By Ninja | Web designer

By Ninja

Phone: +61 1800 749 286

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• Businesses
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• Brand
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• Graphic designer

25.01.2022 Let’s talk brand strategy. Why do you need one? Your brand design strategy is a plan that details exactly what your business is trying to achieve and what directions you need to take to achieve it, unifying all behaviour, actions and communications. Basically, you need a brand design strategy because without it, you won’t even know where you’re going, so how on earth can you expect your brand to get there?... More on our blog: www.byninja.com.au/blog/getting-on-brand-part-i/

24.01.2022 Happy Father's Day to our heroes - all the dads! Today, we hope you get to put your feet up, and you receive more than just the usual socks and jocks. We you dad.

23.01.2022 Let’s unravel this whole ball of jumbled headphone cords that is UX, conversion rates and ROI. So, when your user experience (UX) is the best it can be, with your users having a smooth, enjoyable and useful (to them) experience on your website, they are more likely to dig your product or service, and purchase it. This is a conversion. ... More conversions = more profit and better ROI (the amount of money and time you invest and what you see in return) Recent research by Forbes has shown that investments in UX have delivered ROIs of 100:1 - that is a whopping 9,900%! Take home message? It pays to invest in user experience!

22.01.2022 According to our good friends at Adobe (we catch up for coffee on the reg), businesses who invested in strong design outperformed companies who didn’t by 219% on the Stock Market Index. And this isn’t just a fling. This happened over a span of ten years! Good design is tied not only to success, but also trust.... Read more on our latest blog here: /www.byninja.com.au/blog/good-design-great-value-better-business/

21.01.2022 This is your official Beginning of Financial Year check in. How has the first month been? How’s your business looking? Still recovering from the fallout of COVID or perhaps things have amped up and you’re busier than ever? Whatever it is, now is the perfect time to reassess your business needs.... Maybe it is even time to invest in some much needed marketing or branding? (hint hint)

20.01.2022 Happiest of birthdays to our very own Chief Storyteller Ninja and city-turned-country girl, Jo! We hope today you get a cup of tea and some breakfast in bed, and at least a five minute break from the (almost) daily school holiday statement Mum, I’m boooooored. HBD!

20.01.2022 "Who am I, what am I, why am I here? Your brand suffering an existential crisis. Never fear! We’ve got you covered with our Brand Discovery Checklist. If you’re newly establishing your brand, this checklist is your go-to for making sure you’re conveying the essence of your business to your target audience. ... For evolving or established brands, think of this checklist as more of a health check, where you can hone in and closely observe the overall health of your brand. Your brand in need of a check-up? Download your checklist here: www.byninja.com.au/blog/brand-discovery-checklist-part-1/

18.01.2022 Here at By Ninja we're constantly honing our incredible list of mad skills, but we often team-up with others in the biz who are also kicking some serious butt (you know, just like creating another squad of Avengers, sorta). We're excited to be working with CAASie, the app that takes your social media and Google ads and splashes them across outdoor billboards, street furniture, in shopping centres and more. Check them out!... https://caasie.co/

18.01.2022 We business cards. Why? Because what may seem to some as a small piece of card that can be easily forgotten, lost or used to get rid of chewing gum, can be much much more! Ensuring this particular touch point is one that fits with your brand will make sure you are remembered. So how the heck can you turn it from blah to brilliant? Make it an experience... Use different types of material Think 'outside the box' with design Show your personality Make your elevator pitch, your business card pitch. Need help? We got you. Get in touch and together let's create some business card magic. Brand: Business 2 Assets

17.01.2022 Identity. Passion. Achieving the impossible. It was clear from the get go that the team from Apex International really know and understand their why. Which was why (geddit?) it was such a pleasure working alongside them on their new brand identity and design. Their new brand identity takes inspiration from the apex diagram, their innovative approach to impossible problems.... We loved working on this one! Check them out https://apexinternational.com.au/

16.01.2022 Check out these mini boxing Ninjas! Excited to be working with the team from The Boxing Shop on a brand photoshoot to help tell their story around their kick-butt kids boxing classes. Imagery is POW-erful in your business’ brand narrative and gives your audience a real insight into who you are and what you offer (especially against your competitors).... Does your brand need a duck and weave into the right direction? Get in touch!

16.01.2022 A kick-butt example of how branding has hit the mark, is that of our friends at Umu Kitchen. Together we created a new brand identity, paying homage to the cafe’s name and location, which we did through a modern minimalist adaptation of traditional Tongan iconography, tattoo and tapa craft. It has led to a real brand recognition in their local community of Tarragindi but also notably, the Tongan community, allowing them to not only double their revenue in only nine months, b...ut also receive a very honourable invitation to cook for the Princess of Tonga. Fancy! Read more about Umu’s brand identity: www.byninja.com.au/portfolio/branding/umu-kitchen/

14.01.2022 Impala HR knows why it's so important to get jiggy (à la our buddy Will Smith) with your 'why, what and how' of your brand identity. Determined to differentiate themselves from the stock-standard HR consultancy, Impala HR were keen to have a brand that reflected their detailed but unique, fun and professional approach to HR. We crafted their stationery to reflect just that. The vibrant and eye-catching business cards were hand printed on a 1970’s Heidelberg letterpress, meani...ng each one is just a little bit unique. The combination of this technique, the soft textured cotton, and the subtle logo enhancement resulted in a simple, personalised, yet elegant card which emanates Impala HR’s why, what and how. See more: https://www.byninja.com.au/portfolio/branding/impala-hr/

