Guts Creative | Consultation agency
Guts Creative
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25.01.2022 Yesterday was epic! We were honoured to help make the Animation Masterclass 2020 possible, inspiring students to come up with rad animations. Big thanks to major partner Newcastle Libraries for enabling creativity to flourish. To The University of Newcastle, Australia School of Creative Industries and stellar lecturer Jack McGrath - thanks for teaching the next generation of big thinkers how to take animation next level. Shout out to all the schools involved, especially the comp winner Cooks Hill Campus! Woo hoo!
25.01.2022 It was awesome to be part of the Big Picture Festival and get behind creativity in the city. The festival showed the raw impact creativity has to transform and revitalise a city. We cannot wait to see how this injection of awesomeness will continue to transform Newcastle into a must-see destination for years to come. Read more via the link below.
25.01.2022 Fun chat today!
25.01.2022 Our bucket art installation for Hunter Water is coming to Newcastle this weekend! Itll be Surfest Sat 7 - Sun 8 March at Merewether Surf Life Saving Club . See how many buckets it takes to have a 4 minute shower (hint: its lots).
25.01.2022 Guts turns 6 this month, and I've decided to celebrate by... going on a six month adventure around Australia with my family From Marree in South Australia, a huge thanks to all of our incredible clients for their support, some who've been with us since day one! I feel very lucky to have worked on some of our most interesting projects in the last year and even gained a bunch of new clients. ... And for being so supportive of this trip, which is already been the best thing we've done as a family. The dream team of Remy Downing , Ying Mckenzie, Madelene Amouroux and Stephanie Moscovis are doing an amazing job while I'm away, cheers legends! It is truly a privilege to help our clients change the world, hope we get to do it for another 6 years! P.S. Let me know any tips of must see places in SA, NT or WA. See you soon!
24.01.2022 How lucky to be part of this awesome creative community @theroostcreative . Join us in 2020!
23.01.2022 Were on the hunt for a Brand Strategist to join team Guts, reach out if youre keen or share with someone who might be!
23.01.2022 Last year we had great pleasure in teaming up with brand gurus Push Collective to develop the brand strategy for Charlestown Square including the visual identity for the exciting new hangout The Corner. Were so excited to see Novocastrians supporting a local foodie offering - proof that challenging the shopping centre status quo and adding a deeper connection to culture is a winning move.
22.01.2022 Did anyone catch Lady Gagas concert for health workers on the weekend? OK 8hrs is a loooong time, but skip to 6hr57mins to see The Rolling Stones performing from each of their living rooms, what a time!
22.01.2022 Were chuffed to be announced as a finalist for best online video in the NEWi awards. Thanks @ourhunterwater for being a great client! Looking forward to Thursday night. Check out the video and take the quiz to find out if youre a Wasteful Wade! https://www.youtube.com/watch?v=F-ZldbMBIlM
21.01.2022 Calling all epic Newcastle street artists, 10 days left to be part of The Big Picture Fest Newcastle in October! Brought to you by Newcastle Afoot
21.01.2022 Guts 5-min brand strategy series. Episode 2: Brand Strategy. What. Is. It? To develop a brand that really connects with people (your customers and your team) , start with these important bits first:... Purpose (every day ) Vision (some day ). Think of your brand strategy as your soul. And how your brand looks should be a reflection of this, not just a logo that looks cool. Its about having a brand that means something. Aint that nice?
20.01.2022 Guts is over the moon this year to annouce our 'Guts gives back' program where we give 5% of our profits to a charity that aligns with our purpose to change the world. We have chosen to partner with the incredible Room to Read which educates girls in vulnerable countries and works with the likes of Michelle Obama and Atlassian to lift women out of poverty through education. Our contribution will see 20 girls stay connected and educated for a full year. This is all thanks to our kick-ass clients we have the privilege to work with. Thank you for your support and let's keep making a positive difference in 2021.
20.01.2022 Guts 5-min brand strategy series. Episode 3: Values. Values in a business are just like the ones you have. They guide the decisions we make and attract the right people and opportunities to us. Youve probably heard people talk about being authentic. Living your values is one of the most powerful ways to do that. Plus, consumers have shifted the way they make purchasing decisions from what they are buying to why they buy it. ... All of our values have truly been tested with COVID-19 and how organisations have responded has been really telling of their brand. Who Gives A Crap was a great example of a brand living their values by donating the bump in panic buying profits (1000% sales increase!) to santitaton charities. Which all adds up to show the real value of values. See more
20.01.2022 The best thing about owning your own business is working with clients and creatives you love hanging out with. Happy guts-mas and thanks for coming legends! #newcastlensw #newcastlecreatives @ Ginger Megs
19.01.2022 Love it when a strategy jumps off the page and into your mailbox! After doing research with residents we helped Hunter Water develop the communications strategy and messaging for their restrictions campaign. We hope it encourages lots of people to make some small changes and love water! #waterrestrictions #communicationsstrategy #brandstrategy Design by KO Studio.
