Good Things Marketing in Prospect, South Australia | Marketing agency

Good Things Marketing

Locality: Prospect, South Australia

Phone: +61 403 749 009

Address: Little City Studio, 118 Prospect Road 5082 Prospect, SA, Australia

Website: http://www.goodthingsmarketing.com.au/

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• Business service
• Marketing agency
• Internet marketing service

25.01.2022 Great article in SmartCompany.com.au on Kmart Australia's retail success and marketing tactics with commentary by our CEO. "A big part of Kmart's success is what Helen Ahrens calls the cult of Kmart, facilitated by the retailers for everybody approach. Ahrens thinks this is due to the retailers careful positioning as a lifestyle brand for anyone, not taking the tact of appealing to a narrow user base. Its a lifestyle brand thats accessible to everyone, not just one group of people or type of person. Theyve really thought about the customer journey from beginning to end, she says. Their marketing is also excellent, and theyve got simultaneous communications across all platforms, and they know their target audiences online really well.

24.01.2022 Our team enjoyed a wonderful night at Flinders Foundation's fundraiser 2017 PinkYellowBlue Ball on Saturday. We're also proud supporters of Flinders Foundation as their PYBB Social Media Partners, making an $8,000 donation towards the event to ensure the Foundation can continue their vital work into cancer research, support and care for those affected by cancer.

23.01.2022 Last night the GTM crew covered SANFL's Margarey Medal red carpet on social media. Did you spot us on Channel 7 Adelaide? We just love working events to bring their red carpets into the hands, phones and homes of their target audiences! Here's our red carpet #MagareyMoment :)

23.01.2022 Our CEO Helen Ahrens is speaking at Xero's Small Business Insights Tour on The State of Adelaide Small Business with Xeros partner director, local government representatives and more. They will be discussing the biggest challenges for small business owners in the region, touching on her personal experiences with Good Things Marketing, Curazon and Little City businesses (and her failed businesses too!), as well as looking at potential solutions. RSVP to snap up your free ticket below!

23.01.2022 Our CEO Helen spoke at Xero's Roadshow 2018 on Friday with panellists from SA Small Business Commissioner, Verve Group, Adelaide Business Hub, KPMG and Xero on South Australian small business insights and trends. It was a really interesting panel of speakers sharing their insights and tackling many curly questions from the audience!

22.01.2022 We're in Sydney and Melbourne this week working with our awesome clients on everything from marketing strategies, global personal brand roll outs, investigating destination marketing experiences to planning disruptive tech campaigns - and more! We love working nationally and beyond, send us a message to chat about what we can do for you

22.01.2022 Looking for the perfect partner for your marketing activities? As a nationally accredited ADMA Member, we deliver our premium services and results of excellence across a range of Digital Marketing & Personal Branding services. Learn more about our Services and how we can help you below!

21.01.2022 You're invited to ADMA SA's Christmas Party! Whilst digital media consumption is growing year on year, so too is the rate at which businesses and brands are pumping out content. With business vying for limited eyeballs, the importance of producing effective and engaging content is becoming more and more critical to its success. Join us at this years SA ADMA Christmas Party, where Matthew Hanton, Manager of Partnerships & Community Engagement, from the Motor Accident Commissi...on will be discussing how you can use storytelling in your marketing to create engaging and compelling content that resonates with your audience. Snap up your tickets today!

21.01.2022 As we wrap up SouthStart conference's Event Marketing and Social Media Event Activation this week, we're reflecting on the amazing experiences that has been brought to life for our attendees and speakers. With a team of 14 during the conference, we couldn't be more proud of our #SouthStart crew and the successes we built together as we trended online across social media platforms, produced an insane amount of quality content, fostered conversations and relationships online through Hootsuite tools, and delivered smashing marketing results!

21.01.2022 Would you like to develop your personal brand to grow your business referrals and drive success? Join us at New Venture Institute at Flinders in practical planning and activities to leverage your personal brand for business success in their free Feed Your Brain session.

