Eve Social | Advertising/marketing

Eve Social

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25.01.2022 Follower loops: they may seem appealing... but our advice? Run for the hills! We often have clients ask us if they should join their biz buddy's follower loop but we always say no - this is not a good idea. ... Why? Well what you really want in an audience is quality, not quantity - people that are truly interested in your offering and who will genuinely engage with your account. Once you start inviting large groups of inauthentic followers, your engagement can take a nose dive and nobody wants that! Instagram has pretty strict rules when it comes to terms of use and while it doesn't specifically state its hate of follower loops, sudden large followings have been known to trigger the algorithm into limiting an account's visibility. What you have to ask yourself is.. is it really worth the risk? We reckon a great Instagram account is built over time and believe us when we say it's worth the wait! How about you, what are your thoughts on follower loops? #evesocial : Vogue.co.uk via Pinterest

24.01.2022 You know what makes us smile? A great client Instagram bio. Like it or not, people will often decide whether they want to follow you based on your bio so it’s important to get it right! ... Don't panic though, here are some top tips to ensure you've optimised yours: Make sure your profile image is eye-catching and authentic to your brand Include any branded hashtags Add your location - this can be so important when it comes to making a purchasing decision! Do you speak from a personal brand voice? Introduce yourself and state your name so people know who they are talking to Add a call to action. Do you have a special sign-up offer or a promotion running? Let people know and give them incentive to follow you .. and last of all? Include your website [#obvs]. What else do you think makes a stand-out Instagram bio? Stay tuned for many more Instagram #tipsandtricks including some valuable Instagram Reels pointers!

24.01.2022 Have you scheduled your socials for the week? Posting with regularity and consistency is ab.solutely essential if you want to grow your audience and to do this well, planning ahead is key! Not just for content but also for aesthetic. We strongly recommend using a scheduling app to help with both posts and stories - Later and Planoly are our die-hard faves. ... What about you, do you plan ahead or are you more of a fly-by-the-seat-of-your-pants kind of poster?

23.01.2022 Sweet dreams are made of these There are huge benefits to having a client that makes amazingly delicious acai bowls, smoothies and raw treats! Not only are we in superfood heaven each time we visit but @the_acai_affect is just down the road in Bentleigh so there's no excuses not to start reversing the bad habits of 2020.. ... Our favourite treat? The Build your own Bowl [pictured]. LOVE! Nutritious and delicious, what more could you ask for? #evesocial

23.01.2022 Drum roll please You spoke and we listened.... and we are *so* happy to announce the OFFICIAL launch of our ultra-discounted, one-hour, 1:1 virtual Instagram Strategy Sessions! Weve designed these sessions with the aim of providing support to Australian businesses in these crazy times.... There has never been a better time to learn how to get your business seen on Instagram and this offer is 25% off our regular fee, so make sure you take advantage while you can! What will be covered, you ask? In short, we will address all your Instagram queries, including the following: The best ways to utilise Instagram for your individual business Strategies to implement that will increase your reach and engagement Secret industry tips and tricks Brainstorming of content ideas A full report of everything we discussed emailed directly to your inbox In these tough times, why not make sure you are putting your best foot forward in this ever-changing arena? Best of all, you can do it from the comfort of your couch! Were offering these sessions until the end of the month [31/07/20], so DM us for pricing and get in fast to book in your session. Look forward to seeing you online soon! #evesocial #melbournebusiness See more

22.01.2022 Feeling stressed about social media? Relax. Whether you're: Feeling the pressure to post content but lacking inspiration... Comparing your account to others Feeling like your engagement has dropped off and your content isn't resonating ... our advice is to step back and take some time to re-evaluate. Are you following the basics? Make sure you are: Posting at peak times Paying attention to your hashtags Engaging with other [relevant] accounts Looking at your analytics and what posts have performed well in the past [do more of these!] Remember that quality is better than quantity and that Instagram is a creative place, so you need brain space and strategic, forward-planning to create valuable content. We would love to know - who has experienced this any of these social media stresses and what did you do to overcome them? : Amazing [un-photoshopped!] pic from @therescuecollective who do incredible work helping our Aussie wildlife. #evesocial #melbournebusiness #socialmediamelbourne #smallbusinessmelbourne #socialmediamanager

