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Dak & Co

Phone: +61 411 021 646

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25.01.2022 Let's talk about CREATIVITY It can be SO easy to get caught up in the day to day hustle & bustle of work, and not take time out to fill that creativity tank. One of the BIGGEST things we have learnt about getting back into that creative mindset after being so GO GO GO with the business, is to do something completely OUT of your creative medium ... This often involves trying something new, so you can explore OTHER parts of our right brain, and learn some new skills at the same time! What are some ways in which you're filling your creativity tank?

23.01.2022 Ever had a customer message you at 10pm at night? Yep... we thought so! Here are some interesting customer service expectation stats from @hootsuite which blow our mind... 83% of people expect companies to respond to a social media question or complaint within a day.... Nearly half of people expect a response within an hour. But 45% of brands take more than five days to respond to messages through their Facebook Pages! And 49% never get a response to a social media complaint at all... With half of people globally saying that direct messaging a company makes them feel more connected to the brand, it's SO important that you have the right strategies and systems in place to support your customers... 1. Create social media guidelines Your brand guidelines for social customer support should cover things such as: Tone of voice Response time for each channel Answers to frequently asked questions Protocol for escalations or other customer issues A message approval procedure and a permission management system. 2. Be proactive If customers regularly reach out with the same questions, that’s a clue you need to provide some self-service information resources. Help customers learn how to get the most from your products so they don't have to go that extra step to ask you 3. Always respond People asking questions of your brand on social media may or may not be your customers. Answering all questions on social channels shows that you have responsive customer service, and this proves to potential customers that you care about your clients’ needs. 4. Respond quickly Your social customer service may not be available 24/7, and that’s okay. Make your customer service availability hours clear. Let customers know when you’re going to be offline. Set up automatic responses (to common questions) on Facebook & Instagram. With 57% of consumers saying customer service increases brand loyalty, offering exceptional online customer service really is key See more

23.01.2022 So much more goes into being a Social Media Manager than just "scrolling through Instagram"... Social media management is HARD WORK! It involves:... strategy development; content calendars, copywriting, scheduling posts & reporting: community engagement (responding to comments, DM's & bringing new customers); content creation; client emails & meetings to update strategies and plan ahead; analysing algorithms & platform updates; and much, much more! And whilst we are lucky in the fact that we can do our job from relatively anywhere (so long as we have WiFi); it’s so much more than just scrolling & posting pretty pictures

23.01.2022 It's been such an interesting year for all of us, and before we know it it’ll be Christmas... Yep, we know right We're talking about Christmas in September because if you're a business, it's time to start preparing.... Preparation really is the best way to maximise what is normally the busiest time of the year. Here are some ways in which you can start getting ready... Study last year’s data The data you collected last year is invaluable. Assess what marketing strategies worked best for you last year, and consider if these are things that could work this year. Start planning what your offer/s will be for the Christmas/ New Year period, and if you know you're going to need new content - now is the time to create it! If it's been a while since you updated your website & social media channels, take the time now to get all your assets ready as before you know it, you'll be too busy to even sit down. If you need help preparing & strategizing; we're here! . . . #DakAndCo #SocialMediaTips #ChristmasMarketingTips #BusinessTips #OnlineBranding #DigitalMarketing #SmallBusiness #CanberraSmallBusiness #CanberraBusiness #ChristmasMarketing #SocialMediaStrategy #MarketingStrategy #MarketingTips #DigitalMarketingTips #SocialMediaTips See more

20.01.2022 Are you adding VALUE to the feeds of your followers or are you just adding to the noise? Social media is an experience, not a place to mindlessly push out content. It's better for you to be posting meaningful, valuable content 4 times a week, rather than uninspiring and mediocre content 7 times a week...

19.01.2022 With all that's happened so far this year, know that it's okay to... make mistakes to have bad days to be less than perfect... to do what's best for you to be yourself Graphic via @stacieswift . . . #DakAndCo #SocialMedia #SocialMediaMarketing #SocialMediaManagement #CanberraBusiness #CanberraSmallBusiness #BusinessTips #DigitalMarketing #CanberraMarketingAgency #CanberraSocialMediaAgency #DigitalBusiness #BusinessBranding #DigitalMarketingStrategies #SocialMediaConsultant #SocialMediaBrand

