Derham Insights Research in Surrey Hills, Victoria | Market Research Consultant

Derham Insights Research

Locality: Surrey Hills, Victoria

Phone: +61 414 543 765

Address: 6 Everton Grove 3127 Surrey Hills, VIC, Australia

Website: https://www.derhamresearch.com.au

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25.01.2022 Getting you the right answers. Why insights research is more than just asking a question and getting an answer. You can get an answer to a business need by asking a question. But unless the question gives you a background context to the people answering, to their emotional contexts, to their self-perceptions, and to their actual behaviours, then the answer may not give you the insight you need to make a better business decision.... To illustrate, the Australian Bureau of Statistics just released their May 2020 Household Impacts of COVID-19 survey findings, drawn from a national sample of 2,612 people aged 18 years or older. The first question reported was whether the participants were concerned about their personal health due to spread of COVID-19. To that one question, * 24% of Australians said that: * No, they were not concerned about their personal health because of COVID-19. This answer suggests an immediate need for a new Australian Government Grim Reaper-style advertising campaign! Australians, particularly Queenslanders and South Australians, must be told and scared into caring. And advertising agencies must start spruiking that need to Government immediately, and for it to commission them to do that! * But that single question does not show a business opportunity because * 99% of Australians had changed their behaviour. And if 99% had changed their behaviour, that 24% were not concerned for their personal health because of COVID-19 is clearly not a Grim Reaper-style campaign need. The 24% finding may indicate new skin care sales opportunities or skin-friendly brand extensions for hand sanitisers, but does not indicate other insights, because we don’t know why the 24% are unconcerned. As data collection, the survey is very useful as it tells us a lot about the 24%. It tells their age, gender, work status, education, health, insurance cover and use of Government payments. From this, we could infer, but we do not know why, the 24% are not concerned. Is it because they: * Have acted and so feel safe? * Or had action forced on them by Government requirements? * Are genuinely unconcerned anyway (perhaps because of some self-perception)? As we don’t know, we can’t generate insights to help strengthen business decisions. Which brings us back to the initial point. Getting you the right answers and why insights research is more than just asking a question and getting an answer. In getting the insights you can use, we need more. More questions, more reflection, more testing and more thought. Then, the questions we ask for you will reveal the business-building insights you need. If you’d like our assistance to understand more about your customers and prospects and gain business-usable insights than interesting and so what answers, ring (0414 543 765) or email me ([email protected] ) now. With best wishes, Philip Derham, Director.

25.01.2022 How you can identify your staff motivations, to help them work to strengthen your business. When you seek to strengthen your business, post-COVID-19, one key group to have on side are your staff. Their interactions now and then can have a significant impact. You can find their worries and motivations by survey. We can help you with those staff surveys. And, as outsiders, staff are more comfortable telling us what they think than they are telling colleagues in-house.... When planning your staff survey, you’ll set out what you need to know, so we get you those answers. Other factors may be relevant and worth testing. As many employees have or are still working from home, one relevant factor may be the time spent commuting to work, when they return to your workplace. Until the COVID-19 lockdowns, on average, employees were commuting for an hour a day to and from work. And employees in Sydney and Melbourne were spending more time commuting (71 and 65 minutes). This has an impact on job satisfaction and engagement too. Job satisfaction averages only 7 on a 10 point scale*. There may be other, specific-to-your-workplace factors too. We can find those before the survey, by interviewing some staff anonymously. And those can then be included in your staff survey, covering all bases. If insights into your staff’s motivations to really strive for you will help you strengthen your business post-COVID-19, I’m happy to discuss those further with you. My contact details are: E: [email protected] and T: (+61) 0414 543 765. * Source: The Household, Income and Labour Dynamics in Australia Survey: Selected Findings from Waves 1 to 17. Melbourne Institute, University of Melbourne.

