Gibsons in Brisbane, Queensland, Australia | Consultation agency

Gibsons

Locality: Brisbane, Queensland, Australia

Phone: +61 7 3025 3220

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25.01.2022 Im sure that you have heard of the internet of things, but have you heard of the Internet of Eyes??? Its coming to a future near you! Ineresting article on what could be the next big thing.

25.01.2022 A huge part of the work we do circles around implementing business strategy. What is the good of a strategic business plan in a bottom drawer? When our clients decide to implement their plans with Gibsons they get two experienced senior executives sitting shoulder to shoulder with them, month by month: Chairing and minuting meetings, reviewing KPIs across all functions of their business, helping teams to stay on track.

25.01.2022 We had the privilege of being given the tour of a clients training facility today - amazing! The Thales LifeFlight Simulation Centre sets the safety and training standard in innovative AW139 helicopter aircrew training. Specifically designed for oil and gas, search and rescue, and emergency services helicopter operators, the simulator provides a hyper-realistic experience for mission training. When in operation, the legs move and the sphere pitches and turns to simulate a wi...de variety of real flight conditions. There are only 3 such training facilities in the Asia Pacific region. LifeFlight training capability for pilots, doctors and nurses is second-to-none, and right now this organisations jet fleet is being relied on not only to transport patients throughout the world (stock in trade), but to assist with the transport of patients in the COVID19 crisis. #QueenslandCapability!

24.01.2022 Were so familiar with rolling our sleeves up beside manufacturers, we carry our own hi-vis gear in the car with us. Gibsons Principal Consultant Georg Schulz listens to one of our clients describe a materials issue he is having at his workshop today.

23.01.2022 This is a fine example of what Gibsons do... https://gibsons.com.au//how-to-win-in-a-market-that-isnt-/

22.01.2022 Feel like a fun challenge? Here are some great join the dot activities that are certain to get your brain firing! Have fun!!

20.01.2022 Hhmmmm.....thinking laterally in business can result in some interesting outcomes. This new TV from LG certainly comes with an unusual and very different feature thats definitely a result of some lateral thinking!

20.01.2022 End of year gathering for the Gibsons team, including Gibsons founder Bob Gibson, still a member of our advisory board. Amazing how so much collective business wisdom can turn into bad jokes and SnapChat selfies so fast after a few drinks! A big year, and a welcome chill down with colleagues. And, to top it off, a massive and much welcome Brisbane storm at Mecca Bah

20.01.2022 Free Business Event! On the 16th June we will be holding a free business breakfast in Eight Mile Plains. We will have a number of guest speakers talking about a range of business related topics. Reserve your seat today! Contact Gibsons for a reservation.

20.01.2022 Gibsons Xmas Party - where great business minds meet, and melt down. Great to have Paul Dignam, Rex Vegt and Bob Gibson checking in, and Sarah up from Melbourne after 9 months in lockdown!

19.01.2022 The mighty power of China is making its mark in the digital space and changing the business landscape globally. Its amazing how the digital space is evolving!

19.01.2022 9 Ways to Improve Your Sales Conversion Rate FIND OUT HERE

18.01.2022 One of our marketing specialists takes a client through the cost and risk associated with various growth strategies. Did you know: growing market share in existing markets is by far the lowest cost, lowest risk strategy? You already have all the infrastructure in place, you know it well; you just need to do more of the same, or do it with a bit more gusto. Interesting fact: At least 90% of the time when we meet clients who are developing new products for new markets, they havent yet "maxed out" or become a dominant supplier in their existing markets - usually a massive low cost opportunity, hidden in plain sight! Must be human nature...people like to try different things, but it doesnt always make the best sense for your business.

18.01.2022 There is definitely a misnomer that once you go online you can wave goodbye to the offline world. Be it offline marketing or having a form of offline bricks and mortar presence. This is very much incorrect, as many ecommerce businesses are finding out, consumers still love to touch and feel and try and play with items before they make a purchasing decision. While this is not an easily achievable task, the concept of a blended sales model should be considered by every serious ecommerce business. This article further explains this concept.

17.01.2022 All in a days work..."smoko" in the packing shed where our client, a significant fruit farming operation near Bundaberg, is conducting some down-to-earth strategic planning!

17.01.2022 The ideas factory! A novel way of promoting entrepreneurialism and innovation within an organisation.

17.01.2022 Our Gibsons People specialist walks us through the minefield of Unfair Dismissal and Adverse Action rules and the finer points of procedural fairness and processes to protect our clients and their employees. A huge body of knowledge, and one that our clients have access to expert, up-to-date advice on. And...always good to have coffee catchups in between massive information downloads!

