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Carter Marketing Project Management

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25.01.2022 Now that we have a bit more freedom we can start to plan traveling to new places and reuniting with friends and family right? Well, for so many, businesses are still playing catch up from lockdown and the opportunity to spend time taking adventures and exploring, spending time with those they have been separated from is still weeks and months away because they are all booked out and working overtime, after hours and throughout the weekends. A lot of my clients are... grateful to be booked out for the next couple of months but this is just a reminder that a lot of them don’t get all the luxuries of the eased restrictions that most of us do because they are working so hard to catch up and deliver finished construction projects before summer finishes. This is just a little reminder to be understanding and kind to your tradies who are working so hard to give our local families a wonderful summer at home, and also a shout out to say thank you for their hard work keep pushing on legends!! #tradielife

25.01.2022 Not sure what to put in your insta bio for your business? No stress! Below are some easy DIY tips to start getting followers easier make sure you include your profession so people know what you do. It is best to do this in the category section as well. include keywords that people might search for. For instance my keywords are marketing + construction.... include your location or service areas. Now more than ever people are searching for local businesses to support. add some personality! This could be in the form of humour, emojis, or sharing a bit about yourself and your interests. Be careful if you are targeting commercial clients though as you still want to be professional. include your company hashtag so people can find you. add your unique selling point. What is better about you over the next guy? ... And please don’t make the focus being cheap!!!! We are trying to ADD value! make it easy for people to contact you and learn more by making sure your website and email address are included. That’s it! Super simple! If you aren’t sure how to squeeze all of this into a tiny bio just DM me for help #instabiotips

24.01.2022 Here are a few shots from a recent photoshoot we coordinated for Master Pools Australia with the help of Emily Pennington Photographer Having a library of stunning visuals of your work goes a long way to impressing your next client in the trade industry.

22.01.2022 How adorable is little Max?! This is an image we captured at a quick shoot we did for @elfamaxelectrical Sure, we got the in-action shots and the standard photos of lights and switchboards, but part of the reason people hire a tradie who is a sole trader is because they have the potential to be more relatable and personable as an individual. A simple photo like this encompasses these values, and shows your customers a bit more about who you are and what you care about, ma...king them more likely to reach out to you! What are you showing your customers? #tradielife #smallbusinessowner #electrician #melbourneelectricians #photoshoot #marketingstrategy #soletrader #morningtonpeninsulabusiness #morningtonpeninsulabuilders #construction #customerperception #tradiesofinstagram #tradiemarketing #constructionmarketing #cartermarketing

21.01.2022 When was the last time you clicked on a website that was on the second or third page of a Google search? SEO or search engine optimisation is the process of helping your website rank at the top of the search for keywords relevant to your business. Being listed on the first page is a massive asset to your businesses growth. In part-three of our COVID-19 Marketing Guide for Tradies, we discuss some DIY SEO and general marketing tips to help your business grow. ... See the free guide here >> https://buff.ly/2SWtPE9

18.01.2022 Morning all! At 4:30pm today I am having a chat with Sylvie Hall from Invoice2go about whether Facebook and Instagram are a good investment for your construction business. If you would like to watch the webinar please inbox me and I will send you the link to join. #marketingwebinar

18.01.2022 We have been working on a launch strategy for this brand new @carpetworldcamberwell and the showroom is finally open! Marketing is important because it helps you sell your products or services. The bottom line of any business is to make money and marketing is an essential channel to reach that end goal. Without marketing, many businesses wouldn't exist because marketing is ultimately what drives sales. ... #cartermarketing #projectmanagement #tradiemarketing #brandstrategy #content #marketingstrategy #opportunity #sales #morningtonpeninsula #melbourne #smallbusiness #constructionindustry See more

17.01.2022 Every month, 2,900 people search the term 'plumbers in Melbourne' on Google. These numbers are similar across all trades as well! How many of these searches are directing people towards your website? An SEO strategy is a long-game play, but the results are well and truly worth it.... In our latest blog, we go through five SEO tips that will help your businesses website rank higher in the search engine without paying for Google ads. Read more here >> https://buff.ly/2VdJQ9x

17.01.2022 Looking to get more out of your Tuesday afternoon? I will be going live with Silvie Hall from Invoice2go and Darren Hobbs from DMH Digital Marketing to talk about how you can make your website rank higher in Google. We will also be answering any questions at the end. ... Feel free to message in for the recording :) Join this FB group here for access >> https://buff.ly/3g1C0sI

15.01.2022 Hot tip Thursday! We often assume branding is defined by design elements like colours, shapes and icons that represent a brand. Of course these are important for recognition, but keep in mind that your branding is measured via every interaction you have... Be it your uniforms, your vehicle, the way you answer your phone, your language advertised on social media and the list goes on! So keep in the forefront of your mind how you want to portray your brand to the world #hottipthursday #marketingtips