19.01.2022 CONNECTING WITH YOUR AUDIENCE If you want to generate more positive engagement on your social media channels, you must connect with your audience on an emotional level using valuable content that SOLVES their problems Here are some tips:... Speak to your target customer directly Develop and maintain a tone of voice for your brand & STICK TO IT. This voice is what you’ll use in your content and social media communications. These channels are personal for your readers. Don’t speak to the masses. Talk to them like you’re sitting across the dinner table from one another One-on-one communication is much more intimate and engaging than a mega-horn. Create unique, valuable insights for your followers People love exclusivity Give your audience something they can’t find anywhere else and they’ll automatically gravitate towards you and spread the word. This is especially true if you’re giving these insights away for free. Use humour, compassion, and empathy. Never underestimate the power of emotions. If someone can make you smile or shed a tear, you know there’s a pretty strong emotional bond there. These emotions are great to tap into because as humans, we love to relate Need a little help with communicating with your target audience? Get in touch and let's chat! See more

16.01.2022 What are you doing to make your brand stand out on social media? It can be so easy to just post the same old same old on your accounts, because it's easy. But is it making your brand stand out and be seen by the right audiences? Probably not ... Here are 4 ways in which you can make your brand stand out on social media... THEME YOUR ACCOUNTS There is nothing worse than seeing a brand on social that doesn't have a consistent theme. Theming essentially means sticking to a distinct color palette or approach, using the same filters and the like to create a distinct look and feel. Themes can also set the mood of the brand for your followers too! USE STRONG VISUALS Your pictures really do tell a story. Keep images and video as clear and high quality as you possibly can. Being able to carry your branding and reflect the feel of your brand through imagery can be key to attracting and retaining followers. We say this all the time, but invest in quality images for your brand. If you haven't already done so - book a photographer NOW and get it done TELL A STORY/ WRITE COMPELLING CAPTIONS The way you tell your brand story is to add more context to your visuals with captions. Try to make your captions compelling, while adding value to your audience. Remember that the point is to connect with your audience so try creating conversations instead of just speaking AT them. CREATE RECURRING POSTS/EVENTS This is the key to growing an online presence & maintaining an engaged presence - create something that keeps fans coming back, week after week. This could be through hosting a weekly Q&A Instagram live, sharing a weekly tip via IGTV, or creating a best of the week Instagram slideshow. See more

14.01.2022 5 Common Mistakes We See Brands Making On Instagram With changes in algorithms and new features dropping regularly on Instagram, it's easy to make mistakes with when it comes to posting and using the platform. Here are some things you want to avoid doing...... Using Poor Quality Images We see this happening way too often... when businesses upload images that are not only off-brand, but are quite off putting for followers. Even if you don’t have access to professional photo skills or a top-notch camera, try shooting with natural light or on neutral backgrounds You’re really better off posting no photo than a bad photo... Posting Boring Content If you want users to engage with your brand, give them something to engage with. Create posts that they’ll care about-something intriguing, or informative, or fun. The ultimate goal when it comes to posting, is to give your followers something of VALUE Having No Strategic Plan No plan + no direction = no success... Do you want to direct traffic to your website? Are you hoping to grow your followers? It’s hard to achieve success if you don’t know what you’re trying to achieve. Pick one goal to start, and create a strategic plan to get there Inconsistent Branding It's really important to have consistent branding across all of your social media platforms - including in your Instagram posts. Every element should share a similar visual style and editorial tone to our overall branding Sharing Links in Captions This is something we see a lot... Instagram doesn’t hyperlink URLs in comments, so posting a long, un-clickable link in your post caption just looks messy For brands that have below 10,000 followers (and therefore cannot have links in their Instagram stories), opt for the "link in bio" way of connecting followers with links you're sharing. Sites like Campsite or Linktree are two great options for allowing you to have multiple links that people can go to from your bio The good thing about a digital platform is that it’s never too late to make changes! And, we're here to help you

12.01.2022 100% mood... Think bigger, work harder, be stronger. .... . . #DakAndCo #SocialMedia #SocialMediaMarketing #SocialMediaManagement #CanberraBusiness #CanberraSmallBusiness #BusinessTips #DigitalMarketing #CanberraMarketingAgency #CanberraSocialMediaAgency #DigitalBusiness #BusinessBranding #DigitalMarketingStrategies #SocialMediaConsultant #SocialMediaBrand See more

