Everest Connect in Macquarie Park, New South Wales | Business service

Everest Connect

Locality: Macquarie Park, New South Wales

Phone: +61 2 8875 7788

Address: Level 9, 123 Epping Road 2113 Macquarie Park, NSW, Australia

Website: http://www.everestconnect.com.au/

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• Business service
• Internet marketing service
• Social media agency

24.01.2022 This long weekend, take the time to reconnect with loved ones and family. The way we can connect has changed. With several forms of technology and the presence of social media, keeping in touch with family has never been easier (IG: @jmcphotography)

24.01.2022 If youre reading this, theres a good chance you already believe in the power of social media. But in the midst of this global pandemic, social medias value is becoming clearer to everyone. Its helping us ease isolation, stay informed, and search out lighter moments of laughter to relieve the stress were all feeling. Its also proving to be an irreplaceable tool for businesses, governments, and nonprofits scrambling to find ways of staying connected with their customers, employees, and communities amidst constant change. Our clients at Everest Connect are noticing this shift more than ever.

24.01.2022 How can you position your business as a thought leader for your industry? Here are some ideas: Provide Quality Content Find your niche Add value and provide insight without expectation... Answer questions See more

24.01.2022 Did you know: One of the most dangerous sections while climbing Everest is called the Khumbu Ice Fall. This is due to the instability of the glacier and the fact that it is always moving! With the amount of people climbing and the limited time to climb due to weather, climbers can be waiting for more than an hour to move to the next stage.... (IG: @himalayanquests)

23.01.2022 A bit of motivation for your Thursday. Progress only happens when we try something different!

23.01.2022 Many people are understandably more sensitive about what is being presented to them online. Its important to be cautious. Remember, people are going through the single toughest time of their lives on many different levels. So when they see a tone-deaf, ill-timed post, it could make them upset. 3 simple tips to keep in mind when posting are:... Engage Educate Excite See more

21.01.2022 Instagram is a visual medium, as a business your posts have simply got to look great to stand out from the crowd. You don’t need professional photography equipment, but your photos and videos do need to be sharp, well-lit, well-composed, and in focus, at a minimum.

21.01.2022 The word impossible says, Im-possible. 19 years ago, the first blind person climbed Mount Everest. This honour goes to Erik Weihenmayer, who climbed the summit in 2001. The truest sense of what is seemingly an impossible task, only to be accomplished by a man that has pushed the limits of what humans are really capable of.

21.01.2022 Give your brand campaign time to perform - The impact of brand building happens over the long term, but social marketers are often quick to abandon these campaigns in favour of chasing quick wins. One of the smartest tenets of advertising is to repeat your key message over an extended period of time, because its massively beneficial to improving recall, engagement, and awareness.

21.01.2022 Better days are coming, a long weekend is just around the corner!

20.01.2022 When youre too close to the business, it can be difficult to see things from the perspective of a new customer or client. This can even keep you from communicating your ideas to your audience in a way that they fully understand and appreciate. At Everest Connect, we take the time to get to know you, your business and your customers, while adding a fresh take or perspective.

20.01.2022 Wishing everyone a fantastic Australia Day long weekend, especially to all those doing it tough around New South Wales. Enjoy your day! ( IG: @urwah.arifin)

20.01.2022 With 5G speeds poised to accelerate the way we communicate, how will it change social media? Widespread use of 5G will open the door to a new era of smart-devices, virtual services, and automation that will increase people’s free time to consume that content without the same hiccups and frustrations of loading times and delays. Look out for emerging trends with VR and AR technology and think about what these kinds of content might look like for your business and how they might contribute to your brand.

19.01.2022 While posting as a business owner can be fun for a while, its easy to sink significant time away from running your business. A poorly managed social media presence effects your brands reputation. Today’s online environment demands businesses to remain competitive across multiple platforms. Customers trust Everest Connect to look after and grow their social profiles and advertise effectively while they focus on running their business.

18.01.2022 Here are some common and understandable challenges we notice businesses face with social media. Everest Connect assists many customers maintain a professional digital presence and effectively advertise on social platforms enabling them to grow their business http://ow.ly/qNPr50BZd09

18.01.2022 Whats in store for Social Media in 2020? With almost 3.5B social media users across the globe, which is a 9% increase compared to last year. The opportunity to reach larger audiences than ever before has never been more promising. Here are the five top trends we at Everest Connect believe will be of increased focus this year:... 1. Privacy and Security 2. Social Media playing a more prominent role as a Customer Service Channel 3. Less emphasis on Likes and Followers, more on quality engagement such as Comments and Shares 4. Stories for Businesses will continue to take off 5. The continued rise of new platforms and Tik Tok ( IG: @zel.tech)

18.01.2022 Did you hear the good news? It's the Long Weekend. Take some time away from the screen and go out there at make the most of your day, today! (IG: @maryosk.photography)

18.01.2022 Australian brands spent a total of $9.4 billion on digital ads in 2019, up 7.1% on the previous year, according to Hootsuite and We Are Socials Digital 2020 Report. Digital search ads, $3.5 billion, a 4.8% increase, and social media ads $2.38 billion received the most spend. Facebook adverts have the potential to reach 15 million Australian internet users, followed by Instagram at 9.7 million. (IG: @seeshots)

16.01.2022 Were officially in the final weeks of the decade, and App Annie is celebrating with a look back at the biggest apps of the 2010s. There were a few surprises, but some of them are just as you would expect!

