Health Marketing 101 in Newcastle, New South Wales | Medical and health

Health Marketing 101

Locality: Newcastle, New South Wales

Phone: +61 416 006 866

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• Medical and health
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• Advertising/marketing

25.01.2022 Movember has arrived! Let me know who is in and I will share your fund raiser.!

25.01.2022 RANZCOs 50th anniversary year, welcome reception in Sydney at the Museum of Contemporary Art. Catching up with Dr Adam Watson from Eye Institute New Zealand. I had the pleasure of working with this group of fabulous people 15months ago. Magnificent views, overlooking Sydney Harbour Bridge and the Opera House #ophthalmology #aestheticmarketing #healthmarketingagency #healthconsulting #RANZCO... #RANZCOBIRTHDAY See more

23.01.2022 A message worth sharing Dr Mike Armour, lead author on the paper and a lead researcher at Western Sydney Universitys NICM Health Research Institute, said the research highlighted the need for policy makers to recognise the "substantial financial burden" of endometriosis on many women. "As well as health care costs, the pain they experience can result in time off work and a reduction in productivity, both at work and outside of work," he said.... He said that reducing pain could reduce the loss of productivity and improve quality of life - yet many women report having their concerns about undiagnosed endometriosis being dismissed as "severe period pain". "This research clarifies that endometriosis and chronic pelvic pain can have considerable impact for the women affected, their carers and the wider economy," he said. #fridaynight

23.01.2022 This story is incredible, the message is clear. Sometimes it is is such a small thing that we can do and at the time not really understand the impact this small thing will have on the lives of others forever. Stories connect you with prospective patients by building trust, reassuring them, and offering them a reason to attend your practice over another. At this time of uncertainty in our world the message you send needs to be clear and one the prospect can resonate with.... If you would like to connect with team HM101 to discuss your social media strategy, scheduling or any other aspect of your business, please call us on 0416 006 866 #marketing #LASIKmarketing #eyelasersurgery #radiology #aesthetics #dentistry

23.01.2022 Are you missing out on connecting with the new patients Facts People share more than 17 billion photos & 400 million people use voice and video chat every day More than 4.5 billion photos, 1 billion videos and 20 million Gifs are shared per day around the 150 million Instagram users connect with a business each month, with 1 in 3 of these conversations from stories.... If you think it is time to have a look at ways to improve your social footprint in your practice, please give us a call at HM101 on +61 (0) 416 006 866 we have the experience and the expert team. See more

22.01.2022 Please consider sharing Friends

22.01.2022 This article contains excellent information for Ophthalmology and Optometry practices. https://www.insightnews.com.au/warning-to-australian-eyeca/

20.01.2022 This is amazing news, sadly our family lost our beautiful niece many years ago. Congratulations to the Research Team, great news. world!

20.01.2022 Does your practice have an Integrated markeing campaign, do you use video that tells a story, about the solution you have for the prospective patient you are trying to attract. 1 Billion Videos are shared around the world each day! HM101 work with a team of highly skilled creative professionals that can assist you to communicate your message, clearly, succinctly and visually appealing. Gvie us a call to see how we can show your practice off to be the professional enterprise i...t is. Call 0416006866 to discuss now. #RANZCO #ophthalmology #healthmarketing

19.01.2022 A friend shared this yesterday, it describes our year "If you have planted hope this year in any hopeless heart If someones burden has been lightened because you played your part If you have caused some cheer that has chased some tears away... If at night your name was named when someone knelt to pray Then your year has been well spent. May 2020 bring all that you wish for your people and business to become. Best wishes from the Health Marketing 101 team. Your Business is our Business in 2020

18.01.2022 Hunter New England Local Health District are seeking undergraduate Nurses & Midwives looking for an opportunity to gain experience in a variety of facilities an...d clinical settings across the LHD. Apply for Assistant in Nursing https://bit.ly/REQ158960 Apply for Assistant in Midwifery https://bit.ly/REQ158968

18.01.2022 What do you post on Social Media Images of your technology will not cut the muster if you intend to attract prospective patients. People expect you to have the best instrument/technology to treat them. They also dont want to see how lovely your reception room looks. Sorry, I know that might upset a few of you.... Communicate with them visually, the written words should resonate with them and why they should be calling your number. Your brand is not the main hero, your p...rospective patients are. Your brand just helps your patients to achieve greatness. Your role is to take them on the journey and to do this effectively you should tell a story, one they can connect with. This will build trust; they now believe you understand them, you have connected with them and then they call to see what you have to say to them, another important connection... If you want to discuss how HM101 can assist you with your social media strategy, campaigns and branded imagery, please call us on +61 (0) 416006866 for further details. OR Email [email protected]

17.01.2022 On International Womens Day we celebrate the women we meet through Health Marketing 101 and inspire us everyday#eachforequalOn International Womens Day we celebrate the women we meet through Health Marketing 101 and inspire us everyday#eachforequal

16.01.2022 Mediboost is the best SEO company I have ever worked with, I have never experienced a more professional, honest, innovative group of professionals. A recent client saw outstanding results in a 3 month period. Anyone that would like to reach out and ask me directly please feel free to do so.

