Crush Magazine | Marketing agency

Crush Magazine

Phone: +61 447 669 431

Address: Shop 10 Palace Arcade, 133 Bourbong Street 4670

Website: http://www.crushmagazine.com.au/

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25.01.2022 Have you heard the phrase "content is king"? But what is content and why should your business be incorporating it into your marketing and promotional plan? Content is what you create as a business for the purposes of marketing - photos, videos, artwork, social media posts and blogs. And the more content you can create yourself, the more value it can bring to your business. Not only does your own content build trust and a relationship with your customers, but it showcase...s your own unique style and personality - it is more authentic and that will shine through. Our three big tips for content are to create a plan, create with purpose and make sure you can use your content in multiple ways to save you time and effort! #crushcommunications #crushcomms #marketing #publicrelations #pr #strategiccommunication #crisismanagement #socialmedia #digitalmarketing #traditionalmarketing #socialmarketing #content #contentmarketing #contentisking #contentplan #createcontent

24.01.2022 When was the last time you looked at the information on your social media pages? Not your posts, but your bios, contact information, brand photos and other information? Like it or not, people will judge you by your Facebook page as much as they will your website, so it is important to make sure your information is up to date and what you want it to be. And if you really want to grab the attention of potential customers, let us know. We can help craft your brand story... that can be used across all your platforms. #crushcommunications #crushcomms #shinealight #shine #localbusiness #localbusinesses #supportlocal #social #socialmedia #facebook #twitter #instagram #linkedin #brand #brandstory #bio #businessinfo #businessinformation

24.01.2022 PR really isn't as complicated as you think - it is as 'simple' as getting people talking. Often the best place to start is giving yourself permission to talk yourself up. If you aren't sure what to do next, we can help. We are experts in storytelling, media relations and strategic communications. #crushcommunications #crushcomms #pr #publicrelations #storytelling #mediarelations #strategiccommunications #corporatecommunication #communication #business #localbusiness #shinealight #spotlight

19.01.2022 Thinking of trying out some Facebook advertising? One of the first questions most people have is "how much do I spend?" Unfortunately, there is no magic number. But there are a few questions you can answer to help set your budget. These include... how much is a conversion worth to you. If you don't know, working this out is a great place to start, and not for just Facebook advertising how much are you willing to spend to get a conversion - are you happy to cover your costs or are you looking to double or triple your ad spend? Our advice? Start with a small amount, test, test and test again. Then when you are happy with how your campaigns are going, start scaling. And if you need help, just ask! We love setting up ad campaigns, watching them grow and seeing them deliver results. . . . #crushcommunications #crushcomms #social #socialmedia #socialmediaadvertising #facebookadvertising #socialspend #marketing #advertising

19.01.2022 As former journalists with more than 25 years of experience in news media, writing stories will always be our first love. It is this experience and passion for storytelling that makes us great marketing and public relations professionals - we know how to craft a story for a reader, and we know what media organisations are looking for. #crushcommunications #crushcomms #shinealight #shine #localbusiness #localbusinesses #supportlocal #journalist #journalism #media #newsmedia #story #storytelling #brand #brandstory #content #contentcreation

19.01.2022 We were excited to talk to Crush Magazine’s lead designer Rowena from Preddy Creative for the Work Wife Wine Time podcast - about our business, friendship and loving what we do! Give it a listen - and don't forget the wine!

18.01.2022 Are you making the right impression in your business? It's not just your face to face interactions, but what you say about your business and how you say it. #crushcommunications #crushcomms #marketing #publicrelations #pr #strategiccommunication #crisismanagement #socialmedia #digitalmarketing #traditionalmarketing #socialmarketing #shinealight #shine #localbusiness #localbusinesses #supportlocal #businessimpression #firstimpressions

18.01.2022 Branding is a great buzz word, but do you know exactly what it is and why it is an essential part of business success? Branding is so important to your business as it tells everyone who you are. Your brand story should be the starting place for your marketing, sales and PR strategy. If you don't know who you are, how can anybody else? What do you struggle most with when it comes to branding?... . . . #crushcommunications #crushcomms #branding #marketing #strategy #brandstory #consistency

17.01.2022 We often tell clients that for someone to hear your message, you need to repeat it 10 times. It sounds like a lot, but repetition is king when you want people to really hear and recall what you are saying. It's all about persistence. The same persistence needs to be applied when it comes to talking about all the positive things you are doing in your business. There are always more stories to tell, and there are always new people to tell your story to. #crushcommunications #crushcomms #shinealight #shine #localbusiness #localbusinesses #supportlocal #publicrelations #pr #messaging #persitance #repetition #positivity #branding #brand #brandstories #businessstories

