.01.2022 How to build an email marketing database for your business!!! There are many ways with which to turn customers and prospects into subscribers for your newsletters and email marketing campaigns but the most important thing to remember is to gain consent to utilise the subscribers email address for the purpose of marketing communications. 1. The website sign up form You can utilise a pop up opt-in form in a prominent place on your website. Remember to have an opt-in option f...or consent to marketing communications and to keep the fields required to an absolute minimum no one wants to have to give you their life story to sign up. MailChimp and OptinMonster are two great programs for building web sign up forms. In addition, dont forget to catch people on their way out of your website after browsing all of your fab products and services it may be a good time to remind them again to subscribe. 2. Offer email only specials Give your subscribers a value proposition. Why should people subscribe to your emails? To give them access to exclusive discounts and offers only available to subscribers. 3. Create a subscribe form on your Facebook page Mailchimp is one tool that offers a Facebook integration to allow you to create a sign up form for your Facebook page. 4. Direct mail for email If your current database is predominantly standard mail addresses, then run a direct mail campaign offering a giveaway or deal only available for those who subscribe to your mailing list via your website. 5. Offer an E Voucher or Coupon This is a great way to get email addresses at point of sale as well as on your website sign up form For example Sign up to our VIP Club and receive a $10 e coupon to use on your next purchase. With so many amazing automated tools available email marketing is easier than ever and most tools integrate with your website and social media profiles. Happy Marketing Buzz Builders! #buzzbuilderdigital #digitalmarketing #smallbusinessperth #smallbusiness

20.01.2022 Buzz Builder Digital committed to building buzz for your business. Services include; Content marketing Search engine optimisation... Search engine marketing Social media management Social media advertising Email marketing Free audit and phone consultation available. Small to medium business digital marketing specialists. #digitalmarketing #socialmediamarketing

18.01.2022 Hashtags So we know they work on Insta.. what about Facebook? If you are on my Insta page you will know that a conversation with my Mother earlier today has sparked this post on Hashtags. Mum queried me as to why young people insist on putting those things all over Instagram! So while it did dawn on me whether or not people really understand the power of the hashtag and that post can be followed on my Instagram @buzzbuilderdigital I also thought are we using hashtags en...ough on Facebook? Hashtags were introduced to Facebook in 2015 but haven’t really seemed to take off as with Twitter and Instagram however that doesn’t mean that utilising hashtags in your Facebook posts isn’t beneficial. The biggest benefit of adding hashtags your Facebook posts is that it makes your post searchable. Facebook handles billions of search queries a day so adding a searchable keyword to your post in the form of a hashtag is only going to assist you in gaining more eyes on your posts. It is recommended to use less hashtags on Facebook studies have shown that posts with 1-2 hashtags receive more interactions than those with 3 5. Happy Hashtagging! #socialmediamarketing #smallbusinessmarketing

18.01.2022 Part 3 of our 2020 business roadmap series and we are onto goal setting. We’ve reviewed our past performance, re-researched our audience, taken a good look at our competitors and conducted a SWOT analysis. Now it’s time to set our marketing goals for 2020. SMART goals are specific, measurable, attainable, relevant and time bound. By using SMART goal framework you and your team will know exactly where the goal posts lie and work strategically and cleverly to achieve them.... So what is NOT a smart goal? I want to generate more website visitors or I want to increase sales. These goals are vague are not going to assist you in creating a successful and actionable marketing plan. So what is a SMART goal? I want to increase our current website visits by 20% to equal 10,000 unique visits per month. I want to increase our web conversion rate to 1 in 8 to equal 1,250 web conversions per month by the end of quarter 2. This goal is very specific, measurable by analytics, attainable, relevant and timebound. Quick tip: Setting quarterly benchmarks is a great way to see if you are tracking towards your goals. Be sure to keep in mind any seasonal changes that you have in your market that may affect your leads and/or sales. Quick Tip 2: Don’t forget to keep your marketing budget in mind when setting your goals. Make sure your goals are attainable. If your digital marketing budget is tight is a 20% increase in website visitors realistic? Quick Tip 3: Relevance this one always seems to be a sticky point for people. To me it means is the goal relevant to your overall business goals and your overall plan? If not, then perhaps this particular goal should be re-thought? Quick Tip 4: Use your SWOT analysis as a way to make sure your goal is attainable. What threats stand in your way? Factor these in. Are there weaknesses you will need to improve on in order to achieve your goals. Happy goal setting and good luck!!! #buzzbuilderdigital #smallbusiness #smallbusinessperth #marketingtips #digitalmarketing