21.01.2022 Choosing to concentrate on the positives this week amidst Stage 4 lockdown here in Melbourne. Whats on for today? We are: Finalising a social media strategy document for a new client... Developing a Facebook Ads conversions campaign for a business in the fashion industry Scheduling a month of content for a current client in the beauty industry In between that? Throw in a walk with the kids, some schoolwork, a check in with some friends and a whole lotta hugs. Who else has a big day ahead? : @arspoetica.us

21.01.2022 Cheers, its #SocialMediaDay2020! A celebration of social medias impact on global communication [never more evident than in 2020!] Business-wise, social media is a fantastically strategic tool when it comes to reaching customers, increasing brand awareness and developing brand loyalty. And from a personal sense? Social media use literally peaked during iso and was used as a primary source of connection to the outside world by nearly all of us. ... Theres no doubt that when used in a positive way, social media has the ability to help people and spread messages fast. In honour of #SocialMediaDay, lets consider all the amazing benefits this valuable communications tool has to offer. To celebrate, weve provided you with some social media dates to plug into your calendar for the month to come, get ready for some serious July #contentinspo! What's your favourite social media date coming up? #evesocial @ Melbourne, Victoria, Australia See more

20.01.2022 A beautiful, cohesive Instagram feed involves a *lot* more behind-the-scenes work than you might think. If you want a successful business account, it doesnt just have to look good, the content should be strategically planned in order to attract the right audience. Needless to say, this can involve many tasks, such as:... Content creation - Graphic Design for us, as well as photography, videography and content sourcing. Quality copywriting - What is your brand voice, are you asking the right questions? We often work with copywriters to achieve our clients' marketing goals Researched hashtagging - This is done through many hours of research to develop hashtag sets for various content buckets Scheduling and reporting - We develop regular, quantitative reports for clients and analyse the ultimate posting times to decipher what content performs best Social media tricks - Implementation of algorithm-busting methods that will get your content seen beyond your current audience.. ... and a whooole lot more! The reward? Once you invest in your Instagram feed and it starts to convert, you will never look back. If you feel like you need some help with your socials, call us for a chat! What kind of challenges do you encounter most when it comes to posting? We would love to know so we can provide some tips in our content. : @sarashakeel

20.01.2022 Wishing you all a very Happy Christmas! Your support this year has meant the world to us. We are looking forward to some relaxing family time and overindulging at Christmas lunch tomorrow. After all that 2020 has served us, we reckon a big Christmas is well deserved, don’t you think?! Merry Christmas from our families to yours! ... #evesocial

20.01.2022 Calendar: It's Friday and there's still nowhere open. Me: .... . . : @nastygal See more

19.01.2022 Back when iso wasn't even a thing... Like everyone, we were pretty confronted when COVID-19 reared its ugly head. Normally we are out seeing clients throughout the week, so with zero contact being enforced, what did that mean for us and our li'l business? In what ways would we need to adapt to be able to offer the same level of service? We won't lie, there have been some very stressful days [hello, internet problems and #homeschooling], and while we are far from being o...n the other side of this, we are just *so* GD impressed with ourselves and our clients' adaptability to adapt to these new circumstances so far. #justsaying We are some of the lucky ones that have been able to continue working through this crazy time and although it's been full AWN learning new programs and working 100% virtually, we have experienced big growth in many areas. Organic engagement and Facebook ads are through the roof, in fact social media consumption has increased exponentially worldwide. While many businesses are unable to function normally, this is in fact a wonderful time for brands to reinforce their values, belief systems and services online. People are definitely listening! We are so grateful to our clients for their support in this difficult time and the fact they have been our biggest cheerleaders. If you need help or advice with your social media at this time, we are trying to spread the social love as far and wide as we can, so don't hesitate to contact us with any queries. We would love to help! : Katie - 0413 454 858 : [email protected] : www.evesocial.com.au See more

19.01.2022 All aboard the two week train, you don't want to miss it! Fun fact: Did you know that when someone new follows you on social media, the algorithm allows you TWO precious weeks to get this follower to re-engage with you? We call this the 'two week train', and if your content falls flat in this period? Your account begins to fall off their feed and your posts will no longer be prioritised. ... Another reason to invest in high quality, compelling content across your social media feeds!

