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25.01.2022 Your website's responsiveness can help to complement your SEO efforts, here's how: 1. Usability Of Site - Customers are generally impatient and expect immediate solutions to their needs. Therefore, responsive websites help to optimise websites for mobile search, improve the performance of your site and design by adjusting content to customers' devices, thus providing consistent user experience across all devices. 2. Bounce Rate Is Lower - The bounce rate of a website reflec...ts how fast customers leave a website before going through. A responsive web design adjusts the structure of the page, displays the same content, on any device and helps to improve customer experience thus lowering bounce rates. 3. No Duplicate Content - Due to increased use of mobile phone websites create mobile and desktop versions which can lead to duplication of content. Deploying a responsive web design will help to resolve your duplicate content troubles by using a single URL throughout devices and modifying the structure and content to every screen size creating an enjoyable user experience. #seo #responsivewebsite #boostSEO #responsivewebdesign

25.01.2022 Accessibility refers to making your website as accessible and reachable to customers as possible. Here are a few accessibility problems and here are a few ways you can fix them: 1. Dyslexia - Almost 10% of people globally have Dyslexia. Dyslexic people often have trouble reading. Thus while designing your website ensure you use simple words, in clean and big fonts that can be read easily with a sufficient amount of space between them. 2. Blurred Vision - A large number of p...eople also have blurred vision due to cataract or glaucoma that make the screen blurry for them to read. In such a situation designers should make sure the headers are large enough to read and the content should not look too wordy or crammed, there should be sufficient space between letters and more images should be added. 3. Colour Blindness - Most colourblind people can see things as clearly as the majority of the people, the distinction is their inability to differentiate red, green, or blue light. In this case, designers can incorporate both colours and symbols for text and use a range of clearly contrasting colours and shades on the website. It is better to use contrasting patterns for graphs or charts and, where possible, place text instead. #webdesign #webaccessibility #designers #webdevelopment

24.01.2022 SEO and paid media campaigns are two popular methods of digital marketing. Here are a few reasons why SEO should be prioritized over paid media campaigns: 1. Paid ad campaigns exist only for a particular period of time. Once the campaign is over so is the effort. However for SEO once you're strategies are established all you need to do is update it every now and then. ... 2. SEO campaigns can be adjusted as per your requirements in comparison to paid advertisements. 3. SEO acts as a foundation once-successful strategies are set the benefits are long terms however with paid promotion there is constant expenditure as just one campaign isn't enough you need to keep creating multiple campaigns. #seo #digitalmarketing #paidmarketing

23.01.2022 Malicious hackers launch crawl site bots to attack vulnerable parts or data theft, or content crapping. Therefore it is necessary to remain alert and pay attention to the following warning signs of cyberattacks: 1. Google Alerts - If you get a notification from Google or see a "Site not available" warning in the search engine results, it is an indication that the website is hacked. To verify this, go to the Google Search Console, Security Issues section, and search for the ha...cked URLs that have been detected by Google. 2. Faulty Credentials - If something is wrong while you enter valid user credentials and get a "wrong password" alert it means your log-in credentials have been modified by cybercriminals. 3. Unusual Javascript Coding - The presence of a peculiar Java code in your website's source code is a warning sign. Javascript codes are used by hackers to rob valuable personal data from your site such as passwords on card details. If you see any sign of an unusual code, remove it immediately. #cybersecurity #seo

20.01.2022 Usability refers to the ability of customers to use a particular platform. Here are some of its important attributes: 1. Learnability - Learnability refers to how long users take to learn how to use the platform and its different features 2. Efficiency - Efficiency refers to how quickly users are able to complete tasks after learning how to use the platform ... 3. Memorability - Memorability refers to whether the customer can retain everything they've learnt to use the platform multiple times 4. Satisfaction - Satisfaction refers to the level of satisfaction customers feel after they have used the platform if they were able to use it successfully or if they faced a lot of issues while doing so. #ux #customerexperience #usability