18.01.2022 The Difference between Facebook Likes versus Follows! When you look at your Facebook business page under Community you will see a likes count and a followed count. So what is the difference between someone who likes your page and someone who follows your page?... When a Facebook user likes your business page for the first time they are automatically defaulted to follow your page also. When someone follows your page it ultimately means that all of your awesome Facebook content will be seen in the personal Facebook newsfeed. Facebook users have the option to unfollow your business and therefore no longer see your posts in their feed but can still like your business if they choose. This is a very similar set up to your personal Facebook profiles where you can unfollow a personal profile to remove their posts from your feed but still remain friends with them sneaky. What this does mean for businesses though is that you want your following to remain high? If your number of followers is reducing drastically its time to take a look at your content strategy! Are you posting content that is relevant to your audience? Are you posting controversial or offensive materials? It is definitely worth keeping an eye on your likes versus followers as a measurement of your engagement success! Happy Marketing, Buzz Builders! Photo by DESIGNECOLOGIST on Unsplash

17.01.2022 3 Tips for Linked In Loving! Linked In is a social network specifically designed for career and business professionals to connect. This powerful platform can give you access to important contacts, attract new prospective clients, encourage business collaborations and much much more.... The aim is to build strategic and quality connections rather than liking and following every Tom, Dick and Harry. 1. Invite your existing contacts to connect by importing your existing email contacts! The platform allows you to import your contacts from gmail, yahoo, outlook and more. 2. When sending a connection request ensure that you send a personalised message- remind the person how they know you or why they should connect with you. 3. Utilise Linked In endorsements- endorsements are a great way to showcase your various skill set. Reach out to connections who have worked with you to request an endorsement on your relevant skill set! Don’t forget that this is also a great way to show appreciation for your connections too. Happy Buzz Building! #buzzbuilderdigital

17.01.2022 Google My Business is a local search engine optimisation gem!!! If your business has a physical address Google My Business is an essential tool to drive local search traffic straight to you! Google My Business is a free online profile offered by Google where you can list important information about your business such as contact details, location, products and services, website details and opening hours.... With over 60% of search engine queries coming from mobile devices a Google My Business listing will ensure you get your fair share of the local area searches! To set up your GMB listing you will need a google account. Enter google.com.au/business in your web browser to access Google My Business!! This brilliant platform will allow you to add photos and videos of your business, products and services, post regular updates, monitor and respond to google reviews and keep your business information up to date on the worlds largest search engine. More than just a local listing, your Google My Business profile will allow you to manage how your business appears in Google Search and Maps. Happy Marketing Buzz Builders! :) #buzzbuilderdigital #smallbusinessmarketing #smallbusiness #digitalmarketing #socialmediamarketing

17.01.2022 This is so true!!!!! I love this! Surround yourself with those who encourage and inspire you. Keep shining brightly Buzz Builders!!

16.01.2022 What sets you apart from your competitors? Knowing your unique points of difference is like unlocking a little pot of marketing gold and once you establish these points you need to SHOUT them to the world!!! So take the time to analyse your competitors (or better still outsource this to me and really establish what makes your product or service stand out! ... So to get you started here are a few things to look at; * Expertise and experience * Awards and certifications * Higher quality product or service * Better warranty terms * Exceptional and measurable customer results * Well known, high profile customers * Better customer service * Free shipping Identify your strengths and get them out there! In a market flooded with competition you need to be offering your potential customers a value proposition that stands out! #buzzbuilderdigital #smallbusinessaustralia #smallbusinessau #perthsmallbusiness

14.01.2022 Buzz Building Bullet #1 - Why and How You Should Spy on Your Competitors! Having competition certainly isn’t a bad thing, it means that there is a market in your space however knowing how your business stands up against your competitors is vital to your success. We aren’t talking about any stealth undercover missions and there is no need to get all Austin Powers. You can just about get all the information you require about your competitors from the comfort of your couch. So... grab a cuppa (or a vino) ,your laptop or smart phone and lets get operation competitor intelligence underway! Step 1: FIND YOUR COMPETITORS Competitor research should always begin with a good old google search! By searching keywords relating to your industry you will be able to locate your competitors. For example if I was a beauty salon located in Fremantle I could use the keywords beauty salon Fremantle or beauty salon Western Australia to cast an even wider net. If you are looking for competitors that offer a specific service ie IPL treatments or henna eyebrows then you would utilise those terms in your keyword search. Step 2: VISIT YOUR COMPETITORS WEBSITE A website will tell you many things about your competitors but whilst you are browsing their site take note of the following. 1. Product and service range and variety 2. Price positioning 3. Customer service promises and statements ie. Query response times. 4. Warranty terms if applicable 5. Shipping and delivery terms if applicable Step 3: CUSTOMER TESTIMONIALS AND REVIEWS Customer reviews and testimonials will teach you a lot about your competitors. It will let you know their strengths and their weaknesses and you will hear all the good the bad and the ugly straight from their customers mouths. Take note of any consistencies in feedback such as punctuality, reliable shipping or excellent product quality. It is also important to take note of negative feedback. Look at where your business would be positioned with regards to this compliment or complaint. Step 4: SIGN UP While you are cruising your competitors website don’t forget to sign up for any newsletters or subscribe to their blog. This is a great way to stay up to date with any updates or changes. Step 5: SOCIAL MEDIA If your competitors are on top of their game you should be able to find links to their social media accounts direct from their website. While scouring their social media channels it’s important to take notice of the tone and voice your competitors are using? Is it a humorous light hearted tone or a more serious and helpful tone which competitors have the biggest following and engagement and what types of posts are they publishing. What channels are they featuring on? Once you have completed your spy mission and compiled the top secret goss on your competitors we can put your results into action. Stay tuned for Buzz Builder Bullet #2.

