Deane & Co in Brisbane City | Consultation agency

Deane & Co

Locality: Brisbane City

Phone: +61 411 583 005

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• Consultation agency
• Marketing consultant

25.01.2022 Put up your hand if you've got an ecommerce biz and not enough time in the day? Feeling guilty about all the things you didn't get done that you know will make a difference? Fret no more! I've put together 6 ways you can save time (and money - because time is money!) in your ecommerce business. Get it at the link in profile.

25.01.2022 BRAINSTORMING SESSIONS: If you’re a small business owner, you’re probably feeling very overwhelmed, unsure about the future and probably quite alone. There’s still so much uncertainty with how all of this will play out, but there ARE ways you can adapt to this new normal - you just might need an outside perspective to help you see the forest for the trees. In a 30 minute brainstorming session, we can:... Brainstorm ways to remind your current customers you exist and that you need their support. Develop a plan for what the next 3-6 months will bring, including promotions, marketing opportunities and more. Talk about ways you can pivot your offer to something that will still provide tons of value for your customers so that when you CAN sell again, they are still around. Chat about what others in the industry are seeing so that you feel less alone. You can come to me with questions, or I can help guide you if you’re feeling so overwhelmed you don’t know where to start. Sessions will be conducted via video conference on Zoom (because social distancing, y’all!). Link in profile to book your spot. At this stage I'll be limiting these to 5 spots. --- Also hot tip - you're going to need amazing imagery to stand out amongst all this craziness, so hit up @__thelatest because she's the shiz. . .#qldbusiness #shopsmallAu #businessbusinessbusiness #girlbossau #womenhelpingwomen #business #businesschicks #womenwhohustle #australianbusiness #creativeentrepreneur #smallbusinessowner #marketingtips #smallbusinesstips #dreamersanddoers #brisbanebusiness #brisbanebusinesswomen #brisbanemarketing #shopsmall #shoplocal See more

25.01.2022 What does support look like for you right now? Love this from @ofkin - I have 15 years marketing experience growing small businesses and ecommerce stores - what questions do you have for me and I’ll help however I can. Share brow or DM me. #smallbusiness #shopsmall #shoplocal #marketingadvice #ecommercemarketing

23.01.2022 The Goods. If you’re wondering how to reshape your biz after a crisis or how to grow your brand as an introvert, check out my latest articles for @life_instyle’s brand spankin’ new magazine, The Goods. Full of interviews, insights and cool brands, you can get it at their IG now!

23.01.2022 I love a sky-high Louboutin as much as the next girl, but dollars to donuts you’ll find me in sneakers 99.9% of the time. Why? Sneakers get the job done. They may not be as sexy as that red sole but, especially when it comes to making money, I’m all about working smarter, not sexier. I've shared 5 unsexy things you can do right now that will make a BIG difference to your online store. Get it at the link in profile!

21.01.2022 "The only known cure for Imposter Syndrome is doing the work." I heard this great quote on the Side Hustle Show podcast this week and it really resonated, especially with this crazy start to 2020 knocking me for six so far this year. It also reminded me of an eCommerce client I worked with last year who makes amazing jewels - but was second guessing her skills particularly in an international market. We brainstormed a list of people she'd love to have wear...ing her creations and together worked on the perfect pitch. The result? Girlboss herself, Sophia Amoruso wearing, loving and spruiking her gorgeous earrings. The take-away? Do the work and kick Imposter Syndrome to the curb. How do you work through your Imposter Syndrome? Does doing the work help you? See more

21.01.2022 We’re all craving connection (albeit not in the same room) in this super weird time and I wanted to do something to help business owners who aren’t quite sure how to really focus on online while markets and retail stores are closed or closing. I’ve started a group Instagram chat where we can talk, share advice and realize we’re not alone! If you want an invite, DM me and I’ll add you. #ecommerce #onlinemarketing #shopsmall #shoplocal

20.01.2022 $10K GRANTS AVAILABLE: The Queensland Government has just announced the Small Business Adaption Grant of up to $10,000 (with NO co-contribution) is available to small businesses impacted by Covid-19. You can use the grant for professional services (like marketing strategy!), digital services and subscriptions or training like those offered by Deane & Co - which means you can apply for a grant to work with us to rebuild your biz post-covid. For more information, google Queensland Small Business Adaptation Grant and don't forget to reach out if you need help with your grant application!

19.01.2022 My husband doesn't know about this, but I have an internet crush. Neil Patel is an online marketing expert and not one of those "online marketing experts" either. He's just written a great post on what the Coronavirus means for marketers and I love this line: "But what I’ve learned from going through two crashes (the dotcom crash in 2000 and the real estate crash in 2008) is that the best time to double down is when others are not. During an economic downt...urn, you’ll find that you will have less competition, which means it is easier and faster to get results, and in some cases, you’ll be able to get deals, such as a potential reduction in pay-per-click advertising." Will you be doubling down or backing off? #smallbusiness #shopsmall #ecommerce #marketingtips #marketingtrends Photo by the epically talented @__thelatest See more

19.01.2022 Globally, online shopping has increased by 6% during COVID, but we're certainly not pulling out our credit cards to stock up on party dresses. Want to know what we ARE shopping for (no prizes for guessing lounge wear, skincare and puzzles) and how to make the most of the opportunities? I wrote a blog post on 7 ways you can market to customers who are now shopping online. Link in profile!

17.01.2022 Think you need lots of Instagram followers to make consistent, daily sales in your online store? Without exception, every online store I've ever worked on (and I've grown some to 6 figure turnovers), has had a higher conversion rate from search engine and direct traffic than from social media. By no means should you be neglecting your socials but I want to challenge you to think about the ways you can put your eggs into more than Zuckerberg's basket. Think getting your site to run as fast as possible, creating content that's useful and relevant to your customers and asking for Google reviews at every possible opportunity. What about you? Do you think you need more fans and followers to be successful as an ecommerce store founder?