12.01.2022 IT’S TIME FOR A SPRING CLEAN You know how you’ll often do a spring clean of your home? Well, have you thought about doing the same for your digital marketing? Here are some steps to spring cleaning your digital marketing strategy:... 1. Focus on your key metrics A company’s goals are changing all of the time, so chances are your goals have changed since the last time you cleaned out your digital strategy. Collect all of your goals and key metrics in one place, so you get a sense of the overall accomplishments you’re looking for in the next year 2. Reflect on what tools you’re using Create a list of the strategies and platforms you’re using to spread your digital marketing message, including: Email marketing Content marketing SEO Website/ blogs Social media platforms And assess if these are still working for your business 3. Check each tool and its success against your goals Evaluate whether you’re hitting the mark, or where work needs to be done 4. Check for change Change in online trends, change in customers, change in the market. Maybe your audience has moved to using a different platform, or you’re wanting to produce more video content 5. Check your competition Start with your top 3-5 competitors and take a look at what they have been up to. Don’t make the mistake of simply moving your digital marketing strategy to match your competitors. If you only do what they are already doing well, you’ll always be behind. Instead, look for blind spots they might have. 6. Create a calendar for all your platforms Any client that works with us knows that we LOVE a good calendar Use this as an overview and plan of what content you’ll be posting and creating for each of your platforms. Does this all sound a little overwhelming? Send us a DM and let us help you! . . . #DakAndCo #SocialMedia #SocialMediaAgency #DigitalMarketingAgency #SocialMediaTips #SmallBusiness #BusinessTips #SmallBusinessTips See more

12.01.2022 It may be the busiest time of the year, but doesn't mean we need to be rushing around, posting social media content just for the sake of it Ensure you have a planned and strategic approach to your social media channels - especially at this time of the year!

11.01.2022 Do you often get stuck with what to write when developing your social media captions? Here are some things to consider... 1. What is your goal/objective with this post?... Is it to share inspiration through USG; To push sales; To celebrate/acknowledge a particular event/special day; or Build a community? 2. Place the most important words at the beginning of the caption You want to hook the reader in, and give them a reason to want more. Captions are cut off in users’ feeds after a few lines of text, so you need to convey the key point/call to action right away. 3. Consider the brand tone of voice What are the qualities and values you want the brand to embody? Is your content lighthearted, relatable, attainable, fun loving, or community based? 4. Caption length Most people scroll through their Instagram feeds at a brisk pace. So, consider whether you need to keep your caption brief, or give context. And if you can, let the image speak for itself Caption development is SO important, so try not to leave it to the last minute before posting... It’s important to ensure that what you're posting is strategic and aligned with your goals

11.01.2022 In order to influence the world, you have to set yourself apart from the standard, the status quo Getting to that next level requires finding something, anything that makes you unique. So, find that piece that you can do that no one else can ... Refine it, make it the center of your brand and your content, and don't be afraid that no one else is doing the same thing... See more

11.01.2022 What is coming is far greater than what is behind us Because every day, we have a new opportunity to be a better version of ourselves. And every time we say yes to that new opportunity, we wind up saying yes to better things coming our way.

09.01.2022 Struggling for content ideas? Here are some tips... Monitor your frequently asked questions from prospects/clients & turn them into content!... These questions directly reflect the current needs and challenges your target market has. Create a document to keep track of questions your prospective or existing clients ask you. Make a note of the most commonly asked questions this content will be in highest demand. Visit online forums (Quora & Reddit) for social media content ideas Look for common or urgent topics posted by those in your target market. Search #hashtags for content ideas Search on social platforms such as Facebook, Instagram, LinkedIn and Twitter for your topic by simply adding a # (hashtag) before your keyword(s). Make your old content new again Old topics are still important to your target market. They just need to be updated to be fresh and relevant again. Look at Instagram Insights - Post Insights - Rank posts in terms of Saves, Shares, Comments for the last year. These analytics will tell you what content has previously been well received, then think about how you can repurpose this. You will have new followers/ or current followers who haven’t seen this content. Not sure where to start? Let's chat! See more

09.01.2022 We celebrated our 4th birthday last week!! When I (Jemma, Dak & Co Director) started Dak & Co, I thought that our growth needed to be fast and furious. However the longer I’ve been running the business, I’ve realised that by taking it slow & steady, we’ve been able to perfect process, build a foundation, and be methodical about focus. ... And now that we’re entering year 4, we are finally hitting our stride! See more

03.01.2022 You want new followers, engagement, sales and to build a community with your social channels? Then you have to WORK FOR IT! Social media isn't magic, it takes loads of planning & hard work. You don’t flick a switch and turn it on and off... ... It requires good old fashioned ground and pound, elbow grease, put your back into it hard work. Posting updates is only one step, and before that step there are a whole bunch of things you need to work on... establishing your social media goals setting short and long term objectives or milestones planning your strategy, tactics and approach defining your audience developing your online voice determining which types of content your audience will be interested in, respond to and share creating the content (video production, graphics, photos, infographics, memes) deciding if there will be a paid promotional component writing and scheduling the updates and corresponding content THEN, you can post updates And once you get to posting, this certainly doesn't mean you can take a back seat and relax... Effective social media strategies require constant nurturing, time and energy. Successful social media requires a significant investment of time and you can go one of three ways: Do it yourself; Build an internal team to handle it led by a social media manager; or Hire a social media manager (aka us) to handle it for you!