17.01.2022 You've got a social media schedule and you are doing regular posts - but have you stopped to see if your audience, or potential customers, like what you post? It is important to check on your analytics or reports monthly which, over time, will give you a clear picture of what resonates with your audience. Is it a meme or funny post? One with people? What products do people like to see most? That's not to say that you shouldn't do other posts that don't perform as wel...l, if they are important to your business, it just means you should do less of them and more of the other. After all, social media is designed to connect you with your audience and engage with them. #crushcommunications #crushcomms #marketing #publicrelations #pr #strategiccommunication #crisismanagement #socialmedia #digitalmarketing #traditionalmarketing #socialmarketing #shinealight #shine #localbusiness #localbusinesses #supportlocal #analytics #reports #numbers #engagement #likes

16.01.2022 Crush Communications is proud to be the team behind Crush Magazine - a premium lifestyle magazine for the Bundaberg Region. We have created this publication to offer a high-quality publication that advertisers will want to be seen in and that people will be waiting to read. Shine a light on your business with the help of Crush Magazine.

16.01.2022 There is no doubt a website is essential for your business, but not all websites are created equally - and nor should they be. From DIY sites like Wix and Squarespace to basic builds or all the bells and whistles, how do you know what you need for your business? It all comes back to strategy and what you want your website to achieve for you. Do you want to establish your authority in the market? Be a landing page for a service list or menu? Offer an online store or take ...online bookings? This will affect the resources you need to put into your website. You will save yourself time, money and work if your website is at the right level for your business. If you need help developing a strategy for how a website will be of benefit, get in touch. #crushcommunications #crushcomms #marketing #publicrelations #pr #strategiccommunication #crisismanagement #socialmedia #digitalmarketing #traditionalmarketing #socialmarketing #shinealight #shine #localbusiness #localbusinesses #supportlocal

15.01.2022 We'd like to introduce Nikki Sorbello, our Head of Marketing and Crush Magazine's Managing Editor! Nikki is an accomplished journalist and marketing guru who knows this Region and is passionate about local issues. Nikki grew up in Childers with red volcanic dirt between her toes; watching cane fires and eating cane stalks straight from the ground. She spent the early part of her career working as a journalist, design editor and producer for newspapers and radio in Hervey Ba...y, Maryborough and Bundaberg. As Chief-of-Staff and Deputy Editor, Nikki lead several strategic campaigns and was an effective advocate for community groups and vulnerable individuals. Nikki wrote heartfelt and humorous newspaper columns about motherhood for several Queensland mastheads, well before mummy blogs became a thing. After more than a decade in the fast-paced 24-hour news game, Nikki moved to the private health sector and expanded her qualifications to include digital marketing, advertising and social media. She loves combining her passion for telling stories with creating digital brand content and watching social media campaigns deliver real results for businesses. #crushcommunications #crushcomms #marketing #publicrelations #pr #strategiccommunication #crisismanagement #socialmedia #digitalmarketing #traditionalmarketing #socialmarketing

14.01.2022 As a business owner it is natural to try and do it all, especially because no one knows your business as well as you do. When it comes to marketing, there is a lot you can do yourself, but there is also one very good reason why you should consider getting some professional help. You know your product or service inside out, but that is very different to how your customers view your businesses or value what your offer. An outsiders viewpoint, that looks at things throug...h a customer lens and mindset, can be invaluable to how you market your business and your ultimate success. Customer avatars, target marketing and all the strategies you need to build your brand will help keep you on track with your marketing and ensure you are spending your time exactly where it is needed. If you would like some advice or recommendations, speak to us about how we can help shine a light on your business. #crushcommunications #crushcomms #marketing #publicrelations #pr #strategiccommunication #crisismanagement #socialmedia #digitalmarketing #traditionalmarketing #socialmarketing #shinealight #shine #localbusiness #localbusinesses #supportlocal #outsourcing #targetmarketing #customeravatars #avatars #strategy #marketingstrategy

09.01.2022 It can be easy to get lost in all the buzzwords of marketing and everything you "should" be doing. But if you find yourself skimping or skipping your marketing because it is too hard, too complicated or too expensive - don't be afraid to take it back to basics. Marketing is too important to a business to overlook. Remember what marketing is there to do. It is there to inform and engage customers or clients, build your reputation, help you sell and to grow your business.... Marketing is simply talking about your business to your customers or potential customers. If you need help getting a clearer picture of how marketing can help your business, let us know. #crushcommunications #crushcomms #shinealight #shine #localbusiness #localbusinesses #supportlocal #marketing #engagement #inform #information #brand #branding #grow #sell #selling #reputation #reputationbuilding #pr #publicrelations