19.01.2022 What a total legend. Donating proceeds to such a worthy cause at a time when having a hospitality business must be oh so hard. Show Antojitos Newcastle your love, totally reccomend the take away margaritas!
18.01.2022 Always Was, Always Will Be. #NAIDOC2020
16.01.2022 One of Guts favourite projects is on again! Dont miss opening night Fri 15 Nov fascinating stories from incredible animators working on Hollywood films. And the super fun kids session Sat 16 Nov 10:30am!
16.01.2022 How cool is this! On Guts first ever project, we ran a competition to make a film clip for Daniel Johns. The winner Dan Smith, now works as an animator on Bluey, which last week won an International Emmy! He is super talented but we like to think winning the comp gave his reel that extra edge. Also Bluey is a #WFH life line and dont ever stop.
15.01.2022 Very excited to share that Guts is expanding and were lucky enough to have these legends on the team! Steph (in the middle) joins us from Sydney Opera House working in the digital marketing team, shes a research and strategy gun, super connector and in her spare time runs the excellent Idea Bombing Newcastle Remy (right) runs a mean brand strategy workshop and has some fantastic agency experience building brands big and small from the ground up.... Here we are trying to look casual at Guts home The Roost Creative Learn some inside scoops on team Guts here https://www.gutscreative.com.au/about/. Welcome aboard team Guts Remy and Steph, thanks for hitting the ground running!
15.01.2022 Big Picture Fest is nearly here, and Newcastle will soon be bursting with colour and art by nationally recognised artists including: Fintan Magee, Inari, Bront Naylor, Brett Piva - Artist, Ellie Hannon Artist, Vans the Omega, Ian McCallum, Olas One, Tom Henderson, Patricia Van Lubeck, Jordan Lucky Artist, Sophia Flegg and Jasmine Miikika Craciun. We are proud to be supporting The Big Picture Fest brought to you by the City of Newcastle alongside City of Newcastle, The U...niversity of Newcastle, Australia, Hunter and Central Coast Development Corporation, and Newcastle Afoot, seeing Newcastles history and creative culture come to life through street art. Make sure you come down and check out the action 2-4 October throughout Newcastle CBD, event line-up due out soon.
15.01.2022 Can drones prevent shark attacks? As part of The Innovator Series for City of Newcastle, Guts interviewed the inspiring Jackie Dujmovic from Hover UAV . Hear about how shes using tech to save lives. https://hunterif.com.au/skys-the-limit/
14.01.2022 We're looking for a rad strategist/researcher to join our ranks. Work with a supportive team on interesting projects to help brands change the world. Find out more via the link below.
14.01.2022 Introducing the Guts 5-minute brand strategy series Episode 1: Research. and why. This new up-side down world means time to think strategically between #WFM, home schooling and trying not to freak out is bloody impossible . ... Were sharing some easy to digest research and strategy tid-bits for marketers, strategists, creatives and business owners big and small. Research on the fly is doable even for the tiniest brand or budget. But dont forget, its all in the crafting of the questions. We hope this helps keep your brands awesome. And if you want to just take a week off, regain some sanity and think about this later, definitely do that.
14.01.2022 Were looking for a new member of team Guts! If youre an experienced brand strategist or a new business gun that loves creativity call me. https://www.seek.com.au/job/50043294
14.01.2022 Guts news! We’re counting our lucky stars as we welcome our Senior #Communications #Strategist, Madelene Amouroux to team Guts A rational mind that bridges #business and #creativity, Madelene believes variety is the spice of life. A born & bred Novocastrian, she recently returned from 13 years living in France (although she still hasn’t adapted to our early dining hours)! Madelene brings over 15 years of B2B experience working on multinational brands. Seeing things fr...om different perspectives allows her to understand her client’s needs and make the complex simple. When she’s not dreaming about wild and windswept landscapes, you’ll find her in a museum nerding out over all things history. Or sitting in a restaurant reading about food. Reach out to chat to Madelene about all things strategy - we know you’ll love her like we do!