19.01.2022 "Life is like a carousel, It goes up and down. All you gotta do is just stay on." - Pharrell Williams ... On that note, if you want to stay on your followers' feeds, why not hop aboard one of the biggest Instagram trends of 2020? - The Carousel. When used well, these multi-image posts offer huge engagement potential and several advantages over your standard, run of the mill post. Check out these posts for just some of the reasons why you should consider implementing these little algorithm favourites into your feed. How about you, have you incorporated a carousel post into your feed that has done particularly well?

18.01.2022 Social media #tuesdaytip: Don't confuse busyness with fruitfulness. We often have businesses coming to us, frustrated because they are putting *so* much time into their social media feeds without seeing results. Often this is because theyre not aware of what the Facebook algorithm prioritises as engaging content. ... One of our top tips? [Save this one for later because it's a good one.] Currently the Facebook algorithm is favouring save-worthy content, so one of the best ways to grow your audience is by creating useful content that will make your followers hit that all-important save button on posts they want to read back over again later. These can include tips, funny memes, even beautiful images and quotes they resonate with or find inspiring. Now have a think about your business - what kind of content do you think your audience will find useful? Once you figure this out, creating social media content will become much more fruitful.

18.01.2022 "To be irreplaceable, one must always be different." - Coco Chanel At Eve we are all about celebrating the things that make each business unique. After all, these differences are often your best selling points! If your business is a li'l bit difficult to categorise [i.e. some kind of magical unicorn that doesn't quite fit into any of the Instagram Business options!], you might choose not to display a category.... Want to know how? Head to your Instagram profile Tap on 'Edit Profile' under your bio Select 'Profile Display' Turn the 'Display on Profile' option to off. Voila! You have also gained an extra line so people can view your bio more easily. Do you know a business that cannot be categorised #evesocial

18.01.2022 Who wants a free, tried and true, algorithm-busting tip? Here it is in three words: Call. To. Action. [also known as a CTA]. In Layman's terms, a CTA is when you encourage your audience to take a specific action as a result of your instructions.... For example, if we were talking about *ahem*, our brand new 1:1 Social Media Strategy Session Package [which we are about to launch], we might say: "What would you like to learn in your social media strategy session with us? Leave a comment below." or; "Want to find out more about our new social media strategy session package? DM us!" The same applies across all industries. If you are a fashion brand, a directive comment such as "Click the link in our bio to shop our new range" will more often than not, perform more successfully than a general comment such as Shop with us!. The algorithm favours posts with more engagement and boosts these posts to a wider audience, so encouraging interaction from your audience is always highly recommended! We're curious... how often do you use CTAs in your posts?

18.01.2022 Choosing to concentrate on the positives this week amidst Stage 4 lockdown here in Melbourne. What’s on for today? We are: Finalising a social media strategy document for a new client... Developing a Facebook Ads conversions campaign for a business in the fashion industry Scheduling a month of content for a current client in the beauty industry In between that? Throw in a walk with the kids, some schoolwork, a check in with some friends and a whole lotta hugs. Who else has a big day ahead? : @arspoetica.us

17.01.2022 Remember when you could still kiss your friends hello? It certainly seems like a long time ago! We know there are a lot of businesses Australia-wide that are suffering the economic effects of #coronavirus right now BUT instead of concentrating on this, we've decided to offer some ideas on ways that you can support your favourite businesses via social media at this time - for free! ... Why not try: Following your fav businesses and commenting on their posts. Extra points for sharing content! [This will help to boost their business to a wider audience.] Taking a pic of their products and sharing it to your stories with a recommendation. Tag them and add the "Support Small Business" sticker to increase discoverability. This way you're also giving them content for free that they can re-post. Leaving a positive review on their Facebook page. It might be a beauty salon or a local restaurant you have frequented for years - there's never been a better time to voice your support. Any kind of shout out in difficult times is always appreciated, think of it as the virtual kiss that you cant give in person! And for our followers? We want to show you how much we appreciate YOUR support, so why not DM us today and we will pick a post from your feed to share to our stories? Can't wait to hear from you. : @shamarra.alpacas #evesocial #melbourne #melbournebusiness #supportlocalbusiness