13.01.2022 SEO (Search Engine Optimisation) is absolutely a must have but can also be a minefield. There are so many different criteria that contribute to your websites performance. Proper use of header tags is crucial to SEO. Initially H1 header tags were the primary focus for SEO but with the internet overloaded with new sites and content H2-H6 tags have now also become important. Essentially headers are categorised from H1 - H6 in decreasing significance.... The main purpose of header tags is to deliver content in a user friendly and easy to read format and the search engines also index these tags to help them find out what your website is all about. A few quick guidelines; *a H1 tag should only be used once on each web page. *You can use multiple sub-headings on a page H2 - H6 *Focus keywords should be featured in your H1 and H2 tags, secondary keywords can be featured from H3 downwards. I hope this helps shed some light on header tags for you. I'm always happy to help so if you need some assistance with your SEO make sure you hit me up! #buzzbuilderdigital

13.01.2022 Thank you Silvia Greaves for the great feedback and review and looking forward to an amazing 2020 working with you!!!

13.01.2022 2019 was an exciting year for me with the launch of Buzz Builder Digital! I have had the opportunity to work with some fabulous people so thank you so much to my clients. I'm looking forward to really focusing my energy on Buzz Builder Digital in 2020 so stay tuned as I will be posting a lot more in this coming year and promise to keep you updated with tips and tricks for your social media and digital marketing. Wishing all of my FB friends and their families a very safe and happy New Year and a wonderful 2020 and beyond. Best wishes always, Kelly.

13.01.2022 Why being "Mobile Friendly" is no longer enough for your business! In April 2015, Google released a major update to their search algorithm that gave a ranking boost to mobile-friendly websites. In 2018, Google took this one step further and announced that they would be releasing mobile first indexing.... With 52% of global internet traffic coming from a mobile device, being mobile friendly is no longer sufficient, we need to start thinking mobile first! Here are some quick tips on ways you can ensure that your website is mobile first 1. Ensure your website is responsive A responsive website is one that will adjust its design and layout based on the device being used to view it optimising the user experience. 2. Speed It is important to make sure that your website and pages load quickly on mobile devices. You can use Googles free tool Page Speed Insights to see how your website performs. 3. Font Make sure you use a clear font and large enough size that viewing your site on a smaller screen isnt difficult for the user. 4. Buttons As with your font make sure your buttons are easy to read and easy to click. Spacing them well will stop users accidentally clicking on the wrong links. 5. Ensure your phone numbers are clickable Making sure that your phone numbers are clickable will increase your phone traffic and make it easier for users on the go to contact you. Happy Buzz Building!!! #buzzbuilderdigital #digitalmarketing #smallbusinessmarketing #socialmediamarketing

13.01.2022 If you are looking to promote your business, increase your followers and engagement and drive sales then paid social media advertising should definitely be a consideration in your marketing budget. Unlike more traditional methods of outbound advertising, social media allows you to find, target, and reach your audience with precision. Campaigns are measurable allowing you to tweak your campaigns for optimal performance and ensure your budget is being spent wisely.... With organic reach continually on the decline, paid social media advertising is a great way to expand your reach and it can be done on a minimal budget. Buzz Builder Digital can assist you in running paid social media advertising campaigns as well as managing your social media platforms. For an obligation free consultation give us a call +61404756550. #buzzbuilderdigital #digitalmarketing #socialmediamarketing #smallbusiness #smallbusinessmarketingtips #socialmediamanager #socialmediaperth #smallbusinessperth

12.01.2022 Lets get your Gram on... are you using geography based hashtags on Instagram? It is common for business owners to go for the hashtags with the biggest following but chances are that unless you are a big time Grammer with a truck load of followers, your posts will either not be shown or flicker for a brief moment on these hashtag feeds... Using your location in your hashtags can assist you in getting your posts seen by the customers that matter to you and reduce the size of yo...ur audience and hopefully in turn your reach!!! #buzzbuilderdigital #perthsmallbusiness #smallbusinessperth