13.01.2022 Antony Martin and his team Hone in on success. Last year the Guts team were commissioned by the City of Newcastle to catch up with the Hunter's top 20 innovators and chat with them about what makes the Hunter region a booming place to do business. These guys are changing the world. ... Hone offers farmers a lab in the palm of their hand. With a little handheld device, Hone offers farmers a low-cost and fast way to test the chemical properties of soil, crops and grain samples in real time. Read the full story here: https://hunterif.com.au/putting-power-in-the-palm-of-our-h/
12.01.2022 Weve been supporting lots our fave local places lately and it feels good! Its great to see businesses with heart who are part of the local community doing an awesome job adapting and getting lots of love. Now more than ever is a time to have a friendly face heading up your brand. Even if it feels a bit weird, share a bit of yourself with your audience to build stronger connections in the real world. We all want to help people we know and like, plus were craving any sker...rick of human presence right now! Its about realness over fakes, hallelujah! Trying to take some of my own advice too... working on it... @ Newcastle, New South Wales See more
11.01.2022 Are you an aspiring animator or creative wanting to learn the tricks of the trade from the best in the biz? We have partnered with The University of Newcastle, Australia and Newcastle Libraries to bring you ‘The Animation Masterclass’, a FREE event as part of Festival X for High School students. Have fun being the actor in your own animation and have the chance to win a Wacom Pro tablet (valued at $550) for your school! ... Limited positions available so get in quick and register here: www.theanimationmasterclass.eventbrite.com.au.
11.01.2022 Hello from the apocalypse, we so miss meeting with all of our lovely clients and partners in person! Guts is keeping busy on projects, doing virtual focus groups and zoom strategy sessions with our clients juggling home schooling with work failing giving into the chaos and just taking one day at a time. Were really feeling for our friends with businesses big and small and been thinking about how we can help. Over the coming weeks well be sharing some free brand strat...egy tips on our socials to help give your brands some Guts love. Thanks for all of your support, stay safe and look after each other and let us know if we can help. One day we will hug again! Love team Guts.
10.01.2022 Guts 5-minute brand strategy series Episode 4: To re-brand or not to re-brand? That is the question! Measuring your brand equity is one of the most important ways to find the answer. It can be as simple as starting with key customer interviews. ... Future Brands’ annual best global brands report sees Apple prove that being distinctive pays off on the bottom line. And Patagonia has proven one of our mottos ‘doing good is good for business’. Both are examples of building valuable brand equity by consistency living your purpose. If you’re considering a re-brand make sure you know how your customers connect with your brand and ask yourself will you brand help or hinder you achieving your vision? See more
09.01.2022 This project is so top secret we can’t tell you who it’s for , but was one of our favourites last year! Have you thought about how well your brand translates to video? It's one of the most potent ways a brand can engage with their audience. Check out how we created brand assets and guidelines to help this much-loved national brand consistently cut-through on socials.... https://www.gutscreative.com.au//australian-government-ag/
08.01.2022 Ever wondered how much water you use in the shower? Excited to launch our bucket art installation for @HunterWater at #WarnersBay foreshore this #Australiaday long weekend! Head down to find out your bucket count today! Thank you to our amazing client Hunter Water for making our crazy idea happen! #lovewater
07.01.2022 How great is this lil guy!? Brought to you by the amazing team of students and our legend client @uonsoci . Guts is next level excited to bring you @newcastleiaf this year! A killer line up of world class animators on opening night this Fri and float over to Murrays Island for tasty beverages. Be there or be sqaure!
07.01.2022 Guts news! We're stoked to officially welcome Ying Tan McKenzie into the fold! Equal parts smart and smiley, Ying is a real deal researcher having unearthed qual and quant insights for big brands like L’Oreal, Honda, Pepsi and Coles over her 20 years in the game. A super sharp strategist; this life learner also holds an Aikido 4th dan black belt (kind of a big deal). She’s passionate about experiencing different cultures having lived and worked in Malaysia, Singapore, Thailand, Vietnam, Melbourne and Newcastle. Loves Studio Ghibli animated films. Hates infomercials. And has a moment when she turns all the leftover vegies in the fridge into an acceptable dish for the family.
07.01.2022 Can too many creatives ruin a good idea? Come along to IxDA Newcastle Meetup this Wed for some pizza, beer and great banter about why we think you can produce great creative work in a commercial environment. Well be talking all things strategy and collaboration with OOTS - Out of the Square Media Creative Director, Michael Newtown and Greater Bank s Marketing Comms Manager, Gary Hazell.
06.01.2022 Guts-mas was fun! What a wild ride this year has been. We have been truly lucky to have received such great support from our clients and creative friends and have worked on some of the most rewarding projects in all of our five years. Plus we've added two amazing newbies, @remy_downing and @moscovisco you truly make us a dream team!
