Cooperate in Melbourne, Victoria, Australia | Software company

Cooperate

Locality: Melbourne, Victoria, Australia

Phone: +61 1300 549 956

Address: 401 Collins st 3000 Melbourne, VIC, Australia

Website: https://www.cooperateplatform.com

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24.01.2022 The B2B world must cater to a complicated purchasing process to meet customer demands. Despite a long list of roadblocks, many organisations are already succeeding in doing so by leveraging ecommerce, improving omnichannel buying experiences, offering better personalisation, and more.

23.01.2022 Great night at the Mumbrella Travel Awards https://mumbrella.com.au/travelawards

22.01.2022 We often think of B2B buyers as this different group of business decision-makers, but it is important to remember that they are also B2C buyers in their personal lives. How do you deal with this paradigm shift? The solution is very simple. Remember the four Es: Make every experience epic for everyone. Easier said than done? Here are three steps to get you started:

21.01.2022 Misalignment between sales and marketing technologies and processes costs B2B companies 10% of revenue or more per year. Companies with good collaborative sales and marketing practices in place generated 208% more revenue from marketing efforts.

21.01.2022 Shockingly, one-third of marketing assets go unused or under-utilised. That means youre spending days/weeks creating hundreds of new marketing assets each year at the cost of tens of thousands of dollars, only to have over 30% of that investment being wasted.

21.01.2022 With the help of modern sales technology, marketers can gain the insight they need to help sellers close more deals. With tools that let them serve as flies on the wall in the sales process, they can save deals by equipping salespeople with content that prospects crave - which empowers the entire organisation, Theresa O’Neil, CMO of Showpad, to discuss how marketers can leverage tech to improve the sales cycle.

20.01.2022 In this recorded keynote from Mumbrella's B2B Marketing Summit in Sydney 2019, Justin Cannon, CEO & Cofounder of Cooperate, explains how to build actionable customer journeys that are designed to achieve your business objectives, and execute all of your global marketing activity and sales enablement through this framework to deliver better results from your marketing investment.

19.01.2022 Our free Customer Journey Workshops are running in Sydney and Melbourne and weve had fantastic feedback so far. We have one last workshop in Melbourne and Sydneys first workshop is next week. Get in quick as there are limited spots available.

19.01.2022 Cooperate Platform

17.01.2022 Streamlined and more visible processes, rapid-fire campaign delivery and a highly motivated and valued marketing force are just a few big wins for Westrac since bringing on a new marketing operations management platform.

14.01.2022 Platform Use Case: Managing multiple personas across your Customer Journeys http://bit.ly/2UlsFQp

14.01.2022 Sydney and Melbourne Free Workshops: Justin Cannon, CEO & Cofounder of Cooperate, explains the Jobs to be Done framework and how to take advantage of it to drive more revenue and create better, more intelligible customer journeys. Starting next week!

13.01.2022 In todays customer-centric landscape leading B2B marketers have been seeking a more holistic approach to managing their digital assets, one that aligns their marketing assets with their customers needs and path to purchase - enabling B2B marketing teams to understand in real-time which assets are driving critical customer actions across the path to purchase, and allowing them to measure asset performance as it directly relates to revenue generation.

13.01.2022 In a flat organisation, customer journey mapping may involve senior executives and require direct inputs from customers. However, sales reps are extremely crucial in capturing the customers journey for analysis, as Sales is the customers most frequent and closest touch-points in any organisation.

12.01.2022 This talk was epic #mumbrella

12.01.2022 Your marketing emails are products. You may not necessarily think of them that way but they are. A product is, at its core, something offered to customers to satisfy a need or want. Just like the products you sell, your emails have to provide a value to your subscribers and customers and fulfil specific wants and needs.

11.01.2022 The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers. While we all have goals and objectives for lead generation, brand development, and customer experience as examples, the overarching challenge is making the right decisions to achieve them.

11.01.2022 The aim of Customer Journey-Driven Marketing is to build actionable customer journeys that are designed to achieve your business objectives, executing all of your global marketing activity and sales enablement through this framework to deliver better results from your marketing investment. Join Amy Walker, Head of Growth at Cooperate, tomorrow at 10.30am AEST for an exclusive webinar on how B2B marketers use customer journeys to drive revenue. Register via the link below.