17.01.2022 Do-nut worry Melbourne, we got this. Like everyone, for us it's been a crazy year of cancelled events, holidays, work catch-ups and photo shoots. Lainie and I haven't seen each other for a couple of months, but onwards and upwards we go! [I miss you, Lainie!] If you are short on content, do not despair. Here are some ideas when it comes to refilling your images libraries:... Head to free image galleries like Canva or Unsplash for some image inspiration. Why not post some home-made content that offers value to your audience, a look behind the scenes? The processes of your business or your plans for the day ahead? Pyjamas optional. Authentic, unedited content is performing better in 2020 than it ever has before. You can repurpose old content in a different way. You have new followers, so why not use old images with new copy and re-hash over important points you haven't mentioned for a while? With so many people still stuck at home, social media usage is at an all time high so don't let lack of refined images stop you from posting advice or information that might help others in some way. How about you, has your social media strategy changed much or slowed down since the start of the year? #evesocial See more

17.01.2022 There's no doubt about it. This lockdown stinks. We can't travel. We can't see our friends. People are losing their livelihoods, some are losing their lives. This pandemic has impacted just about every facet of our existence. However, it's hard to ignore the magic moments. ... Like the amazing sense of community [hello, #rainbowtrail. ] and that beautiful feeling of reconnection with immediate family or those with whom you are #selfisolating. The craziness of this whole scenario is simply hard to believe at times, and the shock still comes in waves. Do you know what we are loving though? Watching people and businesses #pivot and find ways to forge ahead. Seeing so much support for small business. The inspirational acts of kindness taking place every day. [Just today, a neighbour bought bottles of hand sanitiser for everyone in the street and threw them over the fence!] If you pay attention, there is a huge amount of love and support being circulated. So let's focus on that. We saw a beautiful quote recently by the super-talented @morganharpernichols: "Slowly, but surely, I am finding Beauty in the ordinary." How are you staying positive amongst the current chaos?

17.01.2022 It's tough starting out in business and let's face it, nobody could have foreseen 2020 for the circus it has turned out to be. In a positive light however, we have learnt some extremely valuable lessons. When we started our li'l business we said yes to everyone and over-extended ourselves ridiculously [guilty ], and you you know what? In hindsight, this was a *terrible* idea.... When you say yes too often you can miss out on opportunities to grow your business in a more positive way and find clients you really mesh with, who value you, which makes your job all the more enjoyable. In fact, the minute we started saying no to things that didn't sit right with us or weren't within our scope, we started finding the right clients for us. For this reason, we have found that the clients you say no to are just as important as the ones you say yes to. It can definitely make for a much more rewarding working life, especially when things get tough! Therefore, when we receive amazing testimonials like this one from Nicolas Building Surveyors that make us feel warm and fuzzy, we are all the more grateful for making the right decisions and having such wonderful people on our side. How about you? Have you had a similar [or terrible] experience starting out in business? We would love to hear about some lessons you have learnt this year.

16.01.2022 Somehow, #selfisolation with these guys wouldnt be so bad. We cant travel far these days but we can lift each other up, and this pic makes us happy so we thought wed share. Happy Monday. #evesocial... : @littlehorseontheprairie

16.01.2022 A wise woman once said, "The more you praise and celebrate your life, the more there is in life to celebrate." This woman was @oprah, and frankly, she does seem to know her stuff, so when we realised we had our first birthday recently and we totally missed it, we were a bit annoyed with ourselves. While there are a lot of things going on in world right now [like, a *lot*], its magical lil milestones such as these that should really be acknowledged. ... Don't you think? After all, each forwards step we take is a step in the right direction, whether its: Listening to your first podcast Setting up your Instagram Business account Upgrading your website to match your new services It all counts! Let's start focusing on the positives. What about you, have you kicked any biz goals recently and forgotten to give yourself a pat on the back? #evesocial : Beautiful artwork by the very talented @liliofficial2 who has been doing some work with us.