15.01.2022 Love this article from Invoice2go

13.01.2022 "Immerse In Excellence" is their tagline and this unique business card design I arranged for the brand new premium concrete pool builder compliments their message perfectly. #cartermarketing #projectmanagement #tradiemarketing #brandstrategy #content #marketingstrategy #opportunity #sales #businesscards #morningtonpeninsula #melbourne #smallbusiness #constructionindustry

11.01.2022 COVID-19 MARKETING GUIDE FOR TRADIES PART-2* Part-2 of the COVID-19 marketing guide for tradies dives into the adjustments you need to be making with your marketing. We cover things like maintaining your revenue, the pricing formulas you need to know, refining your offering and more. ... If you missed part one, see my post below on our website for the guide :) Otherwise, see part-2 here >> https://buff.ly/2WQ5OB2

10.01.2022 Another website up and running with our content @creativeimagelandscapes #websitelaunch #contentmarketing #contentcreation #seo #landscaper #landscaping #construction #marketingstrategy #smallbusiness #2021comeatme #cartermarketing #buildshitmakemoney

10.01.2022 For everyone in the construction industry in VIC who are unsure about what you can and cannot do- check out the latest from the VBA

09.01.2022 Marketing your business has never been more important, and just because your budget may be wearing a little thin, it doesn't mean you can't continue to grow. Here's a great example of what can happen when you bring collaboration and creativity together... We recently ran a joint campaign between Outdoor Society and Austin Landscape Design. The two businesses came together and split their costs to offer a promotion that's both incredibly generous in a time like this, but also... something their target audience would dream about right now. The results? Together the companies generated 100 new warm leads, a 270% increase in website traffic, 700% increase in new followers with overall engagement up 1000+%. Awesome results for both businesses, and a great example of good marketing on a smaller budget. Generosity pays. PS - the competition ends tonight, it's not too late to be in the running for a garden makeover of your own

07.01.2022 The results are in. Sales from website leads have tripled in 12 months! With the customer in mind, we have been working with Master Pools to provide helpful and thoughtful information on their website to increase the enquiries generated by their website. This gives their visitors a clean and engaging experience. By putting the customer first, together we were able to generate these results. ... #cartermarketing #projectmanagement #tradiemarketing #brandstrategy #content #marketingstrategy #opportunities #increasesales #leads #morningtonpeninsula #melbourne #results #engage #business #constructionindustry See more

06.01.2022 Recently completed a website wording project for the Ministry of Flooring. For these guys, the details matter. Every word on this website has a place, while still being SEO friendly. See their site here >> https://buff.ly/2CmYW6h

05.01.2022 Since I launched Carter Marketing last year, the business has grown quicker than I can handle (almost...)! It's been a privilege to help my clients grow and support them in achieving their goals along the way. This week I finally launched Carter Marketing's website. The site showcases the work I do and exactly how I help trade businesses.... Feel free to check it out below >> https://buff.ly/2ziNwPl :)

05.01.2022 When you bring together well written, informational content with the right keywords, you're not leaving your businesses Google ranking to chance. Here's a recent blog post we put together in collaboration with SG Coatings.

04.01.2022 Has your marketing been consistent over the last two months? While a marketing budget might be hard to manage right now, stopping your marketing altogether is far more expensive long-term. In the third and final instalment of our COVID-19 Marketing Guide for Tradies, we explore DIY marketing and how you can use your spare time to generate new work.... Download the guide here >> https://buff.ly/2BlstwG

04.01.2022 It’s been a tough year so far, but that doesn’t mean it has to end that way. What are your goals for the second half of 2020?

03.01.2022 Meet our newest team member Tinx! She will be responsible for supervising all marketing activities, client greetings, customer satisfaction and a new exercise program. She has 4 years’ experience, works very independently and brings a lot of excitement and positivity to the team! Happy to have you on board Tinx #marketingteam #tradielady

03.01.2022 What does success mean to you and how do you get there? Here are some of my tips to win: Show up. Every. Damn. Day.... When you don’t, make sure you own it. Don’t cruise when you are winning, keep your flow consistent. Step outside of your comfort zone and you may just find a whole bunch of new opportunities! Share your knowledge - add value to someone else’s life and they may just add value to yours! Stop hanging out with fuckwits. Just stop. Enough gossiping about the next guy - stay in your lane. Believe in yourself no matter what and reward yourself for your progress and achievements Annnnd my favourite - If you need help ask for it #winning #winningmindset #winner #youdoyou #marketingagency #marketingmelbourne #morningtonpeninsulabuilders #showup #successquotes #entrepreneurship #melbourne #smallbusiness #tradielife #tradies #smallbusinessaustralia #femaleleaders #girlbossau #cartermarketing

01.01.2022 Have you noticed a decline in revenue for your construction business due to the coronavirus? It doesn't need to be this way. Below is part one of a three-part series on marketing for tradies throughout COVID-19. I'll be sharing practical tips you can action right away to safeguard your cash flow in these tricky times, and even grow your business. ... The best part? It's all completely free - all you need to do is follow the link below. No email address needed. Hoping to spread this far and wide as I'm sure it can help a lot of tradies keep working, and even thriving in a tough time. See part-one here >> https://buff.ly/2SWtPE9