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24.01.2022 If you want your readers to engage with your message and respond, your copy needs to be EASY TO READ. Your readers will only get distracted and frustrated if they have to re-read awkward sentences. The easier it is to read your copy, the more likely your readers are to understand and remember. ... HOW TO WRITE COPY THAT’S EASY TO READ: - Avoid very long sentences. - If sentences are long, use commas where appropriate. These EXAMPLES come from a business profile. BEFORE EDITING Our partners are Eagles Wings Zambia (EWZ) who work directly with the children, families and communities within Zambia and Global Development Group who oversee all monitoring and reporting aspects in line with the Australian Government’s development guidelines. AFTER EDITING Our partners are Eagles Wings Zambia (EWZ), who work directly with Zambian children, families and communities, and the Global Development Group (GDG). The GDG oversee all monitoring and reporting in line with Australian Government guidelines. Is the writing you use to market your business easy to read?

23.01.2022 MOISTURE INFUSION FACIAL BAR (aka soap)

22.01.2022 Do you wish your WEBSITE COPY was engaging and easy to read? So did my client, B, a graphic designer. Here's the lovely testimonial she wrote after our work together.... "Alison is such a wonderful find! I was so delighted to see how she transformed what I had written for my website into something that I was excited to read. She has a way of adding the perfect words to make website copy more engaging and easier to read. I really enjoyed working with her. Her comments, attention to detail and reliable service made me feel really valued and confident to work with her again." My client, B, wanted to attract new clients so her business to grow. She was looking for website copy that... - stood out from the crowd - spoke directly to her ideal clients - positioned her as a thought leader - was accurate, clear and easy to read - was brief, to the point and memorable You'll probably agree that this a tall order. And this is why it's worth taking the time to choose the right copywriter to work with. For example, you’ll need an experienced copywriter who can (at the very least) - ask good questions, listen carefully and understand what’s unique about you and your business - write informative content that’s also engaging - write engaging content that’s also organised - write organised content that’s also fresh - use language that’s familiar to your target market - clearly articulate their struggle and how you solve it What do you find hardest about drafting copy for your website?

19.01.2022 7H15 M3554G3 53RV35 7O PR0V3 H0W 0UR M1ND5 C4N D0 4M4Z1NG 7H1NG5!1MPR3551V3 7H1NG5! 1N 7H3 B3G1NN1NG 17 WA5 H4RD BU7 N0W, 0N 7H15 LIN3 Y0UR M1ND 1S R34D1NG 17 4U70M471C4LLY W17H0U7 3V3N 7H1NK1NG 4B0U7 17, B3 PROUD! 0NLY C3R741N P30PL3 C4N R3AD 7H15.

16.01.2022 Thank you, The Awkward Yeti!

15.01.2022 Your readers are time-poor (just like you!) so keep your copy BRIEF. Effective writing gets to the point without waffle. Your readers (just like you!) have a low tolerance for writing that doesn’t quickly give them what they’re looking for. HOW TO WRITE BRIEF COPY:... - Aim for short sentences with no extra words or non-essential information. These EXAMPLES come from a business profile. BEFORE EDITING Our members work on a voluntary basis in order to maximise the donor dollar. AFTER EDITING Our members work as volunteers to maximise donations. BEFORE EDITING Seeing funds directly reach the grassroots level is a clear focus and underlying value. AFTER EDITING The use of funds at a grassroots level reflects our values. What's hard for you when it comes to keeping your copy brief and to the point?

15.01.2022 Anyone writing blogs this weekend? It helps to have a process. Whether I’m writing blogs for clients on yoga, superannuation or Red Brahman cattle, my approach is fundamentally the same.... I use a simple BLOG FRAMEWORK to make sure each blog I write: - speaks directly to your target market - demonstrates an understanding of a problem they face - shares information and insights that are genuinely helpful - is consistent in tone with your branding - is accurate, clear, brief and engaging - is well-organised and easy to read - links to other relevant content on your website - invites readers to contact you to find out more For example, I write a monthly blog for a yoga teacher to help her grow her business. My client provides briefing notes or dot points, I provide a draft blog, she gives feedback and I make any changes before finalising the piece. It sounds simple, and it is! Our routine works because we have a shared understanding of her special skills as a yoga practitioner, as well as of the interests of her existing clients and the type of person she wants to attract. This shared understanding frames everything I write for the business owner as her regular copywriter. The process is time-effective for both of us in both the short and longer term. In the short term, my client keeps in regular touch with her clients. In the longer term, a key benefit of monthly (or regular) blogs is that you build-up quality written material that can be repurposed again and again for your future marketing. This saves heaps of time and enables you to maintain authentic and consistent communication with your ideal clients in a range of forms: vlog, email, social posts, animated video, infographic, Q&A, eBook, lead magnet and more. It helps enormously to have a process in place to help you publish quality blogs regularly that resonate with your ideal clients. That blogging doesn’t need to be overwhelming for you. If you already have a blogging schedule in place that you’re happy with, that’s great! If not, what’s the one thing that always gets in your way?

05.01.2022 Don's right. Avoid ‘professor syndrome’ when writing about your business. ‘Professor syndrome’ is the tendency to use big words or specialised vocabulary in the hope of impressing your readers. In reality, doing so runs the risk of alienating them instead. No-one likes being ‘blinded by science’. Even if your area is highly technical or uses specialised vocab, aim to use relatively simple language that your ideal clients are familiar with. ... Using straightforward language allows people to read effortlessly and, importantly, sense your understanding of them and their situation. This is very important in gaining their trust, an important step towards new business for you.

04.01.2022 The Greatest Gatsby: A Visual Book of Grammar by #TohbyRiddle. Great for wordsmiths. http://pen.gy/19mdtuO

02.01.2022 It’s true, writing effective copy is hard work. But I’ve learned that this is what it takes to create easy-to-read copy that makes an impact on my client's target audience. Remember how dull it felt to have to hand in draft assignments at high school and uni? ... Well, as a business owner now, you may need to develop a different relationship with drafting if you want to write strong copy for your website, blogs and socials. Drafting as an essential part of the creative process. Your final work can be quite different from your first draft and you may even redraft several times. So, it’s best to expect writing copy for your business to feel like hard work at times. It’s certainly worth it when your ideal clients begin to engage with you. What do you find hardest about writing for your business?