12.01.2022 I'm bbaaack! Social media content ideas... 10, 11 and 12... 10. Behind the Scenes - New Team Members Got a new team member? Why not introduce them to your customers with a profile post on social? 11. Share a statistic Do you have some pretty unreal statistical information relevant to your company's products and services? For example there are 3.5 billion daily active social media users world wide. Quick posts featuring really cool stats are great for engagement. If ou can...'t find something relative to your business, you can utilise interesting life stats that will be relative to your audience. 12. Before and After photos Before and after cosmetic treatments, renovations, gardening, car detailing... there are so many businesses and industries where before and after photos are great selling tools... get them out there. Happy Monday to you all! Keep on Buzz Building! *Photo credit to Neven Krcmarek for Unsplash* #buzzbuilderdigital #smallbusinessperth #smallbusinessaustralia #smallbusinesstips #seoperth #perthsmallbusiness #perthsmallbiz #perthsmallbusinesses #digitalmarketing #digitalmarketingagency

11.01.2022 For any of my FB peeps that have had a tough week!!! Today is a new day.... Most great people have attained their greatest success just one step beyond their greatest failure. Napoleon Hill Friday Feels... ... #buzzbuilderdigital #smallbusiness #smallbusinessperth #digitalmarketing #socialmediamarketing

11.01.2022 Wishing all of my Facebook family a very safe and happy festive season!!! Merry Christmas and may your day tomorrow and everyday be blessed with love, fun and laughter!!! #buzzbuilderdigital

10.01.2022 Should your business be investing in email marketing? With the ever growing popularity of social media and messaging apps in the landscape of digital marketing the traditional old email feels a little outdated. But lets think about it for a moment to sign up to most social media platforms we require an email address. You can receive your bank statements via email, school newsletters via email, utility bills via email so why wouldnt you as a business owner harness this ...popular method of correspondence to keep your subscribers and customers up to date with specials, sales, products and events? There are some amazing online tools to assist you in producing quality email campaigns, build subscriber lists and create opt in forms for your website. I personally love and use Mail Chimp. Some of the main benefits of email marketing include; Subscribed list Subscribers have opted in to hear from your business. They are warm leads, existing customers, people who purposefully want to hear about your business, products and services. Cost effectiveness email marketing depending on what program you are using and the number of emails you need to send can be completely free but even if you are sending a large number of emails it is a relatively low cost in comparison to other more traditional methods of marketing. Drive conversions email marketing has been proven to have a higher conversion rate that social media ads and traditional direct mail. Measurable you can easily measure the success of your email marketing campaigns by using coupon codes and A/B testing. Customer retention email marketing is a great way to stay front of mind with your customers building loyalty and retention. Stay tuned for how to build a solid subscriber list and ways to get the most out of your email marketing campaigns. #buzzbuilderdigital #digitalmarketing #emailmarketing #socialmediamarketing #smallbusiness #smallbusinessperth #smallbusinessowners #socialmediamanager #marketingtips #smallbiz #smallbusinesslife #smallbusinesstips #smallbusinessmarketing

10.01.2022 Google Alerts is a FREE and useful tool that can be beneficial for monitoring your online presence, keeping up to date with trends in your industry and keeping an eye on your competitors. Simply type into your web browser www.google.com/alerts to access this brilliant business tool. You'll receive emails to your nominated inbox when new pages or content is indexed around the alerts you have created. *Track the URL or title of your blog posts to monitor whether or not other s...ites are republishing your content. This is also great for tracking back links. *Track your home page URL to help track back links to your website. *Track your company name to monitor online mentions of your brand. *Track your product names to monitor online mentions of your products. *Track topics and phrases that are important in your industry to be alerted to news updates. *Track your competitors names to stay up to date with their movements. Pro-tip - Using quotations marks with your alerts will ensure a closer match of phrases and keep your mail box from filling up with content you may not be looking for. #buzzbuilderdigital #smallbusinessmarketing #smallbusiness #smallbusinessperth #digitalmarketing #digitalmarketingperth #socialmediamarketing #socialmedia #socialmediaperth #socialmediamanager

10.01.2022 It's that time of year... the Christmas memes are coming out... the shops are full of Christmas decorations and the letterbox is choccas with shopping catalogues... It's also the time of year that all small business owners (actually all business owners) need to start planning and setting their marketing goals and strategies for 2020. So in this post we will talk about the type of research you should do before you jump into planning and strategizing. ... 1. Past performance Which channels and marketing strategies have performed well for you in the past year and which strategies have not? 2. Competitor performance This is the time to take a much closer look at what your competitors are doing on social media and the web. What channels and strategies are they using? What is their price point and value proposition? Are you competitive? **Pro tip - you can use the Facebook Pages to Watch tool under insights to watch your competitors on Facebook all year round :) 3. Re-research your audience Have your audience demographics changed over the past year? Who are they? Gender, age, interests. When are they online? 4. Website traffic Has your website traffic grown over the past year? Have you invested in Google ads or other paid advertising to drive traffic? Was it successful? Understanding your current strengths and weaknesses in digital marketing will allow you to make informed decisions when strategizing for 2020. Next time we will discuss goal setting for your 2020 marketing plan. #buzzbuilderdigital #smallbusiness #smallbusinessperth #socialmediamarketing #socialmediamanager #smallbusinessmarketing