08.01.2022 We had a great time on Saturday night celebrating the amazing work of businesses in the Bundaberg Region at the Bundaberg Chamber of Commerce Business Excellence Awards. This year we were proud to sponsor the inaugural Crush Spirit of Bundaberg award, to acknowledge those who are helping build brand Bundaberg, supporting their fellow businesses and boosting community morale. Our very deserving winner was Northside Produce Agency. Not only has this team worked with Rotary to ...distribute more than $100,000 worth of goods to graziers struggling through drought, fires and now COVID-19, but through their Floral Shirt Friday initiative they seek to raise awareness and start discussions about mental health. Congratulations to all the businesses who were nominated and recognised. #crushmagau #bundycrush #visitbundaberg #bundabergregion #bundaberg #wheregreatbegins #lovebundy #ilovebundy #letyourhairdown #catchyourbreath #connectwithyourcommunity #childers #gingin #agneswater #businessexcellenceawards #businessexcellence #localbusiness #supportlocal #buylocal Sabrina Lauriston Photography

08.01.2022 Let's talk blogs for a second. Quite a lot of business owners know they should be writing blogs, but most don't know why, or think it is just for Search Engine Optimisation (SEO). But according to Hubspot, in 2019 companies who prioritised blogging received 13x more Return On Investment (ROI) than companies that did not. ... Its because blogs are a great way to talk to your customers and answer their questions, at their convenience, any time of day. Blogs can also build trust with your customers, increase your reputation and act as a magnet for new customers. They are also a great way to shine a light on your business. If you need some help planning or writing a blog, Crush Communications has more than 30 years of writing experience to help craft your business stories. #crushcommunications #crushcomms #shinealight #shine #localbusiness #localbusinesses #supportlocal #brand #branding #businessstories #brandstories #blog #blogging #contentmarketing #contentstrategy

07.01.2022 Calling all business owners Help us shape the future of Crush Magazine and go into the draw to win a $1500 advertising package. The feedback we received from readers about Issue 1 of Crush Magazine was exceptionally positive. And now we want to hear from business. What do you love about Crush Magazine and what could we be doing better? In light of our success to date in 2020 and the announced closure of regional newspaper print editions like the Bundaberg NewsMail, F...raser Coast Chronicle and Gladstone Observer, we are considering boosting Crush Magazine's frequency from biannual to quarterly in 2021. Your feedback will help us ascertain demand, learn a little more about our potential advertisers and fine tune the magazine, to ensure we continue to produce a print publication that locals are proud of and visitors enjoy! By completing this survey, you'll go in the draw to win a full page display advertisement valued at $1500+gst in Issue 3 of Crush Magazine. Click here to answer a few quick questions: https://loom.ly/AQN8XT8 Bundaberg Chamber of Commerce Bundaberg Now Lovebundy traders Buy Local Buy From Bundaberg Bundaberg Tourism Visit Bundaberg, Queensland

06.01.2022 If you want your business to be seen as a quality local business, make sure your advertising is in a quality local publication. Advertising bookings for Crush Magazine, the Bundaberg Region's only premium lifestyle magazine, are closing in just two weeks. Don't miss your opportunity to be featured alongside the region's best businesses. This edition will be current from September to March, 2021, and spans Christmas, New Years, Valentine's Day and the lead up to Easter. ... Contact us on 0447 669 431 to have a chat about how we can help shine a light on your business. You can also download our Media Kit here: https://bit.ly/2WMxcjg #crushcommunications #crushcomms #quality #qualityadvertising #qualitybusiness #crushmagau #bundycrush #visitbundaberg #bundabergregion #bundaberg #wheregreatbegins #lovebundy #ilovebundy #letyourhairdown #catchyourbreath #connectwithyourcommunity #childers #gingin #agneswater

05.01.2022 When it comes to marketing, we are big believers in the saying 'don't put all your eggs in one basket'. There is room in your marketing plan - and budget - for a range of different promotional activities from advertising, collateral, promotional products and your website to online, digital and social. Investing in a range of marketing activities will help to increase your ability to reach more potential customers or clients, and improve your brand recognition and re...putation. At Crush Communications we can work with you to develop a marketing plan with multiple touch-points that will work together to shine a light on your business. #crushcommunications #crushcomms #marketing #publicrelations #pr #strategiccommunication #crisismanagement #socialmedia #digitalmarketing #traditionalmarketing #socialmarketing #shinealight #shine #localbusiness #localbusinesses #supportlocal #marketingplan #marketingtouchpoints #multipletouchpoints #marketingactivities

04.01.2022 We'd like to introduce Larine Statham, our head of public relations and Crush Magazine editor-in-chief! Larine is an award winning journalist with 15-years experience in news media, feature writing, community consultation and business public relations. She graduated from Queensland University of Technology with a Bachelor of Journalism and started her career in Bundaberg print media. She worked for Australian Associated Press in Adelaide, Darwin and East Timor before being p...romoted to Queensland State Political Correspondent. In 2012, Larine took her career in an exciting new direction, as a senior media and policy advisor in both the Queensland and Federal Parliaments. After the birth of her first son in Bundaberg in 2016, Larine started her own public relations consultancy. Her greatest strengths are strategic communication, persuasive writing and stakeholder engagement. She prides herself on turning complex and dry material into engaging content that’s a pleasure to read. Creative and proactive, Larine’s work is meticulous. She enjoys mentoring young journalists and media professionals.

