Digital Alchemy in Sydney, Australia | Local business

Digital Alchemy

Locality: Sydney, Australia

Phone: +61 2 8262 8000

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23.01.2022 Pleased to announce that our Customer Engagement Playbook is featured in ADMAs newsletter this month

23.01.2022 3 ways to influence customer behaviour with the sunk cost fallacy. What are your thoughts on this?

23.01.2022 With all the news about Covid-19, it is getting harder to keep track these days. Our Data Science team have been thinking of fun ways to read the news. Any suggestions that you can share with us?

22.01.2022 We're thrilled to be part of the most distinguished #loyalty event of the year. Tomorrow, we'll be hosting a session on Understanding the Psychology of Rewards together with Lee Martin from Metcash /IGA Distribution / ALM Liquor Marketers. Come say hi!

21.01.2022 Dont you agree that first impressions are as important as the last?Make sure to have a strong opening and end in your customer experience by using the Peak-End rule. https://www.linkedin.com//delivering-wow-customer-experie/

21.01.2022 Are you making your #rewards reachable and valuable? Learn more on what it takes to build a successful #loyalty program : https://www.digitalalchemy.global/why-loyalty-programs-fai/

20.01.2022 Dont you agree that we tend to trust people who are in an authority position? Heres how to positively influence your customers using the authority principle:

20.01.2022 Social proof offers simple ways for marketers to drive business growth and increase engagement. Heres how to master it:

20.01.2022 Most organisations have a goal to become customer centric, which inherently means to make decisions from a customers perspective. However within organisations, at an operational decisioning level its much harder to execute a customer centric strategy. In this article, we talk about the differences between a soloist, band and orchestra and how this correlates with your marketing team. Which team are you on? Read on to find out more: https://lnkd.in/dE2T3EV #digitalalchemy #needfororchestration #campaignmanagement #campaignorchestration #marketingautomation #marketingstrategies

17.01.2022 #digitalalchemy

17.01.2022 How to #KonMari your #MarTech stack to spark more joy https://www.digitalalchemy.global/sparking-marketing-cloud/

17.01.2022 Marketers have long recognised the potential of chatbots and see it as an important channel to pursue. Heres a checklist you should consider before going on a shopping spree.

16.01.2022 Featured in Marketing Association New Zealand, 3 #MarTech trends to adopt this year by Regan Yan

16.01.2022 Attract, engage, and win more customers. This no-nonsense guide is packed with dos and donts for surviving and thriving in a data-driven #marketing world. Grab a copy here: https://www.digitalalchemy.global/the-little-book-of-marke/

16.01.2022 Download your free copy of the Customer Engagement Playbook and start building emotional connections with your customers today https://www.digitalalchemy.global/customer-engagement-play/

14.01.2022 There are two ways to generate demand for your business - buy it or find it. Which one are you? But more importantly, which side of the coin do you want to be in? #digitalalchemy #generatedemand #marketing #strategy #promotionalmarketing #targetedmarketing https://www.digitalalchemy.global/generating-demand/

14.01.2022 Our 'Customer Engagement Playbook' provides insights around key areas that are essential for building emotional connections with your customers. Download your copy here https://www.digitalalchemy.global/customer-engagement-play/ #customerengagement #crm #emotionalintelligence

13.01.2022 Delighted to be featured in Canadian Marketing Association Top 5 Picks. Find out more on why loyalty programs flop and ways to rescue them: http://ct.e-thecma.ca/core/web/hbdnplgecpgcffamgofein

13.01.2022 Are you making full use of your #AI investment? Take these simple steps to ensure your offers are appealing and working alongside your #AI engine.

12.01.2022 Join us for a virtual multiple choice quiz to test your Behavioural Economics knowledge on COVID-19. Answers will be unveiled on Friday (24/4). Cant wait? Send us a PM and if you get them all right, you get to obtain the entire infographic delivered to you - free of charge. Looking back, some of the COVID-19 behaviours like panic buying might seem irrational but theres a reason to this madness by applying some simple #BehavioralEconomics. Lets see how many you can guess right in the comments below. #digitalalchemy #strategy #COVID19 #behavioralscience #behavioraleconomics #Istayhomefor #Stayhome #toiletpaper #shortages #hoarding #workfromhome # #inthistogether

12.01.2022 Say YES! Here's the commitment principle in a nutshell:

11.01.2022 We all know that COVID-19 has pretty much flipped consumer confidence upside down, causing a rippling effect on the way we communicate to our customers and even to each other by ending our sign offs with Stay Safe. If youre still talking to your customers using pre-confinement language, heres a few tips we think will be useful in the interim. #staysafe #conversions #conversionrates #conversionrateoptimization #postconfinement #consumerconfidence #digitalalchemy #covid19impact #covid19 #marketingtips https://www.digitalalchemy.global/understanding-conversion/