09.01.2022 IGTV versus Instagram Live Today we are going to take a look at the difference between the Instagram Live feature and IGTV and which would work best in various circumstances for your business. Insta live is a feature that allows you to stream video in real time to engage your followers. Followers will receive an alert when a broadcast goes live and this video can be saved to your Instagram stories for 24 hours.... Insta live also allows you to interact with your followers in real time. You can read their comments and emojis as they join the broadcast and respond accordingly. IGTV is Instagrams answer to You Tube. The app (which also has its own stand alone app) is designed for sharing and viewing videos. Videos are pre-recorded and can be up to 10 minutes in length (or 60 minutes for verified accounts). Unlike Insta Live videos the videos will remain on your channel similar to You Tube and will not be deleted after 24 hours. Insta Live is great for creating a sense of urgency amongst followers you can utilise countdown posts prior to going to a live broadcast and then take advantage of Insta Lives notification service. Insta live works well for; 1. Giveaway and contest draws (builds excitement and urgency) 2. Interviews with special guests 3. Sneak preview videos of new product launches 4. Flash sale advertising IGTV is perfect for videos that you want to remain on your channel and to be viewed again and again; Create a regular show on IGTV Create a vlog Create mini-tutorials for your products and services Repost and reutilise your Facebook and youtube videos Interviews In future posts come to we will take a look at how to utilise each of these Instagram tools. Happy Marketing Buzz Builders. #buzzbuilderdigital

09.01.2022 Its hard to love yourself, not to pick apart the failures, but take 5 minutes to write down your blessings (show gratitude) your accomplishments (all of them, no matter how small or how big) you will amazed at how much you have achieved that you never acknowledged and be grateful for all small things xx

09.01.2022 Lets get your Gram on... are you using geography based hashtags on Instagram? It is common for business owners to go for the hashtags with the biggest following but chances are that unless you are a big time Grammer with a truck load of followers, your posts will either not be shown or flicker for a brief moment on these hashtag feeds... Using your location in your hashtags can assist you in getting your posts seen by the customers that matter to you and reduce the size of yo...ur audience and hopefully in turn your reach!!! #buzzbuilderdigital #perthsmallbusiness #smallbusinessperth

08.01.2022 A new year offers you the chance to sit back review past performance and create a business roadmap for 2020. Before you can create an effective marketing plan for 2020 theres ground work to be done. In the previous post we discussed the type of research you should conduct surrounding your digital marketing. In this post we look at a SWOT analysis and how this clever little exercise can be a game changer when planning your 2020 marketing and business goals.... So what does SWOT stand for??? Strengths, Weaknesses, Opportunities and Threats. This is a brainstorming exercise thats usually best done as a team with your executive or management staff. Your SWOT points are put into a basic quadrant which allows you an easy visual of areas for improvement and opportunity. So what are your the strengths Strengths are considered an internal factor. These can be statistical reported through analytics, sales results or customer feedback and reviews. Strengths can include people, tools and unique differentiators. Weaknesses are also an internal factor and measurable using the same metrics and methods as your strengths. Its important to be brutally honest when identifying your weaknesses as these can later be converted to strengths. Weaknesses can also include staff shortages, tech restrictions and other restricting resource factors. Opportunities are generally external, such as new market opportunities, trends you can capitalise on, new product opportunities and collaborations. Threats are generally also external and can very often be beyond your control such as a change in laws or regulations, cost increases a declining market or economy. Once you have completed your SWOT analysis you are ready to include your strategies in your 2020 marketing plan!!! You want to capitalize on your strengths + opportunities and mitigate your weaknesses + threats. Happy marketing!!! #buzzbuilderdigital #smallbusiness #smallbusinessperth #marketingtips

06.01.2022 Buzz Building Bullet #4 - The basics of Facebook metrics As a small business owner the social media landscape can be an absolute jungle! Time is precious when running a small business which is why it is important to measure the effort that you are putting into your social media. You don’t want to be wasting your time on fruitless activities....Continue reading

06.01.2022 Today we are talking back links and why they are so important for SEO? So what is a back link? A back link, otherwise known as an inbound link or incoming link is when one website links to another. Back links essentially act as a Vote of Confidence from one website to another, when other websites link to your website the search engines begin to view your website as an authority on your topic. It is however important to have quality back links. Back links from sites that a...re completely irrelevant to your product, service or topic will not assist your SEO ranking at all. Moz have an amazing free tool called Link Explorer that lets you check the back links to any domain name, this is a brilliant way to analyse where your competitors are getting their back links from. Do you have content that would be relevant to a blog on your product and service? Are the sites that provide reviews on the products and services you offer that you could reach out to? Whilst obtaining back links can be time consuming for SEO purposes the rewards can be ranking gold. Happy Monday Marketing Buzz Builders! #buzzbuilderdigital