16.01.2022 Our November Base Camp Newsletter is out! Have you subscribed? In this edition we discuss our latest updates and improvements at Everest Connect, showcase a case study on one of our important clients and Social Media Manager, @urwaharifin gives his perspective of the importance of user generated content as part of your social media strategy. Sign up on our website (Link in bio) http://ow.ly/5okY50C5CVU

16.01.2022 "Everest Connect digital advertising and social media services helps us take the stress out of trying to manage and leverage multiple social platforms and allows us to focus on running the business. We know we can rely on Everest Connect to deliver what they say and when they say and provide helpful advice that makes a meaningful difference to our business Kirsty Lloyd Manager at Star Of The Sea Resort

15.01.2022 Facebook last week unveiled their own variation of TikTok called Instagram Reels. Reels gives users the ability to create short-form, edited videos with audio and music. It appears as another content creation function within the Instagram app, and joins the platforms content offering of Stories, Live, IGTV, photography and video. The launch of Reels comes in the midst of growing global concern TikTok and its Chinese parent company, Byte Dance are f...eeding user data to the Chinese Government. Tiktok is in talks to sell its US, Canadian, Australian and New Zealand operations to Microsoft. See more

15.01.2022 In the latest Hootsuite Report, 46% of worldwide respondents say they discover and access news content via Facebook. Youtube and Whatsapp are followed with 27% and 20% respectively. Two thirds of the 18-34 age group use social media as a news platform, illustrating the further shift from paper to digital news sites to now, social media platforms.

14.01.2022 Psst...heres a tip: Spy On Your Competitors. Social media is a great way to keep an eye on your competition. You can see what is working or not working for them, how they are interacting with their customers and what trends they are creating and following. This is a strategy we use regularly for our clients at Everest Connect.

13.01.2022 Customer feedback on #SocialMedia is a key way which can help build a better business.

13.01.2022 No matter what product or service your business delivers, Social Media can help. Your social accounts are a critical part of your sales funnel turning a new contact into a potential customer. As consumers using social media continues to grow in a post COVID world, social platforms are becoming ever more important for product discovery and evaluation. Now is the time to align your social marketing with your business goals.

09.01.2022 Social media posts and ads are good ways to drive traffic to your website. Having great content from your blog or site to social media channels is a great way to get readers as soon as you publish your posts. Offering great value whether in information or offerings rather than being promotional can make it easier for consumers to learn more about you as a brand. ... Include your web address in your social profiles with one easy click. See more

08.01.2022 The introduction of Facebook Shops will start in the US and will make it easy for businesses to set up a single online store for customers to access on both Facebook and Instagram. Facebook has already started rolling out Instagram Shop, a new way to discover and buy products you love in Instagram Explore. Facebook will focus on investing in features like Instagram live shopping, integration with Facbook Shops, connecting loyalty accounts and helping customers disco...ver products theyre interested in and make purchasing easier. Later this year, a new shop tab will be added in the navigation bar, allowing you to access Instagram Shop and checkout within the app. This will be pivotal for small businesses who wish to extend their reach within social media platforms.

08.01.2022 Facebook wants to change the way you shop online, making it easier for businesses to sell goods on their social media platforms.

08.01.2022 Have you subscribed to our Base Camp Newsletter? Its dedicated towards keeping our clients and partners informed of everything in the world of social media. Sign up on our website http://ow.ly/KxMU50A2BeH

07.01.2022 How much are your social media accounts worth? Released last week, the US Privacy Affairs Dark Web Price Index shows the average price of hacked social media accounts. Facebook account = $106 Instagram account = $80 Twitter profile = $70... Gmail account = $220 Safeguard your information by using unique passwords, password managers and being accustomed to using two-factor authentication for your social media accounts.

07.01.2022 With an overwhelming amount of information online, its important to become a critical news consumer. Here are some steps you can take to stop the spread of misinformation and fake news: Determine what type of article you are reading... Look into opposing views Understand that not all errors are intentional Find the original sources Share Responsibly Double-check on the Internet Follow @everestconnect for all things digital.