18.01.2022 For any business to be successful it is important for it to provide a good user experience (UX). Here are some common UX design mistakes you should try to avoid: 1. Complicated Interface - A simplistic interface helps build solutions that work seamlessly and quickly. Simplicity while not compromising on intuitiveness and functionality is more important. 2. Disappointing App Architecture - The app’s outward experience is less important than the foundation of the app. There a...re three layers an app will have to build, namely presentation, business, and data access layer. 3. Copying The Competition - Failing to differentiate from those within the same sector, will surely lead to the app being lost in the crowd. Highlighting the app’s uniqueness, even in UX is important. 4. Lack Of White Spaces - Negative space is essential to prevent the UX from seeming overwhelming. Successful apps balance between white space and content. #userexperience #ux #designthinking #uxdesign

18.01.2022 Learnability refers to how efficient it is for customers to learn how to use a website. Here are a few methods for improving web design learnability: 1. Try to maintain consistency in all your products. This can be in the form of similar designs and features like icons, sidebar menu and colour of the link. ... 2. Micro-interactions is like feedback to the customer, it is proof to them that what they've done has affected the site. This could be in the form of changes in colour, transitions or animations and even ticking of checkboxes. 3. Do not create interfaces that are highly different from each other as when customers use one interface they get a mental model of that which helps them use other interfaces. So make sure you make similar interfaces so customers are familiar with how to use it. #userexperience #design #webdesign

18.01.2022 Here are some tips to make sure you write SEO friendly content on your website: 1. Effective Keyword Usage - Don't add all your keywords in one place. Split it in your content, H1, H2 and H3, as well as your meta title and meta tags. 2. Engaging Introduction - Your introduction is very essential as it decides if can attract your reader or not. Incorporate feelings in your content to make it more relatable to your readers. ... 3. Title Optimization - Your title has to be good enough to attract your reader. Your title is one of the most important elements that decide if a reader will click on your website or not so optimize your title with the right keywords. #seo #content #seofriendly #seoagency #seocontent

18.01.2022 Colour schemes from The master of designs & creativity ! #colorscheme #graphicdesign #creativity #creative #colour

17.01.2022 Reference images are extremely essential resources. Following are some ways in which you can use them accurately: 1. Recognise gray areas: The biggest problem is when artists adhere too closely to the reference image. The key is understanding the image you're looking at and not just the object you're looking at. 2. Amalgamate references: Using one reference image for drawing a face, one for lighting and so on can help increase the effectiveness of the end product. ... 3. Create unique references: Not only does creating unique references help avoid copyright infringements, but it also saves us the time of coming up with a reference. This process helps us process and understand images better too. 4. Evaluate the process: Using references can be full of pitfalls, but done in the right manner it makes us better artists. This approach has an impact on the work you do. #marketing #referenceimages

15.01.2022 Google has said it may have no other choice than to pull its Search function from Australia if the News Media Bargaining Code goes ahead in its current form. Is this the end of Google's operations in Australia? Click on the link below to find out more about the ongoing dispute. #googleaustralia #googlevsACCC #googledispute

13.01.2022 Here are some tips to prepare your website for modern web browsers. 1. Renovate Java Libraries - A large number of websites use JavaScript frameworks that have problems that have been fixed in newer versions of the same library. Using Site Scanner can help determine if the scripts are up to date. 2. Prevent Unsuitable CSS Prefixes - It’s increasingly common for sites to have vendor-specific prefixes that are missing or have implemented vendor-specific prefixes even when they... are not required in common CSS properties. This causes webpages to render incorrectly in Microsoft Edge or other modern browsers. 3. Steer clear from Browser Detection - Using feature detection instead of browser detection help implement modern features in browsers that don’t inherently support them. 4. Sans Plugin - Browsers like Edge do not support pluggin. Moving away from this process is pretty straightforward and guidance on the same is available. #wordpress #website #webdevelopment #css

