The Digital Marketing Company in Perth, Western Australia | Advertising agency

The Digital Marketing Company

Locality: Perth, Western Australia

Phone: +61 414 780 097

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25.01.2022 Marketing Trivia Airbnb gets its name from the air mattresses founders Brian Chesky and Joe Gebbia used when they were renting out their San Francisco digs during a design conference. In an effort to pay their impending rent, Brian Chesky and his roommates rented out an air mattress on the living room floor. The fast cash maker has since blossomed into what weve come to know and love as Airbnb. The use of air in the name is a tribute to the companys roots. ... #FridayFun #EnjoytheWeekend #Trivia

25.01.2022 TDMC Marketing Tip Facebook business pages allow you to follow other accounts via the Pages to Watch feature. Follow your competitors and see what they post, and which of their posts get the most shares and likes. See what works and follow their lead. #MarketingTip #TDMCTips #marketingmonday #socialmedia #competitor

25.01.2022 TDMC Marketing Tip The 4-1-1 concept comes from Andrew Davis, author of Brandscaping. Davis social media sharing strategy dictates that for every six pieces of content shared on social media: 4 should be content from other industry influencers that is relevant to your audience... 1 should be your own original, educational content 1 should have a sales aspect (coupon, product news, press release), aka, a piece of content most people will simply ignore. The philosophy behind the 4-1-1 concept is that when you share industry thought leadership, youre building relationships within the industry and demonstrating a certain level of selflessness which earns serious reputation points that come in handy in the long haul. #MarketingTip #TDMCTips #marketingmonday #socialmedia #411

24.01.2022 Marketing Trivia Ronaldinho's Touch of Gold video. The first video to reach one million views on YouTube was indeed Ronaldinho's Touch of Gold video for Nike advertisement. ... #FridayFun #EnjoytheWeekend #Trivia

24.01.2022 Marketing Trivia Candy and flowers might be the most common gifts for Valentines Day, but according to the National Retail Federation, the category that people spend the most on for February 14 is JEWELRY, at a whopping $4.7 billion! The second most-paid-for gift is an evening out with $3.7 billion, followed by flowers, clothing, and then candy. #FridayFun #EnjoytheWeekend #Trivia

23.01.2022 Wednesday Wisdom #TDMCWednesdayWisdom #empowerothers #leadership

22.01.2022 Wednesday Wisdom #TDMCWednesdayWisdom #measure #measureofaman

18.01.2022 Marketing Trivia It all began when Michael Aldrich invented online shopping. Using Teletext (AKA VideoTex), a two way message service, it revolutionised businesses. We now know this as e-commerce. ... #FridayFun #EnjoytheWeekend #Trivia

17.01.2022 TDMC Marketing Tip Gamification is a great marketing idea to get users excited about engaging with you. As on Whose Line is it Anyway, the points are meaningless, but youd be surprised how much people really enjoy getting points. We all love instant affirmation its like virtual crack! Apps like Belly and Foursquare combine gamification with customer loyalty programs. Starbucks also has its own tame version of gamified loyalty programs in which you earn stars for Starb...ucks purchases. Consider if gamification could work for your biz. #MarketingTip #TDMCTips #marketingmonday #socialmedia #gamification

17.01.2022 TDMC Marketing Tip Watch to see who is creating great content, and follow their lead. Take a close look at clickbait sites like Upworthy and Buzzfeed that get a ton of shares; while their audience and content subjects will be different from yours, they serve as an excellent study in how to improve your marketing strategy. What are they doing right? Can you implement something similar? #MarketingTip #TDMCTips #marketingmonday #socialmedia #copythemasters

17.01.2022 Wednesday Wisdom #TDMCWednesdayWisdom #losingtowin #achievegreatly

16.01.2022 Wednesday Wisdom #TDMCWednesdayWisdom #greatway #smallthings

16.01.2022 TDMC Marketing Tip If youre really looking to bump up those Twitter followers, you cant be afraid to be a bit shameless. Speaking at a conference? Put your Twitter handle on the slideshow (heck, keep it in the corner the entire presentation). Ordering new business cards? Better include that adorable handle! #MarketingTip #TDMCTips #marketingmonday #socialmedia #twitterhandles

13.01.2022 TDMC Marketing Tip While newspaper funnies are a dying breed, online comics are alive and thriving! Consider making your own internet comics that relate to the absurd and surreal aspects of your industry. Try free tools like Pixton or Strip Generator to get started. #MarketingTip #TDMCTips #marketingmonday #socialmedia #comics

