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Digital Mums Directory
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25.01.2022 If you are looking to run a competition, then Instagram is definitely a preferred platform with endless options. The only rule you need to abide by is "You must not inaccurately tag content or encourage users to inaccurately tag content (example: dont encourage people to tag themselves in photos if they arent in the photo)". So with that said, you CAN ... You CAN ask people to like a post You CAN ask people to comment on a post You CAN ask people to tag their friends on a post You CAN ask people to like your page You CAN ask people to share a photo (or graphic you create) You CAN ask people to tag you in a post or story You CAN ask people to use a particular hashtag You CAN ask people to send you a message My advice with all competitions is to Keep It Simple, dont ask people to perform more than 2 tasks!
25.01.2022 When you want to explain something, interview someone or simply show off a page on your website, then youll need a screen recording app. We shared 3 of our favourites, which also happen to be to help you out. Loom is a free app, perfect for recording your screen and talking to the camera. A small circle shows your face - this can be adjusted to 3 sizes.... Zoom - if only we bought shares in this app in 2019!!! Zoom is great for recording more than 1 person, record faces or share your screen. iPhones own Screen Recording is easy to use, simply record and all actions taken will be downloaded to a video. Whats your favourite app to record?
25.01.2022 This week we are sharing everything you need to know about running a competition on Social Media - our own Australian Laws and the rules for Facebook and Instagram. If you dont want to miss out on our tips, you can switch on your notifications for our page - just click on the 3 dots ... on our page and click following to change your notifications and ensure we end up on your feed
25.01.2022 Stop boosting and learn how to effectively use Facebook Ads, Fernanda from FAB Marketing shows you how! Learn What you need to do before you spend a cent on advertising. How to reach the right audience at the right time to grow your business exponentially.... What you need to create Facebook Ads that give you 3x 5x 10x Return on Investment, even if you have a small budget. The biggest mistake people make, and what to do instead to become the go-to brand in your niche. Learn more here -> https://bit.ly/2RowQMz See more
25.01.2022 Well be having some fun this week sharing some hacks and tricks when it comes to creating your Instagram stories - were not keen on using too many apps so Canva and Instagram it is! But as usual we will share some lesser known ways to use them! If you dont want to miss out on our tips, you can switch on your notifications for our page - just click on the 3 dots ... on our page and click following to change your notifications and ensure we end up on your feed
24.01.2022 Have you seen the new Instagram Stories fonts? Have to say I was pretty excited to see one which matches our brand perfectly!
23.01.2022 This one had me stumped for ages until I realised this hack - its so easy and allows you to bring your brand elements into your stories - which is especially great when you share other peoples content! Like yesterdays tip non-iPhone users will need to do a quick search on google to find the answer to the iPhones Add Sticker option - if you know this, let us know in the comments!
23.01.2022 Want a winning website that gets found online on Google? Then get started with this SEO Audit! Welcome to our community The SEO School with Karen Dauncey https://bit.ly/3nr6Ygt
22.01.2022 "Failing to Plan is Planning to Fail" - having a plan for this week is important, but so is having some goals for this quarter, this year (yes even 2020 needs some kind of plan!!) What is your weapon of choice when it comes to planning for your business? Weve shared 3 of our favourite, but wed love to know what you use?
22.01.2022 Tap our profile to see everything you need to know about running a Facebook or Instagram Competition in Australia.
21.01.2022 Niching is a key business strategy that will help SkyRocket your business Its about focusing your business on one area of service or one range of products - becoming the go-to for that offer. Its not only a clear message for your audience, it allows you to focus and grow in that area.... But there are different ways to niche your business. For services based businesses You may choose to focus on one service offering, for example Facebook Advertising or Organic Instagram Growth. OR You may choose to offer all elements of Digital Marketing but within one industry - i.e. Trade. For product based businesses You may choose to sell toys, with a focus on educational toys. OR You choose an audience - e.g. Corporate Mums working full time and have products that would make their lives easier. While niching may seem scary, it actually allows you to focus your energy into growth. AND there is absolutely no reason why you cant expand later. Do you have a niche?