15.01.2022 Happy World Emoji Day! As sufferers of chronic emoji over-use, we like to get behind this day each year. In fact, here are some fun facts about emojis for you: In 2019, over 200 new emojis were introduced... The most popular emoji used worldwide is the laughing face: Only 7% of people use the peach emoji as a fruit So, to get into the swing of #worldemojiday, how would you describe your work day today in emojis? In Melbourne we are currently in lockdown so it's a juggle! Is your work day looking anything like ours? #evesocial Source: https://worldemojiday.com/statistics/

15.01.2022 Hallelujah our time has come... Melbourne peeps - pop your bottles, the kids are back at school!!!!! It’s been a loooong few months of homeschooling and working odd hours [frankly it’s been pretty exhausting] - so whilst we have enjoyed spending extra time with our little ones, nobody was happier than them walking into school this morning to see their friends.... Hopefully this is the first of many re-openings! What are we doing to celebrate? We are turning the music up and getting stuck into our first month for a new client! What’s everyone else got on this week?

15.01.2022 Do we REEL-Y need to learn about another new social media platform? We think yes! Read on to find out why [this post is definitely one to save for later]. In case you have been hiding under a rock [or have been too busy to notice just yet!], you may have noticed a new Instagram feature called Reels. A, fifteen second, multi-video clip you can create yourself and upload to your feed and stories. You can find it as an option at the bottom centre of your Instagram stories ...selections. What are the advantages? Instagram is prioritising Reels content over other Instagram content types. Our clients are experiencing all kinds of new followers and audience views, indicating that this is a fabulous way to get new eyes onto your content. Facebook is allowing you to create retargeting audiences from people who have watched your Reels. #bonus When creating your video you have the option to: Add music Change the video speed Add effects, stickers and GIFS In fact, most story tools are available Designed to rival Tiktok, time will tell whether it will become the preferred platform of choice. Handy tip? If you are already on @TikTok you can simply upload these videos over to Reels, just make sure you remove the watermark. Still in a spin at the idea of posting to yet another new platform? Check out the number of views brands like @louisvuitton already have on this platform for some serious inspo! We would love to know, have you posted any Reels content yet? What do you think and what advice would you offer? #evesocial #reels #socialmediamelbourne #instagramreels

14.01.2022 Christmas has come early for us, because hallelujah - we woke up with a music option for stories on all our business accounts!! Want to check if your options have been updated too?! Try these steps: Click on your Instagram profile pic as you would to upload a story ... Click on the drop down arrow and you will hopefully see an Audio option now that takes you through to music! Bring on the Mariah tunes in time for Christmas we say! And now Zuckerberg if you’re listening, all we want for Christmas is for this feature to be implemented across all Reels accounts! [FYI for those with similar issues there are several workarounds for this] Anyone else had changes to their business account overnight?! #evesocial

13.01.2022 What do your story highlights say about your business? Located at the top of your feed, these little snippets of content should be treated like website landing pages and are a great way to make your favourite stories last forever. Ideally they should hold information about the most important parts of your brand and are best used to court audiences with the areas of your business you wish to highlight. ... In fact, each time you run a sale, promotion or giveaway this can be optimised by creating a corresponding story highlight, which will be one of the first things that new audience will view. Make sure your highlight covers are always up to date and aesthetically on-brand. Need help in this area? Feel free to give us a call!