21.01.2022 Social media is one of the most powerful and cost effective marketing platforms currently available to small business. In the past few years, countless businesses have been completely transformed with good socials and a strong content marketing strategy. Brand awareness, leads, sales its all possible. And yet, there are still so many businesses struggling to make it work for them. Learn more below and contact our team for a chat about how we can focus on social media that is valuable to both your customers and your bottom line.

20.01.2022 SmartCompany.com.au: Beyond the guidebooks on search engine marketing and optimisation, theres a whole range of trends emerging that you can take advantage of to connect directly with your user base and to make sure your brand stays front-of-mind. SmartCompany spoke to digital marketing experts, including Founder of Good Things Marketing Helen Ahrens, to find out how you can leverage some of these new approaches.

19.01.2022 In partnership with Good Things Marketing, Hootsuite is excited be hosting their first Social Breakfast in Adelaide, and we would love for you to join us! Over the past 18 months the social media landscape has evolved rapidly. With more channels, content, and conversion opportunities than ever before, measuring the return on your social media investment is no longer optional. At this interactive session we'll share new insights and practical tips on measuring your ROI on soci...al, as well as advice from industry experts who have got it right. We want to you to leave armed with a toolkit of tips to put into action and start showing real results. Event details and to RSVP are in the link below. Breakfast and coffee is on us, but spots are limited, so register today!

18.01.2022 Tech giant Microsoft has unveiled a new suite of tools aimed directly at SMEs, including an invoicing, listings, and email marketing tool. SmartCompany.com.au asks Good Things Marketing CEO Helen Ahrens, is it time to start email marketing if your business is not already?

18.01.2022 Want to activate your own social media influencer tribe for your business through clever social media marketing? Helen Ahrens told SmartCompany.com.au that Kmarts approach of giving its biggest fans a glimpse of whats on offer is not a new idea, but executed well, any business can benefit from taking customers behind the scenes. It allows mega fans to then go and be influencers in their own communities, she says.... However, pulling off this kind of digital marketing isnt always an easy proposition. Here are three ideas for giving clients VIP treatment to ensure they share the love.

17.01.2022 SmartCompany.com.au article: Helen Ahrens says guerrilla marketing can be employed for businesses of all shapes and sizes, using the example of a restaurant getting its staff members together and doing a cooking demo in the middle of a busy area. If you can do things people remember and take photos of, it can be very low cost but very effective, especially compared to $300,000 TV or billboard campaigns, she says. Youve got to be looking at your marketing strategy and your... projected budgets, and make the choice between a pop-up style of marketing or something bigger. All campaigns have risks, but even if you calculate a 5% chance of there being risks, take the other 95% and go forth with strength and confidence.

15.01.2022 SmartCompany.com.au article: The era of food porn is here. Food is a universal language, says Good Things Marketing chief executive Helen Ahrens. Experts say there are three rules to live by in this era of food porn. Discover our CEO's comments and rules to live by in social media marketing for food businesses below.

14.01.2022 Were you spotted at our Hootsuite & Good Things Marketing Social Breakfast on ROI and the Future of Social? So many great insights were shared and stories were told of successful campaigns, the future of social and how to measure the metrics that matter. As SA's exclusive Digital Services Partner for Hootsuite, we're always more than happy to answer any Hootsuite questions that may pop up - we're only a tweet, email or call away :)

14.01.2022 Did you miss our awesome, jam-packed GTM email today? Make sure that you don't miss out again! Subscribe now and you can also read our email in full here https://goo.gl/vxRUuk

11.01.2022 It was our absolute pleasure for Good Things Marketing in partnership with Hootsuite to host our first Hootsuite Social Breakfast Adelaide on ROI and the Future of Social at our sold out event. Our brilliant panellists Brent Hill of South Australian Tourism Commission, Will Venn of University of South Australia and Daniel Lean of Hootsuite, and MC Benjamin Mulligan of Hootsuite provided such interesting insights, case studies and research on instameet influencer trends, emoji campaigns, crafting stories around love apps, metrics that matter and much more. Thank you to everyone that attended!