05.01.2022 3 Tips for Linked In Loving! Linked In is a social network specifically designed for career and business professionals to connect. This powerful platform can give you access to important contacts, attract new prospective clients, encourage business collaborations and much much more.... The aim is to build strategic and quality connections rather than liking and following every Tom, Dick and Harry. 1. Invite your existing contacts to connect by importing your existing email contacts! The platform allows you to import your contacts from gmail, yahoo, outlook and more. 2. When sending a connection request ensure that you send a personalised message- remind the person how they know you or why they should connect with you. 3. Utilise Linked In endorsements- endorsements are a great way to showcase your various skill set. Reach out to connections who have worked with you to request an endorsement on your relevant skill set! Dont forget that this is also a great way to show appreciation for your connections too. Happy Buzz Building! #buzzbuilderdigital

05.01.2022 Let’s face it clicking Boost on a post is sooo much easier and quicker than navigating the land of Ads Manager! But. Ads Manager is there for a reason, so what is the difference between boosting a post and setting up a paid ad through Ads Manager? Boosting a post is still definitely considered a facebook ad and is DEFINITELY the quickest and easiest way to do so however, it isn’t the most effective. Ads Manager offers you so many ways to customise your ads to reach your ...business goals. While boosted posts do allow you to optimise the ad for likes, comments shares and awareness and target an audience, Ads Manager takes this customisation to an entirely new level. So what additional features to you get when you use Ads Manager? You can choose where your ads will be seen: When you boost a post, you'll be able to choose whether or not you want to place your ad on your Instagram feed as well as to the Facebook mobile and desktop News Feed. With Ads Manager, you get the added benefit of choosing placements in Facebook News Feed side ads, Messenger ads, Instagram stories, instant articles, and Audience Network. You can choose your ads objective: Whilst boosted posts allow you to focus on website clicks, page engagement or local business promotions the Ads Manager lets you choose objectives like store traffic, conversions, and lead generation. Get creative: When you create an Ad via Ads Manager, you have the freedom to design an ad to achieve your goals. Create carousel ads, add specific descriptions and add a call-to-action button that'll drive your audience to take the actions that match your goals. Target like a boss: Audience targeting through boosting posts isn’t a bad feature and will let you target your audience based on interests, age and gender. Ads Manager targeting is far more advanced allowing you to create overlapping audience types, lookalike audiences and more. So to conclude if you are paying for Facebook or Instagram advertising invest some time learning ads manager to optimise your return on investment! Photo by Annie Spratt on Unsplash

04.01.2022 Check out Mark Zuckerberg discussing the new FB approach to censorship! I personally think loosening the censorship reigns on FB is going to be really beneficial for a lot of advertisers! For example I have a client in the health industry and there are so many conditions we are penalised for mentioning in paid FB advertising as it is considered to be possibly discriminatory or offensive. Yet the messages we are trying to get out there are very important! I feel that as long ...as children remain protected and terrorism and violence do not receive any publicity then this could be a great direction for FB in 2020! What do you think? https://7news.com.au//facebooks-new-approach-going-to-piss

04.01.2022 How to get the most out of your email marketing? 1. Make sure your emails are mobile friendly? Mobile friendly is no longer an option when it comes to any form of digital marketing, it is a must have. If you dont want your email landing straight in the deleted items folder make sure your content and your email is mobile optimised. 2. [email protected]... Not really enticing or personalised make sure your emails are coming from an actual member of your team that way your subscribers will not only feel more compelled to open the email but will be able to easily respond. 3. The Make it or Break It Subject Line 9 times out of 10 all a recipient will be able to see is the senders address, date and time received and the subject line. This 50 character line can be the difference between your email being opened or sent to the trash bin. Make sure your subject line is compelling and grabs the readers attention immediately. Can you offer an instant benefit to opening the email ie. 50% sale offer, hurry limited time only Dont forget to personalise your subject line use your subscribers first name to grab their attention and make the email feel personally addressed to them. 4. Include clear Call To Actions What action do you want your subscribers to take when they read your email? Do you want them to visit your website? Call your business? Your call to actions should be easy to for the subscriber to identify in just a few seconds, well labelled buttons serve this purpose well. 5. Keep your emails out of the junk mail folder Avoid using all capital letters AND SCREAMING at your subscribers, the same goes for the overuse of exclamation marks. All spam filters are different but there are some basic things you can do such as these to reduce your chances of ending up in the junk mail can. The MOST important item to keep in mind when email marketing is to give value to your subscribers. If your email correspondence offers value, your subscribers will stay engaged. Happy Marketing Buzz Builders! #buzzbuilderdigital #smallbusinessperth #digitalmarketing