21.01.2022 For those of you lost on how to find your niche, these are 5 steps you can take. 1. What is your passion? What do you love most to do or share - do you have the skills to back this up (consider up skilling if needed) 2. Is their a market for your idea? Ask in Facebook Groups or with your target market (dont ask family and friends if they arent your target market!)... 3. Narrow your niche - chances are you have a business idea but it might be too broad to allow you to get started, consider niching further 4. Check out your competition, how can you compete? (consider niching further if needed) 5. Test and adapt! Once you get started, find your voice, find your audience you may need to adapt and you need to be open to that!
20.01.2022 If there is 1 thing you take away from this week, its to start automating your social media! I see so many small businesses taking up way too much of their day trying to think of ideas to post. Instead spend 1 day a month planning and then an hour each week crafting those images and copy. Today we are sharing 3 Instagram approved apps to help get you started.... They are all great, so find the best one to fit you. If you want to know how I plan social media check out the video in our Facebook Group https://www.facebook.com/groups/digitalmumsdirectory/
20.01.2022 I suggest you take a seat before we go into todays topic!! Rather than mentioning how effective Video Marketing can be, lets talk about the options that Instagram offers. All these features are shown perfectly by these Instagram Queens @mumswithhustle @hipstermumsocial @the_social_hub @sociallyem Post Videos... This is the original way to share videos within Instagram - videos up to 1 minute long which show up within your grid. I would say this is now the least used but still a great option if you want to appear within a persons feed. Quick Facts - Square video - 1 minute - Edited style videos Stories Stories are visible by clicking on a persons profile image (that little circle), they can also be saved as an Instagram Highlight which is available just above the grid. Stories are only 15 seconds long, but a longer video can be cut and shown consecutively. Quick Facts - Full phone viewing size - 15 seconds - Non-edited, raw style videos Still with us?. IGTV This is where we are watching longer form videos, up to 1 hour, though they are typically 15 minutes long since that is all that can be uploaded from a mobile device. Used as an explainer style videos or tutorial since they allow more time. Quick Facts - Any viewing size - 1 hour (15min average) - Edited style videos Reels Ok this one is very new and is more about entertainment. Reels are 15 seconds videos (similar to stories) but unlike stories you have more editing options and its more about entertainment. Many have started by uploading TikTok videos while others have been very creative! Quick Facts - Full phone viewing size - 15 seconds - highly edited style videos Something to point out is like all features of a social media platform its about finding whats going to work for your audience rather than trying to do it all! Got a question, let us know!
20.01.2022 One of the more overwhelming part of running a business (which noone really mentions) is communications and customer enquiries. Emails, Facebook business messenger, Facebook personal messenger, Instagram DMs, calls.... Many businesses scream out that they need a better system, however there are some things you can do better.... Firstly, pick your preferred method of communication (if you are well established pick something most used by your customers) and channel your enquiries through that. Ensure your website, your social pages all reflect how you would prefer to be contacted. Secondly those channels - eg Facebook, has amazing systems already in place - you can write notes (only seen by you), mark as done, mark as in progress, mark to follow up. Keep the inbox clean so you dont get confused. Gmail also has this same functionality, the trick is people dont use it - keeping a full inbox is always going to cause clutter in your mind - keep it clean! So pick your weapon and use it to its full potential!
20.01.2022 We stole this explanation from Jessica Osborn, Marketing & Business Coach post earlier this week!
19.01.2022 Stickers are fun, but they can also help people link to your brand as they scroll mindlessly through stories - so adding some brand elements is a great way to keep your consistency (something we obviously love!) Non-iPhone users, you can still create your stickers as per our instructions, but adding them into your stories is slightly different a quick search on google and you will find the answer to the iPhones Add Sticker option.