11.01.2022 See how we've helped Rabbit Rewards, a #loyaltyprogram for the Bangkok Mass Transit System with more 3.5 million members, turn things around : https://www.digitalalchemy.global/how-digital-alchemy-revam

10.01.2022 #digitalalchemy #marketingautomation

10.01.2022 Pleased to announce that our Customer Engagement Playbook is featured in ADMA's newsletter this month

10.01.2022 Dont let #loyalty make a fool of you. Learn why you should send your best offers to your most loyal customers https://www.digitalalchemy.global/the-little-book-of-market

09.01.2022 Our Customer Engagement Playbook provides insights around key areas that are essential for building emotional connections with your customers. Download your copy here https://www.digitalalchemy.global/customer-engagement-play/ #customerengagement #crm #emotionalintelligence

08.01.2022 Meet Basel Eltarifi, our Head of Business Growth and find out more about his passion for what he does best.

08.01.2022 Don't you agree that we tend to trust people who are in an authority position? Here's how to positively influence your customers using the authority principle:

08.01.2022 Congratulations Joe Maraschiello, Region Director of North America! His 5-point Chatbot shopping checklist was featured in Canadian Marketing Association Top 5 Picks: https://www.the-cma.org/hubs

08.01.2022 Celebrate #NationalPizzaPartyDay with a slice of the good stuff! Get your recipe for the most tasty Quattro Technology Pizza here: https://www.digitalalchemy.global/infographic-how-to-make-/

08.01.2022 Were thrilled to be part of the most distinguished #loyalty event of the year. Tomorrow, well be hosting a session on Understanding the Psychology of Rewards together with Lee Martin from Metcash /IGA Distribution / ALM Liquor Marketers. Come say hi!

08.01.2022 As the economy slowly recovers, how can marketers engage their customers with relevance given a change in purchase behaviours? Hear from Priceline and Metcash (IGA) and how they have been tackling these challenges along with SAS and Digital Alchemy's commentary on listening to the new data signals and rethinking your data models. Big thanks to Carly Neubauer, Aaron Sarson, Justin Theng, Lee Martin & Regan Yan Check it out: https://www.digitalalchemy.global/priceline-and...-metcash-di/ #australianretail #marketingpersonalisation #marketingautomation #datasignals #consumerbehaviour #covid19marketing

08.01.2022 All models, be they economic models, infection models or marketing models are built on a set of assumptions. To help guide you through todays new world and tomorrows new economy, weve assembled insights around 8 key assumptions that we believe would impact your propensity modelling. Let these insights be your guide as you craft - and recraft - your marketing or analytics. https://www.digitalalchemy.global/why-every-propensity-mode... #digitalalchemy #propensitymodels #propensitymodelling #marketingautomation #marketingstrategies #analytics #marketing #datamodels

07.01.2022 Shopping is a lot like dating, ensure a happy ending for your customers, here's how:

07.01.2022 #marketingautomation #covid19impact #digitalalchemy

06.01.2022 To create an emotional connection we need to move beyond the who to target and what to say. Differentiate yourself from competitors by how you #engage your customers.

06.01.2022 We often decide to take action any action rather than simply sitting idle as results unfold, why is that? Heres how to use the action bias in marketing to increase customer interaction.

06.01.2022 Generating relevant and engaging content for each customer is the ultimate goal of every marketer. Heres how #AI helps answer 3 key questions; WHO to target, WHAT to offer or say, and HOW to say it https://www.digitalalchemy.global/ai-psychology-of-marketi/

05.01.2022 Shopping is a lot like dating, ensure a happy ending for your customers, heres how:

05.01.2022 What should be prioritised, consistency or relevancy? Hear what our CEO, Regan Yan thinks

05.01.2022 #marketingautomation #digitalalchemy #covid19

04.01.2022 See how weve helped Rabbit Rewards, a #loyaltyprogram for the Bangkok Mass Transit System with more 3.5 million members, turn things around : https://www.digitalalchemy.global/how-digital-alchemy-revam

04.01.2022 Say YES! Heres the commitment principle in a nutshell:

02.01.2022 Default choices are hard to resist, learn how you can use the default bias to boost your customer engagement:

02.01.2022 As the news changes on a daily basis, so does our Google searches. Anyone want to have a go at guessing why Tangled was the most searched word in the 3rd week of March? and no Googling :)

02.01.2022 Don't you agree that first impressions are as important as the last?Make sure to have a strong opening and end in your customer experience by using the Peak-End rule. https://www.linkedin.com//delivering-wow-customer-experie/

02.01.2022 Weve got you covered for 2019 if one of your New Year resolutions is to build significant connections with your customers. Heres how AI is combined with behavioral science: https://www.linkedin.com//ai-getting-more-emotional-addin/

01.01.2022 Learn how to use #reciprocity, a powerful weapon of influence in #marketing to maximise your customer engagement.