10.01.2022 Retail brand H&M is in hot water over a branding campaign once again on social media. Helen Ahrens, Founder & CEO of Good Things Marketing, says that businesses "have a social responsibility that if we do something that damages a certain group or person, we should put a policy that prevents it from happening again. As a youth-oriented brand, Ahrens says H&M need to be particularly cautious of the increasingly brand-aware audience: in particular, younger consumers who are be...ginning to make more informed choices on who they support based on factors like ethical production and social responsibility. For brands who do take a step in the wrong direction with marketing campaigns, Ahrens believes remedies could include making a financial contribution to an area that combats a relevant social issue, or allowing a team to take a day off to work in a not-for-profit that raises awareness. They will recover, but consumers are becoming increasingly savvy, they do care about the social bottom line particularly the millennial audience. Article by SmartCompany.com.au.

09.01.2022 Did you know that we do everything social media from content strategy through to end-to-end social videos? Here's one of our awesome Bailey Ladders social examples for National Safe Work Month 2017 that we partnered with Callie Rose Communications for, featuring Josh from ElectroTech Electrical & Instrumentation Services.

09.01.2022 Why should you consider LinkedIn for your personal brand? Executives say that "building your professional brand is an effective and powerful way to communicate what you have to offer in your chosen field. Its something that works for professionals at all levels and all industries, it can open doors and begin conversations, and it may even take you in unexpected but pleasant directions. Learn more about how GTM's Personal Brand Program through LinkedIn can help you open those doors here https://goo.gl/9V8wTf

08.01.2022 Heard about the major changes coming down the line for Facebook for Business users? The good news is that if you're using a social media specialist, your business is already doing the top 4 things to help your content be seen and engaged with. Learn more about these tips below.

08.01.2022 SmartCompany.com.au article: Helen Ahrens agrees that bringing fans into the realm of product testing is a good strategy. But given Cadbury Dairy Milks silence so far, Ahrens believes its unlikely the company is seriously thinking about relaunching the marble product. If they havent brought it out already, then its probably not viable, she says. However, Cadburys reluctance could carve a space for other businesses to leverage enthusiasm for the marble product with their own cheeky campaigns. "Maximise the opportunity that someone else isnt picking up on, Ahrens says. If you were a rival chocolatier, I would be a bit cheeky on social, maybe offer a product, or try a Marble pop-up in your cafe.

08.01.2022 Have you got your tickets for ADMA SA's Christmas Party yet? Snap up your tickets at the link below. Join us and Matthew Hanton, Manager of Partnerships & Community Engagement, from the Motor Accident Commission who will be discussing how you can use storytelling in your marketing to create engaging and compelling content that resonates with your audience.

08.01.2022 Get ready to switch off those smartphones and turn off those TVs, because the Tamagotchi is back! SmartCompany.com.au interviewed our CEO Helen Ahrens on nostalgia in marketing and on how successful Tamagotchi sales will be in this revival in the article below.

07.01.2022 When the going gets tough, the businesses that invest in marketing and R&D long term are more successful", Helen Ahrens told Smart Company today. For smaller players, positioning their brands to generate foot-traffic in the lead up to Christmas is a challenge, but CEO of Good Things Marketing, Helen Ahrens, says SMEs should not fear big launches of retailers like JD Sports. Instead, now is the time for smaller players to throw all they have at telling the story of their bran...ds, she says. Read more about how small businesses can combat global giants in the Christmas lead-up below.

06.01.2022 This month saw the inaugural Xero Small Business Insights Panel Tour 2018 take place in Adelaide, where more than 80 local accountants, bookkeepers and business advisers joined a select group of panel members, including our CEO Helen Ahrens, to discuss the economic state of Adelaide small business. Referencing Xero Small Business Insights state-based and national data from November and December 2017, panelists discussed how local late payment metrics, employment figures and cash flow trends impact the South Australian economy. Below are the highlights from this discussion.