19.01.2022 This week we will be taking a look at Instagram and breaking down the options you have to market your business. Keeping in mind that Facebook and Instagram are owned by the same people, they definitely have some key differences and Instagram is leading as a brand platform - so this week well share how you can get in on the action! If you dont want to miss out on our tips, you can switch on your notifications for our page - just click on the 3 dots ... on our page and click following to change your notifications and ensure we end up on your feed
18.01.2022 When it comes to business tools, what works for you may not be the perfect solution for everyone so this week well be sharing some tools and apps that can take away some of those repetitive tasks and help you manage better. Its all about simplifying your business so that you can do what you do best! If you dont want to miss out on our tips, you can switch on your notifications for our page - just click on the 3 dots ... on our page and click following to change your notifications and ensure we end up on your feed
17.01.2022 This week was all about Instagram Stories, Tap our profile to see some fun tips and hacks
17.01.2022 Jess is clearly on the same page as us this week!!!
16.01.2022 Ive seen a few pages get reported for not adhering to these rules and unfortunately its a black mark against your page for life - so lets all stick to the rules! You CANNOT You CANNOT ask people to tag your friends in this post to enter You CANNOT ask people to share on their timeline to enter... You CANNOT ask people to share on your friends timelines to get additional entries You CAN You CAN ask people to like a post You CAN ask people to like your page You CAN ask people to comment on your post (photo, gif, emoji or text based answers) You CAN ask people to message your business page You MUST also state that Facebook has nothing to do with this competition using the wording (as provided by Facebook): This promotion is in no way sponsored, endorsed, administered by or associated with Facebook
16.01.2022 Tap our profile to see the tips we shared this week when it comes to ranking on Google!!!
15.01.2022 Like with anything we share, its about understanding WHY! So before we share the marketing tools available on Instagram, we better share WHO is on Instagram. These statistics are from July 2020 - 41% of Australian are on Instagram - The largest percentage of them are women... - Most of them are aged between 18-34 So yes Instagram is a younger demographic than Facebook, but I think the ages here might also surprise some! The most important thing (and we will go into further details this week) is to ALWAYS consider your audience, so if you have an older audience you can absolutely go on Instagram, just remember who your audience is otherwise you might find yourself getting lost on that platform. Statistic sources: Napoleon Cat and ABS
15.01.2022 Today Instagram launched Reels - their rival to TikTok with some fun editing options. https://about.instagram.com//introducing-instagram-reels-/ Do you think you will be using it?
13.01.2022 Do you have or are you planning to build a Wordpress website? Belinda Owen - WordPress Website Design, Management & Training shares her 7 must have plugins! http://bit.ly/2tvFjBD
13.01.2022 If you are just getting started or struggling to grow your audience, you need to know your customer - saying they are a mother in her 30s of young children is a start, but really getting into their head will help you connect with them and convert sales. Think about the online shops you buy from, the experts who's services you can't wait to use. They all know and understand their audience and are able to connect with you. http://bit.ly/2MgpNR0
12.01.2022 Ok, this is a topic I know many people will be following but its also a very hard one to cover even the basics in a weeks worth of posts - so well be covering some basics, explaining some key terms and providing you with links (and some great freebies) to help you learn a little more. Let us know if this is something you have dabbled with in the past? If you dont want to miss out on our tips, you can switch on your notifications for our page - just click on the 3 dots ... on our page and click following to change your notifications and ensure we end up on your feed
11.01.2022 Pinterest is definitely an underused platform, with 7.4 Million Australians now using it - its time we all consider it as part of our marketing! Interest in Pinterest has actually increased so significantly that they recently opened an office in Sydney, providing further support to brands. But for businesses and brands who arent yet using Pinterest; how do you start? who does it well? what are the mistakes to avoid? ... So if you are working today, switch on this podcast (I will be!) as Marketing to Mums Katrina interviews Pinterests Country Manager of Australia and New Zealand, Carin Lee-Skelton, and she deep dives into all you need to know about using Pinterest for business. https://marketingtomums.com.au//ep35_carin-lee_skelton_pi/
10.01.2022 Price should not be your only deciding factor when trying to work out which email marketing platform to use. You need to understand what your email marketing strategy will look like - are you service based and intend on using marketing funnels? are you product based and need to set up add to cart reminders - these are the key factors you should be looking at. I should also mention, that all these pricing shown are in US dollars.... If you want to look at more than just this quick table, then head over to The Email Marketing Mum who has a full comparison table with other providers included. https://theemailmarketingmum.vipmembervault.com