12.01.2022 Marketing Trivia The official name of Twitters bird is Larry. Yes, his name is Larry Bird. The iconic little fellowseen in Twitters logo shown in TV commercials, print ads and practically every websitewas named after Boston Celtics legend Larry Bird. #... #FridayFun #EnjoytheWeekend #Trivia

12.01.2022 Marketing Trivia The first recognized social media site "Six Degrees", founded in 1997 by Andrew Weinreich. It enabled users to upload a profile and make friends with other users. In 1999, the first blogging sites became popular, creating a social media sensation thats still popular today. ... #FridayFun #EnjoytheWeekend #Trivia

12.01.2022 Marketing Trivia Though this photo may look like a prom picture on Facebook thats been blingeed, its actually the very first photo that was ever uploaded to the web. The lovely ladies in the photo were part of a musical group called Les Horrible Cernettes, a comedy band based at the CERN laboratory in Geneva which was comprised of admin assistants and significant others of CERN scientists. ... #FridayFun #EnjoytheWeekend #Trivia

10.01.2022 Wednesday Wisdom #TDMCWednesdayWisdom #power #character

10.01.2022 Marketing Trivia Ronaldinhos Touch of Gold video. The first video to reach one million views on YouTube was indeed Ronaldinhos Touch of Gold video for Nike advertisement. ... #FridayFun #EnjoytheWeekend #Trivia

08.01.2022 TDMC Marketing Tip While were on the subject, Upworthy is famous for their killer, clickable headlines. Even a superb blog post wont get the attention it deserves without a good title. Should it be clever? Eye-catching? SEO-friendly? Think about what will appeal to your audience. Its recommended you write as many as 5-10 titles for every article, then choose the best! #MarketingTip #TDMCTips #marketingmonday #socialmedia #contenttitles

07.01.2022 Marketing Trivia The First Item Listed on eBay was a Broken Laser Pointer. On Labor Day weekend in 1995, computer programmer Omidyar wrote the code for what he called an "experiment." He wanted to know what would happen if everyone in the world had access to a single global marketplace. To test his idea, he came up with an auction website, where he listed a broken laser pointer that he was going to throw away. In the end, a collector bought it for $14.83. ... #FridayFun #EnjoytheWeekend #Trivia

06.01.2022 TDMC Marketing Tip Join in on weekly hashtag themes like #ThrowbackThursday. If you want to build your social media following, you need to be an active participant in the community. This means posting regularly, and also joining in on fun weekly social media traditions that already have a loyal audience. Show the kids how hip you can be! ... #MarketingTip #TDMCTips #marketingmonday #socialmedia #hashtags

04.01.2022 TDMC Marketing Tip Get by with some content help from your friends. There are a ton of great tools out there to help you find quality content (Storify & Buffer to name a few). Remember, you dont want to just share your own content sharing great pieces by others in your industry shows that youre a team player and valuable source of unbiased knowledge. ... #MarketingTip #TDMCTips #marketingmonday #socialmedia #sharebutton

04.01.2022 Wednesday Wisdom #TDMCWednesdayWisdom #begindoing #justdoit #waltdisney

04.01.2022 Wednesday Wisdom #TDMCWednesdayWisdom #nothingisimpossible #beextraordinary

03.01.2022 HAPPY LABOUR DAY (WA)! What is Labour Day? Labour Day is an annual holiday to celebrate the achievements of workers. In the early 19th century, most labourers worked 10 or 12 hour days for six days each week.... On 21 April 1856, in Melbourne, the stonemasons workers staged a well-organised protest. They downed tools & walked to Parliament House with other members of the building trade. Their fight was for an eight-hour day, effectively a 48-hour week to replace the 60-hour week. The government agreed to an eight-hour day for workers employed on public works, with no loss of pay. Labour Day is also often referred to as May Day around the world. Internationally it is celebrated on 1 May and is known as International Workers Day in more than 80 countries. References: https://publicholidays.com.au/labour-day/

01.01.2022 Marketing Trivia Teleperformance. What They Do Well: Teleperformance makes exemplary use of native video, frequently sharing quick-hit content that is short, snackable, and easily digested even without sound. They humanize their brand by featuring company leaders in the video content, and establish credible thought leadership through the use of third-party stats. ... #FridayFun #EnjoytheWeekend #Trivia