16.01.2022 What has the research found if you mediate for an hour a day #Sundayworkday #wow

16.01.2022 Effective Marketing is Planned Communication. Before you start creating messages you have to think about your target market. Within this target market, begin to picture the individuals who might be interested in your offer. Picturing the individuals you are speaking to will help set a tone for your ad, web page, sales letter or email. For example, if you are selling jeans to teenagers your writing will have a different tone than it would if you were selling services to business professionals.

15.01.2022 Whats your point of difference? If you dont know what makes you stand out from your competitors, then how will your perfect people find you? A comprehensive gap-analysis will identify key areas of opportunity for you to directly incorporate what you have learnt. This is where you demonstrate to the prospective patient, the experience with your organisation would fit into their needs.... Contact the HM101 team via 0416006866 if you would like to discuss how we can assist you with a Competitor and SWOT analysis!

15.01.2022 Begin now and start social distancing, this is an excellent article.

15.01.2022 SEND A VIDEO NOT A THOUSAND WORDS (sound on, its a bit cute this bop..) The past few months I have been learning and zooming to my hearts content. I have met a number of sensational people that have been assisting me in that process. Attached is a little trip to Queenstown I managed last year. Thanks @Jane Anderson for introducing me to @Julian Mather.... Check this free course out...https://www.julianmather.com/a/27205/gHzE2qDg Smart phones are agile, authentic and an affordable way to boost marketing, sales and communications and if you have a smartphone then you can start benefiting straight away is why I am sharing business boot camp with you. Let me know your thoughts! #lasersurgery #ophthalmology #marketingeyes #Schwind #practicemanagers #dentists #aesthetics #SMILE

14.01.2022 Great news, well done Centre for Eye Research Australia (CERA) and Bionics Institute in Melbourne.

14.01.2022 HAVE YOU EVER CONSIDERED TV? Every year for the past 15 years I have been placing media in sport over the summer, this particular series I am consistently surprised how well this sport rates for this time of year along with the affordability across Australia, maybe not all city sectors, BUT honestly if you havent considered doing mainstream media before you need to speak to my amazing rep David Kearney, from Prime. Laser patients especially connect with sport at this time ...of the year, HM101 frequently promote practices in the prospective patients holiday territory. whilst they are sitting on their bottom thinking about their New Year resolution. Did I mention at HM101 our team can assist with the production of Television commercials? We work with a team of the best professionals, capable of producing an inexpensive, clear and succinct message to your target demographic. CAD & APHRA approved. Call to discuss further if you wish, 0416 006 866 #LASIKMarketing #SMILEeyesurgery #ophthalmologist #dentist #aestheticsurgeon #surgeon #dermatologist #orthopeadicsurgeon

14.01.2022 Congratulations Matt Dun and Hunter Medical Research Institute (HMRI) for producing so many amazing researchers here in the Hunter.

14.01.2022 Please support Will, one of our communications interns in his efforts to raise money for the Bushfire Disaster Appeal and the NSW Rural Fire Service, with ALL of the profits donated. Big effort Will St Claire! Only $25.00 You can grab one here - newyshipnoises.bigcartel.com

13.01.2022 Is your marketing message up to date and engaging your target demographic? How do you deliver? Quality - What makes it better? Innovation - What is the value?... My experience - How does that help the patients My education - How does this help the patient See more

12.01.2022 Happy International day of the Midwife! we thank you, seriously thank you, from the bottom of our hearts for all you do and continue to do in this current battlefield of life. What an amazing profession you have chosen, especially now a more supportive role is required, as you support those woman that are missing their own immediate family due to isolation. In the words of Florence Nightingale "How very little can be done under the spirit of fear" ... #nurse #maternity #florencenightingale #midwives

12.01.2022 Have you ever considered that the patient should be treated as the hero as would be the case in a story? Problems occur for the hero in day to day life and they hesitate along the way, BUT the hero always meets a guide. When the patient meets the Dr he is the guide.... Remember there is always only one hero. The guide, the Dr gives the hero a tool. THE PLAN!, how to take action, how to start the journey Step 1 Step 2, and then everyone lives happily ever after. Tell the story they want to hear. The message here is that the Dr is not the hero, your marketing message should be targeted to the hero looking for an outcome. Your message needs to resonate, connect with this person, looking for a resolution for their day to day problems. Call if you would like to explore whether HM101 can assist you with your marketing message, or review your current strategy/digital footprint +61 (0) 416006866

10.01.2022 Busy day @ranzcoeyedoctor 2019. Dr Anton van Heerden supporting Movember and mens health with the amazing Tony from Device.