07.01.2022 A handy tip to increase your brands engagement is ensure a healthy mix of content. Here are some ways you can add this to your stream of content: A thought provoking image is a good way to publish Caption This posts Links from relevant sources Research says viewers have 80% retention for 1-minute videos... Poll posts and giveaways See more

07.01.2022 Today's Social Media Tip from our Content Manager at Everest Connect, Emily Evans.

07.01.2022 Whether youre entering the job market or moving on from an old relationship, Facebook has introduced Manage Activity in order to make it easy for you to curate your presence on Facebook to better reflect who you are today. The archive feature is for content you no longer want others to see on Facebook, but that you still want to keep for yourself. Instagram has a similar feature which allows users to archive posts and stories to reflect your current business or personal brand or even to increase the aesthetic look of an instagram profile

06.01.2022 Social media isnt just about sales, but rather building a strong communication and feedback channel which builds to sales if done correctly. Like any marketing activity, social media marketing requires a longer term and consistent approach.

06.01.2022 Social Media, like any other form of marketing is a long term investment.

05.01.2022 The Australian Government have released a new app called COVIDSafe to speed up the tracing process. The app has been downloaded more than a million times in the 12 hours since it was released on Sunday night. Find out more about how the COVIDSafe app works and download information here http://ow.ly/DVwi50zp2Fn

05.01.2022 Social media offers the most effective platform for businesses to communicate directly with all stakeholders in a timely and efficient manner, particularly at times with limited face to face contact and work from home arrangements. Public announcements, business updates are all important but consider what customers need and want to hear from your organisation to best help your brand while dodging potential risks. ( IG: @zel.tech)

05.01.2022 Were currently in an unusual landscape for social media ads: Events are being cancelled or postponed worldwide, companies have re-assessed their marketing budgets, and in the United States two billionaire politicians just ended their presidential campaigns (but not before spending over $1B Australian Dollars). When advertising on Facebook and Instagram, a more crowded queue of ads means less people see each ad, and advertising dollars dont stretch as far. Thats why a drop in demand can be good for brand visibility. Our clients doubling down on ad spend and content marketing at Everest Connect are likely to reach more users for the same price as other businesses take a conservative approach.

05.01.2022 Attention small business owners, what would you do with an extra $4000? Facebook is offering $3 million in grants to Aussie small businesses affected by COVID-19. Successful businesses will receive a combination of a $4000 cash grant & an optional $2400 in advertising credits. Applications close very shortly! ... Apply today: http://ow.ly/WMus50BwaBI See more

04.01.2022 Keeping your distance doesnt mean losing contact with those you love. Take this weekend as an opportunity to stay connected with family and friends by phone, text, email, social media or video-chat.

04.01.2022 Wishing you and your family a safe and happy holiday season this summer (IG: @urwaharifin)

04.01.2022 Many people are understandably more sensitive about what is being presented to them online. It’s important to be cautious. Remember, people are going through the single toughest time of their lives on many different levels. So when they see a tone-deaf, ill-timed post, it could make them upset. 3 simple tips to keep in mind when posting are:... Engage Educate Excite See more

04.01.2022 With more time being spent at home, you might find youre spending more time on devices than normal. The latest Hootsuite July reported users spending on average 6hr 42mins per day on the internet. Both iOS and Android have features to make you aware of the amount of time being spent on applications and what you are doing on them so you can take better control.

03.01.2022 With more time being spent at home, you might find you're spending more time on devices than normal. The latest Hootsuite July reported users spending on average 6hr 42mins per day on the internet. Both iOS and Android have features to make you aware of the amount of time being spent on applications and what you are doing on them so you can take better control.

03.01.2022 A professional social media presence is an invaluable asset and creates a defensible moat around your business. Particularly for the tourism industry, where increasing platform fees on AirBnB, Bookings.com and Stayz erode away margin on every booking. Customers booking directly are incentivised through social media which can make a considerable difference to your business's profitability.

02.01.2022 Not that many years ago the first time you were seen by other professionals and colleagues was in an interview, the first day on a new job or in a social setting. Now, it is common for people to Google you or find you on LinkedIn, Twitter, Instagram or Facebook to gather up a first impression. Conduct a simple audit by searching your name into a search engine to see what information pops up!

01.01.2022 Your bitesized Social Media update from Everest Connect Facebook reinstates news sharing in Australia as it continues discussions with news publishers. Facebook is in discussions with news outlets such as News Corp, Nine Entertainment Co, Guardian Australia and national broadcaster the ABC. Reddit, one of the world’s most popular internet forums, appointed Drew Vollero as its first chief financial officer, taking a step closer toward an initial public offering.... LinkedIn Stories is a new mobile feature that allows LinkedIn members to share images and videos that disappear after 24 hours.

01.01.2022 During COVID-19, we are seeing an unprecedented focus on health and wellbeing. For all businesses today, a critical way to stand out is by giving your customers optimism through positive messaging across all social media channels. Send out succinct communications and maintain timely relevance. When your customers are ready to make a move, you are the one they will want to do business with. (IG: @australiaunseen)

01.01.2022 As a business, when posting content remember why your audience use social media. 3 simple rules to always keep in mind are: To connect, with friends To be entertained To be informed and inspired... Keep these in mind when creating your next post. (IG: @australiaunseen) See more