22.01.2022 This presentation explains why you will benefit from the findings of our Five Key Customer Insights Monitor The Five Key Customer Insights Monitor Tells you what motivates customers so you can act! In particular, it tells you what are your customers’ views of their:... * Satisfaction with your business; * Their Recommendation practices for your business * Their product purchase practices with you and with your competitors. * Their perceptions of your competitors’ strengths; and so * What you need to do to retain and to motivate change in their behaviour. Your findings will enable you to: * Target key customers; * Act to retain customers; * Market to convert profitable non-customers; * Strengthen your market share. How do you get these insights? From our Five Key Customer Insights Monitor. This online survey gets you your customers’ motivations quickly and reliably. You can get the insights from your own customers; or You can add a 500 person Australia-wide sample, so you can compare your customers’ insights with those of the broader market, so identifying additional opportunity. The Five Key Customer Insights Monitor works easily for you * You supply us with your email list. * We personalise the Monitor so it reflects your brand. * We email personal invitations to your customer database. * If you wish, we also email the 500 Australia-wide sample. * We receive all responses. * We tell you the insights quickly, * So you can make the decisions needed. To start your new customer insights coming now, contact me today! My contact details are: T (+61) 0414 543 765 and E: [email protected].

18.01.2022 Things are getting better, but Victoria has re-joined all other Australian States by ending its COVID-19 lockdown. The Reserve Bank thinks that Australia is now technically out of recession (1).... But the underlying psychology is less positive. This less positive mindset is demonstrated by these findings: 1. The Australian Bureau of Statistics (ABS) reported that in 2019, more Australians had cash flow problems than five years before - 22% - compared with 19% in 2014 (2). 2. The ABS October 2020 Household impact of COVID-19 survey found that 16% of Australian households felt their financial circumstances had worsened because of COVID-19. Certainly, 72% noted no change and 12% felt an improvement in their financial circumstances, but 21% of households with children reported their financial circumstances had worsened (3). 3. The recovery period, for a COVID-19 infected-person, if they recover, can range from two weeks for a mild case to perhaps six or more weeks for severe cases (4). 4. The recovery time required for those potentially unable to work poses a problem. Again, as the ABS notes, 18% of people with a job did not have enough paid sick leave to take two weeks leave, and 33% had no access to paid sick leave (3), so paid COVID-19 sick leave for recovery is out of reach for many. This background makes Melbourne University Professor de New’s just released Australians’ Financial Wellbeing Study finding that there is an increase in precautionary savings, unsurprising (5). The increase in precautionary savings can be reflected in a renewed mindset and practice that sees: * Reductions in smaller value spending. Perhaps fewer purchased coffees or accompanying indulgence foods, or other retail purchases, or the * Deferral of larger purchases, such as homes, renovations or cars, which usually require borrowings to finance them. The business issue is how to respect customers and prospective customers’ precautionary mindsets while encouraging them to shop more with you or to advance their larger, financed purchases. Our role is to help you by telling you your customer-action motivating insights. If clarifying those in this changed mindset times can help you to strengthen your business, please Messenger, call or email me. Philip Derham, Director. (1) https://www.afr.com//the-recession-is-over-rba-20201027-p5 (2) https://www.abs.gov.au//general-social-sur/latest-release (3) https://www.abs.gov.au//covid-19-continuing-impact-workers (4) www.webmd.com/lung/covid-recovery-overview (5) https://www.youtube.com/watch?v=kqv143vBM4Y&feature=youtu.be

16.01.2022 Things are getting better, but (with additional RBA/APRA data that just makes the point more strongly) Victoria has re-joined all other Australian States by ending its COVID-19 lockdown. The Reserve Bank thinks that Australia is now technically out of recession (1)....Continue reading

16.01.2022 In response to the COVID-19 pandemic, the lock-down in Victoria, and the travel restrictions elsewhere, we are not undertaking any face-to-face research at present. However, we are still researching insights about customers, prospects and staff. We are just doing this by using a range of online research tools. These online tools allow us to interview, to listen or to observe people’s views and behaviours comfortably and effectively. This research is undertaken with people in ...their homes, or wherever else they feel safe. We are also undertaking online surveys and group and personal discussions with customers, prospects and staff, just as we’ve been doing since 2001. These online interviews, discussions or surveys can be undertaken by the people using their computers, laptops, tablets, iPads or mobile phones. This range of facilities has the advantage that the research can be undertaken where and when the people participating wish. We find people are still willing to assist the research just online. The short advice is that if you need insights now to help strengthen your business, contact Philip Derham now, because we can still, despite the COVID-19 pandemic restrictions, get you the insights you need quickly and effectively. To know more, please contact Philip Derham on T: (61) 0414 543 765 or E: [email protected]