06.01.2022 We're excited to be heading along to ADMA Global Forum in Sydney this August for 50 of the brightest minds in the industry globally and for 100's of fresh ideas to bring back to our clients. Each year ADMA brings the best to town for learnings that you won't get anywhere else!

04.01.2022 SmartCompany.com.au interviewed our CEO today on the impending Australian Amazon move and on secrecy in business. "Secrecy is a significant part of the Amazon brand, and this also looks to be playing out in not revealing details of fashion or other consumer goods that will be on offer, Helen Ahrens says. While Amazon has the brand equity to pull off that sense of excitement and secrecy, smaller businesses cant use this tight-lipped approach so well. A secrecy angle just isnt a launch strategy for smaller businesses, she says, observing that even when shoppers dont know what to expect, the very idea of keeping things secret promises something high quality, and something the customer will like.

03.01.2022 In partnership with Hootsuite, Good Things Marketing was excited host our first Social Breakfast in Adelaide! Over the past 18 months the social media landscape has evolved rapidly. With more channels, content, and conversion opportunities than ever before, measuring the return on your social media investment is no longer optional. At this interactive session we shared new insights and practical tips on measuring your ROI on social, as well as providing advice from industry e...xperts who have got it right. We armed attendees with a toolkit of tips to put into action and start showing real results. Thanks to Ben Mulligan, Regional Marketing Leader, Australia & New Zealand @ Hootsuite, Helen Ahrens, ADMA SA Chair and CEO @ Good Things Marketing, Daniel Lean, Customer Success Manager @ Hootsuite, Will Venn, Digital News and Social Media Officer @ UniSA and Brent Hill, Executive Director of Marketing @ South Australian Tourism Commission for speaking. See more

02.01.2022 SmartCompany.com.au article - "Helen Ahrens, chief executive of Good Things Marketing, says one of the biggest opportunities LinkedIn Video presents is leveraging your personal brand off another personal brand by doing things like filming conversations with other professionals in your field". Need a hand updating or creating a LinkedIn strategy for yourself or your team? Send us a message to chat about GTM's Personal Brand Program options.

02.01.2022 A message from our CEO & Founder: With over 5 incredible years of Good Things Marketing, we're moving into a hiatus period. After years of consideration, I have decided to relocate to Canada to embark on new adventures in business and digital marketing landscapes. Whilst GTM has been wildly fun, extremely rewarding and strong as a business, there comes times in life where a big and bold change is called for. Now is that time. I would like to thank every person who has referre...d, supported or worked alongside us. I especially would like to share my deep gratitude for our wonderful clients. These brilliant people and businesses have allowed us to partner with them throughout their significant growth across Australia and the world in the most wonderful experiences, stories and epic results. Whilst GTM is signing off for now, I sincerely hope to work with some of you inhouse in Canada shortly! Let's stay in touch on my LinkedIn below. Warm thanks, Helen Ahrens and the GTM team.

01.01.2022 SmartCompany.com.au article: CEO of Good Things Marketing, Helen Ahrens, 'says that with the current marriage equality postal survey underway, theres never been a better time for businesses to take a stance on social issues such as gender equality. This year has been the year of taking a stance for commercial businesses, so in my mind, theres no reason after this year why businesses cant take a moral stance, she says. A precedent has been set".

01.01.2022 Last year our CEO Helen Ahrens completed her milestone 10th year in marketing, digital and technology industries. With this decade of experience comes many roles, adventures, travel, stories, and life learnings. Below are 10 of her snapshot insights. Which one of these insights resonate with you?

01.01.2022 The Content Marketing Institute has released the 6th edition of the Content Marketing in Australia: 2017 Benchmarks, Budgets and Trends research report in partnership with the Association for Data-driven Marketing and Advertising (ADMA). Some of the key insights include: Most organisations see benefits of content marketing Lack of resources and time are still an issue for content marketing: Only 55% of organisations agreed that upper management gives them ample time to pr...oduce content marketing results. Content is used for building audiences and long-term relationships Creating original content is the key to success See more