CLP Advertising & Promotional Services | Social media agency

CLP Advertising & Promotional Services

Phone: +61 405 496 333

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25.01.2022 YOUR WEBSITE HEADER Did you know, you have less than 10 seconds to catch a visitor's attention before they decide to leave or stay on your website? Time is of the essence, and getting this wrong means visitors will bounce. The header is a critical part of your overall website marketing and click rate, so use it wisely and reap the rewards! To find out more, click the link for our blog post https://clpadvertising.com.au/websitecontent

24.01.2022 Today we remember them

24.01.2022 Top advice from our very own content writer. https://www.facebook.com/2013958782219684/posts/2734487703500118/?sfnsn=mo

24.01.2022 CLP FAQ; SHOULD I USE A PROFESSIONAL COPYWRITER? We highly recommend using a professional copywriter, or at least have a professional proofreader or editor look over your work. The digital media world is content-driven, so it pays to ensure yours is correct and sending the right messages to your audience. Well-written blog posts and website content will help you draw attention to your business for all the right reasons. Read more about the local copywriter and content editor we use by clicking the link. https://bit.ly/2y23NI0

23.01.2022 CLP FAQ; IS EMAIL MARKETING STILL EFFECTIVE? Email marketing is probably one of the most effective strategies for marketing - if used well. People tend to check their inbox regularly, and emails are often pushed to a notification on phones. Emails are a more private, personal and reliable method to communicate with your subscribers, so do your best to ensure they find it in their inbox. Using a catchy subject and in-built personalisations can help draw your subscribers to view your email and engage with it.

23.01.2022 PHOTOGRAPHY TIPS FOR SOCIAL MEDIA - USE REFLECTIONS Refections are a great way to create impact in a photo - you could turn a dull photo into something magnificent just by using reflections. For example, this photo of sunnies on a rock could be quite a boring photo, but including the sunset in the reflection elevates the interest significantly. https://bit.ly/3c2Btng

23.01.2022 THE WRAP: REITERATE YOUR MESSAGE 'The wrap' on your website landing page is best presented in a paragraph (or two), where you can be a little more creative with your wording. While other sections on your page are best displayed in a clear and to the point manner, the wrap gives you a chance to show your brand personality and summarise your key messages in long-form. The wrap is also where the bulk of your SEO will come from, so it pays to do a little research before you begin writing too. To read more, click the link: https://clpadvertising.com.au/websitecontent

22.01.2022 CLP FAQ; WHAT IS A CTA (CALL TO ACTION)? CTA is a way to ask your viewers to take a specific action. These are typically written as a command, for example, Call Now. In the world of digital marketing, a CTA is usually presented as a button or a link. See the picture for this post's CTA.

22.01.2022 2 STEPS TO GETTING MORE ONLINE REVIEWS 1) Ensure your business has a GMB (Google My Business) listing. If you don’t already have one, click the link to follow our step-by-step instructions to creating your business GMB listing: https://clpadvertising.com.au/create-a-gmb-listing/ 2) Make leaving a review easy for your customers. Send your customers an email or text message with the link to your Google review page, so they can just ‘click’ to leave their comments.

22.01.2022 WHAT TO DO WHEN YOUR BUSINESS IS MENTIONED OR TAGGED We have just posted a blog to help you understand the importance of responding when your business is mentioned or tagged on Facebook. Click the link to read more. https://clpadvertising.com.au/mentioned-or-tagged-on-faceb/

22.01.2022 CLP FAQ; IS SOCIAL MEDIA IMPORTANT TO MY BUSINESS? To answer this question, you need to understand your target market, and chances are that if your target market is aged 13 to 65, then they are on one or more social media platforms daily. Businesses that commit and invest in social media can create awareness, drive traffic to their website, interact with customers on messenger, build brand loyalty, and increase sales. It may be a bit of extra work to keep your social media up to date, but it is worth the effort.

20.01.2022 ARE YOU PROACTIVE WITH REVIEWS? Customer’s reviews can be very influential to potential customers and clients. So the question is, are you proactive in getting customer reviews? Or, do you just hope for the best?