04.01.2022 Congratulations to our Head of Public Relations Larine on her appointment to the Bundaberg Tourism board. With experience in journalism, media and public relations, state and federal politics, as well as being Editor-in-chief of Bundaberg’s premium lifestyle publication Crush Magazine, and director of Kaleidoscope Skin Cancer Clinic, we have no doubt her expertise will be a valuable addition to the board.

04.01.2022 Do you have a customer or client avatar? This is a marketing concept that simply means knowing who your ideal customer is, and goes beyond simple groupings like age, demographics or gender. An avatar focuses on one person and includes everything about them such as their likes, interests and habits. Once you have detailed who your ideal avatar is (most businesses will have two or three), it is much easier to create a marketing plan and marketing activities that are target...ed towards your avatar. It will help make sure you are reaching the right people in the right way and with information relevant to them. If you need some help creating your customer avatars, just let us know. #crushcommunications #crushcomms #marketing #marketingactivities #targetmarket #customeravatar #clientavatar #persona #buyerpersona #avatar #customer #client #idealcustomer #idealclient

03.01.2022 When was the last time you gave your website a little TLC? Don't roll your eyes - we get it! Updating your website is often one of the last things on the to-do list. But your website is often the first place your customers will turn to find out more about you and it is one of the best extensions of your brand. Do you want your website to say that you are on top of it, or you are a few years behind? The good news is it doesn't need to be an onerous task. Just set aside... an hour every six months to go through your website, page by page, and make a list of the small changes that need to be made and tick them off one by one. If you find your list of small changes is actually really big, or your photos look like a #throwbackthursday pic that is where we can help! Whether it be to freshen up your copy, arrange some new photographs or do a complete branding overhaul. #crushcommunications #crushcomms #website #branding #copy #copywriting #copythatconverts #brandextension #freshcopy #brandphotos #brandphotography #brandingoverhaul

03.01.2022 When asking clients about their email lists, we hear it time and time again - "we do really well reaching our customers on social media". That's great, but what happens if you lose access to your social account or it gets shut down (it has and does happen), or when Facebook changes its algorithm again and you see a decline in reach? Email lists are not only your customers asking you to stay in touch with them, but it remains the most cost-effective marketing tools de...livering a return on investment of 3800% or generating $38 for every $1 spent. We can help you authentically build your email list and prepare and send emails to keep your audience informed - just get in touch. #crushcommunications #crushcomms #marketing #publicrelations #pr #strategiccommunication #crisismanagement #socialmedia #digitalmarketing #traditionalmarketing #socialmarketing #shinealight #shine #localbusiness #localbusinesses #supportlocal #emailmarketing #email #edm #listbuilding #roi #returnoninvestment #costeffective #engagedaudience

03.01.2022 Are you a small business thinking about applying for a Queensland Government COVID19 Adaptation Grant? BE QUICK! As we post this, about 9000 applications have already been submitted and 90% of available funds have been requested. If you’ve missed this opportunity, there will be others. You can sign up online to be notified when new Government grants open for applications. ... Drop a comment below if there are any other communication topics you’d like our advice on. Follow us on LinkedIn, and don’t forget to like Crush Magazine on Facebook and Instagram. Bundaberg Tourism Lovebundy traders Bundaberg Chamber of Commerce Buy Local Buy From Bundaberg Young Business Bundaberg - YBB Bundaberg Now Bundaberg Regional Council Her Umbrella Magazine

02.01.2022 There are two kinds of Public Relations - proactive and reactive - and businesses should have a plan for both. Most people think of PR as reactive, but there are many benefits to developing a proactive PR strategy. Not only is it positive, will enhance your image and boost your credibility, but it generally has little to no cost. We can help you get on the front foot with your Public Relations strategy, just get in touch.... #crushcommunications #crushcomms #marketing #publicrelations #pr #strategiccommunication #crisismanagement #socialmedia #digitalmarketing #traditionalmarketing #socialmarketing #shinealight #shine #localbusiness #localbusinesses #supportlocal #proactivepr