16.01.2022 Overcoming the gloom. Knowing what your customers will spend on now can help you to overcome these gloom times. The state of gloom is well explained in the Victorian budget’s economic impact statement:... Across the world, governments have introduced vital restrictions to slow the spread of coronavirus (COVID-19) and save lives. Globally, these necessary measures have seen economic activity and employment fall sharply. The same is true in Victoria. The impact of the pandemic on our economic activity has been significant, with Victoria’s state final demand falling by 8.5% in the June quarter. Employment declined by 180,000 (5.2%) from the March to September quarters 2020, and the unemployment rate rose by 1.6 percentage points to 6.9%. However, this trend doesn’t fully capture the level of underemployment those people who weren’t able to get as many hours of work as they wanted. Source: https://www.budget.vic.gov.au/economic-impact This is the reality now. This reality can make it hard to tug on the customer emotions that activate more spending or borrowing with you now. And the action-stimulating emotions can change rapidly as Governments increase or limit their spending. Which can make business-generating marketing more difficult. But there can be a quick, effective way to know what will motivate your customers and prospects now. That way is to use our Key Customer Insights Monitor. It will tell you what motivates action now and tells you quickly. The Key Customer Insights Monitor tells you what your customers (and prospects) are thinking and doing and what chords to strike to get a positive response now. You can undertake the Monitor with your own customers only or can add a 500 person Australia-wide sample and see the motivations of both current and prospective customers. And, as a standard Monitor, you can re-use it to see what motivations and practices are changing as the economy changes so your communications are directly addressing and motivating the emotions current. Call or email Philip Derham now so you know what more you need to do to -target your audience’s emotional responses and so strengthen your business in these gloom times. E: [email protected] T: (+61) 0414 543 765.

15.01.2022 THINGS WERE LOOKING UP Things were looking up, the Australian Bureau of Statistics reported on Monday July 13, 2020 in its June 2020 COVID-19 survey report*. Key (and positive points) were that in June 2020:... * Fewer Australians reported personal stress because of COVID-19 (24% compared with 43% in April 2020). * Only 9% said they were suffering from loneliness (down from 22% in April 2020). * And particularly, among those aged 18-64 years, those who said they had problems maintaining a healthy lifestyle declined to only 9% compared with 22% in April 2020. Then COVID-19 hit back. Melbourne is in another 6-week lockdown. Victorians are locked out of other States. There are sporadic COVID-19 outbreaks elsewhere. All of which means that the good-news Australian Bureau of Statistics report is out of date and so difficult to use for business decisions. Not because of any fault in its research or delivery, just in its timing. But the timing means its results are less of a guide to action than may have been hoped when it was undertaken. Ups and downs among your customers Given the rapid mood changes reported by the Australian Bureau of Statistics, you too could expect similar ups and downs in behaviours, in attitudes, and in intentions among your customers. And from something just out of your control the unfortunate continually changing COVID-19 induced lockdowns, outbreaks, and publicity. Staying on top of your customers’ mind and behavioural changes, so you can plan and market accordingly, requires quick response. Stay on top with our online services Our online services can tell you quickly what your customers are thinking, why they are thinking it, and what they are doing or plan to do, when Our online surveys get quick and effective responses. Most participants complete our surveys in the first forty-eight hours, giving a solid sample for fast, thorough analysis. We report your insights speedily, so you get clear insights when those are current. Which allows you to plan and market to the current, rather than to the past. Contact Philip Derham to stay on top of what is now, not past If you feel that knowing what is now, rather than what was past, will help you strengthen your business in the next COVID-19 months, please call or email Philip Derham now. His contact details are: email [email protected] or telephone (+61) 0414 543 765. * Source: 4940.0 Household Impacts of COVID-19 Survey, 24-29 June 2020, released July 13, 2020. Post navigation PREVIOUS POST

14.01.2022 Identifying and strengthening staff performance.... more details follow in this short, 3 minute video - https://youtu.be/KyPVCf7NEZQ