04.01.2022 Monday Feels from Buzz Builder Digital! Wishing all of you Facebook peeps a productive work week. #smallbusiness #smallbusinessmarketing #digitalmarketing #socialmediamarketing

04.01.2022 I am very privileged to know some very amazing women both personally and professionally! Today I celebrate you all! Im grateful for you all! Ladies keep building each other up! There is no limit to what we can do when we have each others back. Happy International Womens Day ... #buzzbuilderdigital

03.01.2022 Buzz Building Bullets #3 Ideas for marketing your points of difference. So far we have spied on our competition and created a list of points that make us stand out from our competitors! So what do we do with this newly found and inspired list of all things that make us great?? We market, market, market them!!!... Now obviously not all spaces, channels and platforms will allow you to include all of the items on your list particularly if your list is large so I would choose between 1 and 3 points that you feel will be the biggest draw in for your customers that you can focus on featuring in all of your marketing opportunities. Here is our checklist of places where you could and should be telling your customers all about why they should be choosing you 1. Website the beauty of your website is that you can include ALL of our points of difference numerous times throughout your site. Ensure that they draw attention and stand out. 2. Your Google My Business listing you can post regularly on this platform. This is a great place to feature your points of difference or perhaps even post them one at a time with an elaborate explanation under each one. 3. Your Social Media Channels Remembering that the bio or about sections of some of these profiles are quite limited which is where choosing your top 1-3 to feature would be beneficial. You can also take advantage of pinned posts to feature your complete list or utilise the space in cover photos and backgrounds. 4. Google Ads if you are investing in google ad campaigns you can utilise call out extensions to showcase your points of difference. 5. Email signatures whilst you don’t want a big story on the end of each email, you can certainly feature your top 1 3 on your email signature. 6. Meta Titles and Descriptions don’t forget to include any points of difference relevant to your website pages in your meta titles or descriptions which are displayed in google search results. Your website developer should be able to assist you with this. 7. Promotional materials and product packaging again depending on the size of your promotional item you may not be able to fit more than 1 point of difference but it is certainly worth including where you can. Product packaging can be overlooked as a marketing medium but is a great opportunity to advertise. 8. Signage 9. Business cards Happy Marketing! Stay tuned for Buzz Builder Bullet #4 coming soon. #smallbusinessmarketing #marketingtips #smallbusiness #digitalmarketing #socialmediamarketing #socialmediamanager #buzzbuilderdigital

02.01.2022 Sometimes we get so caught up in all of the BIG marketing ideas that we forget about some of the free marketing tools sitting right under our noses.... such as our email signatures. Stat!!! The average office worker receives 121 emails per day and email is still the top method of communication for business purposes so why wouldn't you capitalise on this FREE marketing medium? Email signatures should include;... *your business logo *your business contact details *hyperlink to your website *your social media handles (with links to follow) *your slogan (if you have one) You can even create regular (weekly or monthly) promotional banners to place on the bottom of every company email signature to advertise any special offers or product launches you may have running at that time! (Canva is an ideal tool to assist you in easily designing these) Marketing doesn't always have to be a costly exercise, especially when our customers are often already corresponding with us. Thanks Buzz Builders! **Photo credit to Georgie Cobbs for Unsplash**

02.01.2022 Part 3 of our 2020 business roadmap series and we are onto goal setting. Weve reviewed our past performance, re-researched our audience, taken a good look at our competitors and conducted a SWOT analysis. Now its time to set our marketing goals for 2020. SMART goals are specific, measurable, attainable, relevant and time bound. By using SMART goal framework you and your team will know exactly where the goal posts lie and work strategically and cleverly to achieve them.... So what is NOT a smart goal? I want to generate more website visitors or I want to increase sales. These goals are vague are not going to assist you in creating a successful and actionable marketing plan. So what is a SMART goal? I want to increase our current website visits by 20% to equal 10,000 unique visits per month. I want to increase our web conversion rate to 1 in 8 to equal 1,250 web conversions per month by the end of quarter 2. This goal is very specific, measurable by analytics, attainable, relevant and timebound. Quick tip: Setting quarterly benchmarks is a great way to see if you are tracking towards your goals. Be sure to keep in mind any seasonal changes that you have in your market that may affect your leads and/or sales. Quick Tip 2: Dont forget to keep your marketing budget in mind when setting your goals. Make sure your goals are attainable. If your digital marketing budget is tight is a 20% increase in website visitors realistic? Quick Tip 3: Relevance this one always seems to be a sticky point for people. To me it means is the goal relevant to your overall business goals and your overall plan? If not, then perhaps this particular goal should be re-thought? Quick Tip 4: Use your SWOT analysis as a way to make sure your goal is attainable. What threats stand in your way? Factor these in. Are there weaknesses you will need to improve on in order to achieve your goals. Happy goal setting and good luck!!! #buzzbuilderdigital #smallbusiness #smallbusinessperth #marketingtips #digitalmarketing