12.01.2022 Instagram Tip: Implement strategies that encourage people to spend more time viewing your posts. When it comes to ye olde algorithm, the amount of time audiences spend looking at each post is a key factor in determining whether to show your content to new audiences. Its called DWELL TIME and its *so* important when it comes to growing your profile. How do you increase dwell time? There are many ways, but here are a few suggestions:... Post images that stop people from scrolling [hint: moving images perform particularly well here]. Craft great captions that will make people want to press the more button. Write longer, more engaging posts. You have 2,200 characters to use in each Instagram post. Use them wisely [and succinctly]! What about you - in a world when time is precious to all of us, what kind of content makes you want to stop and take note? #evesocial

12.01.2022 Did you know you can see exactly how many of your Instagram followers are online RIGHT NOW? As we have said before, timeliness or posting at peak times when your followers are online is key to getting your content seen. We have insights and apps that help us to figure out these times, which is essential for forward planning our posts, but here is a way that you can check exactly how many of your followers are online at this very moment. ... Firstly, make sure you are on an Instagram business account Head to your home screen [tap on the house icon] Tap on the camera icon in the top left hand side of the screen Your view should default to 'Story', but if you swipe across to the 'Live' view you can see exactly how many of your followers are online right now. How handy is that?! : Gathering Mementos by Kylie Head See more

12.01.2022 We're baaaaack...... and full of renewed inspiration! We've had a nice li'l break from our own socials the last couple of weeks and to be honest? We needed it. Living amidst the Melbourne lockdown is a juggle but we love what we do, so having our work to focus on has been a blessing and we are very grateful for all the support we receive from you all. ... We have taken on a few *ah-mazing* clients this month and have been very preoccupied with our new ideas for these wonderful businesses! We all need a break every now and then and cannot possibly be *on* all the time. The fact is, it is ok to take time off from your socials if need be. Yes your visibility may suffer short-term but if you return to producing valuable, timely and consistent content, your account will be just fine. Has anyone else taken some time from social media lately? How did you find it? #evesocial

11.01.2022 Theres truly nothing we love more than an Instagram makeover. [#itsourthang] If you feel like your aesthetic isnt hitting the mark and needs a lil sprucing up, we are here to help. Whether its a checkerboard, black border, colour splash or themed feed you have in mind [or you have no idea what you want!], well find a way to create something on-brand to lift your presence on the Gram. ... Not ready to outsource your socials? We can create branded templates for you to use yourself. Have questions? Please do get in touch! : [email protected] : 0413 454 858 : www.evesocial.com.au

11.01.2022 Yup, its been that kinda week. We've had several feeds to finalise, client meetings, online training and a million other things happening, life certainly seems to be getting back to normal very quickly, don't you think?! Taking some time out now to relax: cheers everybody, have a fabulous weekend! ... @kirnazebete

09.01.2022 What could these three hashtags possibly have in common? They are all banned. But what does this mean?... Basically, all posts under these hashtags have been deemed inappropriate because users have posted content that is consistently going against Instagram Community Guidelines. In fact, there is a long list of banned hashtags across Instagram that changes constantly. If you use any one of these bad boys, every other hashtag on your post may become undiscoverable. If you repeatedly use them, you may also risk being shadowbanned and having your account penalised - which you definitely do not want! So uh, yah - Instagram tip? Definitely never make up hashtags on the fly. ALWAYS do your research and triple check each one before you post! Don't have time? We can help! www.evesocial.com.au [email protected]

08.01.2022 Behold, the humble hashtag. Who ever thought a li'l symbol like this would hold so much power over your Instagram strategy? # While many people in the 'Gram game have varying opinions on how to use these guys effectively, when it comes to the basics, we always offer clients the following basic advice:... Mix it up! Make sure you change your hashtag sets regularly to reach new audiences. Don't use more than 5 hashtags within your Instagram image caption and try and put the rest of your hashtags in as the first comment [because you know, #aesthetics ]. Use your 30 hashtags and use them wisely. Each one is another opportunity to be found by your ideal audience, so why not use them all!? We would love to know - do you have any rules you you try and implement into your business' hashtag strategy?