10.01.2022 If you have boosted a post and then announced "Facebook Advertising doesnt work" you are not alone - but there is a good reason! Facebook Boosted Posts was originally a way to get an individual post seen by more people. Its a very small element to their advertising platform and in my opinion when used on its own doesnt offer much value. The Facebook Ads Manager platform is targeted at people with medium experience in Social Media and is the same platform used by experts... at marketing agencies around the world. This table explains the key differences between the 2 options. Both options allow you to reach a wider audience, but only Ads Manager allows you to target a very specific audience. Boost allows you to select from - be seen by more, get more comments on your post or receive more messages. Ads Manager has a huge number of options which we will explore later this week such as add to cart. In Ads Manager you can schedule your start and end dates as well as turn off your adverts during select times. Boosting allows you to add an end date. Ads Manager allows you to make changes and adjust your advert, with a boost post you will need to stop and then start a new boost without any learnings from the first. Dont want your advert to appear in the middle of a video - Ads Manager allows you to select where you would like your advert shown A/B Testing - see what copy, what image works best (dont worry we will cover a little about this later this week too). There are many more differences, but I feel these will be the most important to you.
08.01.2022 When you know your audience, content creation is a quick and easy process. You know exactly who they are You understand their pain points You understand their road blocks... You offer the solution Popping that into at least 3 posts per week is easy. Its when you have a diluted service offer that this becomes complicated. If you are a lost on who your customer is, download this Customer Avatar Worksheet and get started! https://bit.ly/2MgpNR0
06.01.2022 Niching down allows you to specialise! It allows you to take your business to the next level. Whether that is your products or your audience is dependant on where you are in your business journey.... This week we will be sharing some tips and discussing weather niching now is right for you. If you dont want to miss out on our tips, you can switch on your notifications for our page - just click on the 3 dots ... on our page and click following to change your notifications and ensure we end up on your feed
06.01.2022 This one is less about self promotion and more about helping out another small business. Instagram created this new sticker to help people discover and support small businesses during COVID-19. Available in Instagram Stories, its a great way to help out another small business!
05.01.2022 This week was all about creating a NICHE to GROW your business. Tap our profile to see what we shared.
05.01.2022 Exciting News - you can now run a competition on social media where the winner is selected randomly!! For those who have been playing along for years, the regulations in NSW stopped us from running a national competition which did not have an element of chance - that is they needed to do something small in order for the competition to be valid. However these rules have now been lifted and providing you have a prize value of under $3,000 you can run a competition nationally ...where the winner is selected at random. I know many small businesses have been breaking these rules already, but I know it prevented larger businesses from running these styles of competitions. Well be sharing lots more information this week on how to run a successful and legal competition on Facebook and Instagram!
04.01.2022 STOP what you are doing right now, and go and check out your Instagram Profile! While people may discover your page through a well performing post, reel or story - they are going to learn who you are through your profile - so ensure they can figure that out! Bit of love for the amazing Michelle from Laptop and Lattes https://www.instagram.com/laptops_and_lattes/
04.01.2022 If you look at every successful small business they all have one thing in common - they all started with 1 product or 1 service that sky-rocketed their business.
03.01.2022 Loop giveaways are a great way to increase your following. but. - You will find most of these new followers will drop off after the competition ends - You will be mucking around with your target market and therefore the people Instagram recommends to you... - Youll annoy your existing followers with regular posts not relevant to them Its not worth it!! If you are not sure what a Loop Giveaway is, its a competition run by 5-10+ accounts who require you to follow them all in order to enter - some loops will even require you to like 30+ accounts. Rather than a loop, consider teaming up with a single brand that have a similar target market and complimentary service or product offering. You are more likely to get better results this way!
03.01.2022 If you like to schedule your social media on desktop this Chrome Extension will help you add some emoji fun You can quickly search, select and it will paste it within most scheduling apps. Youll need to be using Google Chrome, simple google Joxpixel Emoji Keyboard to download. Youll love it