13.01.2022 New insights Monitor launched to help businesses strengthen their marketing effectiveness, October 7, 2020. The Australian company Derham Insights Research has just released its new Five Key Customer Insights Monitor. This Monitor is a quick, targeted and cost-effective measure of customers’ attitudes and intentions towards a client’s business overall or to individual brands within the business. ... The Five Key Customer Insights Monitor can be used as an overall business measure or can be used with specific groups of customers to identify their particular attitudes and drivers. Groups can be demographic, geographic, psychographic or of specific product users, as the client needs and as their database allows. The motivation and intent insights identified can further strengthen the client’s marketing generally or, if undertaken with specific groups, can strengthen campaigns directed to those specific customer segments. The Five Key Customer Insights can be drawn from the client’s own customers only or can be expanded to include an Australia-wide sample. This option allows clients to compare insights into their customers’ motivations with those of the broader market, and so identifying additional business opportunity. The Five Key Customer Insights are revealed via a short, sharp online survey, quickly reported. For more details, please contact Philip Derham. E: [email protected] T: (+61) 0414 543 765

13.01.2022 Things are getting better, but how will the new precautionary savings mindset affect your customers? In this 4 minute video, Philip Derham from Derham Insights Research, outlines the ABS, RBA, APRA and Melbourne Institute data which suggests that while the COVID-19 repression in Australia has reduced the incidence of the illness, it has lead to changed consumer attitudes and precautionary savings which will affect business growth. And he explains how a better understanding of this new customer mindset can help you to strengthen your business in the next months ahead. https://youtu.be/uDNxjORoaCY

08.01.2022 Will customers’ behaviour return more or less to normal, as they return to work? The COVID-19 crisis is tragic for the families of those who have died, for those who have had it, and it generates different views about what will happen after. Will customers’ behaviour return more or less to normal, as they return to work? Yes: Dr Cristina de Balanzo suggests that the behaviour changes are the result of enforced change, while people’s attitudes have not changed much, so ex...pect a return to past behaviour. No: Sam Zell says the pandemic will have same long-lasting changes in human behaviour and so economic and social effects as the 1930s Depression. Which will imperil many business models. Shall we wait and see? Or, as appropriate, find out what our customers want, intend, are motivated by, and what they are doing, as the months go by. To get ahead of your competitors, now and the next months are the right times to find out what your customers are doing. We can tell you these customer behaviour insights quickly and cost-effectively, using our online interviews, our online discussions and our online surveys. So, if knowing your customers’ actions, intents and motivations will help you plan and implement stronger responses now and over the next twelve months, please email or call me to discuss how we can find and report those customer-strengthening insights for you. Sources: https://www.warc.com//arebehavioursreallychangingbe/43581 May 7 2020. https://www.theage.com.au//grave-dancer-sees-economy-perma May 6, 2020

05.01.2022 A brief summary of our new Five Key Customer Insights Monitor - https://www.mrweb.com/drno/news30412.htm

03.01.2022 An interesting summation of problems with community attitudes reporting times in the COVID-19 times. Our online surveys can help you know what your customers think now, so you can plan and act accordingly. https://youtu.be/hddfNUO2w3w

03.01.2022 #marketingresearch #customerinsights #businessgrowth #5keycustomerinsights #findingbusinessopportunity #marketresearch

01.01.2022 This summary is of your benefits from findings from our Five Key Customer Insights Monitor. This online Monitor tells you what motivates your customers, so you can act to encourage their further business with you! In particular, it tells you your customers’ views of their satisfaction with your business; recommendation practices; product purchase practices, perceptions of your competitor strengths; and so what you need to do to retain and to motivate change in their behaviou...r. Your findings will enable you to target key customers; act to retain customers; market to convert profitable non-customers; strengthen your market share. You can get the insights from your own customers, or you can add a 500 person Australia-wide sample. \This additional option enables you to compare insights you gain from your customers with those of the broader market. The comparison often identifies additional needs and opportunities. The Five Key Customer Insights Monitor works easily for you. You supply us with your email list. We personalise the Monitor so it reflects your brand. We email personal invitations to your customer database. And, if you wish, we also obtain the 500 Australia-wide sample. We receive all responses. We tell you the insights gained quickly, so you can make the decisions needed to further strengthen your business. To start your new customer insights coming, contact me on 0414 543 765 or email me at [email protected] Looking forward to hearing from you shortly, With best wishes, Philip Derham,