08.01.2022 Fabulous feed Friday. .. and this is one pretty feed, if we do say so ourselves! When it comes to having Simply. Beautiful. Skin, Skin Room certainly brings the goods.... With medical-grade equipment like the Fotona 4D, ridiculously relaxing facials and an *amazing* customer experience from start to finish, its no wonder Skin Room is a firm favourite when it comes to Melbournes skincare aficionados. Follow along for amazing skincare tips and advice! See more

07.01.2022 Mega, macro, micro, nano It's well known that influencer marketing is one of the most successful ways for brands to reach relevant audiences. In fact, according to @influencermh the Influencer Marketing Industry is set to grow to approximately $9.7B in 2020. #seriously ... As a small business looking for more Instagram engagement, it can be tough to know where to start in this market and this is where we can help. When @latermedia partnered with influencer marketing platform @fohr.co recently to learn more about marketing trends, it was refreshing to hear that MICRO-influencers [those with 10K - 50K followers], have the highest Instagram engagement rates on their feed posts. Meaning? You dont need to fork out Kardashian-sized budgets to get traction with your influencer marketing. In fact, influencers with less than 25,000 followers had higher Instagram engagement rates regardless of their genre, target audience, or topics. So if you're looking to expand your business in this space, why not start looking for the perfect #microinfluencer for your brand? Need help? Just give us a bell.

06.01.2022 A compliment can change someones day for the better. Weve all had difficult weeks at some point but its lovely testimonials like this one we received on our Facebook page recently that can really lift you up on those days. Lets start the week right and take five minutes to give a business we love a positive review. ... It might make a world of difference to them. Have a great week!

06.01.2022 Happy Easter, all you cool cats and kittens! (and of course, bunnies). Whilst things are a li'l different this year, we hope you are all finding a way to make the most of this egg-stra time at home. Thank goodness for #tigerking, @tiktok and the Easter Bunny, who have all helped to break up the days for us.... We welcome any other recommendations, be it books, TV shows or movies. We are all ears. Sending lots of Easter love to all our friends out there. Stay safe!

06.01.2022 Aww shucks, there's ab.solutely NOTHING that brings a bigger smile to our faces than a great review from someone we love working with. Of course it helps when our client creates beautiful jewellery made from REAL flowers and botanicals that we just adore! Check out @littlehurricaneco for some seriously gorgeous #jewelleryinspo. ... Wishing you all a great start to the week!

05.01.2022 Here’s a #tuesdaytip for you... The algorithm loves saveable content! This includes tips and tricks that might be helpful to your followers that they can come back to; information that can be used at a later date. ... Why? Well when you hit the magic ‘save’ button [that little bookmark-shaped icon on the bottom right hand side of this post], this is a signal to the algorithm that the post contains valuable content and therefore it gets boosted to a wider audience. So next time you’re figuring out what to post? Perhaps try and think of something that will help your followers. [But remember - don’t make all your posts tips! You need variety]. If you need some inspo, check out this Instagram feed we’ve started creating with Shannyn at Inspired Outcomes Consulting - the most ah-mazing Business Coach around! [Yup, we know this first-hand]. Definitely no lack of small business tips here! What do you think? www.evesocial.com.au

04.01.2022 Weekend plans sorted... It's been a massive week of ups and downs for us here in Melbourne. While the downs are obvious [be gone already, Covid!!], the ups are that we are booked up with strategy sessions and monthly feeds to finalise. We have received the most wonderful amount of support this week from our lil online community, at times right when we needed it most. ... Thank you to all of you who sent big virtual hugs and checked in with us! We are very lucky to have you on our side. All in all, things are good and we have a big week coming up! But for tonight? We are ready to kick back and relax.. Who's with us?! : vera via Pinterest

04.01.2022 When it comes to hashtags, smaller is better. If you're using hashtags like #love, which has 1.8B posts and is the most popular hashtag EVER, nobody will ever find your content. [yes.. we just used it then to prove a point!] Our advice? Do your research and find relevant hashtags with a smaller volume of posts - we reckon the sweet spot is somewhere between 10K and 200K. ... Each business is different but with some trial and error you'll find what hashtags work best for your brand. Happy hashtagging! #