05.01.2022 A peek behind the scenes to the making of two of our fave characters from The Water Lovers for Hunter Water. Awesome illustration by Keo Match . Stay tuned for the next evolution coming soon! #brandstrategy #creativity #illustration #animation #waterconservation #lovewater
05.01.2022 Exciting news today! Were stoked to be shortlisted for the Mumbrella Award for Insight. All thanks to the humble bucket! In the midst of last years drought our fantastic client Hunter Water asked us to help reduce water consumption by 2% per year over 5 years. We did what we always do, talked to randoms as part of our word on the street research. Our insight: everyone thought they were an average user and not the problem.... Our Buckets campaign asked everyone to Save your 4, reducing their usage by 40L per day, or 4 buckets. And with lots of from the whole team it worked , consumption reduced by more than 20%, smashing their target. Fingers crossed for the awards in Sept! check out the case study here https://tinyurl.com/save-your-4. Creative building and pic by Feather Edge.
05.01.2022 Did you Know Newcastle is home to the AirBnB of RVs and campervans? As part of the Innovator Series for City of Newcastle we interviewed Justin Hales from Camplify, Australias largest caravan hire and RV sharing community, which has now gone global expanding into the UK and Spain. RV nearly there yet? A tech companys journey to success http://bit.ly/37mHCsO
04.01.2022 We love working on meaningful brands! Its been a week of strategy workshops and this one for Sawtooth Studios was super fun, big things to come!
04.01.2022 Congrats to the progressive and dedicated team at Newcastle Airport for two well deserved wins at the Hunter Business Chamber awards yesterday! Guts is proud to be working on this rising star of a brand and collaborating with another worthy award winner OOTS - Out of the Square Media, go team! #brandstrategy
04.01.2022 See ya later 2020! We'll be back in the office on 7 Jan 2021.See ya later 2020! We'll be back in the office on 7 Jan 2021.
04.01.2022 Hello friends, Kara here! Well we made it to five years, cant hardly believe it! Its a very strange time to be hitting this milestone but as my supportive clients have said, you gotta celebrate the wins right now. I started Guts five years ago after having my first boy. Having kids does something weird to you... I decided to use brand strategy not just to sell more stuff but to change the world. I set an ambitious vision that had me sh*tting myself a little and low and ...behold we hit the target of creating positive change amongst over 1 million people early this year. Guts is now my third child. Definitely some juggling, challenges, late nights, why did I start this?! moments along the way but especially right now I feel really lucky to work with incredibly supportive fun clients, really rewarding projects and kick-ass members of team Guts and thats what its all about. Thank you to everyone whos been a part of the ride, lets do it all again. The next five years should be a piece of cake right?!
03.01.2022 Very excited to be working on this project! @thebigpicturefest is a major street art festival coming to Newcastle on 2-4 Oct 2020. International artists, local talent, going to be epic! Proudly presented by @newcastleafoot
03.01.2022 Yay Julia Jay! Budding creatives, apply today!
03.01.2022 Start-ups and innovators! Im running an immersive on 4 Sept @uon_i2n on #marketresearch and #brand. Hit me up with everything youve ever wanted to know!
03.01.2022 Would you take a driverless shuttle to work? We loved researching a broad cross section of the community including an inclusive trade-off workshop to find out how we could help everyone access the future of transport. Hear what the community thought.
03.01.2022 Were the proudest of sponsors of The Big Picture Fest Newcastle, a world class street art festival 2-4 Oct 2020 in Newcastle!! And super excited to announce our Official Event Partner (Platinum Sponsor), Hunter and Central Coast Development Corporation to HCCDC for supporting artists and creativity in our city! This event is going to be epic, bringing an explosion of inspiration, colour and activity to Newcastle, save the date! ... And to any other potential sponsors who want to be a part of it, let us know! Thanks also to major supporters City of Newcastle who have made the event possible. We acknowledge that the Awabakal and Worimi people are the traditional custodians of the land and waters on which The Big Picture Fest Newcastle will be held. We recognise and respect their cultural heritage, beliefs and continuing relationship with the land. Artist Announcements and more coming soon!
01.01.2022 Celebrating #ausmusictshirtday with my co-workers today. The perfect day to buy some merch, donate to @supportact or heck go old skewl and buy an album to support struggling Aussie artists. Thanks @triple_j ! ... #researchstrategyandrockandroll #australianmusic #createaustraliasfuture See more
01.01.2022 Thanks eluminate for telling our Hunter Water bucket art story! So great to see lots of people interacting with it this week! #lovewater