14.01.2022 Let’s get to the heart of the matter...your brand heart to be precise. We worked with our friends over at Luxe Botanics to capture their brand heart (nawww) and transform their brand. They wanted to address the deficit in the skin care market for a sustainable, scientifically researched, botanical-based natural skincare range.... We worked with them to create creative copywriting, custom design, digital marketing and custom packaging design, assisting the team to share their story, their vision, and their brand with the world. Find out what's at the heart of the LUXE Botanics Brand: https://www.byninja.com.au/portfolio/branding/luxe-botanics/

13.01.2022 User experience. How does it connect with end-to-end-customer experience? We’ll we’re SO glad you asked (yes, really). The UX on your website forms just one part of the important aspects which allow for an outstanding end-to-end customer experience. ... And more often than not, your website is going to be one of the first touch-points your customer will come across before deciding to make a purchase, so you want to be dang sure your UX is on point. If your website is easy to use, and is supported by other elements of your marketing mix which add perceived value to your CX at every single point of their interaction with you, they are more likely to become loyal customers. Read more: www.byninja.com.au//holistic-website-design-explained-by-/

12.01.2022 Not all heroes need capes but they do need a brand! We worked with our friends over at Universal Safety Wellness to construct their super brand outline their why, what, who, how, and their identity and their messaging ensuring it would support their development of authentic, holistic solutions that truly help people, and keep them safe..To infinity and beyond! Read more about their brand journey: www.byninja.com.au/port/branding/universal-safety-wellness/

12.01.2022 Happy happy birthday to our very own Storyteller & Digital Socialite @rachie_gaedtke ! We hope you enjoy a mouthful or 13 of delicious ! HBD!

11.01.2022 Holistic website design. What is it? And what does user experience (UX) mean? And how is it connected to website design? All this might leave you feeling like this guy - stuck in a maze! So. Simplified... if you’ve got a website that is ugly, clunky to use, wordy or confusing, they’ll probably leave (faster than Kanye cutting Tay Tay short at the VMAs) feeling pretty frustrated and not come back. ... On the other hand, a website with good UX creates something that gives your visitors exactly what they want or need, and quickly. Our blog breaks down the top 4 things a website with good UX must have. Read more: www.byninja.com.au//holistic-website-design-explained-by-/

11.01.2022 Extra, extra, read all about it! By Ninja now has a fancy fan-dangled digital newsletter hitting inboxes each month. We’ll be sharing some inside knowledge, some tips and tricks of the trade, and latest By Ninja news. Wanna get a monthly dose of By Ninja (cause let’s face it, who wouldn’t), subscribe here: https://byninja.activehosted.com/f/1

08.01.2022 The mission: create a complete brand identity including logo design, naming, and brand strategy for a new financial consulting company. The brief: Make financial consulting appealing, approachable and a little bit sexy. *bow chicka wow woooow* The result? Introducing Regera Strategic!... Together we created a name that was strong, yet inspirational that establishes trust, and represents their modern strategic approach to elevating financial futures. We chose colours and shapes that are vibrant, inspirational, and action evoking. What do you think?

08.01.2022 When hits the fan (literally), what do you do? We worked with the team from Disaster Recovery Queensland to communicate their disaster recovery strategy services in a fun, interactive, and humorous way. The result? A 'choose your own adventure' style digital illustration series. We reckon it came up looking like , ... (despite what our friends Outkast think about )! What do you think?

07.01.2022 This week we’ve been gettin’ alllll the for why you gotta have heart...brand heart. The three things that make your brand heart beat are the why, the what and the how. Why - you need to establish your brand’s purpose. Ask yourself why your brand exists? What do you wish to achieve?... What - establish your mission! How will you create a future for your brand? You must know where you’re going in order to get there, or at least make sure you’re on the right track. How - Where brand design, packaging design and logo design join the party. When you have answered these questions you’ll begin to uncover your brand’s beating heart. Read more here: www.byninja.com.au/blog/getting-on-brand-part-ii/

03.01.2022 Let’s have a heart-to-heart, Ninjas. Now, you already know what branding is and why it’s important, now we’re going to show you HOW to build the foundations within your strategy, and when creative and graphic design joins the party. First you gotta start with what is right at your core - your brand’s heart. Your brand heart defines your purpose, vision, mission and values, and is the foundation on which we build your brand.... Your brand heart should encompass your brand’s why, what and how, and these things should most definitely (without question) influence every touchpoint, from your professionally designed logo to your creative product packaging design. To be continued...

03.01.2022 Okay, so we have a real soft spot for start-ups. We really dig 'em. Maybe it's because we know what it's like to have a great idea and the desire, drive and determination to follow through (it is, after all, how we came to be!) We're excited to share a little work in progress with our new master watch crafter friends. We're working together to create the design and packaging for their watches. We're counting down the hours, minutes, and seconds (see what we did there) until ...we can share it fully with you. Tick tock... not long to go!

03.01.2022 Can't. Stop. Watching. So mesmerising! We've been working on something pretty darn exciting and we're itching to share it with you but for now our lips are sealed (not to be confused with our lips are seals ). Any guesses what we've been up to? ... Answer revealed next week!

03.01.2022 Ninja-fam, we’ve got a new blog breakdown series for you! This time it is all about mapping out your BRANDING. So why do you need a brand and good brand design? Building a brand is what establishes your reputation and lays the foundations for a brighter future. ... Any brand has three primary functions: To help consumers make a choice when they are navigating the bewildering array of options within the market. Reassurance! Brands assure customers that they have made the right choice by effectively communicating the intrinsic value of their business to them. Brands provide an opportunity for consumers to engage and identify with them through distinctive communication, associations and imagery. More on our new blog series on branding here: www.byninja.com.au/blog/getting-on-brand-part-i/