02.01.2022 Lets face it clicking Boost on a post is sooo much easier and quicker than navigating the land of Ads Manager! But. Ads Manager is there for a reason, so what is the difference between boosting a post and setting up a paid ad through Ads Manager? Boosting a post is still definitely considered a facebook ad and is DEFINITELY the quickest and easiest way to do so however, it isnt the most effective. Ads Manager offers you so many ways to customise your ads to reach your ...business goals. While boosted posts do allow you to optimise the ad for likes, comments shares and awareness and target an audience, Ads Manager takes this customisation to an entirely new level. So what additional features to you get when you use Ads Manager? You can choose where your ads will be seen: When you boost a post, you'll be able to choose whether or not you want to place your ad on your Instagram feed as well as to the Facebook mobile and desktop News Feed. With Ads Manager, you get the added benefit of choosing placements in Facebook News Feed side ads, Messenger ads, Instagram stories, instant articles, and Audience Network. You can choose your ads objective: Whilst boosted posts allow you to focus on website clicks, page engagement or local business promotions the Ads Manager lets you choose objectives like store traffic, conversions, and lead generation. Get creative: When you create an Ad via Ads Manager, you have the freedom to design an ad to achieve your goals. Create carousel ads, add specific descriptions and add a call-to-action button that'll drive your audience to take the actions that match your goals. Target like a boss: Audience targeting through boosting posts isnt a bad feature and will let you target your audience based on interests, age and gender. Ads Manager targeting is far more advanced allowing you to create overlapping audience types, lookalike audiences and more. So to conclude if you are paying for Facebook or Instagram advertising invest some time learning ads manager to optimise your return on investment! Photo by Annie Spratt on Unsplash

01.01.2022 It’s hard to love yourself, not to pick apart the failures, but take 5 minutes to write down your blessings (show gratitude) your accomplishments (all of them, no matter how small or how big) you will amazed at how much you have achieved that you never acknowledged and be grateful for all small things xx

01.01.2022 Who doesn't love a great emoji???? They are so expressive and at times can be sooo much fun. Emoji's can almost serve as a language of their own. They can tell people the mood and context of your post with very few words and can make text heavy posts more visually appealing. It is important however to use the right emoji in the right context... that's the beauty of emojipedia! The worldwide encyclopedia for emoji meanings. The verdict is in try out some emoji fun on y...our next post. Happy marketing from Buzz Builder Digital! #buzzbuilderdigital #smallbusinessmarketing #smallbusiness #marketingtips #socialmediamarketing #socialmediaperth

01.01.2022 Growing your social media is a lot like growing a garden! You have to nurture it regularly to see it blossom. There are a few things that you can do to help your social following grow a little quicker; 1. Post quality content Content is key! People like posts and follow pages when they find content that is relevant, interesting and engaging. ... 2. Make sure you post content regularly no one is going to be interested in a page whose last post was from 2013. 3. Hashtags We touched on this in a previous post. Hashtags are social media’s keywords. They make your content discoverable to those who may find it relevant. Don’t forget to use your brand as a hashtag consistently through your content. 4. Paid advertising Social media advertising really is quite cost effective and allows you to target your audience using very specific criteria. Consider investing in paid ads to build your following. 5. Offer giveaways or competitions who doesn’t love a freebie? Giveaways and competitions are a great way to encourage likes, comments and shares. 6. Include your social share buttons on all of your blog posts. 7. Link your social media accounts to your email signatures and website. 8. Every now and again cross promote your social media profiles. 9. Include your social media profile details on your business cards and brochures. Happy Marketing! #smallbusinessmarketing #digitalmarketing #socialmediamarketing #smallbusinessperth

01.01.2022 Did you know that you should be changing up your Insta Hashtags? According to Hootsuite, Alex Tooby and other industry gurus changing up your Instagram hashtags is definitely a social media marketing best practice. So why?... Firstly, Instagram guidelines clearly state that posting repetitive comments and content is not gonna fly! So copying and pasting the same hashtag list over and over is going to register as spam and its likely that your post reach will be penalised. Secondly, changing up your hashtags will give you the opportunity to work out which hashtags are working for your business and increase your engagement and following by eliminating those that are not working and replacing them with more relevant and efficient hashtags. My suggestion .. set up a few different hashtag files, based on the various content you are posting. If you are using an Instagram business profile then you will be able to utilise insights to measure the success of these hashtags. Change your hashtags 5 to 10 at a time in each category until you are making the top posts in all 30. (Yes, use your 30 hashtags!!! Why not take up all the discovery opportunity that Insta is offering) Happy Hashtagging Buzz Builders!!! #buzzbuilderdigital