09.01.2022 Do you offer a procedure that is considered to be quite costly for the prospective patient to consider undertaking Have a read of our case study below, it is imperative you ensure you are not wasting your marketing Case Study 1 A client contacts HM101 and states I am spending $150K per year on marketing and struggling to get the patients in the door.... HM101 asks the following; Do you know how many call to inquire about your services Do you collect prospects details when they call to inquire about your services Does this information include Psychographic information as well as demographic Do you send the enquirer a digital information pack Do you also send them a well laid out informative, attractive brochure to their home address Is the person taking the call well versed in the services you offer, do they make the hero (prospective patient) feel they have called the centre that can solve their problem Do you provide training for your front line staff, the people who have the control over this person booking or not The sums can be horrifying if you consider $150K = $2,884 per week. If 30 people are inquiring per week that is a cost of $96 per inquiry. If 10 people are inquiring per week then that scenario is costing you $288 per inquiry. Practices that dont measure and monitor will fail not only their livelihood but their staff. The competitive nature of medical and dental practices at this time when prospects can easily make a choice via reviews and word of mouth means you as the owner or practice manager must be at the forefront of monitoring and measuring daily. If you would like to discuss how HM101 can assist you to implement an easy system and call centre training, please call us on +61 (0) 416006866 #LASIK #SMILE #aesthetics #dentist #dermatology #ophthalmology

09.01.2022 If you want to understand whether your marketing is working and targeting the audience you wish to attract, there are certain things you should consider as part of your daily, monthly, and quarterly reporting routine. So we ask you, can you say YES to any of the following? Who documents all calls received in a day and segregates that information into demographic, geographic and funnel information? Who gathers prospective patient information when ALL enquiries made? W...ho measures and monitors their conversion rate from enquiry to preliminary appt Who measures and monitors their conversion rate from preliminary to 104 consultation? Who measures and monitors their conversion from consult to procedure? Who surveys the discharged patient? Give us a call to discuss how we can assist your team to take control, and be actively aware of the people you are attracting. If you arent converting find out why, and finally if they dont rate you well postoperatively we can discuss how to measure this and where you can improve. 0416 006 866

08.01.2022 Today is World Diabetes Day! Lets celebrate with this amazing young man! We all are aware of the importance for our patients to attend regular eye checks for all eye conditions, BUT Diabetes is one of the very important ones. How do you get this message out to your patients and referrers ?... This phenomenal young man, managing his Type 1 Diabetes, Drew Harrisberg is spreading the word with his Daily Dose of life and type1 diabetes. Check him out chaps! and please follow Drews Daily Dose. #worlddiabetesday #eyehealth #melbourneeyedoctor #eyelaserspecialist #ophthalmologist #centralsydneyeyesurgeons #eyelaserspecialists #healthmarketing

07.01.2022 This Koala was saved by an amazing woman, very sad news, very tough decision, but well done to the Koala Hospital Port Macquarie for the amazing work you are doing. Australia applauds you

07.01.2022 It is pretty simple, this marketing gig. Analyse what you already know Research what you dont know Formulate a strategy If you want to discuss how ... Give us a call at HM101 on +61(0)416006866 for a chat See more

05.01.2022 Lets break this up. We have a brand. And we have a story. Your job is to tell and sell the story of your brand. But when it comes to brand story, it is all in the telling. A good brand story will sell itself. People need to feel an emotional connection to a brand. It is not enough to deliver a handful of facts and figures, those appeal to the rational side of the brain and when you make a connection with somebody, emotion trumps rationality. At their core, people want to FEE...L something. Your brand story needs to be believable, identifiable and authentic. Emotional connections are made intuitively and visually so the brand story you create needs to speak to people. To achieve this, it needs to follow a few simple rules: The protagonist in your story is not you, and it is not even your brand. It is the audience. People dont want a story about you, they want a story that reflects something of themselves. In relationships, in friendships, in life, people are looking for familiarity, something relatable to themselves, in order to emotionally connect. You need a clear message. If youre not sure what your product or service is about, your clients wont be either. Your story should offer a solution to a problem that gnaws at a clients daily life. People dont buy a solution to a problem that does not affect them. Tap in. Put yourself out there. Reveal your own values, purpose and passions. Making yourself vulnerable helps people to connect emotionally. If they can see themselves in you, they are much more likely to become a cheerleader for what you are doing or offering. Remember, brand stories give people an insight into what makes your particular brand tick. People dont necessarily love a brand itself, they love what it says about them. Think BMW and Mercedes driving one says, hey, Im cashed up people. It requires a little bit of soul searching. Think about what drew you to pursuing what you do, why you believe there is a market for it, why it sings to you. If you believe your brand story, other people will too. Call HM101 if you wish to discuss your story, are you connecting with your prospective patients? Chat with Sue on +61 (0) 416006866

04.01.2022 Consider sharing or chipping in please, this amazing woman has a voice we need to hear it and consider what Jill has to say before it is silenced. I met Jill a couple of months ago, it was a very heart provoking, tearful conversation to hear at a small intimate meeting among some fellow Novocastrians.

01.01.2022 Well done team Hunter Medical Research Institute (HMRI) Fantastic news!