Creative Critique in Maroochydore, Queensland | Local service

Creative Critique

Locality: Maroochydore, Queensland

Phone: +61 7 5373 5007

Address: 18 Saint Clair Street 4558 Maroochydore, QLD, Australia

Website: http://www.creativecritique.com.au/who-we-are

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23.01.2022 Digital outdoor now offers super quick creative message updates. Very cool.

19.01.2022 Let's face it, advertising has changed a lot in the last 10 years. Mostly because our media habits have changed. We no longer read as many newspapers & magazines and we certainly listern to less radio and even though we are actually in front of our televisions more, we are watching less commercial programming. But of course, we spend far more time on our computers and mobile devices which are now used more for social media and entertainment than general communication. There ...is still a market for main stream media but as consumer habits change, advertisers need to adapt, not only to be noticed by the broader audience, but to interact with them as well. This latest example of a social media video produced for Kraft is a good example to getting noticed. Firstly it doesn't look like a commercial, I like that. It's not 30 seconds long, it's 1.5 minutes and looks more like a humourous 'help for mums' message. The actress is quirky enough to relate to and genuinely funny. More than anything she is 'relatable' to the target market. Even if you dispise swearing, you can understand her frustration and accept it. Whilst I am the world's stronest advocate of market testing on advertising [and that includes web videos] this is one of those blogs that I think a lot of people might have found annoying and certainly a big budget for something consumers will more than likely only ever look at once. It is obviously the brainchild of a creative genius at Kraft's ad agency that wanted to combine shock and humour to a brand purely to make people talk. Certainly, the ad industry was talking about it but I can't imagine typical American mums being really impressed. Sure a lot of mums swear but not at their kids and certainly they wouldn't want to condone to it in public. Will it sell anymore Mac & Cheese, I doubt it. Let me know your thoughts. http://www.bandt.com.au//swearing-mum-stars-fcking-funny-a

17.01.2022 TV ads drive more attention, short-term sales than Facebook and YouTube, study finds Read more at http://www.adnews.com.au//tv-ads-drive-more-attention-shor

12.01.2022 At over 3 minutes long, it's certainly not a TV commercial but it is an insanely good video. Whilst there is not a lot of brand association until the end, we found it very powerful and gave it the big thumbs up up.http://adsoftheworld.com//digi/samsung_the_impossible_talk

07.01.2022 Wouldn't it be good if we could make creative advertising decisions as simply as Rock, Paper, Scissors? Your creative guru would simply give you 3 concepts and then you just use the proven logic of Rock, Paper, Scissors to choose which one you'll run with. Whilst it sounds crazy, most business decisions of this nature are made by a maximum of 3 people using a combination of past experience and gut feeling, in the hope that it will work, without even considering the opinions ...of those that matter most, your potential clients. Let's face it, advertising campaigns cost a lot of money. From research to concept to production to media - your investment is usually pretty major and you want the best return you can get. So why are so many Australian businesses ignoring their most valuable asset [their potential customers] when making decisions on how to influence them into buying their product or service? Consumers are more product savvy than ever, they have so many more buying options and if you want them to be YOUR customers, you have to appeal to all of their positive senses. They have expectations and values, and if your advertising does not appeal to them, you'll be ignored completely. I f you want to give your advertising the best possible chance maybe, it's time to ask the market for their honest opinion though our Consumer Testing Survey. We can target up to 1,000 people at a time or reach out to exact demographic groups and give you a complete breakdown of their likes and dislikes in your advertising material. Most importantly you'll know if your material has the power to influence their purchasing decisions. That sort of feedback is invaluable. Make your advertising count - test it first.