10.01.2022 https://www.eventbrite.com.au/o/cooperate-17823476053

10.01.2022 Jetstars former CEO and founder of a touted Australian tech unicorn, Bruce Buchanan, is not an obvious defender for long-term brand building over the current boom in digital performance marketing tactics but hes seeing too much data to ignore the trend. The New York-based Australian expat and CEO of Rokt, backed by big name investors including Lachlan Murdoch, Time Inc and Carsales founder Greg Roebuck, said the digital economys ability to spin-off a wild array of easy-to-capture metrics has warped companies into a false sense of what is working for business value creation.

09.01.2022 The Marketing to Mums Podcast has some fantastic marketing insights. In this episode Bridget Brennan, CEO of the strategic consultancy, The Female Factor, talks about the importance of deeply understanding womens buying behaviours and styles to enable you to create winning customer experiences. She shares some game changing insights around sales, marketing, customer experience and consumer insights.

08.01.2022 As B2B marketers, when it comes to managing marketing across the "path to purchase" we certainly have a bigger challenge to face than our B2C counterparts.

08.01.2022 What does best practices in Marketing Operations (MO) look like, and how do industry-leading companies operate and integrate this highly valuable function? Customer Think polled more than 80 marketing leaders to find out.

08.01.2022 Tom Spencer, Founder of Cooperate, will be on the Something From Nothing Panel tomorrow in Melbourne thanks to LaunchVic and Neighbourhood. RSVP below!

08.01.2022 Not everything that counts can be counted and not everything that can be counted counts. Einstein didnt write a playbook on modern marketing metrics, but in the era of repurposed content, his words could easily fit the bill. How you measure marketing effectiveness is one of the biggest challenges facing pharmaceutical marketers. Its an age- old question, but times and communications channels have changed.

08.01.2022 Dan Young says B2B marketers must shift from fact-based comms to audience-led comms. Heres why.

07.01.2022 Starting this week! Marketing is the primary driver of business revenue and profit and Customer Journey-Driven Marketing moves the needle for these. Come along to one of our free workshops, where Justin Cannon, CEO & Cofounder of Cooperate, will show you how to take advantage of this new framework to drive more revenue and create better, more intelligible customer journeys.

06.01.2022 Check out our blog for customer journey goodies!

05.01.2022 How would you define a Customer Experience strategy for an invisible customer? Despite all the data and analytics that marketers now have access to, the customer continues to be an invisible identity putting massive barriers in the way of developing a customer-centric approach for Marketing, Sales and Service.

04.01.2022 Our last Customer Journey Workshop in Melbourne is happening tomorrow, Wednesday 3rd April and there are a few spots left! Sydney, we have two more for you. These are the last workshops for Customer Journey Mapping and weve had outstanding feed back so far. Get in quick! RSVP is essential.

04.01.2022 The need for marketers to understand their customers journeys has become a hot topic in the industry. Why? Because delivering marketing thats built to answer a customer need at the right time and place is the single most potent way to achieve business goals.

04.01.2022 In this recorded keynote from Mumbrellas B2B Marketing Summit in Sydney 2019, Justin Cannon, CEO & Cofounder of Cooperate, explains how to build actionable customer journeys that are designed to achieve your business objectives, and execute all of your global marketing activity and sales enablement through this framework to deliver better results from your marketing investment.

03.01.2022 Sales and marketing alignment is critical for improved revenue production, margin increases, company growth, customer centricity, and even competitive advantage. Yet, as we all know, the sales and marketing relationship required to achieve these significant gains does not exist in most companies.

03.01.2022 Firms must be prepared to have multichannel communications with customers and social media users. For this reason, the use of a standardised framework will help you analyse every step of the customer decision journey and define a strategy to improve the performance at every step.

01.01.2022 A great conference all round

01.01.2022 Our very last Customer Journey Workshop in Sydney is May 1st and there are a few spots left! Justin Cannon, CEO & Cofounder of Cooperate, will show you why Customer Journey-Driven Marketing matters and how to apply the Jobs to be Done framework to drive more revenue. Weve had outstanding feed back so far. Get in quick! RSVP is essential.

01.01.2022 Listen: Andrew Storrier, the content marketing lead at global software giants Hexagon PPM, chats with Tom Spencer, Cofounder of Cooperate on The Messy Middle of Marketing Podcast about creating B2B content that will impress audiences and increase sales.

01.01.2022 "Unless business organisations can drive change as per the output of CJM, this process can be a costly and also time-consuming exercise, with no lack of hurdles and obstacles to success, that most businesses will experience along the way."