17.01.2022 PIVOT: After 6 (or is it 7?) years running Deane & Co, and 15 years as a marketer, it's time to double down on the things I love, and where I can help the most. What I do best is developing marketing plans and strategy. Moving forward, Deane & Co will be working exclusively with clients to create marketing plans that are step-by-step, simple to implement and results driven. You'll be able to access senior level advice for your marketing plan, then can impl...ement yourself, with your marketing team in-house or with a VA or freelancer. If you're in need of a marketing plan for your business that will give you the structure and direction you need, send me an email ([email protected]), DM me or visit the 'Work With Us' section on our website. Excited for this new chapter for Deane & Co + more exciting things on the way! Claire x See more

11.01.2022 I had a client whose dog ate better than she did. Not out of choice - it was because her brand new business just wasn't taking off and she didn't know what to do about it. We started off with monthly mentoring (and she worked her butt off during the rest of the month to implement) and scaled our working relationship to full service as the business grew. ... From the outside, this client probably looks like an overnight success story - she ended up generating half a million in revenue, but it wasn't until our 4th year of working together that we hit this milestone. Marketing is rarely the viral sensation we hear about on social media - it's consistently showing up that makes the biggest difference to businesses long term, but there ARE things you can do to beat the learning curve and get things right the first time. Seeking out the right advice, surrounding yourself with the best people, and knowing when you need to branch out beyond posting to Instagram can make all the difference. What's your biggest marketing challenge right now? What do you feel like you're missing when it comes to growing your business? See more

11.01.2022 What's that quote again? "The definition of insanity is doing the same thing over again and expecting different results." Yep, cliche, but the thing is, if you're not getting results from your marketing, something needs to change. A therapist once told me that sometimes hard work doesn't cut it - working harder at something that's not working in the first place doesn't make sense. What DOES make sense is working smarter. If you keep doing what you're doing, you can only expect what you've got.

10.01.2022 All eBooks and Downloadables now $5. I asked in my stories if it would be helpful to cut the prices of my ebooks during this crazy time and you said yes, so here you go: How to Launch Your Online Store Tell Your Story with Content Marketing Brand Your Business: A How To Guide... DIY Public Relations No code, all ebooks now $5 until lockdown ends. Head to the link in bio for more on what's in each ebook and if you find them useful, spread the word. See more

07.01.2022 "Retail behemoths had come to rely on the physics (how fast, how big and often how cheap) of their business, but underestimated the chemistry. To truly engage with people, there needs to be a connection, a resonance. A reason." Love this quote from Mary Portas' latest email (yep, I'm a closet Secret Shopper fan...). What's your reason? #onlineshopping #ecommercemarketing #smallbusiness #shopsmall

05.01.2022 I'm working on a bit of a brand zjoozh at the moment and part of the process is to document what I'm really good at. It's always hard to share the things you think you're good at publicly (why is that??) but I'm going to shout myself out here! I'm great at strategy, brainstorming ideas, putting together plans and looking at data to make decisions. Your turn! What are you great at in your business?

05.01.2022 Me, checking in on some of the cool people who've been inspiring me in this crazy ol' year so far: @mydailybusinesscoach - can't wait for her book to come out later this year! @amandagenther's course creator membership - learning lots for something launching in July!... @extraordinaryroutines is always amazing, inspiring and thoughtful and her podcast has been getting me through #iso! @everynightoftheweek's recipes have lifted my cooking game - anyone who knows me knows the kitchen is *not* my place, but her fast and loose approach always results in a winner! @___thelatest - fellow mama and masterminder, regular DM's checking in on how we're coping with quarantine have made all the difference! @crackerjacktoyshop keeping me in Sylvanian Families so I can get at least a little work done with a two year old in the background! Who's helping you stay sane at the moment? See more

04.01.2022 Need to get your product online, and quick? Launched an online store but want to supercharge your sales? I'm running a Zoom workshop with my pals at artisan and you can get your tix here:

02.01.2022 Prepping an EOFY report for a client and this is my face when the stats show a 102% increase in sales year on year, despite a global pandemic, just-announced recession and bushfires impacting sentiment and spending. What's made the biggest difference? Having a plan that has meant her marketing is consistent, strategic and that we're actually measuring the success of, every single week. Wanna get in on this marketing strategy action, and be making this same dorky face when we review your stats at the end of the year? I've got a 2 spots left this month to create marketing plans - hit up the website for more info.

01.01.2022 Know you need to make some changes to get your online business firing? Want to take back control and do everything you can during these crazy times? I’m launching Supercharge Your Sales in 15 Minutes a Day, a mini-email course designed to get your ecommerce sales firing fast. If you’re a bricks and mortar store who doesn’t want to wait for lockdown, a maker who has seen markets cancelled, a brand whose wholesale orders have dropped off or you just want t...o get on the front foot, this email course will: give you actionable, specific steps you can take in the few minutes a day you have spare. help you ensure your website is set up to convert as many sales as possible. share how you can be showing up for your audience and NOT just on social media. Get you READY for online, no matter what the weeks and months ahead bring. On Wednesday, I am kicking off Supercharge Your Sales in 15 Minutes a Day for retailers and brands and you can make sure you’re on the list by signing up via the link in my profile. You’re going to end up with the tools for driving traffic to your online store, making the most of the customers you already have and improve your website’s conversions. If you have 15 minutes a day, you can set your business up to help weather the upheaval. Sign up via link in bio to find out more. #ecommerce #onlineshopping #onlinemarketing #shopsmall #shoplocal #smallbusiness #retailmarketing @ Brisbane, Queensland, Australia See more