Chameleon Marketing Support | Business consultant

Chameleon Marketing Support

Phone: +61 411 363 785

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23.01.2022 Quite cheeky but clever, Ikea creates an ad that has gone viral, however, not all brands can resort to spoof advertising so still be careful when preparing a campaign and test, test, test it!! #clivepalmer #wasteofmoney #gotcha https://www.bandt.com.au//genius-clive-palmer-ikea-spoof-a

21.01.2022 Are you ready for the unexpected? It surprises me the number of small businesses that dont have a crisis and contigency plan in place. Read my blog to find out why it is so important. Feel free to contact me with any quesitons or comments, and Im happy to help with any support you need. #crisis #prepare #plan #canneverbetoocareful https://bit.ly/2H8PoL0

19.01.2022 Sometimes it pays to re-visit the reasons why your business exists in the first place. What was your vision, mission and values when you first started your company? Do they align with your goals and your purpose? Are they still current and does your messaging in your communications reflect them? Visit my webpage where I have written my first blog, this might help you start thinking about how important it is to get this right, find out more: http://bit.ly/2wqA0Ej #vision #mission #values #purpose #chameleon

18.01.2022 There are going to be some tough weeks and months ahead for all businesses, especially small business. It may be time to revisit your Brand's purpose, all the elements of why and how your Brand has existed all this time, especially loyalty, personality, and purpose. This article is interesting. I know small business cannot do the same as Qantas, however, it is a timely reminder to demonstrate what your true colours are in tough times and hopefully get through this crisis and be a stronger Brand on the other side. https://mumbrella.com.au/during-the-coronavirus-outbreak-br

14.01.2022 Former CMO of Airbnb quotes this and it is very true if wanting to take a marketing orientated approach as your strategy.

12.01.2022 wow, only after 10 years!! What will the next 10 years bring? #futurejobs #nonexistent #jobsoftomorrow https://bit.ly/2VMMxQZ

11.01.2022 I recommend trying this tactic of War Games. Interesting read..... #wargames https://mumbrella.com.au/how-your-competitors-secrets-are-o

10.01.2022 With more and more people using voice control assistance as opposed to google search, it will become a challenge to interact with potential customers in the future. Check this article out, then check out the Youtube clip I have shared on how Burger King tried to get involved. https://bit.ly/2LROPWI

10.01.2022 So, Darrell Lea has resurrected and re-created an iconic Yellow Pages ad, which we all loved, and used it for their new campaign Darrell Lea 'makes it better'; See the write up below. So what do you think? They probably should have consulted with YP first I agree, but then YP is getting some free advertising and publicity - does YP even exist anymore? I think I received a book thrown at my front door the other day - gone are the days we used one of the thick book as a stand for our monitors (A-L), sometimes two (M-Z) - Id be interested to know what you think: https://finance.nine.com.au//2d55e2d1-6e93-470a-8869-641c0

10.01.2022 If you are using social media without a marketing strategy, then it probably isn’t going very well for you. Here are some tips on what to think about when creating a strategy for your next social media campaign. https://bit.ly/2kv70ZV

08.01.2022 Interesting read about content marketing and how brands can engage with their customers. I think producing quality content to relevant consumers at the right time is key to help start conversations and build your brand's reputation. https://www.marketingmag.com.au//opinion-brian-corrigan-q/

08.01.2022 Get the Cut Through so they Click Through! If you don’t seem to be getting the click through or open rate you are expecting then this article has some great information and take-aways you may wish to adopt and implement. #edm #clickthrough #cutthrough #standoutfromthecrowd #chameleonmarketing http://bit.ly/2Hjkm4h

07.01.2022 Using the familiarity principle in marketing has a tendency among our customers to develop a preference for things. The Jeep brand has used this technique by resurecting the classic movie, Groundhog Day. It is very entertaining and memorable - enjoy! Thanks Cathy for sharing :-) https://www.youtube.com/watch?v=AnhzGUcENWo

06.01.2022 A marketing consultant that comes to you - At a time and place that suits you! That's nearly unheard of, but it's true. First consultation is free. Give us a call to find out how I can help you with all your marketing needs. #chameleon #standoutfromthecrowd #CMS #Ilovetownsville

06.01.2022 Rich Media! What is it? It is dynamic content that adds value to a customer's experience with a brand. Today the consumer is tired of the text and static pictures, they want to see relevant and engaging content. In my blog I talk about video as one example. How many times do you stop and watch video content as opposed to reading an article. But, I emphasise the need for it to be quality and have provided you with a step by step of how to create quality, interesting video content to tell your brand's story. 'Seen to be Heard', check it out! #chameleon #dontcutcorners #seentobeheard http://bit.ly/2YQRA1i

06.01.2022 Know your customers! Seems simple but you need to put in the time and effort, that's where I can help you. #customergrowth #brandloyalty #marketingstrategy https://www.bandt.com.au/5-ways-increase-customer-retenti/

06.01.2022 New start to the year, and a new office, welcome 2020, it's going to be a great year !!

05.01.2022 It's all about creating content thats awesome, using rich media on social channels and an using an integrated marketing strategy that will cut through and grab the attention of your audience. #cutthrough #richmedia #integrated #viral - Check out this article: https://bit.ly/2rvegVw

04.01.2022 GAP; such a little word but means so much in the world of marketing. Find the missing piece, and go after your business' full potential, find the GAP and if you have the capability and capacity to deliver a great idea, then go for it. Read my latest blog, I am comparing two organisations, one who saw the GAP and built an empire. https://bit.ly/2xUx2IL #marketing #chameleon #uber #potential

04.01.2022 My new business cards. They are called 'lenticular' business cards. Quite appropriate for my business I think. Aren't they great? If you need any help designing and coordinating your business cards or other collateral, let me know. #chameleon

03.01.2022 I'm sure some of you can relate to this? I can relate to the dog barking. Would love to hear your funny stories

02.01.2022 1st Consultation Free!

01.01.2022 My tip for the day - worth a read! Take a moment and reflect on how you do business internally, after all your employees are your internal clients and are just as important as everybody else. #leadership #respect #empower https://www.linkedin.com//great-leadership-isnt-control-/

01.01.2022 Clever advertising, taking the current situation and making it entertaining can be memorable. Enjoy. https://www.youtube.com/watch