17.01.2022 We love hearing of exciting new startups that really make a difference to peoples lives!

16.01.2022 12 Powerful Social Media Tips

16.01.2022 Were getting ready to launch packaging for a client brand. Our client, a proud and very successful Queensland farming family is launching a "freeze-dried" line in Australia. A great way to create a market for their product, off-season. Facebook testing is part of the mix, which includes broad market research and in-person focus group testing.

15.01.2022 In this article, I wanted to outline some of the different online business models that exist so that if you are considering setting up an online business, you have some understanding of how you could structure that business. http://gibsons.com.au/online-business-models-basics/

15.01.2022 Another website completed for our clients using UX best practice for reducing bounce, promoting click-through, and standing out amongst competitors. Of course, this marketing project was part of a whole of business strategy which determined that marketing would be required to fully utilise plant/machinery availability/capability. This company achieved an amazing Net Promoter Score of 90 during customer research (a measure of customer loyalty) which is far, far above average in the construction sector. www.pothole.com.au. A very strong business!

14.01.2022 Its such a shame when a large business dupes the small consumer.....It is disgusting how this sort of activity can go on for years. This latest dupe involves some heavy hitters including Woolies. Shame shame shame. This is a timely reminder that businesses must ensure that their competition law compliance programs educate their staff about the risks involved in communications or other conduct which facilitates an anti-competitive understanding between other businesses.

14.01.2022 We’re so familiar with rolling our sleeves up beside manufacturers, we carry our own hi-vis gear in the car with us. Gibsons’ Principal Consultant Georg Schulz listens to one of our clients describe a materials issue he is having at his workshop today.

13.01.2022 7 Tips to Post Valuable, Keyword-Targeted Content to Your Blog

13.01.2022 Exhaustion by digital is becoming a very real thing in todays business landscape. Its becoming more of a need nowadays for companies to have clear policies on tackling email requests after hours, on weekends and on public holidays.

11.01.2022 Taking in a lecture on microalgae farming (one of a series of lectures by UQ BrisScience) at the State Library last night...catching up on new industries that some of our clients are involved in. What we learned: this is set to be a disruptive industry with loads of scope for employment, exports, new businesses and new opportunities. Microalgae feeds on waste (power stations, breweries, food processing plants, sewage), turning a "waste removal problem" into new revenue streams. It can be grown anywhere the climate is right and represents a major opportunity for Queensland.

11.01.2022 Bonsai Zooming with Sarah at last week's Consultants meeting. Thanks Maccas cup holder!

09.01.2022 All of our experienced consultants deliver training to our own internal team, monthly, in their (many) areas of expertise. An excerpt from Jock OKeeffes fascinating presentation on Gender Stereotypes in Negotiation...one of the many modules we deliver to our clients.

07.01.2022 When it comes time to turn a client's vision into reality in competitive, high-stakes markets, working with a top photographer isn't a "nice to have", it's a necessity. Great images make all the difference when differentiation is a must. Working with our client LifeFlight on their new brand, watch this space!

07.01.2022 We certainly live in the age of data, where stuff is collected about us in all sorts of places on the good old www. The funny thing about data however is that while it may seem cool to say yeah, my business collects loads of data on our visitors, the reality is that unless you can follow that statement with an: and we use that data to drive x, to improve y, to better do z, then that data remains useless and worthy of a meh, so what comment. Remember: data is only powe...rful if it is used to do something, to make a decision. Excellent article below!

06.01.2022 Were welcoming some new members to our team. Meet Nicola Votier, Senior Consultant, Marketing. Nicola has worked on Lotus, Rolls Royce, Adnams Brewery, Hormel International as well as having extensive experience with small to medium businesses. Importantly, Nicola is a great fit for our team of strategic advisers with regard to values, ambition for our clients and a "roll your sleeves up" approach to getting beside businesses to help them succeed. Welcome Nicola!

05.01.2022 A weekly sales and marketing meeting with one of our valued clients, Cookon. Cookon are a proud Australian manufacturer of very high quality commercial cooking equipment who were, like many manufacturers, feeling the pinch with Chinese imports and increased competition in their sector. We helped them redefine their market position and created a platform (brand, online presence and digital marketing) that is now reaping rewards!

05.01.2022 HOW TO USE LINKED IN FOR BUSINESS Heres how you get started:

05.01.2022 Look After Your Back End to Avoid Failure -

03.01.2022 Caught up with Gibsons founder and Advisory Board Member, Bob Gibson today. Bob is still actively mentoring and writing business papers and is a trove of valuable information after a career as a business owner and consultant. Well be sharing some of his insights in a forthcoming series of articles in 2020. If todays riveting conversation is anything to go on, theyll be packed with pearls of business wisdom and entertaining anecdotes!

03.01.2022 Every month the Gibsons team meet to share training on specialist topics from our experienced colleagues and seek expert advice on some of the challenges our clients are facing.

01.01.2022 Handy retraining on the Gibsons Unique Selling Point (USP) c/- Jock OKeeffe.