04.01.2022 Team work makes the dream work. When Lainie and I started this li'l biz nearly a year ago, nobody had even an inkling that COVID would rear its ugly head. #hurdleanyone As restrictions start to ease though, I feel like Eve is returning to the real world a stronger, more resilient business with more scope and confidence than when she drove into this crazy mess.... We've managed to get through this time with a *whole* lotta help and support from colleagues, friends and most of all, family. Between working from home and homeschooling of late, our husband help has been in strong demand. #thestruggleisreal Luckily, Lainie and I have known each other for *many* years so our families are great friends. We were bridesmaids at each other's weddings and even lived and worked together in London many moons ago [*ahem*... 15 years to be exact]. So, because we're all in need of a bit of humour and this holiday snap made me laugh, swipe across to see a pic of Lainie and I after too much sun following a very unforgettable Spanish holiday. Happy Hump Day everyone! See more

03.01.2022 Feel like you're missing the mark with your Instagram strategy? We can help. If you are:... Spending hours trying to come up with content ideas Wondering why people aren't engaging with you Getting frustrated because your followers aren't converting into paying customers... .. you could probably do with a few ideas and a bit of good, old fashioned Insta-guidance! Luckily, we are offering 25% off our 1:1 virtual Instagram Strategy Sessions until the end of the week! Designed to help support Australian businesses in need at this crucial time, our strategy sessions include: A 1.5 hour deep dive into your current Instagram account Secret industry tips and tricks Brainstorming of content ideas Ideas on ways to increase audience reach A full report of everything we discussed emailed directly to your inbox Ready to go? DM us now to book in your Virtual Strategy Session! Do you have more questions? We would be happy to answer them. Look forward to hearing from you!

03.01.2022 Ever been fishing for followers? If your answer is yes then keep reading! Social media etiquette is important if you want to represent your business in a positive light. ... We recommend following a few simple tips, such as: Take your time - don’t frantically like and comment on posts without thought. If you see content that resonates? Respond authentically and let people know what struck a cord with you! It’s best not to like multiple posts in chronological order, it’s kinda annoying and the person who owns the account won’t know if you’re genuinely interested in their content. Top tip? If you want to engage with your dream client head to their stories and respond there as these comments will go straight to their DMs, which is more personal. How about you, what do you consider to be poor engagement etiquette? #evesocial #engagementtips #socialmediatipsandtricks

03.01.2022 Love 'em or hate 'em, selfies are a sure fire winner when it comes to Instagram engagement. That's right, not only do they receive approximately 38% more likes than a 'regular' Instagram post but they are also 32% more likely to be commented on.* With the algorithm heavily favouring comments right now, this is a great place to start if you are struggling to get traction on your Instagram account. ... So why do we want to see more mugs out there on the 'Gram? You could put it down to our fascination with faces or desire for authenticity... these days, everyone wants to know the face and the story behind the brand. So next time you're trying to think of something to post? Snap a selfie, write an engaging, relevant post to boot and let us know how you went! #evesocial * Source: http://www.news.gatech.edu//face-it-instagram-pictures-fac See more

02.01.2022 With the announcement that Melburnians will re-enter Stage 4 lockdown this week, it brings to light what many of us experienced during the ups and downs of 2020 - some days you may not feel like showing up or posting to your socials. While creating great, consistent content is the key to account growth, sometimes you might not feel motivated to put yourself out there or things can get busy [hello, #homeschooling!] and it might be tough to find last minute inspiration. So... how can ensure that you optimise the value of your content? PLAN AHEAD. Here are some tips: Map out your monthly content pillars. These should speak to your various target audiences and showcase your business in all its unique aspects. Take into account any upcoming marketing ideas, promotions or special calendar dates and plan your posts in advance. Make sure you are providing your audience with content that isn’t too sales-focused. Think about how you might educate, inspire or entertain your audience: give people a reason to follow you. Find a scheduling app like @planoly, @sproutsocial or our personal fave, @latermedia and schedule your posts ahead of time. This way you will be armed with a never-ending supply of fabulous content and you won’t be forced to come up with last minute posts that don’t align with your overall marketing strategy. How about you, have you sat down recently and fleshed out come content for the weeks ahead? www.evesocial.com.au : @iosonopipo An amazing Instagram account well worth checking out.