17.01.2022 KEY POINTS TO CREATING GREAT WEBSITE CONTENT Before we start, let's get one thing clear; your website is not for you, it is for your customers! Your website needs to talk to your customers and show them how you can solve their problems. It needs to answer their questions, build trust and overcome their objections. It then needs to offer a clear path to doing business with you, or allow you to build a relationship with visitors if they are not ready to buy straight away. To help you get your content moving in the right direction, follow our posts over the next few weeks, or visit our website to read the full blog now: https://clpadvertising.com.au/websitecontent

16.01.2022 THE FINAL NOTE ON YOUR WEBSITE BUILD All of the separate components are important in their own right, but if they are not teamed with the correct platform, individualised photos and SEO, then your website will quickly become stagnant. For an optimised platform, expert advice and a website that will convert, contact us for an obligation-free quote. To find out more about the CLP and Sitebase partnership, plus read all of our useful website tips, head to the full article here: https://clpadvertising.com.au/websitecontent

15.01.2022 SHOUT OUT: MANI BUSINESS SERVICES Today I had the pleasure of meeting Kim from Mani Business Services. I contacted Kim after having a problem with my Quickbooks, after speaking to a few people about this problem and having no resolution. Kim had fixed my problem within 3 minutes of starting our call and then offered me advice on how to proceed with a more efficient way of running my bookkeeping and a way to save me money. Kim was an absolute breath of fresh air. Her skills as a business advisor have literally saved me hundreds of dollars. If you need help with your business or bookkeeping, definitely check out Mani Business Services and speak to Kim, her knowledge and services are second to none. https://www.maniservices.com

14.01.2022 CLP FAQ; CAN I BUY AN EMAIL LIST TO HELP ME GET STARTED? Yes, you can, but it is a waste of money and will cause you more headaches than help. Organically growing your email list is the best way to go, as it will be full of people who want your emails and are genuinely interested in your business. A small list of subscribers is more valuable than a big list of emails. So, DON'T BUY EMAIL LISTS, FOLLOWERS OR ANY OTHER FORM OF AUDIENCE.

13.01.2022 HAPPY FATHER'S DAY TO ALL THE DAD'S Especially to the best dad we know. Thanks for all your support and love, with out it CLP would not be where it is today.

13.01.2022 HOW DO YOUR WEBSITE VISITORS TAKE THE NEXT STEP? To make the most of your website air time, ensure you make it clear how customers take the next step in working with you. Your call to action (CTA) needs to be clear and easy to use, ideally a single click through. For example, if you want someone to call you, ask them to do just that with a button that clearly states Call Now, or if you want them to download your ebook, label a Download Ebook button. Buy Now also works well for physical products. See how we use CTA's on our latest blog post: https://clpadvertising.com.au/websitefrustration

10.01.2022 IS YOUR WEBSITE SEARCH ENGINE OPTIMISATION ON POINT? This is something you have all heard before, but if we sound like a broken record - that's because it's important! What is SEO, and why is it important? Search Engine Optimisation is a process that improves your website searchability and ranking. Without SEO your website is unlikely to rank well, which means potential customers can't find you easily! Click the link to read more: https://clpadvertising.com.au/websitefrustration

08.01.2022 GIVE YOUR CUSTOMERS A MOBILE-FRIENDLY EXPERIENCE One of the key issues we find with client websites is they are not mobile-friendly, but how many of you do most of your research on your phone while lounging on the couch in front of the TV? We do! If you put your hand up, you are part of over 50% of people who use their phone to search, which means having a mobile-responsive website design is VERY important. Read our latest blog to see how to test your website to see if it's mobile-friendly. Click the link: https://clpadvertising.com.au/websitefrustration

07.01.2022 PHOTOGRAPHY TIPS FOR SOCIAL MEDIA - USE NATURAL FRAMES Using natural frames draws the eye to the subject of the image and is the perfect way to emphasise your message. https://bit.ly/3c2Btng

07.01.2022 Our new website is now live. Go over and check it out! www.clpadvertising.com.au

06.01.2022 NOT BEING PROACTIVE WITH REVIEWS? The first question you need to ask yourself is, "why aren’t I proactive in seeking reviews?" If the answer is because you don’t know how, check in on this page tomorrow for two simple steps to get started. We also have a blog post to help you conquer your review process: https://bit.ly/2Fdi6Nx

04.01.2022 JUST A LITTLE MOTIVATION To the small business owners in the south west, here is a little motivation to help you keep on keeping on. Your time is coming - you can do it!

03.01.2022 WHAT IS DIGITAL MARKETING? Digital marketing is the up-to-date way of reaching your consumers via the internet, mobile devices, social media, search engines and more. This form of communication has become so important that if your business is not online, you are risking your future. Yes, trying to navigate all of the facets of digital marketing can be daunting, but it's possible to do it right with just a little effort. Follow our blog for free advice so you can manage your digital media with confidence: https://clpadvertising.com.au/blog