13.01.2022 It is important to have an engaging website as it helps to attract and retain more customers. Here are some ways in which you can make your website more engaging: 1. Create high-quality applications that provide a satisfactory user experience. If the user experience is engaging then customers will naturally be attracted to the application. ... 2. Make sure to keep releasing new features and updates this will help you stay one step ahead of your competition and will also increase a customer's curiosity to try new features. 3. Remember to reward your customers as it let them know you value them. You can do so by providing a preview of your new features, offering them promo codes and other discounts. #userexperience #onlinebusiness #website

13.01.2022 SEO has become an extremely powerful marketing tool these days. It is essential to build a solid SEO campaign. Given below are some steps to achieve this: 1. Identifying the right keyword will include finding the highest search engine inquiries that are relevant to your topic. This will help you attract more customers. ... 2. Ensure that you use the keywords in the right context and that your content has a flow and is well researched. This can help increase the value of your website. 3. Internal Linking refers to moving from one link in your website to another. Make sure that you add links to texts that have context around them or it is likely that customers will ignore them. 4. Monitor the results of your campaign to see what's working and what changes you need to make. You can monitor your campaign by checking the number of visitors who visit your website and the bounce rate which is the number of people who just click on your site but don't actually spend time on it. #seo #digitalmarketing #searchengineoptimization

11.01.2022 Internal Linking is an SEO strategy that allows you to move from one link in your website to another. Here are some ways you can optimize Internal Linking: 1. While internal linking make sure to link only those pages that are highly relevant to the content you have posted. This will help increase customer engagement as well as increase the rankings for pages that are of high value. 2. Links can be easily ignored by customers if they feel like there's no context around it he...nce its essential to build context around the text you're trying to add a link to. Context can be created in the form of text or images but it should be customer engaging. 3. Adding multiple links on to your page does not increase the value of it, however, eliminating low-value links and linking only essential pages can increase the value of your page. #seo #digitalmarketing #contentmarketing

09.01.2022 Feedback is critical for us, as it helps us improve our performance. We are truly blessed to be working with some of the most amazing clients. #clientreviews #testimonials #growth

08.01.2022 Native mobile application development refers to creating an application for specific mobile operating systems like Android, iOS, Linux etc. Here are some of the benefits of developing the same: 1. Since the application is created for a specific platform using it on that makes native apps very responsive and quick.... 2. When native apps are used in the particular operating system they are built for the automatically enhance the user experience making the flow of the application more smooth and natural. 3. These apps can quickly access the hardware of the device, such as the GPS, camera, microphone, etc., so that they run faster, which again improves the user experience. #userexperience #development #appdevelopment #mobileapps

07.01.2022 Google AdWords is one of the services used by advertisers to advertise their product, brand, website, etc. online through some specified keywords for traffic or leads. Given below are ways to improve efficiency in AdWord management: 1. Start by selecting the type of campaign you want based on your requirement. It could be a display campaign, call only campaign or a search campaign so make sure to select the type to establish a certain structure. ... 2. Calculate how much money you will have to spend on your campaign per day and multiple that into the number of days for a particular month. This way you can keep a monthly budget. 3. Keywords are a very essential part of your AdWord campaign and finding the right keywords can help you build your new campaign and expand existing ones. 4. Make sure to monitor your campaign your results, you can do this by optimising budget, editing your ad text to improve conversion rate. #digitalmarketing #googleadwords

07.01.2022 Here are some methods to improve your graphic designing blogs and increase customer engagement. 1. It's essential to maintain consistency in branding. If you keep changing the image and content of your blog then it confuses your customers as you end up blurring the image of who you are and what you do in their minds. 2. Infographics are more visually appealing than plain texts in general but especially when you're trying to explain complicated ideas. So if you want to keep yo...ur customers engaged, switch to using more infographics. 3. Custom images are far more engaging then stock images. Ditch the use of stock image and attract more customers through your custom images. This also helps personalise your blog a little more. #graphicdesign #designing #blogs #userexperience